Creative Concept: You are the Best Buy

Experience.

IN-STORE EXPERIENCE + MOBILE APP

Via the Best Buy Expert app shoppers can control the media of their choice

on display models from their smartphone.

IN-STORE EXPERIENCE + MICROSITE

Welcome to your show

Best Buy Live is a series of exclusive in-store events that will be streamed to each store location and

online through a variety of products that Best Buy offers.

EMPLOYEE MAKEOVER

The Best Buy Employee shirt is outdated and boring.Therefore, the employees are not dressed for the part.

AP: Adam PanettaAP: Paula WaltrickAD: Drew ShookCW: Rob Sabalvaro