+ All Categories
Home > Technology > Best Buy Internal Perception Campaign

Best Buy Internal Perception Campaign

Date post: 15-Nov-2014
Category:
Upload: dharrold11
View: 165 times
Download: 0 times
Share this document with a friend
Description:
 
Popular Tags:
17
HP. Making it Happen. “Working hard to make YOUR job easy.”
Transcript
Page 1: Best Buy Internal Perception Campaign

HP. Making it Happen.“Working hard to make YOUR job easy.”

Page 2: Best Buy Internal Perception Campaign

ON THE FLOOR…2.44 GHz? Or 2.66 GHz?

Lookalikes and workalikes.

So many SKUs.

Customers are

waiting...

Page 3: Best Buy Internal Perception Campaign

ON THE BENCH…10 -14 days

to fix my

laptop?

Really?!

Page 4: Best Buy Internal Perception Campaign

ON THE BENCH…

Only 83 more setups — for today!

Page 5: Best Buy Internal Perception Campaign

We asked how we could help.You gave us an earful.

We listened.

Page 6: Best Buy Internal Perception Campaign

Because we want to be your premier partner!

Page 7: Best Buy Internal Perception Campaign

Instead of making promises,we took action.

Dug in.Made it happen.

Page 8: Best Buy Internal Perception Campaign

ON THE FLOOR…“Put numeric keypads back in HP Pavilion dv6.”

Done! Re-engineered dv6. Keypad’s back.

“Give us more models with Beats Audio. Easier to sell.”Done! Beats now in all metal 15.6” & 17.3” models.

“Make it easier to demo Beats. No headphones.” Done! Beats internal quad speakers now on all metal 15.6” and 17.3” models. Rear pair tilts up!

Page 9: Best Buy Internal Perception Campaign

ON THE FLOOR…

“Matte finish on HP ‘g’ laptops—not enough eye appeal.” Done! Latest g-series models have glossy new look.

“CoolSense, SimplePass, ProtectSmart—hard to demo.”Done! – Demo these awesome features with quick videos.– Look for the videos soon on Archie. – Great “tie-breaker” features. Sell more laptops, faster!

Page 10: Best Buy Internal Perception Campaign

ON THE BENCH…“Initial boot takes too long.”

Fixed.– Special key lets you bypass much of this process: Just press Fn + f4– Reduces setup time from minutes to seconds!

“Burning recovery DVDs on HP laptops takes too long.”Fixed.– Pre-loaded software reduced by nearly 40%.– New disk-burning app rolls in with new platforms on 3/20 50% faster!– HP burn time should match or better our competitions’ let us know.

Page 11: Best Buy Internal Perception Campaign

ON THE BENCH…“Takes too long to repair ANY laptop brand. Customers upset.”

Fixed.

– True in-store repairs enabled for HP laptops• Order parts direct from HP’s corporate system.• Parts rushed to you overnight.• HP laptop repair turnaround slashed from 10-14 days to 2-3 days!

- Faster repair enabled at GSC repair depots. • Commonly used parts consigned by HP and stored at repair depots.• You can repair immediately with commonly used parts.

Page 12: Best Buy Internal Perception Campaign

AND IN THE OFFICE…“Help us improve productivity on the sales floor”Differentiated HP features make selling quicker and easier.

“Help free up our Geeks for more value-add activities.”Shortened time to setup HP laptops and burn recovery disks.

“Help us boost our customer satisfaction ratings.”Soon, HP laptops repairs in as little as 2 days!

Feel the love!

Page 13: Best Buy Internal Perception Campaign

AND IN THE OFFICE…

“Margins on HP notebooks seem low…”– Process update: Add’l points on notebook sales netted out at

store level, so you can compare our program with others’ without having to do the math.

“We need help with… “– We staff 90% of your stores with sales reps every week all

year long helping you sell HP.

Page 14: Best Buy Internal Perception Campaign

Aiming to be your premier partner.

Always.

Making it happen.

Page 15: Best Buy Internal Perception Campaign

We’re still listening.Still making things happen.

Let’s stay in touch.

Page 16: Best Buy Internal Perception Campaign

Thanks.

Page 17: Best Buy Internal Perception Campaign

- Playbook: Key messages for use by all who interact with Best Buy- Use venue: Best Buy Achiever’s Club flyer

- Slides: Key messages with graphics for in-person delivery - Use venue: Computer Council meetings

- Self-running slides: Key messages for delivery through online methods

- Use venues: HP InfoLab, Best Buy Learning Lounge (File available in zipped folder)

- 2-page flyer- Use venues: Attach to online training courses; In-Aisle Connection

Deliverables

BBY Training Market_Brochure_4 25 11.pdfHP-BBY_Making it Happen_Playbook_110324.pdf

HP-BBY_Making it Happen_Deck_110324.pdf

HP_BBY_handout.pdf


Recommended