BY BLAKE HUNTER

NARANGOO TSOLMONBAATAREKATERINA EFIMOVAZACHERY HEPPERLE

BEST BUY

Youtube.com

Agenda

•History

•Sales Strategy

•Competitors

•Company Analysis

•Recommendations

•Conclusion

History•Sound of Music was established in 1966 by Richard M. Schulze• Named Best Buy Co., Inc in 1983 and headquarters in Richfield, Minnesota

History•Best Buy (BBY) debuted on 1985 •1997 became the first national retailer to sell DVD hardware and software

•2000 bestbuy.com has been launched • 2004 Virtucom Group of Syracuse, NY is hired for Best Buy

•2008 - Best Buy opened 1,000th physical store

• 2001 Best Buy acquired the Canada- based electronics-chain Future Shop Ltd

History

History

•2007 the first Best Buy opened in China

•Largest Best Buy existence

Sales Strategy•Target Consumers

•Great Customer Service (Geek Squad)

•Angil-Devil Strategy

Sales Strategy

•Global Expansion

•Warranties and Rewards

•Brand Recognition

Competitors

•Dell Inc

•RadioShack Corp

•Circuit City Stores, Inc

Dell Inc

•Dell, Inc. is a multinational technology corporation and established in 1984

•Headquarters in Round Rock, TX, USA

•In 2008, revenue was $61.133 Billion

•Employees 80,800 by 2008

•Dell’s first store locates the new Gorbuskin Dvor retail center in Moscow, Russia

RadioShack Corp•RadioShack Corporation is a chain of electronics retail stores and founded in1921

•Headquarters in Fort Worth, Texas, USA

•In 2007, revenues was $4.821 billion

•Employees over 37500

• 4,450 outlets in US, Puerto Rico, and the Virgin Islands.

Circuit City Stores Inc•Circuit City Stores, Inc. was an American dealer and retailer in brand-name consumer electronics.

•Founded in 1949 and defunct in January, 2009

•Headquartered in Richmond, Virginia, USA

•There were 567 Circuit City Stores nationwide

Company Analysis

Strengths•Customer Service

• Availability to Purchase (www.bestbuy.com)

Weaknesses•Pricing

•Product Selection

Opportunities

•RFID

•Mobile Cell Phone Industry

Threat

Most Competitive Industry

Threats

•EconomyBest Buy CO IncAfter Hours: 38.10 0.03 (0.08%) 7:52PM ET

Last Trade: 38.13Day's Range: 38.02 - 38.88

Trade Time: 4:00pm ET52wk Range: 16.42 - 48.03

Change: 0.89 (2.28%)Volume: 6,184,836

Prev Close: 39.02Avg Vol (3m): 10,816,000

Open: 38.77Market Cap: 15.77B

Bid: N/AP/E (ttm): 15.98

Ask: N/AEPS (ttm): 2.39

1y Target Est: 41.26Div & Yield: 0.56 (1.40%)

http://finance.yahoo.com/

RecommendationsShort-Term

•Be less dependant on U.S. sales

• Follow customer-centric model

• Get attention on TV market

RecommendationsLong-Term

•Launch new digital products

• Expand business internationally

• Maintain image brand

Conclusion

• Use their strengths and opportunities

• Open new market

• Be sensitive to market changes

Thank You!

Any Questions?