BEST CREATIVE IDEA

ICOM Meeting SingaporeNovember 19, 2004

SYNERGYZER – Giving A Voice to the Ad Industry

in Pakistan

WHAT IS THE SYNERGYZER ?

High Profile Specialized Trade Publication - Content Specific to Advertising & Marketing

The publication started off as a quarterly newsletter on a controlled subscription list

Primary Target - Decision Makers in the Industry

Secondary Target – Future Executives in business schools

Is currently rated as the best editorial content in its segment

OBJECTIVE

To create awareness of standard advertising practices of the world

To motivate and project genuine talent of the industry

Being less than 5 Years Old – Recognition of our competencies

Reach key decision makers who matter on both agency and client side

Reach like minded people in the industry for a genuine ideas interchange

1st issue

2nd issue

3rd issue

4th issue

5th issue

HOW SYNERGYZER BENEFITS THE BUSINESS

Has established diversity and wide ranging capabilities of the agency

Has made Synergy the unofficial spokesperson of Ad industry professionals in Pakistan

Is a strong promotional vehicle for Synergy Group

Improves the knowledge level of our own personnel through research and information collection

Has provided a platform for the agency to attract new and fresh talent constantly

A new revenue stream from advertising

The Future

Making the Magazine a bi-monthly publication

Increasing Visibility on NewsstandsMaking Synergyzer a web based

portalSynergyzer AwardsSynergyzer Ideas Bank