Best Digital Display 080407 V2

The BEST of

Online Display Media

Ben Millar

Ashley Ringrose

Jason Scott

“With great power comes great responsibility” Stan Lee

With so many ways to use technology it can

become daunting to know where to start.

Kick Ass!Online Creative Examples

“With great power comes great responsibility” Stan Lee

The best place to start is a good idea.


Here are five areas which interactive advertising excels

and what no other medium can offer simultaneously.

Video

Interactivity

Passive Entertainment

Gaming

Sound

1

2

3

4

5



When used correctly video can enhance your communication considerably and

engage the audience in a way text and graphics alone cannot. However a TVC

in a 300x250 space is not a good banner.

We are starting to see more video being shot exclusively for online.

Video1

Video1


Lean Mean Fighting Machine [UK]Agency:

Video1


Agency.com [UK]Agency:

Video1


Chiat Day [US]Agency:

SIGN PC WORLD

Video1


Dare [UK]Agency:

Video1


MTV [UK]Client:


Adverts with interactivity are recalled 63% more than standard ads.75% of all statistics are made up.

2 Interactivity

Interactivity2


CP+B [US]Agency:

Interactivity2


DM9 DDB [BR]Agency:

Interactivity2


LMFM [UK]Agency:

Interactivity2


Publicis [AU]Agency:


Banners that are more interesting than

the content on the page.

These banners entertain the audience rather than yell at them.

3 Passive Entertainment

Passive3


Ogilvy [US]Agency:

Passive3


Agency.com [UK]Agency:

Passive3


LMFM [UK]Agency:


You can’t spend 5 minutes playing with a TVC

4 Gaming

Gaming4


CP+B [US]Agency:

Gaming4


DDB [CA]Agency:

Gaming4


Saatchi [BR]Agency:

Games4


CP+B [US]Agency:


The other half of video.

Audio can be annoying but when used right can be very powerful.

5 Sound

Sound5


Ogilvy [DE]Agency:

Sound5


DoubleYou [ES]Agency:


If you can cover all 5 areas while still keeping a strong original idea

(easier said than done)

then you’re bound to have a kick ass campaign.


Bascule [JP]Agency:

Combining all 5


Keep a strong idea and hit more than one area

and you’re bound to have a kick ass campaign.


Or just add a dash of sex appeal

Sex6


Grand Union [UK]Agency:

Sex6


Grand Union [UK]Agency:

Sex6


Limmat [CH]Agency:

Content Partnerships7


Gillette, BraunClient:


And now for a test


Thanks

This presentation will be available on

UniHub

tomorrow

Date post:	20-Aug-2015
Category:	Education
Upload:	ashley-ringrose
View:	633 times
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Best Digital Display 080407 V2

Education