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BEST IN FRANCE
September-December 2004
Alonso Gonzalez de Gregorio
Julien Pichoff
Melanie Hazlett
Monica Martinez
Valentine Montéran
Introduction
- Automotive industry
- Oxford Automotive
- European expansion
- Why France ?
- Concluding remarks
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Automotive Industry
- The BIG 3- General Motors- Ford- Daimler Chrysler
- Lean Manufacturing ►Japanese origin- Enabled tiers & plants to quickly
deliver products of high quality- The 3 Tiers
- Tier 1 : Finalises parts & develops relationships w/clients
- Tier 2 : produces for the 1st- Tier 3 : produces for the 2nd
- Turn of the century- Late 1990s : Economic boom
period- Early 2000s : Decline in economy,
9/11
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Oxford Automotive
- Acquired Cofimeta Group - Claimed Chapter 11
New website
1995 1999 2000
2001 2002 Today
- Decentralized corp. Structure - Emerged from Chapter 11
John W. Potter new president & CEO
Leading Tier 1company
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Birth:Troy, Michigan
Globally Located
ArgentinaVenezuela
France GermanyTurkey Italy
Mexico
USA
Canada
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Services
- Divisions - Technology: Structures & mechanisms - Program Management minimizes
- capital expenditures- tooling investment & floor space
- Engineering includes - designing- prototyping- tooling- blanking- stamping & assembly
- Testing- Full service
- Manufacturing- Serves & supports
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Clients
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
General Competitors
- Magna (Canadian)a leading global supplier of technologically advanced automotive systems,
components and complete modules- Corporación Gestamp (Spanish)
a leading EU Multinational in the steel industry, automotive components
and logistics- ThyssenKrupp (German)
one of the world's biggest technology groups
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
European Expansion
France Germany
Nagold(3 Plants)
Les UlisOrbec
St.PierreSt. Florent
BrevillyChampigny
DouaiEssomes
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Why France?
- Acquistion of Cofimeta
- New market opportunities
- Positioning
- Huge potential client base
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Meeting clients expectations
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Timeliness
Price
Quality
Flexibility
Excellence ofPerformance
TechnologyBreakthrough
Key constraints
- Language barrier.
- Cultural and social constraints.
- Tax and legal constraints.
- Chapter 11.
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Adaptation to France
- HR: Adaptation of the compensation
program
- Look laterally
- Do “Forth thinking”
- Flexible management
- No constraints were placed on
local managers.
- Trial and Error
- Each specific field of activity
had to be adapted
-MAPEX 1
-Manual, University of
Kentucky
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
How to adapt?
- Understand the culture
- Group sessions
- Organizational restructuring
- Integration of local employees
- Continuous maintenance
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Concluding Advice
- Entering companies should research:- The country- The culture- The people- Local business rules
“Think globally, act locally”
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Thank You
M. Guillaume
Mme. Eyre
Mme. Gawronski
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
M. Segalla
M. Anderson
Sources
www.oxauto.com
www.pwc.com
www.investinfrance.com
M. Guillaume- Oxford Automotive
Introduction
Automotive Industry
Oxford AutomotiveGlobally located
ServicesClients
General Competitors
European Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team
Our Team
Valentine MonteranCurrent Address:H22, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: 3571 Far West Blvd PMB 29Austin, Tx 78731 USA
Monica MartinezCurrent Address:F34, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: C/ Urumea 16 28002 Madrid, Spain
Melanie HazlettCurrent Address:F002, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: 15 Raithhill AllowayKA74UF Ayr, Scotland
Alonso Gonzalez de GregorioCurrent Address:E122, 1, rue de la Libération78351 Jouy-en-Josas CEDEXPermanent Address: C/ Modolell #1808021 Barcelona, Spain
Julien PichoffCurrent Address:D035, 1, re de la Libération78351 Jouy-en-Josas CEDEXPermanent Address:26 Thraolt Str.54439 Saarburg Deutschland
Introduction
Automotive IndustryOxford Automotive
Globally located Services
ClientsGeneral CompetitorsEuropean Expansion
Why France?Meeting expectations
Key ConstraintsAdaptation to France
How to Adapt?
Concluding Advice
Thank YouSources
Our Team