Date post: | 14-Aug-2015 |
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SuperSwyper activity was executed in SEBN (Samsung Netherlands) subsidiary to
boost awareness of Swype feature on Galaxy S via various social media platforms
□ Date : 1st August – 22nd September
□ Venue : Various locations of Netherlands
□ Event objective :
To promote Galaxy S via unique Swype function
□ How they did?
- 30 young SuperSwypers (Galaxy S promoters) went to the major events and festivals in Netherlands
- During events, SuperSwypers did live reports using Twitter, Facebook, Youtube, Microsite,
Foursquare and Google maps to promote and educate Swype
- SuperSwypers also interacted with people attending event to introduce Swype function
- Instant response from followers, fans from various SuperSwypers social media sites
- Direct interaction with potential consumers18 / 25
□ The SuperSwyperes went to 160 events in Netherlands
□ During the events the SuperSwypers reached around 620,000 people
□ The SuperSwypers gave a Swype demo to around 4,800 people
□ Over 6,500 tweets were posted by the SuperSwypers
□ As many as 532,000 views per video on SuperSwypers events
□ Via Twitter SEBN reached 270,000 twitter users
[Youtube]
Outcome of eventOutcome of event
[Microsite][Facebook]
[Twitter]
[Direct Interaction with consumers]
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