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Best Practices for Blocking Spam, Moderating Content With Mollom

Bryan HouseVP of Product MarketingAcquia

March 27th, 2013

Benjamin SchrauwenCo-founderMollom

Daniel KudweinLead EngineerMollom

• Cutting-Edge Spam Blocking

• Simple Multi-site Moderation

• Social without Fear

Content Quality Assurance

User-contributed content dominates the web and creates tremendous opportunity to harness the

value of public engagement.

The world is social

Businesses need to harness the benefits…

Engage in open, user-driven discussionsSolicit product feedbackOffer real-time customer service

While protecting their content and brand.

Social is Required.

However, being social also requires you to monitor and moderate to protect your brand.

Social can be scary.

Forrester Quote Slide

“Unstructured data is akin to a Tower of Babel. Analyzing unstructured text, removing spam, evaluating sentiment, and accommodating multiple languages are all highly manual and

time-consuming and require painstaking efforts”

Forrester Research, Inc. report: “Three-Dimensional Brand Health: A Data Mashup,” May 2012

Benjamin SchrauwenCo-founderMollom

Mollom offers a complete solution.• Text analytics + CAPTCHA• Content Moderation Platform• Optional dedicated hardware• Statistics & insights• >99.97% accuracy• More than 2 billion spam

blocked(over 1 million each day)

How it worksCMPMollom backendSite

form submission

compute spam score

How it worksCMPMollom backendSite

form submission

compute spam score

decides for additional validation

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

decides for additional validation

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

decides for additional validation

serve captcha to end user

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

validate captcha

decides for additional validation

serve captcha to end user

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

validate captcha

decides for additional validation

serve captcha to end user

store submission

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

validate captcha

decides for additional validation

serve captcha to end user

store submission

moderate contentfrom many different sites

display in CMP

How it worksCMPMollom backendSite

form submission

compute spam score

generate captcha

validate captcha

decides for additional validation

serve captcha to end user

store submission

remove from site callback

moderate contentfrom many different sites

display in CMP

Mollom Content Moderation System• A single, unified interface to

moderate content across multiple web sites

• Easily configurable based on moderation preference

• Supports moderation team workflows

• Tracks moderation team and individual performance

• Streamline time spent moderating content, decrease moderation costs

How it works

How it works

tokenize

How it works

tokenize 9/10score

classifier

0.1

0.9

How it works

tokenize 9/10score

classifier

0.1

0.9

rescore 7/10

reputation

0.1

0.9

127.32.11.23

22.41.54.7

How it works

tokenize 9/10score

classifier

0.1

0.9

rescore 7/10

reputation

0.1

0.9

127.32.11.23

22.41.54.7

hamspam unsure

0 0.3 0.6 1

How it works

tokenize 9/10score

classifier

0.1

0.9

rescore 7/10

reputation

0.1

0.9

127.32.11.23

22.41.54.7

hamspam unsure

0 0.3 0.6 1

feedback from- CAPTCHA- moderators- external feeds

update

Demonstration

Mollom roadmap• Image moderation• Community moderation• Advanced statistics, including sentiment estimation• Outsourced moderation services• Clients for many more platforms

Content Quality Assurance with Mollom

Embrace social without fear

Connect with customers

Protect brand reputation

Save time and money

• For more information visit: http://www.acquia.com

• Contact us: sales@acquia.com or 888.9.ACQUIA• Follow us: @acquia

• Comments welcome:• Bryan@acquia.com

Today’s webinar recording will be posted to:http://acquia.com/resources/recorded_webinars

Questions?