Date post: | 13-May-2015 |
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Upload: | activetips |
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eMarketing.ActiveNetwork.com
BEST PRACTICES FOR EMAILING IN ACTIVENET
Presented By
Datis Mohsenipour | Online Marketing Specialist
[email protected] | 800.661.1196 x:1230
eMarketing.ActiveNetwork.com
TODAY’S AGENDA• Email Marketing Stats
• Creating Lists
• Downloading/customizing HTML emails
• Saving templates for future use
eMarketing.ActiveNetwork.com
STATS
eMarketing.ActiveNetwork.com
According to Hubspot…
― Over 50% of respondents say they read “most of” their emails
― 88% prefer to receive HTML emails over plain text
― 65% prefer emails that contain mostly images vs 35% who prefer mostly text
― Saturday Emails have the highest Click Through Rate
― 6AM has the highest Click Through Rate of any hour
STATS
eMarketing.ActiveNetwork.com
CREATING LISTS IN ACTIVENET
eMarketing.ActiveNetwork.com
Why Create Lists?
1. Make email content more relevant to the recipient
2. Help increase open/click through rates
3. Shorten email length by focusing on one topic
4. Reduce number of unsubscribers
LISTS
eMarketing.ActiveNetwork.com
2 Ways of Creating Lists
1. Create a one-time use list though the email
⁃ Select Communication Tab > Create Email > Tick “Show Additional Filter Options”
& customize filters as you desire
2. Create reusable lists
⁃ Select Communication Tab > Create Customer Lists > Add New
LISTS
eMarketing.ActiveNetwork.com
List Recommendations
― Try to narrow down groups based on past programs rather than
demographics
⁃ Under the registration tab you can either filter by individual activities or by event
categories – If you have categories set up properly, this is a quicker method
⁃ No matter what type of list you are creating, open the population tab and ensure
that the “include no promotional postal mail” customers is ticked
LISTS
eMarketing.ActiveNetwork.com
List Recommendations
― Want to narrow things down even further?
⁃ Begin by filtering based on activities or categories then open the population tab
and filter by Zip / Postal Code or Geographic Area
― Create a Test List
⁃ Create an account for yourself in ActiveNet then open the population tab and filter
by customer
⁃ As always, ensure that the “Include No Promotional Postal Mail Customers”
checkbox is ticked
LISTS
eMarketing.ActiveNetwork.com
DOWNLOADING & CUSTOMIZING
TEMPLATES
eMarketing.ActiveNetwork.com
Using HTML Emails
⁃ Download template from eMarketing Center
⁃ Open zip file > open text document > copy all HTML code
⁃ Open ActiveNet
⁃ Communication > Create Email > Tick “View Source” checkbox
⁃ Copy code into Email Content
⁃ Untick “View Source” checkbox
⁃ Make edits as you desire
TEMPLATES
eMarketing.ActiveNetwork.com
Recommendations:
⁃ Include call to action in first paragraph or two of your email body
⁃ Include multiple links to call to action
⁃ Use at least one button call to action
⁃ Registration links should lead directly to category within ActiveNet
⁃ Include merge fields for higher degree of personalization
⁃ Avoid attaching large attachments as you may get blocked as spam
⁃ Try to keep subject line under 50 characters and avoid using the word
Free, excessive exclamation marks and all capital letters
TEMPLATES
eMarketing.ActiveNetwork.com
Saving in ActiveNet
1. Create your email, subject line and list
2. Scroll down to “Save Report Definition”, create a title and select Save
3. Access it in the future in the email application by selecting “Recall/Schedule” at
the top of the email application
SAVING YOUR WORK
eMarketing.ActiveNetwork.com
Saving Alternative
― Planning on using this email template in other applications or for web pages?
1. Create your email
2. Edit as you see fit
3. Tick “view source” button and copy all text
4. Open Notepad and paste HTML code from email - *DO NOT USE WORD*
5. Save
SAVING YOUR WORK
eMarketing.ActiveNetwork.com
Capture and keep a growing audience with effective emails
Have you identified the main purpose of your email?
Does your subject line communicate value to your recipients?
Is your value proposition and call to action visible at the top of your email?
Can your recipient still identify your value proposition with the images off?
Is your call to action repeated across the email?
CHECKLIST