Best Practices for Showcasing Your Independent Hotel

#hotelonline

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Introductions

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Who Uses buuteeq?

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Who Uses Revinate?

+15,000 hotels in 136 Countries trust Revinate

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The Booking Cycle

www.brand.com

Best Practices for TripAdvisor - Photos

•  Add lots of photos •  Change your primary photo •  Track your photo performance

Best Practices for TripAdvisor - Index

Blogs Articles Guides, etc

fresh

Algorithm Includes….

SOLICIT REVIEWS

April 24, 2013" | 8"

Source: Reevoo Whitepaper, Bad Reviews Are Good for Business

RESPOND TO REVIEWS

April 24, 2013" | 9"

Business Listings

Show Prices

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Best Practices for OTAs •  Monitor reviews

•  Know where you are strong and weak •  Watch your competition •  Respond to reviews when allowed

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Best Practices for Your Own Sites •  Make the information that guests are looking for easy

to find. •  Rooms •  Photo Gallery •  Specials/Promotions •  Location Information

•  Have the ability to take secure, direct online bookings. •  82% of hotel guests prefer to book directly with the hotel if it is a

trustworthy experience. (Tnooz) •  Be optimized for mobile

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Best Practices for Mobile •  Automatic redirect •  Prominent “Click to Call”

option •  Mobile promotions •  Location information •  Mobile booking engine •  Keep up with current

technology •  Load time •  Responsive design

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Website Analytics •  Traffic: direct, organic, referral •  Bounce rate •  Average time on site •  Most viewed pages •  Look to Book ratio

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Transparency is the new normal

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Share Reviews

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Sharing Reviews

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Revinate CGM Selected Comments

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Best Practices for Facebook Provide useful and meaningful content Follow the “80-20 rule” - at least 80% of your content is non-self-promotional, and just 20% is self-promotional. Share high quality, visual content Photos on Facebook generate 53% more likes than text or links alone.

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Best Practices for Facebook Ask Questions Treat posts like you’re starting a conversation. Asking questions gives the people who already like your page the opportunity to engage with your brand. buuteeq’s free Facebook application Display your property’s rooms, photos, location and contact information on Facebook in an attractive way with our free app.

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Website Demo

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Revinate Demo

Thank you

info@revinate.com info@buuteeq.com