1Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video Best PracticesRecorded Videos Within Webinars &Recorded Webinars

2Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

Defined: Placing a recorded video within a Webinar for playback to an audience.

Product Demo / Tutorial Visual Engagement Pre-Recorded Presenter Webinar Sponsorship Instructions/Intermission

3Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

Keep in Mind: Relevance to content type. Audience engagement. Compression & pre-loading risks. Pace & presentation flow. Ownership & copyright. Transcription & Accessibility. Longevity.

4Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

20%of online video views click away from a video in the first 10 seconds or less.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content

5Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

33%of online video views click away from a video in the first 30 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content

6Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

60%of online video views click away from a video in the first 120 seconds.*Visible Measures Understanding Viewer Abandonment Trends in Short-Form Online Video Content

7Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

Best Practices: Post-compression quality. Audio matching (commercial volume). Production versus Produce. Expectations & post video “engagers”. Targeted Clips (10-30 seconds) Relevance versus Trendiness. Help first, Favor second. Mute your conference line to avoid reverb.

8Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

Uses: Sponsored webinars. Intermission/lobby content. Product demo/comparison. Tutorial clips. Pre-recorded audience questions. Education/Interactive tutorial. Introduction/Closing.

9Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video in Webinars

Things to Avoid: The Inception Webinar. Hiding reference data or answers in a video. Regurgitate effect. Potential copyright contention. Loss of in-video analytics.

10Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Webinars

Defined: Post-webinar recordings and their promotion, execution.

Simulive Webinars. Archived Marketing Content. Reuse of Top Performing Webinars. Content Syndication. Second Close Content/Value. Educational/Training Portals.

11Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Webinars

Keep in Mind: Registration new and return viewers. Social “triggers” for audience promotion. Transcription services. Analytics. Ownership of recordings. 3rd Party versus Integrated. Audio and Video.

12Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Webinars

Best Practices: 5-second pre/post pauses. Create a storyboard/script. Continuous visual change. The Best Speaker for the Job vs the Speaker

with the Best Job. Record Twice, Cut Once. Five-Six minute maximum webinar “episodes”. Sound room with stable signal, power. Thematic, categorized landing pages.

13Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video

Uses: Tutorial / Education Resource. Recurring Registration. Simulive Webinars. Building a Pre-Existing History. Co-Presenter Value. Content Syndication. Transcription & SEO Content.

14Digital Summit #DSum12 Brandon Hess @brandonhess @

Online Video | Recorded Video

Things to Avoid: Secret Recording of Audience. Speaker Phone/Cell Phone/WiFi. Low-Resolution Material. Promoting Raw Recordings. Competing Recordings. Sensitive Material. Proprietary Recording / Hosting. Ownership (Terms of Service).