Date post: | 11-Jan-2017 |
Category: |
Social Media |
Upload: | hootsuite |
View: | 1,372 times |
Download: | 1 times |
Instagram and HootsuiteBest Practices & Dashboard Overview
Speaker Bio
Ella Badis
Hootsuite Social Media Coach @Hoot_EllaBadis
Join the conversation using #HootsuitePro
Introduction to Instagram
Building an Instagram Strategy
Instagram on Hootsuite
Agenda
• Social network for visual content: images & videos
• Over 300+ million users• Popular with teens and adults
between the ages of 18 - 29
• Encourages user-generated content• Add popular # hashtags to visual to
discover your content
Tweet your questions with #HootsuitePro
What is Instagram?
• Grow your social presence• Build community together• Showcase brand personality• Monitor brand mentions by
customers
Why you should be on Instagram?
Building an Instagram Strategy
Ask yourself, what do you hope to accomplish by using Instagram?
• Do you want to share a creative visual portfolio of your work, product and/or service?
• Do you want give followers a behind the scenes look at your company culture?
• Share stories from your community and/or campaigns?
1. Set Goals
Tweet your questions with #HootsuitePro
S.M.A.R.T Goals
Goal: To increase brand exposure by getting 10 likes on each of my Instagram photos by end of August.
Steps to Achieve: PIC1. Post 3 visuals per day at different time2. Insert hashtags in each visual3. Compare engagement on weekly basis
S.M.A.R.T Goals
Tweet your questions with #HootsuitePro
Tweet your questions with #HootsuitePro
• Conduct an Instagram audit to determine what your followers are saying about you
• Monitor your followers to see what kind of content they are sharing
• Is your audience already using unique hashtags?
Tweet your questions with #HootsuitePro
2. Get to know your fans
Tweet your questions with #HootsuitePro
Brand Hashtag
Tagline that is central to your business (Long-term)
Unique word for your contest, promotion and/or marketing campaign (Short-term)
Campaign Hashtag
Very popular keywords/topics and are instantly changing in real time
Trending
Tweet your questions with #HootsuitePro
3. Ella’s Bucket of Hashtags
Examples of each type of hashtags
Brand Hashtag
Examples
Tweet your questions with #HootsuitePro
Campaign Hashtag
Examples
Tweet your questions with #HootsuitePro
Trending Hashtag
Examples
Tweet your questions with #HootsuitePro
Keep it to the point
Use capital letters for multiple words
Avoid hashtag overload
Associate something unique to
your brand
Look up hashtags
before you use!
Add hashtag to
printed materials
#Tip: #How #To #Hashtag
Tweet your questions with #HootsuitePro
Instagram on Hootsuite
Tweet your questions with #HootsuitePro
Add Instagram to your Hootsuite dashboard
Make sure you have the latest version of Hootsuite installed on your device.
Ensure that your Push Notifications are turned on (Phone: Settings)
○ iPhone/Android
○ Hootsuite Mobile App
○ Instagram on Hootsuite App
Tweet your questions with #HootsuitePro
Instagram for Hootsuite Checklist
Thank you
Join the conversation using #HootsuitePro
@Hoot_EllaBadis