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BEST PRACTICES

52 Tips and Best practices for Getting Better Results and Lower Cost per Click From Facebook Ads

Its about Affinity (likes), not Keywords The More relevant the link, the higher

the conversion rate The More Compelling the image and

headline, the higher the CTR, and Lower CPC

Change ads frequently

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AFFINITY

COMPULSION

ROI

PREPARATION

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Great offer Demographic research – if you have

nothing, check Quantcast or Google Ad Planner

Compelling Ads (image and Copy) Commitment to Frequent Testing &

Ad Rotation

Great Offer

Demo /Affinity

Fresh Ads

Testing

HOW TO TARGET YOUR AUDIENCE

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Building Targets

Start with Large target audience and refine or

Build from Micro Group

Create groups of Target prioritized by relevancy, and budget accordingly

Lowest Affinity

Middle Affinity

Highest Affinity

LOW

MEDIUM

HIGH

COMPELLING IMAGES

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ARE YOU A

FOOL?

ARE YOU A

FOOL?

ARE YOU A

FOOL?

Amateur Look Shocking Celebrities Animals Freaks Women Smiling People Locally Recognizable if Geo-Targeting Borders in Colors that contrast with FB Blue Relevancy: You’ll be disapproved just for

using the hot woman if not relevant to your ad or offering

Off the wall stuff even you don’t think will work

Picture of their Goal / Dream

AWESOME COPY

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Questions Testimonials Special Characters Ego Play Reflect Demographics Call to Action Study the great copywriting Robert Bly Claude Hopkins Dan Kennedy

ADS BEST PRACTICES I

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Always Test multiple ads at the same time

Pause ads that never perform Pause ads that dip in performance; try

them again in a few weeks Look how much CTR and CPC can vary

AD BEST PRACTICIES II

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Watch for ads decreasing in CTR, look at last 7 days compared to lifetime

Renewing faltering ads Change border color Change headline Change Images

Ads Reactivating

GRAD SCHOOL I

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Super Targeting Split everything up

for more segmented targeting Ages Gender Likes Cities

More Ad but Better Results, more profitable

Age

Gender

Cities

(25-29)

Male female

San

Fra

nci

sco

Atl

an

ta

New

Yo

rk

San

Fra

nci

sco

Atl

an

ta

New

Yo

rk

GRAD SCHOOL II

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Learn what makes people click

Study top Dugg stuff in the last year

http://digg.com/all/popular/365 days

Drill down to your category

Study Copywriting Benefit not features Put yourself in the

prospect’s shoes Write like you would

tweet or update-humble, honest, or normal

GRADY SCHOOL III

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Get Reflective Mention Facebook or FB

Terminology Offer FB-Specific discounts or

checkout codes