1. The empowerment of micro, small and medium enterprises (MSME), including MSME in culinary is the best strategy yet such a benchmark of the national economy which contributes about 55% of income per capita. One of the culinary products that have a high potential in Indonesia is palm sugar or granule coconut sugar.

2. The Commodity of palm sugar or granule coconut sugar is a processed product which has a high potential in domestic and international market.

3. By established this business, it has a high potential to be a local job creation and increasing the economy of rural communities.

Genereal Description of Palm Sugar/granule coconut sugar trading

The necessary of consuming granule sugar of the households, home industries, hotels and restaurants reach 2,8 thousand tons/year, meanwhile the production of its product in our country just reach 2,5 thousand tons/year. Therefore, there are 300 tons more that we have to import from the overseas. In fact, those 300 tons imported granule sugar could be replaced by palm sugar/ granule coconut sugar.

Producer.

Sales coordinator

(Village level)

Sales coordinator (Subdistrict)

Small Enterprise of Granule coconut sugar

Sales in City

LevelRetail Sales

Culinary and Chemical Industries

Exporter

The standart specifications of exporting Granule coconut sugar, based on the references from Granule coconut sugar exporter to export to some destination countries such as America, Australia, German, Belanda and Japan, are as follows 1. Match the qualifications of Granule coconut

sugar based on SNI.2. Match the qualification of organic Granule

coconut sugar.3. Maximum 2,0% water content.4. Size of mesh around 12-18.

Export of granule coconut sugar can be success through export markets like Asia, Australia, and Europe. Demand of market in general is organic-granule coconut sugar and produced to be granule sugar also has organic certification.

1. Filtering of extract sap by filter 150 meshes2. Standardization of sap PH is 6.5 3. Heating process uses the stainless pan (stove scale is 3) until

thickened while stirring frequently.4. Stirring process is done by faster intensity after the

temperature reached 1200 0C (marked by emergence more of smaller foam/bubbles.

5. Diminution of the fire after the temperature is 1250 0C (marked by emergence of crystal o the edge of the pan) while continuing stir fast

6. Heating process is stopped by lifting the pan from the stove/fireplace.

7. Sieving is 10 meshes and 18 meshes.8. Drying is in 60 0C for about 2 hours (until water contain > 3%)

Komponen Kadar

Sugar (number of sucrose and reduction sugar) Min 80,0

Sucrose (%) Min 75,0

Reduction sugar (%) Max 6,0

Water (%) Max 3,0

Dust (%) Max 2,0

Indissoluble part in water Max 1,0

Food Coloring As much as permitted

Dangerous metals (Cu, HG, Pb, As) Negative

Essence Negative

Shape Crystal or powder

1. Free from chemical substances such as pesticide, herbicide and the other additive substances like preservative and food coloring.

2. Granule sugar must be pure (100%) made of material raw palm or coconut sap.

3. Level of sugar grain fineness is 18 meshes.

4. Has water content max. 1,5%

5. Granule sugar must be free from contamination like stone, pebble, paper, plastic, singed sap and other dangerous materials.

European Union (EU) – market regulation. It’s located at 16 floor, Intiland Tower, Jl. JenderalSoedirman No. 32, Central Jakarta 10220, telp number. (021) 2554622

National Organic Program (NOP) – USDA for American Market

Japanese Regulation (JAS) for Japan Market

Control Union Certification (CUC) LSPO is located on Jl. Kramat No. 3B, EastCilandak – South Jakarta. Telp numb. And fax (021) 78842016, 788420

Marketing obstacles which is still faced by

the businessman in marketing product are :

1. Quality of palm/granule sugar under the standard.

2. The price cannot compete yet with white sugar.

3. Packaging of the product is not too interesting to attract the consumer.

4. There is not enough awareness of Indonesian to its health advantages.

1. Do training about marketing strategies for improving sale and selling price.

2. Give marketing monitoring by online shop marketing

3. Help marketing in trade mission, trade forum, marketing participation.

4. Give facilities of tools and infrastructure such as tent, packaging designs, halal certification, and Intellectual Property Right

5. Helpful effort of capital access as implementation of President Regulation No. 98 year 2014 permission of small micro business