Discover everything Best Western® Hotels & Resorts can bring to
your investment portfolio – talk to us today.
Best Western® Hotels & Resorts is focused on a single mission: driving superior revenue and value to our hoteliers and developers. It is this concentrated focus that has allowed us to build a global powerhouse, expanding to 4,100 hotels in 100+ countries and territories worldwide. To signify this growth and success we introduced a new contemporary, energetic and relevant look for our company and family of brands in 2016.
Best Western’s hotel brands suit the needs of both developers and today’s savvy travelers, reaching every market from midscale, upper-midscale and upscale in urban, primary destination and secondary locations. To allow for continued hotel growth in primary, destination markets.
Best Western®
Best Western Plus®
Executive Residency by Best WesternSM
Vīb®
Best Western Premier®
BW Premier Collection®
Our new refreshed brand portfolio complements our award-winning marketing programme and partnerships.Best Western’s award-winning loyalty programme, Best Western Rewards®, is one of the most valuable reward programs in the industry.
This is an exciting time for Best Western Hotels & Resorts, and we hope you’ll come onboard to
be a part of it.
Suzi Yoder
Senior Vice President International Operations
*Based on Brand Keys 2015 Customer Loyalty Engagement Index®
Meet the New Best Western Hotels & Resorts
The Most Industry Awards of Any Brand.
U.S. News & World Report2013, 2014, 2015
3x More Award-winning HotelsThan the Industry Average
Globally over 4,200 hotels in more than 100 countries & territories*
Actual Total 3,718Pipeline Total 463
*Numbers are approximate, may fluctuate and include hotels currently in the development pipeline FY 2017.
Best Western Hotels & Resorts owners enjoy the benefits of a global powerhouse; individuality and a support services team to help increase their profits from the advantages provided by a global hotel chain.
Best Western’s branded hotels enjoy a highly competitive fee structure and the lowest reservation fee structure in the industry.
Lower Fees
Higher Profits
The Power of a
Global Brand
Not only does Best Western have a great management team, but with the way our business model is structured, our hotel owners are interested in both their hotel and the brand success as well.
Ron PitamberBest Western Owner
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Owners Focused
Generations of business and leisure travelers have relied on Best Western Hotels & Resorts branded hotels to deliver a comfortable stay at exceptional value. With such a strong leadership position firmly established for seven decades, developing a Best Western branded hotel today remains an unparalleled investment opportunity with the proven ability to consistently generate superior revenue.
Leader in the Midscale Market
A Rewarding Experience Stay-After-Stay.Page 6 | Best Western® Hotels & Resorts
Best Western Hotel Amenities Include:
• Breakfast to start the day• Free high-speeds Internet service• In-room coffee and tea maker• Guest Computer and printer with copy/fax services• Minimum TV size is 32” • Best Western Rewards®, our award-winning and fast growing loyalty program, offered to each guest
Developing a Best Western® hotel today presents an unprecedented investment opportunity. Designed to perform in almost any location, our midscale hotels provide exactly what matters most – a welcoming environment, comfortable rooms, and great service – with a truly exceptional value for guests, as well as developers.
Best Western Prototype
An Upper-Midscale Opportunity
Enhanced Style. Upgraded Amenities. Superior Performance.
For developers who want to enter the upper-midscale market with a solid brand backing, Best Western Plus® is the perfect solution. With striking architectural details and a flexible layout, Best Western Plus hotels can be adapted to fit specific size and location preferences.
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Best Western Plus Prototype
Best Western Plus Hotel Amenities Include:
• Modern and unique exterior and welcoming lobby• Upgraded interiors and stylish bath amenities• Breakfast in an enhanced dining area• Spacious in-room work desk• Complimentary high-speed Internet• In-room coffee and tea maker • Fitness Center• Business Center• Next day Dry Cleaning / Laundry Services• Best Western Rewards®, our award-winning and fast growing loyalty program, offered to each guest
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An Extended Stay Option with Dual-Branding Opportunities Executive Residency by Best WesternSM provides exceptional longer-term accommodations for guests seeking the perfect combination of hotel and home. Our turnkey solution presents a profitable opportunity for developers, satisfying the needs of one of the fastest growing segments in the hotel industry today.
Dual-BrandingAn Executive Residency hotel can be combined with Best Western Plus® to provide transient guests with more options, services and amenities. With two distinct types of guestrooms available, the lobby area becomes a shared space servicing arrivals and check-ins, food and beverage offerings, and a communal area for guests to unwind.
Best Western Plus® Executive Residency – Dual-Branding
Dual-Brand Prototype
Executive Residency by Best Western Hotel Amenities Include:
• Upgraded interiors and stylish bath amenities• An on-site guest laundry• Ice Machine Provided for guests use• Kitchenette provided in all guest rooms• Fitness Center and pool• Complimentary high-speed Internet• Business Center• Guest rooms suitable for in-room dining• Best Western Rewards®, our award-winning and fast growing loyalty program, offered to each guest
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An Innovative New Upper Midscale Boutique Brand
An Industry Trendsetter
Today’s connected traveler is looking for unparalleled service, social engagement, and technology integration. Vīb® brings that to guests in the upper midscale market with stylish design and a focus on convenience and technology that will exceed their expectations.
• Ideal for key urban and primary downtown locations
• Unique flexible design specifications with minimal footprint required
• Cost-effective construction• Designed for operational efficiency• Retail outlets serving premium upscale
food & coffee • Lobby or rooftop bar, a cozy fireside hearth,
gaming pods, fitness center, and a ‘Zen Zone’ to cater to millennial travelers
• Participation in Best Western Rewards®, our award-winning and fast growing loyalty
program
®
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A Premium Product with Refined Style and Superior Earning Potential
Designed for the guest who expects the very best.
Best Western Premier® hotels are strategically positioned to attract savvy business and leisure travelers who expect a high level of service and luxury amenities.
Best Western Premier Hotel Amenities Include:
• Stylish hotel design with detailed finishes• On-site dining and bar• High-end guest rooms and suites• Modern amenities and features• Modern and unique exterior designs• Premium linens and towels• LCD or plasma television 40” or larger• In-room safe and refrigerator• Boardrooms and meeting spaces• Well-equipped business center• Energizing fitness center• Best Western Rewards®, our award-winning and fast growing loyalty program, offered to each guest
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A unique soft brand model with a high-performance ROI
The Ultimate in Luxury.
The BW Premier Collection® provides independent hoteliers the opportunity to retain their individuality while locking in the advantages of a global powerhouse. BW Premier Collection hotels are carefully selected upscale and luxury hotels that have been recognized by TripAdvisor® with a 4-star customer experience rating or higher.
Independent upscale hotels in primary or destination markets will benefit from our:
• Best Western’s negotiated OTA margins allow your hotel to be more profitable, while preserving your unique name, design and orientation
• Short term contracts• Participation in Best Western Rewards®,
our award-winning and fast growing loyalty program
• Optional pay to participate: Sales, Revenue Management and Operation Programs available
®
Driving Sales
Best Western provides many paths to increasing sales with access to...
· Key Global Accounts · RFP Programme’s · Global FIT Programme · Attendance at Global Trade Shows
Digital Marketing
Our Digital Marketing team ensures hotels are fully optimised on bestwestern.com, assessing your online presence and uploading new content to connect your hotel with more potential guests.
Online Sales
Bestwestern.com provides full secure on-line booking and multi-lingual capabilities, driving $70 Million in monthly revenue to our hotels worldwide.
Best Western Rewards ® - Loyalty Club Programme
Is a truly global loyalty programme, delivering $4 Billion to Best Western hotels
around the world. Strategically aligned with lifestyle and airline partners such as American Airlines, Lufthansa, Aeroflot, South African Airways, Air France/KLM and Turkish Airlines.
Worldwide Sales
Continually leverages the power of our global infrastructure to maximise revenue delivery, capitalise on new opportunities, and increase the earnings potential of our hotels.
Support Services
Marketing & Sales
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On Boarding
Our highly qualified support teams offer their expertise and training to give you every competitive advantage.
Quality Assurance
Best Western’s quality assurance is a global uniform system that helps our hoteliers maintain their properties to an international standard.
Revenue Distribution Management
Centralised Revenue Management service which helps grow the hotels online exposure, occupancy, average daily rate and bottom line results.
Global Distribution Systems
Seamless connection to all of the major systems including Sabre, Amadeus, Galileo and Worldspan.
Guest Satisfaction System
Best Western’s online guest survey tool Medallia allows guests the opportunity to offer feedback that will be delivered directly to the hotelier ’s desktop providing invaluable insight into the hotels performance by department. In addition, the harvesting of 3rd party and social media sites allows for feedback to be seen and responded to in one place rather than a multitude of sites.
Best Western Customer Care Training
I Care® is a comprehensive training programme focused on helping properties to achieve superior Customer Care and guest retention.
Call Centres
Our multi-lingual global reservation centres mean your hotel is available to all potential customers around the world
24 hours a day, 7 days a week through toll free numbers for booking in over 70 countries.
Lower Fees, Greater Profits
Best Western’s competitive fee structure allows you to drive more revenue to your bottom-line.
