Date post: | 08-May-2015 |
Category: |
Documents |
Upload: | christoph-c-cemper |
View: | 1,362 times |
Download: | 0 times |
Best & Worst Gaming Links
and
7 Golden Link Building Strategies
Christoph C. Cemper
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
2
Goals
• The Secret of Link Building
• Myth debunked: Page Rank• 7 Golden Rules of Link Quality • 7 Golden Link Building Strategies
• Example: optimize your existing links
• Example: get the best links that power your competitors
• Example: grab link juice from competitors
• Example: home page links myth debunked
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
3
Link Building rules change (2004)
OMG, I got banned from Google for pointing a PR8 sitewide link at my 3 days old datafeed site domain!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
5
About CEMPER.COM
• Building Links since 2003• Specialized Link Building Services Over 500 international clients SEO Consulting for premium clients Developing own SEO software New: www.LinkResearchTools.com „Eating own dogfood“
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
6
The Secret of
Link Building …
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
7
The Secret of Link Building …
DOESNOT
EXIST(it‘s a painful tedious job!)
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
8
PLEASE BEWARE!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
9
PLEASE BEWARE!
• Google Pagerank– NOT a quality metric– crippled by Google (since 2007!)– useful compared to ACrank and mozRank
(use our LinkResearchTools for that to save time!)
• Precise Anchortext– Triggers Penalities like „-50“ and more…
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
10
What, no page rank?
Matt Cuttssaid(SMX Advanced
Seattle 2008)
We return random page rank data if we feel like to – it‘s fun!
don‘t look at PR
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
11
7 Golden Rules of Link Quality
1. Relevant page & in content links2. Domain trust3. Natural anchor text4. Nofollow5. Juicy Page 6. Good Co-Citation, don’t Spam!7. Don’t look at Page Rank!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
12
7 GOLDEN LINK
BUILDINGSTRATEGIES
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
13
7 Golden Link Building Strategies #1
If Google thinks a page is very relevant for a
keyphrase, then it probably is (in Google‘s
eyes!)
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
14
7 Golden Link Building Strategies #1
Digging thru those could take some time tough…
Damn, I‘d better find a new job, this link builder job looks like A LOT of
hard work…
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
15
7 Golden Link Building Strategies #2
Look at yourCOMPETITOR‘S
links
!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
16
Look at your competitor‘s links first!
they RANK ABOVE YOUbecause of
THEIR LINKS (and …)
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
17
Competitors are also …
potential link
sources
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
18
Competitors are …
AffiliatesMerchants / Operators
GovernmentsWikipedia
News & MediaIndustry Hubs
…
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
19
7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
• which anchor text distribution do
– I HAVE– my COMPETITORs HAVE
• what are their best links?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
22
Backlink & Anchor Text Analyse TIP
Convert Brand Linksto
Keyword links
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
23
Convert Brand Links to Keyword links
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
24
Convert Brand Links to Keyword links
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
25
Backlink & Anchor Text Analyse TIP
Convert IMAGE NO ALT
links to keyword links
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
26
Convert IMAGE NO ALT links to keyword linksBUT WATCH OUT FOR QUALITY & PENALTIES
mmmh?
better!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
27
7 Golden Link Building Strategies #3 Backlink & Anchor Text Analysis
• IS THIS IMPORTANT?
• DOES IT WORK?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
28
7 Golden Link Building Strategies #3 BATT – important?
„casino online“ in french
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
29
7 Golden Link Building Strategies #3 BATT – important?
„casino online“ in french
LOOK MA!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
30
7 Golden Link Building Strategies #3 Common Back Link Analysis
Which links are poweringmy competitors?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
31
7 Golden Link Building Strategies #3 Common Back Link Analysis
• list backlinks of top sites• find common backlinks• check quality & strength• ignore crap
• go after them!• be EFFICIENT!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
32
7 Golden Link Building Strategies #3 Common Back Link Analysis
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
33
Top NL results for “poker”
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
34
Top NL results for “poker”
now get the best links
of your competitors
but WHICH one?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
35
want a link on THIS PAGE?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
36
OR THIS PAGE?
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
37
Top NL results for “poker”
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
38
getting your competitors links
IGNORE THE
POTENTIAL CRAP LINKS
(that got penalties)
!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
39
7 Golden Link Building Strategies #4 Common Outbound Link Analysis
How do I get my competitorsto link to ME ???
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
40
7 Golden Link Building Strategies #4 Common Outbound Link Analysis
a link on authority level 2
(pages linked from authorities)
is GREAT and achievable
!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
41
7 Golden Link Building Strategies #4 Common Outbound Link Analysis
Level1
Level2
Level3
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
42
7 Golden Link Building Strategies #4 Common Outbound Link Tool
- AKA „authority finder“• check outbound links• find common outbounds• check quality & strength• go after them • BECAUSE you can!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
43
Common Outbound Link Analysis
„Online Poker“ in Google.DE / german
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
44
Common Outbound Link Analysis
grab link juice
from fulltiltpoker.com (2) and pokerworld24.org (5) via
pokerpages.com
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
45
Common Outbound Link Analysis
pokerstars.com (4) is linked already!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
46
Common Outbound Link Analysis
pokerstars.com (4)is now powered by
indirect links fromfulltiltpoker.com (2)
and pokerworld24.org (5)
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
47
Myth Home Page Links
Is the home page link
the best link you can get ???
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
48
7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
•NO!• get links on the
Strongest Subpages
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
49
7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
…often it’s not the homepage,
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
50
7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
…sometimes it’s very close tough,
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
51
7 Golden Link Building Strategies #5 Get Links on the Strongest Sub Pages
… and sometimes it IS the home page !
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
52
be EFFICIENT!
• YOU can now trial our
Leave your
business card for invite!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
53
Killer Link Building Strategy #6
BUILD TRUST=more keyword ranks
=more ROI on links=sitelinks
=+40% traffic
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
54
Killer Link Building Strategy #7
THE BEST LINKS …
are those that your competitors
can NOT get!
(C) CEMPER.COM 2010 - twitter.com/cemper www.LinkResearchTools.com
55
THANK YOUR FOR YOUR ATTENTION!
QUESTIONS ?Want to have a trial on our
www.LinkResearchTools.com
Please leave your business card.
In other cases feel free to contact me:
[email protected]://www.cemper.com/
http://www.LinkResearchTools.com