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Be Networked, Use Measurement, and Learn from Your Data
Beth Kanter, Master Trainer, Author, and Blogger
Buffalo, NYSeptember, 2014`
Beth Kanter: Master Trainer, Author, and Blogger
@kanter
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http://teamcoco.com/video/linkedin‐11‐07‐2013
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Beth335,371
Conan157,251
BroadbandMobile
Social Networks
3 Digital Revolutions
NGO Photography
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#WhyIStayed and #WhyILeft
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The Origins
ALS Ice Bucket Videos Posted on Facebook – August 1‐18th
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Peter Frates: Free Agent
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Over $110 Million Raised (Sept)
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The Nonprofit Fortress
If you aren’t on social and being transparent, connecting, and building relationships with people who care about your organization’s mission you won’t have an ice bucket moment
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In a networked world, nonprofits need to work less like this
And more like this ….
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If you can’t fly then run, if you can’t run then walk, if you can’t walk then crawl, but whatever you do you have to keep
moving forward.”
CRAWL WALK RUN FLY
Where is your organization?
Linking Social with Results and Networks
Pilot: Focus one program or channel with measurement
Incremental Capacity
Ladder of Engagement
Content Strategy
Informal Champions Strategy
Best Practices
Measurement and learning in all above
Communications Strategy Development
Network Mindset and Map
Culture Change
Network Building
Formal Champions –internal/external Strategy
Multi-Channel Engagement, Content, and Measurement
Reflection and Continuous Improvement
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A Networked Mindset: A Leadership Style
• Leadership through active social participation and engagement
• Listening and cultivating organizational and professional networks to achieve the impact
• Sharing control of decision‐making• Communicating through a network model, rather than
a broadcast model• Openness, transparency, decentralized decision‐
making, and collective action. • Being Data Informed, learning from failure
The Social CEO: In Service of Strategy
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Getting Started ….
• Get Their Attention• Show How It Enhances
Their Work• Tweetutorials• Peer Pressure• Social Media Policy• Found Time• Feed and Tune• Show Impact
http://www.bethkanter.org/afpcon/
I have work to do! Can finally tweet about our programs from my personal
account!
SOCIAL MEDIA IS PART OF EVERYONE’S JOB!
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@rdearborn works for UpWell and she LOVES sharks.
Leverage Staff Personal Passion In Service of Mission
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How social is your organization’s culture?What are some of your challenges?
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The Data Informed Nonprofit
Data-Informed Culture: It starts from the top!
Do Something.org
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Tear down those silos and walls around data …
More time think about that the data, then collect it
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Video
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140,000
120,000
100,000
80,000
60,000
40,000
20,000
140,000
120,000
100,000
80,000
60,000
40,000
20,000
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133,167
745,030
1,683,670
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1,400,000
1,600,000
1,800,000
Shark Week 2010 Shark Week 2011 Shark Week 2012
One Metric That Matters: Increase Shark Conservation Conversation
Nonprofit Social Media Measurement Practice
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Go Beyond Just Counting
Objective
Audience
Cost
BenchmarkKPI
Tool
Insight
Measurement Discipline: But Start Small
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Pick The Right Data Point(s) To Track Outcomes
Data Literacy: Collect, Clean, Analyze, Visualize, Apply
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Step 7 – Analyze Results
Joyful Funerals Metrics Mondays
Reflection and Improvement: Learning from Data
1. Lead with a Networked Mindset2. Be open, transparent, and agile3. Different stages of maturity, requires
incremental steps to improve organizational practice
4. Data informed culture starts at the top and embraces experiments with data
5. Get some measurement discipline, but start with small steps
6. Go beyond counting your data, learn from it
Summary
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Thank you!
www.bethkanter.orgwww.facebook.com/beth.kanter.blog@kanter on Twitter
