Beth Kelley-Snoke and Phil Smith

Think Before You Pay-N-Display

Several Factors

• Institutional Requirements• Identity and Recognition• Paint Schemes• Signage• Americans with Disabilities (ADA)• Machine Locations• Policy and Enforcement• Marketing

Institutional Requirements

• PCI Compliance– Secured credit card option

• Data Communications– Hardwire

• Is there an existing infrastructure or do you have to build it?

– Cellular• Does your institution already have a contract with a

vendor for cellular service?

Identity and Recognition

• Visual Continuity– Visual parking standards– Creating consistent visitor parking identity – Vinyl wrap

• Less expensive than customization• Standard color choice limitations • Ability to change wrap when needed• Reflective

Identity & Recognition - Wraps

Identity and Recognition - Signage

Paint Scheme – Consultant’s Suggestion

Blue and Green?!!!

Standard Paint Scheme

Maize and Blue?!!!

Preferred Paint Scheme

This is what we wanted…

What Works Best for Your Customers

We Came

To A Compromise

New Installation

Existing Lighting

Americans with Disabilities (ADA) Requirements

Vertical Clearance, Line of Site/Reach

Pressure Sensitive Keypads

(ADA) Requirements

Installation Surface Area

Americans with Disabilities (ADA) Requirements

Americans with Disabilities (ADA) Requirements

Americans with Disabilities (ADA) Requirements

Machine Locations

• Special Events– Enforce machines during special events?

• Visitors– Proximity to Facilities

• Consider revenue generating locations • Medical Center

– Revenue capture from new groups– Does machine technology suit your audience?

• Frequent Turnover Locations– Classes, Load Zones, Short-Term

Public Event Parking

Machine Locations

• General Customer Accessibility– Visible to visitors at parking lot entrance– Proximity of machine to building or

parking space – Proximity of available lighting– Geography of desired pad location

• Solar Powered Machines– Location with consistent direct sunlight– Monitor location throughout day/evening

• Building shadow– Current and future plantings that may

block sunlight at different times of year

Policies, Rules and Enforcement

• Prevent policy and procedure loopholes • Take staff to visit and use machines

– What questions do your staff have?– Remember, they will be receiving the questions.

• Citations– Avoiding Citations - 100% visible, current date, not

expired– Citations treated equal to meter violations or similar to

“no valid permit”– Parking in permit spaces is allowed, parking in

designated visitor spaces is encouraged– Disability Policy

Policies, Rules and Enforcement

• Display 1 ticket only – no multiples on dashboard

• If parked in student/staff space with expired ticket – considered “unregistered vehicle out of zone” citation - $50

• If parked in meter/visitor space with expired ticket – considered “failure to pay meter or Pay-N-Display machine” - $25

• If ticket is unreadable – considered “improper display” and photo must be taken of ticket - $20

Marketing

• Understand Customer Group– Students, Faculty/Staff, Patients

• Meet With Stakeholders– Those that would be heavily

affected in area

• Pilot Program– 3 Machines Installed in Highly

Visible Locations• Machines were utilized before signage

– “Soft” Roll-Out – Issue courtesy warnings– Request Feedback

• Create Flyers & Additional “How to Use” Signage

Pay-N-Display ParkingMachine

Posters

Hand-outs

Student, Faculty, & Staff Newspaper

Recreational Facility Annual Publication for

Facility Members

Instruction Sheets

Outdoor Signage

Meter vs. Pay-N-Display Machines

$7,142.30

$10,155.90

$0

$2,000

$4,000

$6,000

$8,000

$10,000

$12,000

Meters Pay Machines

Meter v. Pay-N-Display Revenue

4 Machines1 Month Lapse

$3,013.60

Revenue Increase!

Coin

53%

Credit Card

47%

What Are Customers Using to Pay?

Payment Method

Coin

33%

Credit Card

67%

Where Does The Revenue Come From?

Revenue Source

Estimated v. Actual Revenues

$640

$1,966

$640

$2,257

$640

$2,393

$640

$5,379

$0

$1,000

$2,000

$3,000

$4,000

$5,000

$6,000

W. Stadium Blankenship SE Stadium S. Lincoln

Estimated Revenue - $640/month/machine

Questions to Ask Beforehand• Pay-N-Display v. Pay-By-Space Considerations• What DOES NOT come “standard” with the units

(panels, electric, modems, coin, credit, cash, etc.)?

• Other Decisions– Modem Type– Power Source– What type of currency will you accept?– Dispense Change?– Do you need shelter enclosure?

• Do you have staffing trained and dedicated to servicing the units?

Questions to Ask Beforehand

• What spare parts are needed?– Batteries/chargers– Printers – Credit card reader– Ticket stock

• What are parts ordering lead times?– If they’re coming from Canada, expect

delays…ehh

Things You NEED to Know

• Use only services that are needed– Using PIN adds 3 screens

• Make sure the units generate clear and concise daily reporting

• Understand ALL monthly fees incurred– Credit Card Clearinghouse– Cellular Modem Charge

• Set up alarm emails for troubleshooting– Low Battery/Ticket Stock

Feedback – Positive Reviews

“I am very pleased with the functionality of the new Pay-N-Display Machines on the OSU Campus. They are not only innovative but very practical and easy to use. I have traveled to different states and used similar systems and appreciated the convenience of having a system that made parking a breeze…”

- Von Cason Office of the Treasurer

Others….

Not So Much…

“Hey O.S.U… What happened to the tax dollars I paid to maintain this parking lot? It’s BS that I have to pay 2 park!”

- Cranky Customer La La Land

Looking Back…

• Determine institution requirements

• Understand customers groups

• Develop policy that fits into parking strategy

• Ask for feedback– Your own staff– Customers

• Plan, plan, plan!