Better…

Accept failure and learn from it, understand – undress your failings

Be ready – willing to take risks Profits come from risks

Calculates the risks - consequences

Be open that things can go wrong Back-up parachute

Examine what did not work

Don’t catch a falling knife

Analyse everything thoroughly

Don’t be superficial

If you are going to fail do it quick

So get out while you can

Success is no destination but a journey

Don’t fall asleep, got to work for it everyday

Be self critical

Watch and analyse your actions to improve

Routine kills

Think, improve and implement

Learn…

Learn as much from success as you can from failures

More about profits now

Profits are results of giving to others – first hand yourself to

their needs

Process – whereby you put your entire fate in their hands – since

no customer = no business

Providing your customers a service that is so good, that they are willing to pay as recognition of what you are doing for them

Profits is an index of altruism

Main goal is not the profit – the only profit center is a customer that

doesn’t bounce

It is a necessity to exceed customer expectations

Often the « little extra » will make the all difference Develop a partnership with your customer so you

can anticipate his needs and desires

Profits are a lagging indicator of customer behaviour

Customers / guests are « paying consultants »

Not the « what » but « how » they get it will determine things

Result of business = satisfied customer

Customer feed back is important

Don’t be alone - united we stand

You can’t be good and perfect in all, get associates – co-workers

For Promotion - Marketing

Keep It Simple, Basic Stories Beat Information Every Time A Good Tease Holds Attention