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BETTER BREAKFAST: Incorporating Plant Based Breakfast ...winsight-cdn.s3.us-east-2. · PDF...

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  • BETTER BREAKFAST:

    Incorporating Plant Based

    Breakfast Trends Across Dayparts

    NRA Sysco Culinary Experience Center

    May 20, 2019

  • DANONE NORTH AMERICA BRANDS

    2

  • TODAY’S FOCUS: PLANT BASED BRANDS IN TRADITIONALLY “BREAKFAST ORIENTED” CATEGORIES THAT CAN CROSS DAYPARTS

    3

  • PLANT BASED HAS BECOME MAINSTREAM - PROJECTED TO DELIVER $5B+ WITHIN 3 YEARS

    $3.0 $3.2

    $3.5 $3.9

    $4.2

    $4.7

    $5.1

    $0

    $1

    $2

    $3

    $4

    $5

    $6

    3YA 2YA YA CY Est +1 YR Est +2 YR Est +3 YR

    B ill

    io n

    s

    Total Edible Plant Based

    9.6% 3YR Growth Rate Projection

    46% of US Households purchase

    Plant Based across the store today2

    1/3rd of the Year over Year growth is coming from New Households2

    Source: IRI Scan – Total US MULO, FY 2018 Source 2: IRI Panel – Total US Outlets, FY 2018

    75% of Millennials are considering or are

    already on a Plant Based Diet3

    Source 3: Danone Custom Survey – Shopper’s Round Table/Vision Critical, January 2017. n=774 : Question: Are you considering or already on a plant based diet?

    4

  • PLANT BASED FOODS ARE NO LONGER NICHE

    60% of Americans are actively cutting back on meat-based products

    39% of US Consumers actively incorporating plant based foods into their diet

    BILLION $ CATEGORY

    Plant-Based Food Sales grew 20% to $3.3B

    (vs. June ‘18 YA) compared with total food sales 2%+

    Source: Nielsen, Plant Base Proteins Are Gaining Dollar Share among North Americans, 2017

    5

  • PLANT BASED IS DRIVING GROWTH ACROSS A VARIETY OF “BREAKFAST ORIENTED” CATEGORIES

    Source: Nielsen Scan, XAOC – Full Year 2017

    High Growth Plant Based Categories 3 year CAGR 2015-2018

    Plant based categories are growing much faster than their traditional categories

    6

  • AS ALL DAY BREAKFAST GROWS, IT WILL BE CRITICAL TO INCORPORATE MORE PLANT BASED OPTIONS TO ACCOMMODATE EVOLVING CONSUMER NEEDS

    All Day Breakfast Menus are Changing Diners’ Behaviors

    31%

    43%

    33%

    50%

    25%

    29%

    33%

    43%

    26%

    59%

    24%

    25%

    Midmorning snack

    Lunch

    Afternoon snack

    Dinner

    Evening snack

    Late-night snack or meal

    For which do you enjoy breakfast food?

    18-34 35+

    Source: 2017 Technomic Breakfast Consumer Trend Report

    Nearly ½ of Consumers Enjoy Breakfast At Non-Traditional Times

    30%

    65%

    5%

    How has restaurants’ offering breakfast fare beyond morning hours impacted your dining

    behavior over the last 2 years?

    I'm purchasing breakfast fare outside of morning hour less often

    No impact

    I'm purchasing breakfast fare outside of morning hours more often

    Younger Consumers Drive Interest in Plant Based Options for Breakfast

    I’d like more restaurants to offer Vegetarian/Vegan Dishes for

    Breakfast (Agree & Agree Completely)

    32%

    0%

    5%

    10%

    15%

    20%

    25%

    30%

    35%

    Younger 18-34 Older 35+

  • 10.2%

    7.6%

    3.7% 3.6% 2.6%

    1.9% 1.8% 0.7% 0.7% 0.7% 0.5% 0.5% 0.3% 0.3% 0.0%

    MILK IS THE CATEGORY WHERE PLANT BASED HAS MADE THE BIGGEST IMPACT

    Plant-Based Alternatives – Dollar Share of Category

    Milk Mayo Cream-

    Creamers

    Protein

    Bars &

    Supplmnts

    Ice Cream Yogurt Meat

    Substitutes

    Cream

    Cheese*

    Frozen

    Novelties

    Salad

    Dressings Cheese

    Frozen

    Meals

    Sour

    Cream Rfg Dips

    Butter &

    Butter

    Blends

    $1,565.1 $135.7 $139.3 $364.5 $180.9 $135.6 $671.2 $11.9 $31.5 $17.2 $84.5 $177.2 $4.1 $2.2 $0.6

    Dollar Sales (MM)

    Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18

    8

  • ALMOND IS THE KEY DRIVER BEHIND PLANT BASED MILK GROWTH

    Plant-Based Milk – Dollar Sales by Type

    $ Share

    65%

    $ Share

    12%

    $ Share

    5%

    $ Share

    5%

    $ Share

    3%

    Almond Soy Coconut Almond

    Blend

    Coconut Cashew Almond

    Blend

    $ (MM) Chg. YA (MM)

    $1,018.1 +$115.6

    $ (MM) Chg. YA (MM)

    $194.8 -$18.1

    $ (MM) Chg. YA (MM)

    $80.4 -$4.9

    $ (MM) Chg. YA (MM)

    $74.0 +$2.1

    $ (MM) Chg. YA (MM)

    $46.5 +$21.8

    Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18Source: IRI POS, MULO+C, 52 Weeks ending 9-09-18

    9

  • Soy

    • Strong point of entry

    into the PBB Category

    • Good source of

    protein, with low sat

    fat and no cholesterol

    • Heart healthy1

    Almond

    • Driving PBB growth

    • Main point of entry

    into PBB

    • More calcium than

    dairy milk

    • Lower calorie

    Coconut

    • Growth segment

    • Driving new buyers

    and increased

    category purchases

    • Exotic flavor variety

    • Smoothie, Latte

    baking & cooking

    usage

    Source: 1 As part of a diet low in saturated fat and cholesterol, 25 grams of soy protein per day may reduce the risk of heart disease

    EACH PLANT BASED MILK SEGMENT HAS A DISTINCT REASON FOR BEING, AND CONTINUES TO EVOLVE

    Emerging Plant Bases

    • Hemp

    • Macadamia

    • Oat

    Cashew

    • Smooth & Creamy

    • Fewer calories than

    dairy milk

    • 3rd most consumed

    nut in retail

    Lactose Free, Dairy Free, Gluten Free

    Emerging Bases projected to grow almost 15 points

    Source: Mintel Dairy and Non-Dairy US, September 2018,

    10

  • COFFEE CREAMING BEHAVIOR IS ALSO EVOLVING AS CONSUMER PREFERENCES SHIFT TO MORE PLANT BASED SOLUTIONS

    Milk Creamer Plant-Based Milk Plant-Based

    Barista Collection

    Evolution of Coffee Creaming

    Redefining the Plant-Based Creaming Experience

    Plant-Based Creamer

    11

  • YOGURT IS EXPECTED TO BE THE NEXT MAJOR GROWTH AREA IN PLANT BASED

    $142.9M

    +57.3% vs. YA

    $7.14B -3.4% vs. YA

    +.8 Pts

    Soure: *IRI Total US – MULO, L52 ending 10/28/18: ^ Almond, Soy and Coconut cume $ share of Total Milk. Source: SPINS & Nielsen 2017; IRI POS Data L52 Wks ending 1.28.18; Panel Data L52W 4/22/18

    10.5% PBB $ Share

    Of Total Milk (MULO)

    PBY $ Share Of Total Yogurt in Natural Channel

    17.9% PLANT-BASED IS THE FASTEST GROWING

    YOGURT SEGMENT IN RETAIL*

    We believe Plant-Based Yogurt will Reach a 10% Share Of Yogurt Category By 2020

    Leading measures indicate growth potential:

    ^

    12

  • Today’s “Better Breakfast”

    Menu Concepts

    1

    3

  • 14

    A mixture of almondmilk and chocolate syrup infused with CO2 in

    an ISI canister and served over STōK™ unsweet cold brew coffee.

    Features:

    STōK™ Unsweet Cold Brew Coffee

    Silk® Barista Collection™ Almondmilk

    (dispensed through pressurized carbon dioxide)

    STŌK COLD BREW MOCHA

  • 15

    Dairy-free coconutmilk yogurt layered with a grilled pineapple and mango compote and fresh

    blueberries. Garnished with candied cashews and toasted

    coconut shreds.

    Features:

    So Delicious® Dairy Free Vanilla Yogurt Alternative

    BLUE PARADISE PARFAIT

  • 16

    Creamy, dairy-free almondmilk blended with strawberries,

    blueberries, raspberries, blackberries and Genovese basil leaves. Finished

    with a hint of fresh lemon juice.

    Features:

    Silk® Unsweetened Vanilla Almondmilk

    ITALIAN BERRY & BASIL SMOOTHIE

  • 17

    Savory cornbread made with silky soymilk, shredded carrots,

    freshly grated zucchini, chopped sundried tomatoes,

    and an herb medley of thyme, parsley, and chives.

    Features:

    Silk® Original Soymilk

    GARDEN CORNBREAD

    https://www.youtube.com/watch?v=R3zxuKBGCu8

  • THANK YOU!

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