Boris GurovSenior Sales ConsultantOracle ECE LtdBranch Bulgaria

It’s information that matters.

Oracle Information ArchitectureEnd-to-End Business Intelligence

� Get personalized strategic and operational information

� Integrate BI into all your business processes

� Centrally manage all your real-time and historical data

Data ManagementData Management

Business ProcessBusiness ProcessIntegrationIntegration

Information AccessInformation Access

Information AccessInformation Access3rd PartySolutions

Oracle BI Tools

Oracle BIApplications

Oracle Portal

Information Access

CustomApplications

Information AccessInformation Access3rd PartySolutions

Oracle BI Tools

Oracle BIApplications

Oracle Portal

Information Access

CustomApplications

Business ProcessesBusiness Processes

Business Process Integration

Oracle Applications

BPM OracleASIntegration BAM

3rd-Party Applications

Data ManagementData Management

Data Management

Data MiningOLAPOperational Data Stores

Data Hub

DataWarehouse

Oracle Business Intelligence Goals

� Consistent End-User Experience� Integrated Analytics� Enabling BI Solutions

Consistent End-User Experience

� BI Beans enable consistency across the Oracle BI product set

� Discoverer

� Spreadsheet Add-in

� Reports

� Portal

� Applications

� Custom

Consistent End-User Experience� Oracle offers the same infrastructure (BI Beans) to its customers,

ensuring consistency across custom built applications as well

� Drag and Drop Design

� Highly functional andcustomizable applications

� Pre-built templates– Query, Calc, Print, Export….– Includes layout & component

Relational & OLAP Portlets

Analyze OLAP Worksheet

Modify Worksheet

Modify Worksheet: Drag & Drop Measures

Create Top/Bottom Report

Drill to Detail

� Powerful ‘drilling’ feature goes from aggregated data…

� To any level you desire…

� All the way to the detailed records

� Even drill from OLAP to OLTP!

– Relational to Relational– OLAP to Relational

Stoplighting & Formatting

PDF Printing

Pivot: Swap Measure w/Geog

Dynamic Graphs Types w/ Drilling

Save Personalization to Portal

Discoverer: Next Release– Interactive pivot– Drill to detail– Exception formatting– Enhancements to parameters

(Cascading params)– Printing improvements, Print preview,

Page layout– Export to PDF– Email reports– More with Portal– Stop lighting and Portal parameters– Even more scalability – Share scheduled workbook results

– More graph types (possibly Gauges)

– Full integration of BI Beans presentation beans

– Text area at bottom of worksheet– More formatting in Plus– ASO encryption certification– More optimized SQL– Longevity testing and more

scalability testing– New Viewer and Portlet Provider– Visibroker removed (LINUX Suse and

HP Tru64 support)

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Plus numerous UI enhancements

Custom BI Dashboard

Spreadsheet Add-inWhat is it?� An easily installed extension to Excel that gives user

access to OLAP query & calc features– Uses BI Beans Query and Calc wizards

� Allows interaction with the query– Drill– Page– Pivot

� Native Excel capabilities can be used to– Add/insert local calculations– Format– Print– Save – etc.

Spreadsheet Add-in

� Installed as Excel Add-in � Query Builder - wizard driven interface

– Navigate Oracle OLAP cubes, dimensions and hierarchies– Exceptions, Top/ bottom, Ranking– Hierarchy based, Time based– Create and store Saved Selections

� Calc Builder - wizard driven interface– Create and store Oracle OLAP based calculations– Time based calculations, moving average…

� ALL Standard Excel functionality available (e.g. Graph, formatting…

� Share worksheet files with other users

Spreadsheet Add-In

Analytics with OLAP & Data Mining

DatabaseDatabaseEngineEngine

DataIntegration

Engine

OLAPEngine

MiningEngine

� Requires additional data movement

� Multiple databases� Multiple servers� Multiple engines� Proprietary interfaces� Complex environment� Slow conversion of

data to information

Traditional Approach …

Oracle Business IntelligenceIntegrated Analytics

� Eliminate data movement

� Security� Scalability� Simplicity� SQL Access� Faster conversion of

data to information

Data Warehousing

ETL

OLAP

Data Mining

Oracle Database 10gOracle Database 10g

Oracle Approach …

Integrated Analytics with Oracle OLAP

Data Warehouse

Business ObjectsBusiness Objects CognosCognosOracleOracle

Integrated AnalyticsOracle Data Mining

� Platform for data mining analysts and application developers

� Wide selection of algorithms� New in 10g: Oracle Data Miner

– Functions as data mining “workbench”

Oracle Data Miner

� GUI component of Oracle Data Mining

� Build, evaluate, & apply data mining models

� Oracle Data Miner extracts new insights that can then be published to consumers via Discoverer

Oracle Data Mining

Publishing ODM results via Discoverer & Portal

End-to-End Business Intelligence

� Oracle offers a complete, open, integrated infrastructure for Business Intelligence

Data ManagementData Management

Business Process IntegrationBusiness Process Integration

Information AccessInformation Access

Next Steps

Let us Prove It to You!Let us Prove It to You!

Contact Your Oracle Sales Rep at 1Contact Your Oracle Sales Rep at 1--800800--Oracle1Oracle1

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