BETTER-FOR-YOU CULINARY INSPIRATION

MENUING GUIDE

ADDRESSING THE HEALTH AND WELLNESS CONCERNS OF TODAY’S CONSUMER

CHICKEN TORTILLA SOUPFEATURING PASSPORT GLOBAL FLAVORS™ BY CUSTOM CULINARY® TOMATILLO SERRANO SAUCE AND CUSTOM CULINARY® GOLD LABEL TRUE FOUNDATIONS™ CHICKEN LIQUID STOCK CONCENTRATE

T H E B E T T E R - F O R - YO U T R E N D S O F TO DAYToday’s consumers crave food that fits with a more holistic lifestyle, taking an approach to wellness that encompasses physical, mental and emotional health. Nutritional attributes and claims such as high-protein, immunity-boosting and plant-based align with a desire to balance health and indulgence—and adapting dishes to meet some of these key trends is a great way to show consumers you understand their needs.

At Custom Culinary®, we have a long history of improving our formulas to eliminate added MSG, trans fats, artificial colors and modified food starches while reducing and managing gluten and allergens. Whether you’re looking to create dishes that meet strict nutritional guidelines or simply moving toward cleaner-label innovation, wholesome products from Custom Culinary® help operators across commercial and noncommercial channels address the challenges they’re facing today.

In this guide, you’ll find recipe inspiration for the healthcare, college and university, and fast casual segments, featuring versatile solutions from our better-for-you product portfolio.

SAVE BIG ON BETTER-FOR-YOU PRODUCTS! Earn up to $350 on your purchase of select Gold Label, Gold Label True Foundations™, Master’s Touch®, Chef’s Own™, Passport Global Flavors™ by Custom Culinary® and PanRoast® Bases, Sauces and Gravies that are perfect for creating wholesome, flavorful menu options.

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48% of consumers say that they want immunity-boosting ingredients in everything they eat, including burgers, burritos, pasta and pizza!2

36% of 18- to 34-year-olds say they’ll be choosing healthier foods more often, coming out of the pandemic.1

BUTTERNUT SQUASH AND WHOLE GRAIN SUMMER SALAD

Butternut squash, kamut, brown rice and buckwheat are tossed in a lemon-honey vinaigrette featuring Custom Culinary® Gold Label True Foundations™ Vegetable Liquid Stock Concentrate. Recipe

H E A LT H C A R E

With elective care on hold for much of 2020, hospital admission rates dropped significantly. But patient census numbers are starting to rebound, and as revenue stabilizes, healthcare operators will once again be able to invest in improving the patient and resident experience through their menu offerings. Regionally inspired dishes, “risk-reduction” diets (e.g., cholesterol, high blood pressure and stroke) and plant-based meals are expected to grow in both inpatient and retail settings.3

BEEF AND ASPARAGUS STEW (LOW SODIUM)

A hearty but more wholesome take on a popular favorite, this recipe coaxes warm, savory flavors out of a broth made with Custom Culinary® Gold Label Low Sodium Beef Base. Recipe

CHARRED SALMON WITH SMOKY THAI BROTH

Top a bed of seared baby bok choy with a charred smoked salmon fillet and a generous ladle of Passport Global Flavors™ by

Custom Culinary® Thai Style Vegetable Broth. Garnish with sautéed mushrooms and aromatic seasonings. Recipe

BLACK BEAN SWEET POTATO ENCHILADAS

This plant-forward dish is filled with sweet potatoes, black beans and vegan cheese, dressed with Passport Global Flavors™ by Custom Culinary® Tomatillo Serrano Sauce. Recipe

MEDITERRANEAN WHITE BEAN SOUP

Serve up this aromatic, flavorful soup of cannellini beans, spinach, artichokes and fresh herbs, simmered in a broth made with Custom Culinary® Gold Label True Foundations™ Chicken Base. Recipe

“LOW SODIUM” and “LOW SUGAR” are the traditional claims most directly correlated

with healthfulness, in the eyes of consumers.4

64% of consumers consider high-protein items to be healthier than other foods—and

32% say high-protein foods are tastier.5

AHI TUNA POKE BOWL

Top chilled sushi rice with edamame, julienned carrots, shaved purple cabbage, ahi tuna and pickled red onions, along with a drizzle of Passport Global Flavors™ by Custom Culinary® Gold Label Ambient Portion Pack Chili Garlic Sauce and toasted sesame seeds. Recipe

C O L L E G E A N D U N I V E R S I T Y

For college students, healthy eating is closely tied to fresh preparation, flexitarian or meatless options and the desire for customization—not necessarily nutrition labels. And with students saying that taste, comfort and variety are the attributes that have the greatest influence over their foodservice purchasing decisions,6 it’s important for meals to be perceived as both healthful and flavorful.

LATIN-STYLE GRAIN AND VEGETABLE BOWL

A blend of colorful vegetables—red onion, bell pepper, corn, beetroot stems, Swiss chard, fennel tops and riced cauliflower—are sautéed with black beans, rice and grains and Passport Global Flavors™ by Custom Culinary® Tomatillo Serrano Sauce. Finish with a drizzle of Passport Global Flavors™ by Custom Culinary® Al Pastor Sauce. Recipe

JACKFRUIT CARNITAS-STYLE TACOS

Shredded jackfruit, simmered in onions, garlic and Passport Global Flavors™ by Custom Culinary® Tomatillo Serrano Sauce,

makes for a flavorful plant-based taco filling. Finish with corn, chopped tomatoes, scallions, crema, cilantro and lime. Recipe

TOM KHA NOODLE SOUP WITH SHRIMP

An aromatic, piping-hot Custom Culinary® Gold Label Thai Style Vegetable Broth is poured over a bowl of rice noodles, shrimp, bok choy and mushrooms. Garnish with Thai red chilies, fresh basil and lime to serve. Recipe

KOREAN BBQ PLANT-BASED BURGER

Glaze a plant-based burger patty with Passport Global Flavors™ by Custom Culinary® Korean-Style Barbecue Sauce and serve on a toasted brioche bun, with

fried shiitake mushroom and cabbage slaw. Serve with fries and kimchi ketchup made with Passport Global Flavors™ by Custom Culinary® Kimchi Prep. Recipe

VEGAN is the fastest-growing health claim on college and university menus.7

48% of college students would like their school to offer more globally inspired foods and beverages.8

FA S T C A S U A L O P E R ATO R S

Due in part to its origins as a healthier, higher-quality alternative to traditional fast food, the fast casual segment is well-positioned to rebound post-pandemic. With Millennials and Gen Zers spending a growing share of total restaurant dollars compared to other age groups9, items that include functional ingredients and bold, globally inspired flavors will help your menu stand out with a perceived “health halo.” Convenience is key, so be sure to consider healthful options that work for both dine-in and delivery.

Healthy Claims at Top 500 Fast-Casual Restaurants11

LEADING CLAIMS: gluten-free / vegetarian / organicGROWING CLAIMS: GMO-free / diet / paleo

71% of consumers agree that global cuisines are healthier than American cuisines, in general.10

KOREAN BBQ BOWL WITH ROASTED GARLIC-SCENTED RICE

Custom Culinary® Master’s Touch® Clean Label Reduced Sodium Vegetable Base and Master’s Touch® Roasted Garlic Flavor

Concentrate create a flavorful cooking liquid for brown rice. Place rice in serving bowl and top with grilled chicken basted with Passport

Global Flavors™ by Custom Culinary® Korean-Style Barbecue Sauce, pickled onion, sautéed vegetables and toasted sesame seeds. Recipe

WILD RICE SPICY POWER BOWL

Top a bed of ancient grains with roasted sweet potatoes and carrots, fried chickpeas, avocado and seared queso fresco. Drizzle Custom Culinary® Gold Label Ambient Portion Pack Tomatillo

Serrano Sauce over the bowl as a finishing touch. Recipe

CHILI GARLIC CHICKEN LETTUCE WRAPS

Fill lettuce cups with sautéed purple cabbage, shiitake mushrooms, carrots, bell peppers and shredded chicken. Drizzle Custom Culinary® Gold Label Ambient Portion Pack Chili Garlic

Sauce on top and finish with crunchy chow mein noodles. Recipe

ROASTED VEGETABLE SHAKSHUKA

Create a savory vegetarian breakfast entrée with eggs poached in a zesty tomato sauce featuring Custom Culinary® Gold Label Savory Roasted® Vegetable Base. Bake and finish with feta, red onion, fried chickpeas and cilantro; serve with grilled bread. Recipe

TOMATO QUINOA SALAD

Simmer quinoa in Custom Culinary® Gold Label Low Sodium Vegetable Base and, once cooled, toss with pear tomatoes, green onion, chickpeas, parsley and garlic. Dress with avocado-lime vinaigrette. Recipe

At Custom Culinary® we’re dedicated to providing exceptional bases, sauces and gravies to enhance any menu and every daypart. Our flavor-forward solutions are rooted in culinary expertise and a thoughtful, innovative approach to product development, centered on clean, simple and wholesome ingredients. We bring profitable trends to life with items that meet your needs, delight your customers and exceed your expectations.

Learn how we can help you Be True To The Food® by visiting CUSTOMCULINARY.COM.

1,4,5,11Technomic, “Healthy Eating Consumer Trend Report,” 2020. 2Datassential, “Simply Smarter Webinar,” February 4, 2021. 3Morrison Healthcare, “Finding the Next Normal,” 2021. 6,7,8Technomic, “College & University Consumer Trend Report,” 2021. 9Danny Klein, “Fast Food and Fast Casual Resume their Battle for Customers,” QSR, June 3, 2021.10Datassential, “Simply Smarter Webinar: Consumer Attitudes Evolve,” February 4, 2021.

© 2021 Custom Culinary, Inc. All rights reserved.

▲ No MSG Added l Clean Label ® Gluten Free* Vegan

B E T T E R - F O R - YO U P RO D U C T P O RT F O L I O Custom Culinary® offers products across our bases, gravies and sauces portfolio that align with both operational needs and consumer demands for better-for-you options. Options include vegan, clean label, low sodium and gluten free* products.

ITEM PRODUCT WHOLESOMECODE DESCRIPTION ATTRIBUTESCUSTOM CULINARY® GOLD LABEL TRUE FOUNDATIONS™ BASES

5124 Chicken Base ▲ l ®5334 Beef Base ▲ l ®5417 Roasted Vegetable Base ▲ l ®5505 Clam Base ▲ l ®

CUSTOM CULINARY® GOLD LABEL TRUE FOUNDATIONS™ LIQUID STOCK CONCENTRATES

6809 Chicken Liquid Stock Concentrate ▲ l ®6810 Vegetable Liquid Stock Concentrate ▲ l ® 6811 Beef Liquid Stock Concentrate ▲ l ®CUSTOM CULINARY® GOLD LABEL TRUE FOUNDATIONS™ PORTION CONTROL LIQUID STOCK CONCENTRATES

6815 Chicken Liquid Stock Concentrate PC Pack ▲ l ®6816 Vegetable Liquid Stock Concentrate PC Pack ▲ l ® 6817 Beef Liquid Stock Concentrate PC Pack ▲ l ®CUSTOM CULINARY® GOLD LABEL LOW SODIUM BASES

0144 Low Sodium Chicken Base ▲ ®0344 Low Sodium Beef Base ▲ ®0844 Low Sodium Vegetable Base ▲ ®

CUSTOM CULINARY® GOLD LABEL VEGETABLE BASES

9801 Mirepoix Base ▲ ®9530 Mushroom Base ▲ 9800 Savory Roasted® Vegetable Base ▲ ®CUSTOM CULINARY® MASTER’S TOUCH® SPECIALTY BASES

5117 All Natural Reduced Sodium Chicken Base ▲ l ®5200 Clean Label Reduced Sodium Vegetable Base ▲ l ®5327 All Natural Reduced Sodium Beef Base ▲ l ®0146 Low Sodium Chicken Flavored Base ▲ ®0336 Low Sodium Beef Flavored Base ▲ ®9815 Roasted Garlic Flavor Concentrate ▲ ®

ITEM PRODUCT WHOLESOMECODE DESCRIPTION ATTRIBUTESCUSTOM CULINARY® CHEF’S OWN™ GRANULAR VEGETABLE BASES

0740 Chicken-Style Vegetable Base Consommé Prep ▲ ®PANROAST® LOW SODIUM, GLUTEN FREE* GRAVIES

1743 Low Sodium, Gluten Free* Brown Gravy ▲ ®1740 Low Sodium, Gluten Free* Chicken Gravy ▲ ®1718 Low Sodium, Gluten Free* Country Gravy ▲ ®

PASSPORT GLOBAL FLAVORS™ BY CUSTOM CULINARY® ASIAN BROTHS

6550 Ready-To-Use Beef Pho Broth ▲ l ®6551 Ready-To-Use Tonkotsu Ramen Pork Broth ▲ l ®6552 Ready-To-Use Thai Style Vegetable Broth ▲ l ®

CUSTOM CULINARY® GOLD LABEL FROZEN READY-TO-USE PORTION PACK ASIAN BROTHS

9905 Tonkotsu Ramen Pork Broth ▲ l ®9906 Thai Style Vegetable Broth ▲ l ®PASSPORT GLOBAL FLAVORS™ BY CUSTOM CULINARY® AUTHENTIC ETHNIC FLAVORS

9900 Al Pastor Sauce ▲ l ®9901 Habanero Orange Sauce ▲ l ®9902 Tomatillo Serrano Sauce ▲ l ®6571 Mole Negro ▲ l ®6568 Bulgogi Marinade ▲ l 6569 Bibimbap Sauce ▲ l 9903 Korean-Style Barbecue Sauce ▲ l ®5226 Kimchi Prep ▲ ®CUSTOM CULINARY® GOLD LABEL AMBIENT PORTION PACK AUTHENTIC ETHNIC FLAVORS

6201 Tomatillo Serrano Sauce ▲ l ®6202 Al Pastor Sauce ▲ l ®6203 Korean-Style Barbecue Sauce ▲ l ®6205 Chili Garlic Sauce ▲ l ®*Tested at less than 20 ppm gluten.