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Environmental and Social Justice Becoming Standard Business Practice
“Sustainability Not Just Socially Responsible – It's a Competitive Must”
COSTAR GREEN REPORT: Greening the Supply Chain
In the $450 Billion US Telecom Carrier Market, BetterWorld is the only triple bottom line,
nationwide carrier focused on serving organizations that have a
social and sustainable mission
People. Planet. Profits.
Our Definition of True Client Value
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Positioning and Market OpportunityBetterWorld Telecom
Change the world. One call at a time. ™
1.3 Million Non ProfitOrganizations
US Telecom Market$900B Per Year
Business and Orgs Serving LOHAS Market $250B+
Per Year
BetterWorld Telecom Market - $1B+ TelecomSpend Per Annum
One Call Resolution - BetterWorld Telecom is a Communications and Applications Integrator and Carrier, providing Business-Grade Services Nationwide
Technology Agnostic – Dell/HP Model Traditional and Leading- Edge Communications Services
Switched Local, National and International Long Distance and Toll Free
Dedicated Long Distance and Toll Free – DS3, T1
Dedicated Data/Internet – DS3, T1, DSL
Unified Communications, VoIP, IP Trunking
Disaster Recovery, MPLS, Applications
Change the world. One call at a time. ™
Some of the partners and networks we use:
Solutions for Businesses and Non Profits
Change the world. One call at a time. ™
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Environment
What is BetterWorld Doing to Set the Environmental Standard in the Telecoms Industry?
BetterWorld places environmental advocacy as a top corporate priority – we set out from day one to be a force for change and help lead the US telecoms industry into a new era of sustainability
Holistic Business Model
Carbon-Neutral Certification, First to Market with Telecom Offset
Green Supply Chain
Environmentally Efficient Design
Paper Reduction
Focus on green communications solutions
Donations & Volunteerism
Change the world. One call at a time. ™
Certified Carbon Neutral Status – First Telecom Carrier in North America
BeGreen Carbon Offsets are the latest sustainable product offered by Green Mountain Energy, the leading cleaner energy provider in the U.S.
BeGreen carbon offsets, backed by the progressive mindset of Green Mountain Energy, provide reliable and transparent opportunities to invest in lower emitting technologies like renewable energy, forest restoration, and energy efficiency projects.
BeGreen works with well known non-profit organizations like American Forests, The Pacific Forest Trust, The Voluntary Carbon Standard, and The Climate Trust to provide high quality carbon offsets.
They also source high quality renewable energy credits from wind, solar, hydro, and biomass facilities nationally.
Change the world. One call at a time. ™
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Donations
Three Percent of Usage Revenues Donated to Children, Education, the Environment and Fair Trade
Donating 3% of revenues creates a built- in level of commitment - - with 2007 being our largest donation year to date, we are on target to reach our 2012 goal of donating $1M per year to causes for social justice and the environment.
Children/Education Room To Read National Center for Family Literacy Bainbridge Graduate Institute Rugmark Foundation Brooklyn Center for the Urban Environment
Environment The Earth Policy Institute Trees For the Future The Sierra Club Waterkeeper Alliance Bioneers
Fair Trade Fair Trade Federation Global Exchange
Change the world. One call at a time. ™
Volunteerism
Connecting With People and the Environment in Communities We Live and Serve
There is a resurgence of interest in the inner workings of government, schools, community and social change. There is a new energy around the idea of individual and collective exchange to create value and meaning that results in safe, connected and healthy communities.
Change the world. One call at a time. ™
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Advocacy
We Believe in Business as the Agent of Change in Society “…what does meet the eye is compelling: tens of millions of ordinary and not-so-ordinary people willing to confront despair, power, and incalculable odds in order to restore some semblance of grace, justice, and beauty to this world.”
Paul HawkenTo Remake the World
As business is taking on greater responsibility in social justice and sustainability, BetterWorld helping to create change not only in our own business, but others as well.
Change the world. One call at a time. ™
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Certifications
Deepening our Commitment By Auditing and Improving Our CSR Standards
“We propose an updated notion of corporate social responsibility – global corporate social responsibility – that reflects the fact that people hold firms responsible for actions far beyond their boundaries, including the actions of suppliers, distributors, alliance partners, and even sovereign nations.”
The Responsibility ParadoxThe Stanford Social Innovation Review
Change the world. One call at a time. ™
BetterWorld Marketing - The Network EffectDefinition: Network Effect is the phenomenon whereby a product or service becomes more valuable as more people use it, thus encouraging ever-increasing numbers of users.
“When network effects are possible, it is the most important thing in the world to follow, to understand, and to make happen. They are the best barrier-to-entry that any company can have - something that results in the most powerful competitive advantage.”
Scott Cook – Founder of Intuit, HBS Interview
Increasing Market Share by Demonstrating Green and Socially Responsible Commitment
Change the world. One call at a time. ™
Our Customers: Aligned by Mission,PassionIncreasing Market Share by Demonstrating Green and Socially Responsible Commitment
Change the world. One call at a time. ™
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Tomorrow
Where Do We Go From Here?
Massive Changes in Other Industries…
Leadership in Energy and Environmental Design (LEED) Green Building Rating System, USGBC
- Provides a suite of standards for environmentally sustainable construction. - In only 10 years over 14,000 projects in 50 US States and 30 countries, 1.062 billion SF, and now more than 10K members
Residential and commercial buildings and road transportation expected to dominate energy demand and carbon growth in the future. Total U.S. carbon emissions projected to grow 16% by 2030.
Change the world. One call at a time. ™
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Tomorrow
Where Do We Go From Here?
U.S. Carbon Footprint
• The U.S. emits the equivalent of about 118 pounds of carbon dioxide per resident every day
• This includes emissions from industry. Annually, nearly 20 metric tons per American
• About five times the number per citizen of the world at large
Source: International Energy Agency
Residential and commercial buildings and road transportation expected to dominate energy demand and carbon growth in the future. Total U.S. carbon emissions projected to grow 16% by 2030.
Change the world. One call at a time. ™
Trends
ICTs Contribution to Global Warming
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Trends & Tomorrow
ITU Findings and RecommendationsInward Focus
• The ICT sector itself (telecommunications, computing and the Internet, excluding broadcasting transmitters and receivers) contributes around 2 to 2.5% of GHG emissions ~ 1 Gigatonne of CO2 equivalent.
• 40% from personal computers/ data monitors, data centers contribute 23%
• Fixed and mobile telecommunications contribute an estimated 24% of the total.
Outward Focus – Education and Advocacy
• ICTs have the potential to assist in finding a solution to reducing the remaining 97.5% of global emissions from other sectors of the economy.
Change the world. One call at a time. ™
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Tomorrow
Leading the Dialogue Towards Sustainability in a $900B Industry
“A dollar spent on telecom infrastructure produces an outsize impact on the U.S. economy as a whole…telecom investment plays a vital role in stimulating economic growth and productivity--more so than money spent on roads, electricity, or even education.”
BusinessWeek 2007 The US Telecom Industry: Back From The Dead
Green Communications Solutions and Uses$256B Global Industry by 2013
- Mobile Workforce
- Unified Communications
- Virtual PBX
- Telecommuting
- Branch/Remote Office Capabilities
- Web/Audio/Video Conferencing
Change the world. One call at a time. ™
Worldwide spending on Green Communications services expected to increase 34% between 2008-2013
By 2013, Green Communications revenues will reach $257B
Each business sector can realize >30% cost/power reductions, and product waste cost savings for commercial buildings of 50-90%
The Green Telecom Wave is Coming…
Change the world. One call at a time. ™
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Green Telecom Drivers
Green Telecom Solutions and Business Practices:
Green Products – physical changes Societal Change – 2007 first year we drove less, local vs. global Cost Savings, OPEX and CAPEX
Cap and Trade Legislation
2% to 2.5% estimated total power consumption
telecom and Internet infrastructure
Supply side versus demand side changes
Change the world. One call at a time. ™
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- Web/Audio/Video Conferencing
- Unified Communications
- Virtual PBX
- Telecommuting
- Mobile Workforce
- Branch/Remote Office Capabilities
- Machine to Machine Automation
Green Communications Solutions and Dynamics$256B Global Revenues by 2013
SampleProducts
Business Dynamics
Fax
Telephone
InternetIP Network
Mobile Wireless NetworkSatellite
PDA
Pocket organizer
Laptop computer
Wireless Phone
Personal Virtual Assistant
PSTN
Change the world. One call at a time. ™
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• Greenpeace Converged network solution, VPBX
• Obama-Biden Campaign For Change 385 Seat, 7 State call center setup in days
• Whole Foods Reduced travel and commuting
• Bainbridge Graduate Institute Sustainable Telecom Project 2008-2009
BetterWorld Case StudiesLowering costs, reducing carbon
footprints, making a difference
Change the world. One call at a time. ™
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Communications audit, reactive and proactive Physical infrastructure - less wires, less equipment, simplified physical footprint Commuting & travel reduction Cost savings: opex and capex Consider more decentralized structure MTM automation
The BetterWorld Corporate Telecom Carbon Diet
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Global Market OpportunityTelecom and Climate Change
Change the world. One call at a time. ™
Consumer / ResidentialCommunications
Market
Global Carrier Market$2.0 Trillion
SOHO, SBM, and Enterprise Customers
Green Communications Opportunity by 2013$257B
Tomorrow
Where Do We Go From Here?
Carriers need to seize the huge green communications opportunity and move their focus from inward improvements only to enabling customers to start using communications proactively to reduce their carbon footprints.
Thank You – Questions
www.BetterWorldTelecom.com