Bettering Your Spot on Search Engines <

Web Search Engines are used for finding something new

Search Engines bring new interest to your product or service

Websites that play by their rules get to be found more easily

If you know what you have to offer new visitors, you help Search Engines categorize your website among all other websites. Things like Good Reviews, nice Design, Information Rich and Easy to Handle help you

stand apart.

More people search for desires or cures than

brand names

Display your strengths for what they can do to help your customers

Focus on three of the biggest benefits your customers get. Is it fast completion, reliable scheduling, minimal errors?

How can you provide them with those benefits? What features did

you acquire. Did you train for competition? Are you among the

best?

Being Unique is Not About Being Different

Everyone is unique but competition means everyone is judged on universal criterias. What are those criterias your customers use?

How would your customers put it in their own words? Ask your customers, family and friends. What do they use to judge a business like yours and address it.

The majority of new customers use the same criterias to find winning

competitors. Fewer try using different criterias.

Paying to Advertise on Search Engines helps “make it possible for viewers.”

The cost depends on your potential customer base in your local market. An independent business will not advertise nationally, and city-wide may not be necessary.

Your website is not an ad in a Newspaper, it is one of the different kinds of Newspapers out there.

Your website is competing with other websites under the Automotive label, Home Repair label, Personal Training label, Psychology label, Health and Wellness label, Travel label, Money label.

It is Not Great if Only You Think it is Great

Tell your customers what they get1. Three of the biggest benefits2. All your official features that can be judged3. Follow the rules of Search Engines so they can categorize your website

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=35769#1

4. Make your website stand apart by being unique not different

Research Skills Comes with Experience

Use available tools and resources to learn the language your customers are using and to know if they are buying for the first time or renewing on forums and in trend reports. Address those different stages on your website.

Tools for learning the language customers are using http://searchengineland.com/threefree-keyword-tool-reviews-126217

Give Away Your Website for Free

Submit your website to directory listings that have a Free Listing Option. That’s all you need.

● http://www.google.com/submityourcontent● Google Small Business Directory● dmoz● yelp.com● dineto.com

Final Word on Advertising in Search Engines

People know they win more often if they have more backstory on a horse and its rider. An online ad is like the colour and number of this horse. When they go over to your website, they are looking for that backstory.

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