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www.timesinfomedia.com Vol.5, Issue 7, Jan (II) 2013, Rs. 20/- India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries had the potential for employment A Memorandum of and income generation. Talking Understanding was about National Institute of Food signed by NIFTEM Technology Entrepreneurship and with University of Management (NIFTEM) he said Nebraska-Lincoln that it was conceived as the Centre during the event. of excellence in the field of food Other dignitaries technology and was established to present on the cater to the needs of food occasion were processing sector. It provides core Rakesh Kacker- services between the demand and Secretary, MoFPI availability chain and works for and Chancellor, upgradation of SME cluster. At NIFTEM; Ajit present NIFTEM has 115 students Kumar, Vice in B. Tech and 88 in M. Tech. Chancellor, While talking on food safety Anwar NIFTEM and Dr. said that it was the need of the hour Harvey Pearlman, inister of State for to take measures to improve food Chancellor, Agriculture and Food safety and the focus should be on University of Processing Industries, M emerging food pathogens, risk Nebraska Lincoln, Tariq Anwar described the food analysis and assessment and USA. The processing sector as the sunrise techniques involved in detection. It Conference was sector of the Indian economy and is of utmost importance to provide also attended by said that farmers who are the hygienic food to the consumers in scientists, starting point of value chain should India as well abroad technocrats and get benefit from various levels of The Minister expressed the hope entrepreneurs, food processing. He was addressing that this Conference will bring providing impetus the first international conference on together all the stake holders of the to the food innovations in food processing, food processing industry. A processing industry value chain management and food souvenir of IFpvs 2013 was also of the country. safety at NIFTEM Campus, Kundli, launched by the Minister of State on Haryana. this occasion. Tariq Anwar added that this sector S. A. Pharmachem Pvt. Ltd 220, Udyog Bhavan, Sonawala Road, Goregaon (E), Mumbai – 400063India Tel: + 91 – 22 – 26819999 Fax: +91 – 22 – 26862742 Email: [email protected] Web: www.sapharmachem.com Antioxidant & Stress Management Bone Health Brain Health Cosmeceuticals Energy & Endurance Pharma & Nutra Excipients Gut Health Immune Health Infant Health Joint Health & Anti inflammatory Pharmaceutical & Nutra Excipients Sweeteners Weight Management Women Health We also manufacture Micronutrient Premixes customized as per Clients request for application in food, pharma and nutra segments. Science for Science for Healthier tomorrow tomorrow Improving Food Safety Measures-need of the hour, says MOS Tariq Anwar
Transcript
Page 1: Beverages & Food Processing Times Jan'13 (II)

www.timesinfomedia.com Vol.5, Issue 7, Jan (II) 2013, Rs. 20/-

India’s Ist Fortnightly Newspaper For Beverages, Food & Allied Industries

had the potential for employment A Memorandum of

and income generation. Talking Understanding was

about National Institute of Food signed by NIFTEM

Technology Entrepreneurship and with University of

Management (NIFTEM) he said Nebraska-Lincoln

that it was conceived as the Centre during the event.

of excellence in the field of food Other dignitaries

technology and was established to present on the

cater to the needs of food occasion were

processing sector. It provides core Rakesh Kacker-

services between the demand and Secretary, MoFPI

availability chain and works for and Chancellor,

upgradation of SME cluster. At NIFTEM; Ajit

present NIFTEM has 115 students Kumar, Vice

in B. Tech and 88 in M. Tech. Chancellor,

While talking on food safety Anwar NIFTEM and Dr.

said that it was the need of the hour Harvey Pearlman, inister of State for to take measures to improve food Chancellor, Agriculture and Food safety and the focus should be on University of Processing Industries, Memerging food pathogens, risk Nebraska Lincoln, Tariq Anwar described the food analysis and assessment and USA. The processing sector as the sunrise techniques involved in detection. It Conference was sector of the Indian economy and is of utmost importance to provide also attended by said that farmers who are the hygienic food to the consumers in scientists, starting point of value chain should India as well abroad technocrats and get benefit from various levels of The Minister expressed the hope entrepreneurs, food processing. He was addressing that this Conference will bring providing impetus the first international conference on together all the stake holders of the to the food innovations in food processing, food processing industry. A processing industry value chain management and food souvenir of IFpvs 2013 was also of the country. safety at NIFTEM Campus, Kundli, launched by the Minister of State on Haryana. this occasion. Tariq Anwar added that this sector

S. A. Pharmachem Pvt. Ltd

220, Udyog Bhavan, Sonawala Road, Goregaon (E), Mumbai – 400063India

Tel: + 91 – 22 – 26819999 Fax: +91 – 22 – 26862742

Email: [email protected] Web: www.sapharmachem.com

Antioxidant & Stress Management

Bone Health

Brain Health

Cosmeceuticals

Energy & Endurance

Pharma & Nutra Excipients

Gut Health

Immune Health

Infant Health

Joint Health & Anti inflammatory

Pharmaceutical & Nutra Excipients

Sweeteners

Weight Management

Women Health

We also manufacture Micronutrient Premixes

customized as per Clients request for

application in food, pharma and nutra segments.

Science for Science for Healthier

tomorrow tomorrow

Improving Food Safety Measures-need of the hour, says MOS Tariq Anwar Improving Food Safety Measures-need of the hour, says MOS Tariq Anwar

Page 2: Beverages & Food Processing Times Jan'13 (II)

News 2 everages & Food Processing Times- -II-2013B Jan

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he Centre, in its Five-year Plan, has proposed to set up a national Tmaize research institute in

Katihar. The Union agriculture ministry has already intimated Bihar government about the requirement of 100 acres of land for the purpose. Union minister of state for agriculture and food processing industry Tariq Anwar said it would be a unique research centre. It would not only benefit Bihar but the entire country. "We are yet to get a reply from the state government but, hopefully, there will be no problem in getting land in Katihar," Anwar said.He also reiterated his ministry's commitment to help Bihar in achieving its goal under the agriculture road map.He said the Centre has included seven states in its project for the second green revolution. The states included in this Rs1,000 project are Bihar, Jharkhand, West Bengal, Assam, Orissa,Chhattisgarh and parts of UP. The centre has concentrated on these states which could not take benefit of the first green revolution.Anwar, who came here for an official meeting, however, could not talk to the state government officials since the agriculture minister Narendra Singh and the department's officials were not available due to some communication gap. Anwar said he wanted to discuss things with the state government.Replying to a query on violation of ceasefire on the LOC by the Pakistani troops, Anwar said the government was handling the situation very cautiously. In Pakistan, he said, there were some sections who never wanted cordial relations with India.About the political instability in Jharkhand, the NCP leader said it was unfortunate for the state that in just 12 years of its existence, there were seven chief ministers. The very concept of tribal region development by creating another state has failed since the state has badly suffered on development and growth fronts, he added.Anwar also did not agree with the suggestion that the number of assembly seats should be increased in Jharkhand. He said several bigger states, including UP, suffered political instability.On the strong possibility of Gujarat CM Narendra Modi being projected as poster boy of the BJP in 2014 general election, Anwar said it is time for Bihar CM Nitish Kumar to severe his relations with the NDA. "The BJP has almost decided. Now, it is up to Nitish to clear his stand," he said.

Centre plans maize research centre

in Katihar: Tariq Anwar

Page 3: Beverages & Food Processing Times Jan'13 (II)

3 everages & Food Processing Times-B Jan-II-2013

Pulses catch corporate pursesCurrently, India's pulses 'Dal-on-Call' for customers. We are virgin market so far, consumption is estimated at 17.5 starting this in Mumbai. We are branded pulses are quickly A million tonnes yearly, while expecting healthy growth in our catching the fancy of domestic production has stagnated branded pulses sales over the next corporate bigwigs.

It is evident from the increasing at 14-15 mt. But only one per cent two to three years," said Ashvini Hiran, chief operations officer, consumer products.Considering the small size of the branded pulses market, regional players have command over national ones. However, companies with a larger retail network and strong supply chain are making efforts for a national presence. While Mukesh Ambani's Reliance Retail, and the Future Group's Food Bazaar do in-house branding of pulses and sell through own retail chains, Tata Chemicals, Adani Wilmar and Lakshmi Overseas Industries sell their brands through the modern format of organised retailing.The recent approval to foreign direct investment (FDI) in multi-brand retailing could boost the number of diversified companies is sold under branded consumer segment. "We think it would bring getting into the retailing of these. packs; the bulk, including urad, tur, in a positive change in retailing of The latest entrant, Adani Wilmar, a moong andchana are sold in a loose all commodities, specially pulses. subsidiary of the Adani Enterprises format.

Moong, masoor, arhar, urad, chana Customers would have more conglomerate, has set its eyes on a and rajma comprise 80 per cent of options to choose from and the variety of branded pulses including the pulses market. Adani Wilmar overall category would grow, with dals. The company has already wants all these (whole and split more companies/brands coming in," lined up investments for processing variants) in its portfolio, eventually. said the Adani Wilmar official.mills. "We see a big future in Tata Chemicals had launched Experts in the sector believe the branding of all commodities. We branded pulses in December 2010 branding of pulses would bring anticipate a similar conversion from under an 'i-Shakti Dals' brand name. value addition in the commodity. "If purchase of loose un-branded pulses The company is taking a step companies are entering branded to the branded form. We have forward, to take on the competition. pulses, we can expect value started with toll mill operations and "Post an overwhelming response (to addition and innovation in the have plans to invest more than Rs Tata I-Shakti Unpolished Dals) products, as we've seen in spices 100 crore in our own milling units from customers, we are exploring and beverages like tea, coffee etc," in the near future," said a direct-to-home delivery options or said an industry source in this city.spokesperson of Adani Wilmar.

Prices of domestic dry cocoa beans slide

rices of dry cocoa beans less. It resulted in less demand in domestic market has and drop in prices for domestic Pfallen by Rs. 50 a kg this dry beans since March, 2012.

season affecting growers. Prices In addition, he said that while of wet beans have dropped by procuring the beans from more than Rs. 10 a kg, according international market, the to market sources. companies entered into a long-Cocoa beans are mainly used by term procurement agreement with chocolate, food, and cosmetic the specified government bodies industry. Cocoa is cultivated as of identified countries. The an inter-crop in areca plantations duration of the agreement in the coastal and Malnad belt. extended even up to six months.

Using a provision (relating to Prices of dry beans in domestic certificate of origin) under Indian market hovered between Rs. 173 Customs Act, 1962, the and Rs. 180 a kg during the same companies availed concession for time last year. Now, it fetched paying customs duty in India. As between Rs. 123 and Rs. 130 a per the terms of the agreement, kg. In the international market, the companies would have to the prices of dry beans varied import dry beans till the term of between Rs. 150 and Rs. 155 a kg the agreement.now like last year, according to

M. Suresh Bhandary, Managing Otherwise, they would invite the Director, Central Arecanut and penalty. Hence even if prices of Cocoa Marketing and Processing domestic beans now has fallen to Cooperative Ltd. (Campco). Rs. 130 a kg. which was below

the international price of Rs. 150 Prices of wet beans which to Rs. 155 a kg., the companies hovered between Rs. 42 and Rs. have been forced to import the 45 a kg. during the same time last beans at higher rate. Mr. year has fallen to Rs. 28 and Rs. Bhandary said that prices for 33 a kg. now, he told. Citing domestic dry beans were likely to reasons for the drop in prices, Mr. jump again by Rs. 20 in a few Bhandary said that as dry beans months when the term of the in domestic market cost more last agreement of the companies year multinational chocolate would expire. The domestic price manufacturers in the country was likely to match with the began procuring dry beans from international price.international market, which costs

Electronics Devices Worldwide Pvt. Ltd.

Page 4: Beverages & Food Processing Times Jan'13 (II)

everages & Food Processing Times-B Jan-II-2013 4

scream...you scream... we all concept of frozen yogurt it comes to brand loyalty, 68% of at Hotel Westin Raheja Park in the the world to understand what was scream for ice-cream...' Our increasingly becoming popular, respondents make their selections Hi-tech city of Hyderabad. The happening there. Speakers from Ihearts must have 'sung' this line many national and international based on brand alone. New flavor Congress was inaugurated by the Tetra Pak, Mec3 Italy, DuPont and

as a child at the sight of ice-creams. brands are sprouting up to satisfy profiles and ingredients, better-for- British Deputy High Commissioner Blue Star added a great value to But as our experience suggests, the cravings of all fro-yo fans. you products and new packaging Sir Richard Hyde and the seminar.While the Secretary years fail to take away from us the Cocoberry, Yogurt berry, Berrylite, concepts will be instrumental in the DevendraSurana President General of IICMA, Mr. Samrat A. child-like passion for ice-creams. Yogoshack, Froyo and many others ice cream market's success in the FAPCCI. Upadhyay, stressed on taking upon

After the grand success of Last One seldom loses the opportunity to have already marked their presence next few years. Issues such as high taxation, Indian Ice-Cream Congress, New savour the taste of one. The tropical in the Indian market serving a tasty problems of the supply chain and

IICMA (Indian Ice-Cream Delhi this March, IICMA (Indian climate in India makes it a dream sweet treat to health-conscious the government not acknowledging Manufacturers Association) and Ice-Cream Manufacturers for ice-creams. people with only a few calories and the status of the ice cream segment its executionHowever, the heartening piece of Association) organized this grand less fat. Unlike the traditional are some of the issues that need to Indian Ice-Cream Industry has information is that this Rs 2,500- event on the same lines at method when carts used to go door be addressed and observed witnessed unprecedented growth crore industry in India has seen a Hyderabad – and why choose Mr Firoz H Naqvi, Chief Editor of to door with high-pitched call of the during the last season. The growth growth rate of 15-20% yearly. Hyderabad of all places? The Beverages & Food Processing ice-cream seller, now it has been rate of the same was 20 per cent Figures from the last five years are answer is a humble one – This city Times as well as the organising replaced by big cafes and parlours. last summer, said Rajesh Gandhi, indicative of the fact that there is an of Nawabs is not only a great member believed that this occasion With myriad flavours and a variety President of IICMA (Indian Ice-upward trend in the consumption of consumer of ice-creams but also had been the perfect platform to of ice-creams, these parlours have Cream Manufacturers Association) ice-creams in India. What is more the gateway to South India. share latest updates and also newer become the most suitable low cost and Managing Director, Vadilal IICMA had invited eminent noticeable is that ice-creams are technologies and innovations business concept.Industries. speakers from the global ice-cream slowly becoming an all-season The ice cream and frozen novelty entering the ice cream industry.Ice Mr Gandhi also said that size of fraternity to share their product and not merely a summer market, which struggled for positive cream manufacturing is growing Indian Ice-Cream industry is experiences with IICMA members. treat. Factors such as rapid sales growth in 2009 and lost sales in the country but it still has lot approximately 5000 cr in both Members of IICMA definitely urbanisation and globalisation, in 2010, turned a corner in 2011 more potential, he had observed.organized and unorganized benefited immensely by the efforts rising incomes and changing with a 4.1% increase in total U.S. sectors. He also added that most of THRIVING MARKETof the association. This event went lifestyles have encouraged the retail sales to reach $10.7 billion, the so called unorganized ice- Come summer and ice-cream through three main sessions along growth of this industry. according to a new report from cream companies are now working manufacturers gear up for doing a Talking about the industry of frozen with a group discussion on latest Mintel. Sales are expected to just like organized sector and roaring business. If market analysts desserts, the market today is decked trends in ice-cream industry across increase another 4.1% in 2012 to witnessing the same rate of growth. are to be believed, the 2,500-crore up with various ice-cream brands the globe.become an $11.1 billion industry. IICMA organized an international industry has been on an expansion Sudhir Shah, Secretary of IICMA and other new concepts of frozen When buying ice cream or other Seminar on Ice-Cream industry drive, eyeing a 15% growth this and Director Scoops said that the yogurts, frozen custards, frozen frozen novelties, 94% of people say with the theme, “Global trends in year despite increasing prices event contented a straight away hit puddings, smoothies and gelato that they base their decision on flavor, Ice-Cream Industry”. The seminar between 1 and 10 across product as they had speakers and are admirably nursing the sweet while 83% look at price and 72%

thwas held on 19 December, 2012, categories. The branded ice-cream participants from different parts of tooth of the people. With the look for a sale or promotion. When

INDIAN ICE-CREAM MANUTASTING THE CR

Event Report

Page 5: Beverages & Food Processing Times Jan'13 (II)

5 everages & Food Processing Times-B Jan-II-2013

FACTURERS ASSOCIATIONEAM OF SUCCESS

market with leading players such as this company the thing that difficulty faced by the ice cream subjected to 15% VAT and 2% very low quality products at cheaper Amul, Kwality Walls, Vadilal and motivates consumers when buying industry in Andhra Pradesh, which excise duty. The industry can only rates. The rising prices of milk and Mother Dairy is banking on a ice cream is the price and thespecial comprises around 3,700 organised flourish if the government removes allied products are also not making variety of regional flavours, offers(over 50%choose on this and unorganized units.This industry excise duty and states reduce VAT life easier for the manufacturers, as distribution network and expansion basis). Brand remains an important is facing a meltdown thanks to the levels." The national ice cream they need to constantly raise the of retail outlets to strengthen their prices of their products, which have share in the market dominated by ramifications for the demand of unorganised players. The industry their products in the market. Erratic also marks the presence of and poor electricity supply in most unbranded market for the frozen regions of India is also irksome for dessert which is currently valued at the industry.

The way to finding solutions to Rs 800 crore for 100 million litres most of these issues is for an per annum. According to the recent aspiring entrepreneur to first do a trends, the per capita consumption thorough research on the frozen of ice-creams in India is 300 ml.

In the category of 100 % natural dessert industry and analyse the ice-cream, a premium brand of demands and line of working at artisan ice-cream makers, Natural several locations. It is important to Ice Cream, has been engaged in find out what makes an ice-cream satisfying its customers since 1984. or frozen yogurt parlour popular in “Currently, the industry of ice- a particular area. Changes should be cream and frozen desserts occupies brought in the menu from time to a fair market size in India, which time and the service as well as the has increased by about 40 % in the ambience should be enhanced to recent past. The influx of foreign attract more customers. Bringing in brands and new additions to the more product mix and matching

factor as well the flavour. acute power shortage. Close to 250- industry is pegged at around Rs categories of frozen desserts are flavours of homemade desserts may Fitness and health consciousness is 300 small to medium sized units 5,000 crore.catering not only to the customers prove very significant. another issue that the ice cream Incidentally, in move aimed at have already shut shop and many but are also creating great business Industry is facing. As the consumer providing a fillip to the food more are on the verge of closure, BOOSTING THE ICE CREAM opportunities for investors and is becoming more aware and health processing industry, finance said Indian Ice Cream INDUSTRYIICMA was formed by franchisees. conscious the ice cream industry minister P Chidambaram had in Manufacturers Association ice cream manufacturers in the

without losing time has indulged 2006 fully exempted ice cream (IICMA) managing committee ROBUST PROSPECTS cooperative and private sectors in into attracting its customer by industry from the excise duty but member Ajay Reddy, who also G. Chandrashekhar from The Hindu India to increase consumption and making diet and health ice creams. this decision was reversed by his helms the city-based Dairy Ice Business Line draws attention tothe enhance quality standardsof the ice To take on the consumer the ice successor Pranab Mukherjee who Creams and Frozen Foods as fact that India is a robust economy, creams.All small, medium and large cream industry is facing a powerful first imposed a 1% excise duty managing director.one of world's fastest growing ice cream players together formed competition. Promotional qualities Ironically though the ice cream arguing that ice creams were a significant markets; it is bestowed the association. The move was will definitely reach of the Weight manufacturing units are exempt luxury and later hiked it to 2%.with Healthy GDP growth, Forex driven by the need to promote ice

With Chidambaram back at the Watchers brand, allied with highly from power cuts and enjoy 24/7 reserves and foreign trade. Above cream consumption and upgrade the helm of the finance ministry, indulgent, on-trend flavours that power, what is taking its toll on the all now it has a 2-way FDI flows product quality,” said Rajesh IICMA has now urged Union appeal to the core target market of industry is the fact that the ice thus has an open Integration with Gandhi, president, IICMA and agriculture and food processing health-conscious women. cream demand has melted by 30-global market. According to this managing director, Vadilal industries minister Sharad Pawar to 35% due to distributors and dealers, laureate most urban consumer in Industries Ltd.TROUBLE IN ICE PARADISE urge the FM to remove excise duty, especially in smaller towns, not today's time are turning less and Mr Firoz H Naqvi asserts that the Gandhi added. Speaking about the picking up stocks due to power With many States facing a power less price-sensitive and have a association has worked hard toward potential of the ice cream market, shortages at their end.crunch, kirana shops as well as vulnerable shopping access in seeking better measures including

Unlike other sectors the ice cream Pradeep Chona of Ahmedabad-customers are facing the heat in everyday life. So with rising reduction value added tax (VAT) as industry is completely dependent on based Havmor Ice Cream said even terms of ice cream sales and incomes and urbanization the well as requesting the removal of power as it requires power from the neighbouring Pakistan relishes more consumption respectively. purchasing ability of an Indian has central duty.point of production to the point of ice cream than Indians at around Manyshop owners in various parts increased. And Ice cream being an The members include the likes of consumption. Thus with longer 400 millilitres per person per annum of India are complaining and have Impulse Purchase product is now Vadilal Industries, Havmor Ice-power cuts the overall industry is as compared to compared to a per stopped stocking ice cream just due being apart of instant indulgence cream, Hindustan Unilever bound to suffer. capita consumption of 300 to the consistent power supply thus leading to enhanced ice cream (Kwality Walls), Arun Ice-cream, Mr Viren Shah, managing director millilitres in India. He pointed out problem. Mr Rajesh Gandhi, sale India. Cream Bell Ice cream, Lazza Ice of Hyderabad-based Scoops Ice that though high VAT and excise President, IICMA readily believe The massive consumer market in cream, Top N Town, Scoops Ice Cream said power shortage had had shaved off their margins, the that “Ice cream sales would grow India and the anticipated strong cream, and Dairy Day Ice cream.emerged as the biggest stumbling industry was still growing at a rate 30 to 40 per cent more if the power economic growth over the next few According to Gandhi, the ice cream block for the Rs 120 crore ice cream of 18% to 20% per annum.situation in the country is stable. years augur well for the ice-cream market in India is estimated at Rs industries in the state.Sales in tier-two cities have been industry. It is becoming more 2,500 crore in the organised sector, "The ice cream retailers in smaller MARKET ISSUES most affected by the power cuts.”apparent that the future of the growing at 20 per cent. The per There are certain factors that pose a towns are hesitant to buy bulk

Indian ice-cream industry will be Although no data have been capita consumption is around 300 challenge to the growth of this stocks and are keeping only a day's shaped by the organised retail collected, the impact of the power ml per annum in India while it is industry. These factors include the stock of ice cream with them sectors. With FDI in the retail sector cuts has definitely been felt. “There 700 ml in Pakistan, three litres in lack of cold storage chains, fearing melting of their stock due to implemented, a boost to the Indian are two serious problems — one, China and 22 litres in developed irregular supply of electricity and long hours of power cuts."ice-cream market is in sync. The distributors and retailers are not countries like the USA, Japan, While the ice cream industry in poor infrastructure for storage and next few decades should witness the willing to stock material due to the Germany and others.Hyderabad has not been affected transportation. It is a matter of entry of global ice-cream majors In terms of units, both organised power shortage, and consumers are too badly due to the power concern for the industry that the into the Indian market, wanting to and unorganised players put not buying because they are not situation, the business in Indian cold storage logistics chain is tap into its potential, and possibly together, the Indian ice cream able to stock ice cream,” said Mr Visakhapatnam and the district very poor. This obstacle hits the some new domestic entrants as market stands at 350 million litres, Gandhi. headquarters of the state has barely industry hard since an ice-cream is well. Moreover, improvements in of which Gujarat has the largest The power shortage is a national managed to stay afloat as the power a highly perishable product. To electricity supply and better cold share of 15 per cent. With the issue and as of today it is still at a cut duration ranges from two to four overcome this hurdle and maintain storage logistics will do a world of formation of an association,the nascent stage. If it continues, we hours which was manageable. the quality of their premium good to the prospects of this member are working towards According to IICMA president and will have to take up this issue and products, most of the ice-cream and industry. increasing consumption, food safety Vadilal Industries managing director hold an emergency meeting for the frozen yogurt manufacturers seek About the business prospects in this and quality, as well as better Rajesh Gandhi, as if the grim power same. The main problem is that we assistance of special vehicles with industry,Tetra pack's track of networking and knowledge sharing situation in the state was not don't know who to address this deep freezers for transportation. thinking favour a model that offers amongst members,” according to enough, the industry was also Another issue that bothers the issue to,” added Mr Gandhi.avenues for making profits at a low the eminent president.Since this congress was held in the facing the heat from various manufacturers is the prevalence of a investment, that is low investment capital city of Andhra Pradesh, government levies. large number of unorganised and high returns. Also according to "On an average the industry is special focus was given to the players in this industry who offer

Event Report

Page 6: Beverages & Food Processing Times Jan'13 (II)

6 everages & Food Processing Times-B Jan-II-2013

percent to try western staples from processed food segment," he said.argill, the U.S. agribusiness Demand for modified starch - McDonald's to Knorr packet soups.giant, is investing in India's

"We aim to start a corn milling unit produced from corn - as a sweetener Cburgeoning processed food with a daily 800 to 1,000 tonnes and thickener for the food and sector with a $73 million corn

processing drinks industry is growing at 10-15 capacity by percent in India, Asia's third-largest 2014," Siraj economy.

India harvested 21.6 million tonnes Chaudhry, in the year to June 30, 2012, just chairman of short of the record 21.7 million Cargill India, told tonnes in the previous year. reporters.

The company, a Domestic consumption runs at 17 to bellwether of 18 million tonnes a year.

Cargill also aims to increase its world commodity existing cooking oil refining markets, is capacities in the three plants that it acquiring land at runs in the world's top importer of Davangere in vegetable oils.Karnataka, the India's output for edible oils meets top corn-only about half of its domestic producing state in demand. It mainly imports palm oil India, Asia's from Indonesia and Malaysia, as second-largest well as a small quantity of soyoil grower of the from Brazil and Argentina.grain behind Cargill plans to raise its current China.milling unit, the head of its India daily refining capacity by a quarter The first phase of the processing operation said.to 5,000 tonnes a day, investing unit at Davangere will be up and India's 1.2 billion population is about 1 billion rupees over the next running by the third quarter of eating increasing amounts of two years, taking its total 2014.packaged and processed foods, investment to more than $91 "Our plant will cater to the growing using the financial benefits of an million.demand for modified starch in the economy growing at nearly 6

n a first-of-its-kind alliance, spices from across the length and and cooking techniques by a team India Brand Equity Foundation breadth of the country, and being of ITC Hotels' Master chefs for I(IBEF) (http://www.ibef.org) served by one of the leading each dining experience. On offer

has facilitated an alliance between hospitality companies in India - shall be Madras Fried Chicken, Premiere Teas - a leading Indian there are a range of offerings which Chennai Curry Leaf Bhajji, Venison exporter of teas, and Café Schneider together will form a cohesive unit to Spiced Kebabs, Alphonso Tartlets, - one of the finest cafes in seamlessly function at the India Carrot Halwa Flan and much more.Switzerland, for launching India's Adda at the Annual Meet of the Various organisations will finest teas - Darjeeling Tea - at World Economic Forum at Davos synchronise and collaborate Davos, during the Annual Meet of later this month. towards achieving the objective of the World Economic Forum. "What ITC Hotels, the hospitality partner, making the India Adda at Davos marks this initiative as truly unique, with India Brand Equity 2013 a grand success - APEDA is the very nature of this alliance Foundation, for three years in (Agricultural & Processed Food where a country's product witnesses succession, will showcase the Products Export Development its launch at Davos," says Ms. world's finest Indian cuisine and Authority) will be contributing with Aparna Dutt Sharma , CEO, IBEF. India's finest global cuisine through exquisite wines, Tea, Coffee, and The MOU for this arrangement its culinary repertoire and Spice Boards of India will between Premiere Teas and Café beverages, albeit in a subcontinental contribute with tea, coffee, and Schneider will be signed at the Finger Food Style at the India spices respectively, and ITC Hotels event. Adda. The theme of the cuisine this with their exceptional hospitality IBEF, tasked with nation branding year draws inspiration from the would ensure that every India Adda for India, will be instrumental in newly opened, iconic ITC Grand guest is well looked after.getting the various elements that Chola in Chennai, India and its Being the originator of the India make the India Adda hugely diversity of culinary offerings. Adda concept, IBEF hopes and popular, together. From tea grown Several of the meats, fish and dairy wishes that India Adda experience in one of the ideal geographical and are sourced from local swiss continues to a cherished one for all climatic conditions - Darjeeling, farmers and are prepared fresh with its guests and visitors at Davos Assam and Nilgiri - inIndia, food the infusion of Indian Herbs/Spices 2013.prepared with the finest Indian

anaskantha District Milk Talking to media, in-charge capacity of 50,000 litres of milk Producers' Co-operative managing director of the dairy processing per hour. The dairy BUnion Ltd (BDCMPUL), Sanjay Karmchandani said, "We has also started a huge cattle feed

popularly known as Banas Dairy, had been observing the milk manufacturing unit with a has outscored other state dairies procurement since many days capacity of 1,000 metric tones of by producing a record 35.5 lakh and found that the production dust-free feed a day," litres of milk in a single day. had gone to a record level of Karmchandani said.In January last year, the dairy had 35.50 lakh litre in a single day. With regards to quality and procured 30.07 lakh litres in a This is likely to increase in this durability he said, "Nearly 81 single day, said Parthi week." percent of milk is being received Bhatol,Banas Dairy chairman. Banas Dairy is also planning to in bulk system though tankers The dairy collects milk from 3.14 increase the procurement while just 19 percent is received lakh producers through 1,400 capacity by 50 lakh litres a day. through lose cans so the milk collecting societies of the "We have recently commissioned possibility of milk being spoiled district . two processing lines with a or turning sour is negligible."

he said.cCain Foods India Pvt Ltd, a wholly-owned subsidiary McCain Foods India is working Mof the Canadian major with about 1,200 contract farmers

McCain Foods, will invest another over 4,000 acres in Gujarat to $69 million (Rs 372 crore) at its cultivate 'processed quality' potatoes potato processing plant in Mehsana, in the State.Gujarat, a company official said. To meet the enhanced plant The investments will roll in from capacity, McCain Foods will be October , said Vikas Mittal, working with contracted farmers to Managing Director at the Vibrant double the acreage under potato Gujarat Summit held in cultivation.Gandhinagar recently, according to For a variety of reasons, including a company statement here. agro-climatic conditions, a strong This investment will be done to base of skilled farmers and expand capacities to meet increasing infrastructure, Gujarat will continue market demand for frozen snacks. It to be McCain's preferred will increase farm acreage and destination, he added.employment opportunities to meet McCain Foods India had set up a the expanded capacity needs. potato processing plant in Mehsana The company expects more district with an investment of nearly investment in Gujarat in short to $35 million.medium term to meet growth needs,

around 18 per cent. But Mother other Dairy, a subsidiary of Dairy is growing at 30 per cent, and National Dairy M with more areas being added, it Development Board has would grow at 40 per cent, said decided to be aggressive in Basu.expanding its ice-cream portfolio It has plants in Delhi, Kolkata and with an aim to be a pan-India brand. Maharashtra, which will also cater Its main markets are now Delhi and to southern markets. Niche products Mumbai and central India. With

new geographies and products, it is hopeful of growing by about 40 per cent.Among others, it would look to are being sent from Delhi. A plant strengthen its presence in the would come up in Bangalore or traditional sweets market and Hyderabad in about three years and regional specialities. Currently, the might entail an investment of Rs ice-cream accounts Rs 300 crore of 150 crore and a 40,000 litre Rs 700 crore the products wing capacity. It would outsource some brings in, acccording to Subhashis production to third parties.Basu, who heads the dairy division There is a lot of potential in India as at Mother Dairy Fruit and the per capita ice-cream Vegetable. consumption in India is a low 300 According to him, it has about 30 ml per year compared with 18 litre per cent share in the northern India in the US and 12 litre in Europe.in the ice-cream market and has It is focussed on fresh fermented been growing at around 80 per cent products like the curd, lassi and in Mumbai that it recently forayed. others which have a short shelf life It has presence in central India. It is up to 21 days. It is now test now expanding to southern India by marketing Kolkatta with some adding Chennai and Bangalore. It products sent by air from Delhi. forayed Hyderabad markets already. Bangalore and Hyderabad markets The organised Indian ice-cream are next, he said adding that market is estimated at Rs 1,800 traditional sweets will also be a key crore and the industry is growing at offering, Basu said.

McCain Foods to invest $69 m for potato processing in Gujarat

Cargill to invest $91 million in India's food processing boom

Darjeeling Tea to be Showcased at the Davos 2013 Meet: IBEF

Mother Dairy targets panIndia presence

Banas Dairy breaks own record in milk procurement

Corporate News

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7 everages & Food Processing Times-B Jan-II-2013

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8 Dairy News everages & Food Processing Times-B Jan-II-2013

With private and cooperative dairy subsidies worth Rs 27,500 crore addled with huge stocks of industry reducing the milk prices to since 2009, which in other words skimmed milk powder, and a S Rs 20.50 a litre, it is certainly means a third of its milk price is weak export demand, the uneconomical to maintain a dairy subsidised. These subsidies come dairy industry is struggling in India.herd. In Punjab, Gujarat, under several programmes: milk Dairy farmers are in crisis. High Maharashtra and Rajasthan, quite a income loss contract payment; input prices and declining milk large number of dairy farmers have market loss assistance; milk income prices have pushed them to the opted out. loss transitional payment; dairy wall. But the consumer prices Let us see how Europe coped up economic loss assistance remain firm, showing no signs of with the crisis. In European Union, programme; milk marketing fees; declining. there are 10 lakh dairy dairy disaster assistance; and dairy When NCP leader Praful Patel said farmers.Collectively, they produce indemnity. in Parliament during the debate on more milk than what is produced in Interestingly, cash subsidies in the FDI in retail how in Baramati in India or for that matter in America. US are doled out under Dairy Maharashtra, agriculture minister As per WTO norms, EU was Export Incentive Programme. EU Sharad Pawar had ensured that supposed to have phased out its on the other hand subsidises nearly dairy farmers got a minimum prices burgeoning dairy subsidies. But 50 per cent of its dairy exports. of Rs 20 per litre for milk, I was who cares when it comes to Let me also dispel another amused. This is not a fair price, but domestic interests. EU reinstated commonly held notion. In an era of a depressed price being paid to subsidies to support milk market economy, it is generally farmers. All cooperatives and production as well as for export believed that American/European private plants are paying around the when it was hit by economic farmers are dependent entirely on same to mil producers. recession. By doing so it has been the private supply chain. It's not so. Saddled with huge stocks of

After March 2009, EU had restarted buying surplus butter and milk from dairy farmers at an intervention price of Euro 2,218 and Euro 1,698 per tonne, respectively. In America, milk price support programme ensures that the government buys any surplus amount of cheese, butter and non-fat dry milk at a minimum price. In addition, since 2002, it has introduced a programme to distribute cash subsidies to milk producers when prices fall below a set limit. I see no reason why state governments

skimmed milk powder, and with a able to capture 32 per cent of the cannot provide such subsidy weak export demand, the dairy global market for dairy products by support to its dairy farmers when industry is trying to minimise its volume. prices fall. losses. It is therefore passing on the According to the Dairy Farmers of It's not as if state governments do losses to primary producers. Now Canada (DFA), EU dairy farmers not have resources. Punjab, for such a situation is not peculiar only receive subsidies to the tune of Rs instance, had made available Rs to India. Let us therefore try to 3.96 lakh crore every year. 1250 crore in interest free loan understand how the international These massive subsidies insure spread over five years and on top of community reacted to a dip in dairy farmers against the volatility it gave a 15-year tax holiday to steel prices. of the markets, and at the same time tycoon Laxmi Mittal for investing In 2009, about 20 per cent of 1,800 enable them to dump subsidised in the Bathinda refinery. I see no dairy farms in California, for milk onto developing countries. reason why it cannot rescue small instance, had shut down unable to Looking for an export market, EU dairy farmers who are gradually survive at times of higher feed and is flexing its muscle and under the sinking. transportation costs. Similarly, in proposed EU-India Free Trade Therefore, to begin with, state 2009, when international milk Agreement (FTA) it wants milk governments should consider prices had dipped to a low, the tariffs to be slashed by 90 per cent. subsidising the cooperatives to raise European Union defied the World EU is seeing India as a big market the milk procurement price to at Trade Organisation (WTO) and for its milk and milk products, and least Rs 25 per litre. Secondly, it reintroduced milk subsidies. It all indicators are that India will should also reduce the bank interest provided Rs 3,600 crore in open up its domestic dairy market on loans taken from existing 12.5 subsidies to its dairy farmers to for EU imports. per cent to 7 per cent.offset the losses incurred. The Centre and the state While US/EU have always made Lesser number of farms government should consider efforts to rescue their dairy farmers, In America, on the other hand, the measures to rescue milk producers I have never understood the number of dairy farms has come before they start giving up the rationale of letting domestic dairy down by 61 per cent since 1992, sector leading to serious shortages farmers shut down when farm and only 51,480 dairy farms now and forcing India to become an prices fall for no fault of theirs. exist. These farms received importer of this vital commodity.

mul is all set to reach automatic online standardization "The facility has been built with an Mumbaikars' doorsteps and homogenization line, and investment of Rs 160 crore and is Awith one of its most dedicated fermented milk products spread over 11 acres, strategically

modern dairy plants at Virar, a manufacturing facilities with the situated just 2km away from NH-8 northern suburb of the metro. use of robots. The Virar facility and with an easy approach from "This will be the first dairy plant will be Amul's sixth plant in India. Virar, which is 7km away," said with a fully automatic traffic Operations such as conveying of Kumar.management system using robots crates, packed pouches from high- Amul has decided to procure for milk packing operations. It will speed packing machines and locally up to 2 lakh litres per day be inaugurated next month," Amul filling of pouches in crates by (llpd) of milk by setting up Dairy's managing director Rahul robots will be fully automated and cooperative services on the Kumar told. controlled through a centralized GCMMF pattern in the areas The homegrown milk brand, computer monitoring system. between Manor and Vasai-Virar to marketed by theGujarat High-speed packing machines improve the socio-economic Cooperative Milk Marketing have been integrated with online condition of poor farmers who are Federation(GCMMF), has many check weighers and robotic not involved in dairying activities firsts in India, including a 50,000- operations in order to keep the at present.litre milk reception, processing, product from any human touch.

Milk crisis looming'Demand for milk in India is fast outgrowing supply'

onterra Co-operative Group Although New Zealand only Ltd is a New Zealand-based produces 2 per cent of the world's Fmultinational dairy co- milk and India is one of the largest

operative owned by almost 10,500 producers and consumers of dairy in farmers of the scenic country. The the world, we do have a lot of company churns revenue exceeding similarities. Both of our dairy NZ$19.87 billion. Early next year, industries are important to the Fonterra is set to open its office in national economy and built on Delhi. It will be Fonterra's first generations of family dairy farming. operating office in the country with We see a great opportunity to build India-based staff. At the helm of all on common values and develop this is Hamish Gowans, the General long-term strategic partnerships.Manager for Fonterra in India. In an When does the company plan to interview with Shruti Srivastava, launch its products in the country?Gowan says Fonterra is here to

We currently sell ingredients and better understand the Indian dairy

dairy products to key customers in market and add value to it.

India, which complement local Excerpts:

supply and bring nutritious, high What made Fonterra choose India, quality dairy solutions to and what is the strategy of the consumers. Some of these company here? customers are also using our dairy India is on track to become one of ingredients to export finished dairy the largest dairy industries in the products around the region.world. With 20 million more mouths We are still exploring opportunities to feed every year, and an for our other dairy products such as increasingly affluent population, the out-of-home dairy solution, demand for high quality dairy specialty dairy ingredients and nutrition continues to grow at a consumer brands.rapid pace. Annual dairy

Given the policy changes in the consumption, for example, is

retail sector, what is the company's forecast to reach around 180-200

view on the dairy sector in India?million tonnes by the end of the

In our view, there is no question that decade.India will become one of the largest

We understand there is huge dairy markets in the world by 2020.

potential for growth and we want to Demand is expected to grow by

be on the ground understanding how about 10 per cent until 2020, while

we can help meet some of this local milk production is only

demand and bring Fonterra's high expected to grow by around 2 per

quality dairy nutrition to the local cent. The biggest challenge for the

population. In 2013, we will be Indian dairy industry is to increase

primarily focused on learning as milk production to meet this

much as we can about the industry demand gap. That's why Fonterra is

and meeting as many local exploring opportunities for its

companies as possible, to business in India. We want to see

understand where we can add how we can help the local industry

further value to this industry.meet this demand growth.

elhi-based Mother Dairy accounts for over 40 per cent of Fruit & Vegetable its Rs 700-crore dairy products DPrivate Limited, a (excluding liquid milk) turnover.

wholly-owned subsidiary of the Basu said Mother Dairy, which National Dairy Development launched its entire range of ice-Board, is planning to set up a creams in Hyderabad, would be manufacturing and marketing foraying into Chennai in a base either in Hyderabad or couple months and subsequently Bangalore. to Patna and Ahmedabad. “We According to organisation's are focusing on the top 20 cities dairy division head Subashis in the country. So far, we have Basu, there will be a reached 12-13 cities,” he said.manufacturing base in the south Mother Dairy is expecting to by the end of this year. corner 10 per cent of an However, it is yet to be decided estimated Rs 130 crore ice-whether the Rs 5,300-crore cream market in Andhra Pradesh Mother Dairy will have its own over a period of one year. “With production facility or have a tie- a growth rate of 80 per cent a up with a third party in this year, we are the fastest growing regard. Basu told that Mother brand in Mumbai,” Basu said Dairy was expanding its ice- emphasising how Mother Dairy cream market and would be would be able to secure one-completing its national footprint tenth of the AP's ice-cream in 2013-14. “Thereafter, in about market in just one year.two years' time, we expect to

Commissioned in December occupy the top position in the

1974, Mother Dairy today is a estimated Rs 1,800-crore ice-

market leader in the branded cream and frozen desserts

milk segment in Delhi where it market in the country.”

sells close to 3 million litres a At present, with an annual day. Besides dairy products, it turnover of Rs 300 crore, sells frozen foods and juices Mother Dairy stands third in under the brand name 'Safal' and terms of market share. Ice-cream 'Dhara' brand edible oil.

Amul to open Mumbai suburb plant next month

Mother Dairy plans to set up production facility in south

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everages & Food Processing Times-B Jan-II-2013 F&V News

crores of Indian rupees ($16.8bn; The CII's Mr Thiagarajan agrees MM Mustaffa, of the NBRC, told "Farmers are now being educated ndia, the largest banana £10.4bn). that farmers in India have little that efforts are ongoing to reduce to hasten the process of ripening producing country in the Lack of trustI faith in the corporate sector. this loss to 10%, thereby saving the fruit by inducing ethylene gas world, is vying for a bigger

wastage and also helping farmers in a controlled way so that share of the global market. Even though the CII is confident, "There is a trust deficit, which we make a profit. ripening is even."farmers in the southern Indian are trying to overcome," he says.An ambitious plan has been

Global competitionstate of Tamil Nadu, the largest The initial plan of the CII, along drawn up by the Confederation of Farmers insist that although they banana growing area in the India's anticipated 8% growth in with the NBRC, is to strengthen Indian Industries (CII) to export have improved productivity over country, are very sceptical about gross domestic product will not the post-harvest facility and to Indian-grown bananas globally to the years, their socio-economic the entire plan and its chances of happen unless, and until, the export fruit that in the past would China, East Asia, the Middle East conditions remain the same.succeeding. agriculture sector is able to grow have been thrown away.and Europe.

"Indian farmers grow more, but between 3-4 %, according to the They fear that the scheme would "Delivering properly ripened high It is estimated that the annual CII.quality bananas will provide a trade could be worth $1.2bn Its studies show that without high price realisation" Dr (£750m).modernisation, the agriculture Mustaffa says.The plan is to create a global sector cannot achieve such But farmers are not convinced brand for Tamil Nadu Bananas, growth.about the plan and say they along the lines of Florida Oranges India is a low cost agriculture should be involved in the and California Apples.producer and if the quality of hammering out of the cold chain But as local production is unable ripening alone is improved, then infrastructure National Action to even meet domestic demand, the farmers can get higher value Plan.questions are being raised about for the same produce, according The CII acknowledges that its the prospects of the entire project.to the NBRC.Post-harvest losses ability to engage with the farmers Per hectare production of bananas has been low so far and aims to The CII is confident that, with a in India is very low compared to improve it significantly.gestation period of 18 months, its many countries, encouraging a plan would succeed. Economic analysts say that unless rapid change to farming a strong bond between farmers "If the post-harvest losses alone technology.and buyers is forged, the entire can be avoided then exporting 28 Industry leaders say that plan could collapse.million tonnes of bananas would competition from the Caribbean not be a problem," according to B But Mr Thiagarajan and his team

farmers themselves have not fail to benefit the growers. and South American producers Thiagarajan, chairman of the are optimistic.grown" says Mr Gounder. can be effectively challenged."We have a bitter experience in National Cold Chain Task Force "Farmers in many part of Tamil Improved productivitythe case of exporting mango pulp The NBRC points out that the at the CII. Nadu have already started The CII says the formulation of a to many countries and the CII Cavendish brand of banana is Although India is one of the producing superior quality cold chain infrastructure will go a never came to our rescue during produced in these countries and largest producers of many fruits bananas, thanks to the research long way in avoiding post-harvest that crisis," says Rama Gounder, exported to the European market.and vegetables, post-harvest work done by the NBRC," he loss, which alone could make secretary of the Tamil Nadu But with more than 30 varieties of facilities are still in their infancy, says.banana exports a profit-making Agriculturalists Association. banana being produced in Tamil especially as there is no cold "Also, many Tamil Nadu farmers business."Due to the volatile political Nadu, it notes that the global chain infrastructure - with the visited Israel and learnt better Research done by the CII and the climate in the Middle east and the market will be offered more exception of a few commodities production and harvesting National Banana Research Centre recession in the European and the variety at a very competitive cost.such as potatoes, Mr Thiagarajan methods.(NBRC) in Tiruchirappalli has US markets, tens of thousands of explains. Whether or not this ambitious "We produce good bananas, but shown that the post-harvest mango farmers suffered heavy plan will succeed, is the big The annual post-harvest loss in we are not ripening them properly, banana loss is around 30% in losses over the last two years, but billion-dollar question.perishable fruits and vegetables is that is the problem this project Tamil Nadu.no support came our way."

estimated to be around 80,000 will address.

he potato has a 12,000-year- is now on Eastern Europe and constantly breeding, growing and The Plant Protection Service of the resistant potatoes from Mexico. His old history but an even China for processed food markets. selecting new varieties based on Dutch Ministry of Agriculture, is a white fleshy potato variety, Tbrighter future as a crop that The visiting journalists were told market demands. Simultaneously, Nature and Food Quality, too, resistant to late blight disease, and

is set to replace rice as a staple in that China is already moving processing companies (like Aviko) monitors the quality of seed he sells it under his own brand the Asian rice-consuming countries. towards experiments with replacing continuously experiment with the potatoes, especially on name — Niek's Witte (Nieck's It requires less amount of water rice with potato. quality and flavour of their potato phytosanitary issues of health, White).compared to other basic food fries and how to get the best by- varietal purity and physiological The diverse advantage of potato — “I turned to organic farming products, without compromising products from wastes like potato conditions. Interestingly, the NAK the fourth largest consumed food in because when I was in conventional the nutrition value. Potato, peels and starch-rich waste water. has on its board representatives of the world after maize, rice and farming, my neighbours therefore, is increasingly being farmers, breeders, propagators and wheat — is emphasised by studies The potato crop is normally hit by complained that the late blight promoted, in the genetically traders in a set-up in which the that have shown potato containing the most common late blight afflicting their crop was coming modified organism-free European farm sector formulates its own less calories than pasta, rice and disease (caused by phytophthora from my field. I thought it was Union (EU), as the foremost standards in line with international bread. The tuber consumes about infestans), scab, rhizoctonia, better to grow a variety that has no solution for meeting the increased measures. The costs are shared by 30 per cent less water to grow than canker, blackleg, fusarium and viral blight and now I have my own food demand for an estimated 6 farmers and traders. Mr. Haak said rice and is being projected as a crop diseases. All research at Niek's Witte,” he said. He also has billion world population by 2030. that only produce from fields free that can contribute to weight loss Wageningen is in partnership with an on-farm cold storage of 100 Dutch researchers from the famous of nematodes are accepted for “if prepared and consumed private and multinational tonnes capacity. He uses cow Wageningen University — inspection. Farmers must also healthily.” companies and, at the same time, manure on his well-managed and dedicated to bio-based economy in specify the sources of the seed, its with medical institutions so as to clean farm and follows the good Researchers and scientists are food, feed and chemicals produced variety and class. Inspections are not lose sight of the nutritional and practice of keeping his 70-hectare working towards facilitating higher from renewable resources — told a visual, in the labs as well as on-safety aspects in food products. field free after every two years to and sustainable crop yields per visiting press delegation that if field. As the grower prepares the maintain soil health.hectare that are free from disease The EU has laid down stringent prepared in a healthy manner and lots for delivery, NAK inspectors

and pests. standards for member countries for The organic potato is three to four consumed in the right proportion visit the plot at least once a day to

seeds and seed potatoes to times more expensive than the With an annual export of about (balanced reduction of calories), ensure that only the approved lots coordinate with the demand and conventional one, but Mr. Vos eight million tonnes of certified consumers can benefit from the are being delivered.supply. The visiting press team saw believes this market is growing.seed potato, the tuber is not only a many nutrients and dietary fibres in Nieck's Wittethe high standards maintained by staple food for the Dutch, but a Mr. Vos has an India connection. the tuber. The advantages of potato the Netherlands government at the Under its Participatory Potato major contributor to the economy. After finishing studies, his daughter over other staples were discussed at NAK, the Dutch General Inspection Breeding programme, the Netherlands, known for its success Michiel travelled to Puducherry “to the “Potato Potential Conference”, Service for Agriculture Seeds and Wageningen University in water management, is the world's think out” what she wanted to do in which was followed by a vibrant Seed Potatoes at Emmeloord. collaborates with farmers in third largest agriculture exporter, life. She decided to return to food exposition organised by the Technical Coordinator of producing required varieties. Niek second biggest agri-food exporter Netherlands and join her father in Enterprise Europe Network and Inspections Jaap Haak explained Vos, an organic farmer-breeder, and third largest potato exporter. growing potatoes — such is the Food Valley that facilitated that every seed potato that comes took 12 years to develop the Bionca power of the tuber in Netherlands.networking of global companies in Quality standardsout of a farm must have quality variety, by crossing small South

the potato business. The EU's focus The Dutch potato sector is certification from the NAK. Holland potatoes with blight-

9

India bananas seek bigger share of global market

EU promotes potato to replace rice in Asia

Page 10: Beverages & Food Processing Times Jan'13 (II)

everages & Food Processing Times-B Jan-II-2013 10

Changing the global SIGNIFICANT FEATURES STATUS OF EMINISCENCE: Along OF THE ACT IMPLEMENTATION OF ACT, with the exaltation of the R The Food Safety and Standards RULES AND REGULATIONSgrowth of the food Act is a step in the right direction The Food Safety and Standards industry, India can now also and seeks to modify the basic Act is further strengthened with a flaunt of having an integrated law approach to food safety from new set of detailed rules and to regulate food products across farm to fork. Under the current regulations coming into force in the country with the focus on Act, there is a clear shift from the year 2011. Food Safety and curbing the danger of food “checking adulteration and Standards Rules which came into adulteration and ensuring that

consumers have access to safe prosecution” to “self- effect in Feb 2011, details the and quality food. compliance” enabling administrative and enforcement India had a complicated system responsibility with the food structure, processes and to regulate food products with business operator to comply with procedures for sampling, eight different acts and orders the law. The Act mandates , prosecution & appeal, and administered by four different through a new set of regulations, powers and duties of various ministries until recently. There untouched areas like proprietary functionaries under the Act. was clear lack an integrated foods, novel foods, GM foods, Further, the Authority notified approach to food safety dietary supplements, Food Safety and Standards management with a universal nutraceuticals and more. The Act Regulations into 6 parts on emphasis on risk mitigation, risk also stipulates bringing August 5, 2011:management and prosecution of 1.Food Safety and Standards regulations / guidelines for food wayward perpetrators. So far, (Licensing and Registration of imports, food recall and an active samples were collected at the Food Businesses) Regulations, surveillance system. The current point of occurrence and 2011Act also empowers consumers to

2.Food Safety and Standards identification of contamination draw samples and send these for (Packaging and Labelling) was generally carried out by analysis to recognised labs—an Regulations, 2011inadequately trained staff, while act of empowerment of consumer 3.Food Safety and Standards subsequent testing of these to prevent food contamination (Food Products Standards and samples was carried out in ill- through a structured legal Food Additive) Regulations, equipped labs. These resulted in remedy. In case of minor 2011several legal disputes remaining offences, the Act stipulates faster 4.Food Safety and Standards unresolved on frivolous grounds disposal without going to courts. (Contaminants, Toxins and of errors in sample collection and As per the new Act, the role of Residues) Regulations, 2011examination resulting in a lack of FSSAI will be5.Food Safety and Standards legally enforceable case against 1. To frame rules, regulations, (Prohibition and Restrictions on the offenders. standards and guidelines in Sales) Regulations, 2011The presence of multiple acts and relation to articles of food and 6.Food Safety and Standards orders led to multiple controls provide guidelines for (Laboratory and Sample over various commodities with accreditation of certification Analysis) Regulations, 2011conflicting provisions. The bodies / laboratories

Government of India 2.To offer scientific advice and comprehended the need for technical support to the Central TO MEET SAFETY NORMSharmonising the food laws as a and state governments in matters Food retail outlets and restaurants pre-requisite for fostering growth of framing the policy and rules in are busy revisiting their working in the food processing industry areas related to food safety and models with the Food Safety and and successfully introduced the nutrition Standards Authority of India

3.To collect and collate data on Integrated Food Safety Bill. In (FSSAI) cracking the whip to food consumption, incidence and 2006, this Bill ultimately became ensure stricter food safety prevalence of biological risk, the Food Safety and Standards measures in the sector. While contaminants or residues thereof Act (FSSA). Further, a statutory large chains claim to have in food, and the introduction of a regulatory body, the Food Safety ensured adherence to the new rapid alert system and Standards Authority of India norms already, small-to-mid level 4.To establish an information (FSSAI), was constituted on restaurant chains are gearing up dissemination network about September 5, 2008, under the to avoid being penalized after the food safety across the countryministry of health & family February 4 deadline this year.5.To contribute to the welfare. The FSSAI's mandate is FSSAI has mandated hat all development of international to lay down science-based eateries in the country, which technical standards for food standards for articles of food and includes multinationals such as safety and phyto-sanitary to regulate their manufacture, KFC, Pizza Hut, McDonalds and standardsstorage, distribution, sale and domestic restaurant chains, 6.To promote general awareness import to ensure availability of canteens and cafeterias will need on food safety and food standardssafe and wholesome food for a 'food business operator' license

human consumption.

Global Outlook

The rising number of nuclear families, exposure to global trends,

the increasing number of employed women, and increase in the

number of dual-income households, they have all had a significant

impact on eating-out habits as well as a tilt towards foreign brands.A confluence of factors is driving the expansion of quick-service

restaurants here: There is rapid urbanization, not just in the

megalopolis cities such as New Delhi and Mumbai, but especially

in small towns and mid-sized cities. India’s urban population is

expected to double in the next seven years, and two-thirds of it is

under the age of 30.That has made the fast-food segment the fastest growing part of the

restaurant market. Indian youth prefer foreign brands, find junk

food tastier, and are more likely to be influenced by advertisements

while their peers elsewhere buy local brands to support economy,

finds a nine-country marketing survey about preferences of 18-to-

30-year-old towards fast moving consumer goods.Indians embraced the fast food and foreign brand market

enthusiastically enough that in today’s time Domino’s has 513

outlets across 112 cities in India, with a restaurant and delivery

business. At first People acknowledged the pizza was very good,

the service was very good, but the biggest hindrance was that they

perceived that Domino’s was a very expensive brand.Domino’s India Pizzamania, priced at 44 rupees opened doors for a

lot of Indians who had never tried Domino’s or ordered us at home

and today lot of new people who had never tried pizza coming to

dominoes – and over time graduating to other products. … It’s

democratic consumption now.McDonald’s Corp. is the clear leader

that has close to 250 outlets. Subway, which arrived in 2002, is

playing a fast game of catch-up with 320 stores in 60 cities and

plans to top 400 sites next year; Baskin-Robbins has locked up the

dessert market, with 425 stores in 95 cities, including many far

from the country’s major urban hubs.All of these firms have relied on the international cachet of their

brands, and all are now using a “sub-dollar pricing” strategy to try

to convince a new segment of consumers that regular visits to a

fast-food outlet are feasible for them.KFC has been the market leader here; with a “Streetwise” range

offering a hot chicken meal starting from 25 rupees. Domino’s

Pizza mania is now priced at 44 rupees. McDonald’s offers a full

hot lunch for under a dollar. Pizza Hut has 60-cent “iPan” pizzas for

deliveryThis strategy is also being aggressively pursued by the other big

players in the $12.5-billion Indian fast-food industry. While

organized retail has only 5 per cent of the fast-food market (the rest

is made up of stand-alone restaurants and road-side dhabas), it is

growing with explosive speed, about 36 per cent last year,

dominated by a handful of international brands.All of this ultralow

pricing is paired with aggressive print and television marketing,

showing people who clearly cover a wide socioeconomic range

eating in the outlets.Indian policy makers have now allowed big foreign chains like

Wal-Mart and Tesco to set up stores in the country. Though defied

by many leaders,companies like Benetton and Domino’s that sell

goods under a single brand or through franchisees had already been

free to set up stores with Indian partners.The government appears to be counting on the support of the young

generation. Many of those in their 20s or younger were born just

before or after the country began introducing free-market policies

and opening its economy to greater trade and foreign investment in

the early 1990s.India’s youth grew up during a time when foreign brands like Coca-

Cola, Suzuki and Levi’s became touchstones across the country.

Some foreign companies have become ingrained in the fabric of

Indian culture. For instance, many Indians now serve Cadbury milk

chocolates at religious festivals, along with traditional sweets.Indians ages 16 to 23 already account for a quarter of the spending

on clothing and 16 percent of spending in restaurants in India’s 50

biggest cities, according to Technopak, a research and consulting

firm. The young also tend to spend more money in modern retail

stores and on foreign brands than their parents, who tend to shop at

traditional outlets and buy more Indian products.This is a segment that will flourish over the years because there are

so many young people and a lot of people are taking part-time jobs

or are working so that gives them a lot more disposable income.

Page 11: Beverages & Food Processing Times Jan'13 (II)

from the authority. size of the eating out industry in Who all are covered: All the whether the product shall fall composition and the brand name The organization had also come India stood at Rs 43,000 crore in food business operators who are under either of the categories if applicable must be provided.up with a list of stringent hygiene With respect to new ingredient 2010 and has been growing at manufacturing or importing any mentioned above. Category A measures to be practiced at these application, the chemical or other 20%-25% annually. article of food containing shall include applications where outlets. Failure to ensure There is a need for every food name, name of the food in which ingredients or substances or the product safety can be compliance with these measures vendor to be regulated by the it is proposed to be used along employing processes or established.would subject companies to authority. State governments Applications where further with the concentration, and the technologies whose safety has "heavy fine". The norms, which need to come out in full support assessment is required are brand name must be provided.not been established. It also were to be implemented from of the move to ensure food classified under category B. They includes any food article

FINISHING POINTAugust 2012, were postponed by safety. will be sent to scientific containing ingredients or The Act put in together with six months to allow more time to committee. The applicant will employing technologies which do these regulations, amalgamates FSSAI'S RULES FOR NEW companies. FSSAI has a wide have to furnish an additional not have a history of safe use.all the previous laws and orders FOOD PRODUCTS range of measures to ensure food The process: Applicant must payment of Rs 25,000.with duplications, conflicts, and ENTERING INDIA Furnishing information: The safety at eateries. Food apply for every product or

With continuous innovation and redundancies removed, and format provided for application companies could voluntarily ingredient approval separately in covers in a more structured approach the authority in case of manner, the licensing of food any safety related issues. Under businesses, standards for the new norms, FSSAI will additives and food products, randomly conduct checks at these limits for contaminants, residues, outlets as well as increase the labeling guidelines, prohibitory frequency of such inspections.aspects of sale of food products, The norms have been framed to proprietary food and more. The ensure greater accountability. FSSAI envisages the necessity of That is not happening today. upgrading existing labs and FSSAI motive is not to creating a large network of new implement a license raj but to labs in order to provide the align food safety practices in requisite support to the new and India with foreign practices. vibrant food safety regime.While most international chains The Authority has also taken said they follow standard food steps to create a new enforcement safety practices, domestic food structure and judicial chains such as Bikanervala said dispensation system for fast track they are busy working on final disposal of cases. The state level formalities.food safety commissioners will Foreign players such as US-play a key role in surveillance based Yum! Brands, which and enforcement. Food safety operate Pizza Hut, KFC, Taco commissioners in every state Bell in India and TGIF, said the with the designated officers are mandate is not new for them. now responsible for enforcing the "We are aware of the food act in every district. The business operator license Authority has constituted mandated by FSSAI and have scientific panels and scientific applied for the requisite licenses committees to address all as per the timelines set," a scientific matters relating to food company spokesperson for Yum!

research happening in the area of the format prescribed by the describes extensively the safety so that matters of Brands said. Devyani foods, a lot of new products and authority. Application must be information and data supporting emerging science can be International, which has the new ingredients can be seen made with a demand draft of Rs to be provided by the applicant. discussed and factored in during franchise rights for brands such coming into the food segment 25,000 in favour of senior Administrative information, the development of new products as Pizza Hut, KFC, Vaango and especially under the nutraceutical accounts officer, FSSAI payable technical details, information on by the industry. Sathguru Swensen's, said the new and functional food category. A at Delhi. efficacy and nutritional impact of Management Consultants played guidelines will largely affect

This payment shall be made lot of foods imported into the the product are the aspects to be an important role in supporting smaller food retail companies, towards initial screening of the country also may contain covered by the applicant. the efforts of the Authority over because bigger companies like application by the Approval Technical information is the ingredients which are being the two years in the formation of them follow all of these norms Screening Committee. The second section of the application. introduced in India for the first the needed structures at the apex even now. The rules of the game envelope must be superscribed Name of the new ingredient or time. and grass root levels.will change for smaller players as

Under the PFA (Prevention of with the heading "New new product must be provided. In Some Snippets have been taken they will have to comply with Food Adulteration Act) regime, Product/Ingredient Approval". case of product application, the from ET, article stricter measures now.there was no provision to The committee will decide common name, product by Pabodh HaldeUnder the new norms, companies regulate such foods. The FSSAI

will have to ensure that the (Food Safety and Standards

authority always has up-to-date Authority of India) under the new

information on their food food law has introduced a

business. Companies will also regulation providing for

have to employ at least one requirement of new food

technical person possessing a product/ingredient approval

degree in science with chemistry, before obtaining a license for the

biochemistry, microbiology or manufacturing of such foods.

food and nutrition to supervise The requirements : It has been

the production process. Specific provided under Schedule 1 of

hygiene guidelines in the kitchen, FSS (Licensing & Registration)

apart from ensuring optimum Regulation, 2011 that food

standards of raw materials and business operators manufacturing

maintaining daily records of food containing ingredients or

production will be compulsory using technologies that do not

too.have a history of safety or having

National Restaurant Association ingredients which are introduced

of India (NRAI), which has been in the country for the first time

working with the authority on need to obtain FSSA licence.

this issue, said this will help According to the Food Authority,

boost healthy growth in the such FBOs must apply for

organized restaurant space in product approval before applying

India. According to estimates, the for a central licence.

everages & Food Processing Times-B Jan-II-2013 11

outlook of Indian food industryFSSAI

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Page 12: Beverages & Food Processing Times Jan'13 (II)

12 everages & Food Processing Times-B Jan-II-2013 Food Processing News

Food processing mission set up in Dakshina Kannada Mr. Gowda said that colleges or processing. He said the mission unique feature of the universities would have to submit offered financial grant for mission is that it offers A a project proposal to the district entrepreneurs for setting up new colleges financial grant mission to avail the grant. The food processing units or upgrading of up to Rs. 75 lakh for offering institutes could offer certificate, the technology of their existing courses in food processingdiploma, and degree or post- food processing units. The The Dakshina Kannada District graduate courses on food assistance would be up to 25 per Food Processing Mission has processing. They could purchase cent of the project cost with a come into force under the Union books, e-journals, set up maximum ceiling of Rs. 50 lakh. government's National Mission on laboratories, and purchase It provided 50 per cent assistance Food Processing. A unique feature laboratory equipment. The of the project cost with a of the mission is that it offers

maximum ceiling of Rs. 10 crore for setting up cold storage units, value addition units, and to purchase refrigerated vans which support supply chain development.

The non-governmental organisations (NGOs) or any other identified institutes or bodies which promoted food processing activities through seminars, workshops, training programmes, exhibitions, and tours could avail from Rs. 1 lakh to Rs. 3 lakh. There would be a one-year follow up of the activities of the beneficiary institutes or bodies.

colleges financial grant of up to institutes could set up a pilot plant For example, if an institute trained Rs. 75 lakh for offering courses in of food processing. The project 20 candidates in food processing, food processing and setting up proposal should encompass all the how many of them had ventured food processing units on a pilot components. into food processing would be basis. He said the government would monitored for one year. He said Mune Gowda N., Deputy Director, provide 10 per cent to 20 per cent that in addition to horticulture Department of Horticulture, (with a ceiling of Rs. 75 lakh) of produce, the food processing Dakshina Kannada, and Member- the project cost to the universities activities applied to fish, meat, Secretary of the district mission, after the government approved the and dairying.told that the district mission, a 11- project. It would be a one-time Mr. Gowda said as the financial member body, came into being grant. Mr. Gowda said an year 2012-13 would end in three recently. It is headed by Deputy autonomous college in the city months, the mission now would Commissioner N. Prakash. The had submitted a proposal to the focus on promotional activities for National Mission on Food district mission seeking grant as it the remaining months in the Processing had come into force had proposed to offer a post- district.under the 12th Plan. graduate course in food

he North — the country's India is converted into processed The capacity of total cold chain granary — is cooking up and packaged foods. infrastructure in the country now Tplans for the food exceeds 30 mt, half of which has POLICY PUSH

processing industry. come up in the past eight years. Through a proper policy push, the

Major investments in cold chain The emergence of organised retail Government is aiming to increase infrastructure by companies such coupled with changes in foreign the level of processing of as Adani AgriFresh, Concor-investment norms is expected to perishables such as fruits and owned Fresh and Healthy provide a fresh impetus to the vegetables from 6 per cent to 20 Enterprises, Bharti Field Fresh, sector. per cent. Besides, it also aims to Dev Bhoomi and Suri Agro Fresh

enhance value addition to farm The demand for processed foods have been largely in Himachal

products from 20 per cent to 35 and vegetables is on the rise Pradesh, Haryana and Punjab.

per cent in the years to come.driven by the changing lifestyles, These companies have invested

demographic profile, rising urban The northern States lead others in in cold chain facilities for fruits population, disposable incomes terms of converting farm produce such as apples, oranges, grapes, and transformation in into packaged and processed litchi, pomegranates and consumption habits. foods. This is even as the Indian vegetables like okra, baby corn

agriculture witnesses a major Besides, the Government's policy and tomato.shift from traditional farming to push to promote value addition in

PRIORITY SECTORhorticulture, meat, poultry and agriculture is also aiding the

According to analyst estimates, dairy products.growth.the food market in India is slated

The northern States process about The northern States of Punjab, to touch $310 billion in 2015.

a fourth of fruit, vegetables and Haryana, Uttar Pradesh and The Government has declared

milk against the national average Rajasthan continue to be the food processing a priority sector,

of around 10 per cent. Major food major producers of foodgrains which has made it eligible for

processing companies in the and cereals such as rice, wheat, priority sector lending. It plans to

North include PepsiCo, Nestle, pulses and oilseeds.set up one mega food park each

Amul, ITC, Mother Dairy, Dabur, This apart, Himachal Pradesh, for a cluster of three-four districts Haldiram and Milk Food.Uttarakhand and Jammu and to provide a fillip to the food COLD CHAIN Kashmir have emerged as major processing sector.INFRASTRUCTUREgrowers of vegetables and fruits.

Such a move would include Further, the northern States also The northern States have a major creation of infrastructure near the lead others in terms of consuming share in the 250-million tonnes farm, transportation, logistics and processed and packaged foods. (mt) of foodgrains produced by centralised processing centres.Such a trend has led to creation of the country last year.

With factors such as convenience back-end infrastructure such as Also these States account for the and affordability set to drive cold chain in these States not bulk of the 126-mt of vegetables consumption, the industry could only in the public sector, but also and the 64 mt of fruits produced only look for stronger growth in in the private sector in the past annually. However, only a small the years ahead.few years.quantum of the farm produce in

Food processing top on the menu

Udyami meet: Food processing industry in Bihar under focus

he food processing which Rs 123.11 crore has been industry in Bihar came disbursed. These 149 units will Tunder focus at the provide jobs to 13,000 people.

Udyami panchayat, at which the As many as 53 units are already entrepreneurs aired their operational, including that of problems and chief minister Britannia, Anmol, Parle G and Nitish Kumar, who headed a Amrapali. Of the 149 approved team of ministers and top units, 52 are for rice mills, 15 officials, promised to address for wheat milling, 10 of maize them. Promoters and processing, seven of milk representatives of rice and wheat processing and four of biscuit flour mills, rural agri business manufacturing. There is also centres, processing units of proposal for one food park.

The SIPB has also approved maize, fruits and vegetables, proposals for 28 new sugar mills biscuit manufacturing and edible at a projected cost of Rs 6507.86 oil processing units attended the crore, extension of 10 existing meeting.

The State Industrial Promotion sugar mills for Rs 956.64 crore, Board (SIPB) has approved establishment of ethanol plants altogether 533 projects under at three existing sugar mills at food processing sector with the an outlay of Rs 151 crore, said total projected cost of Rs principal secretary, industry, 5942.74 crore. Of this, over Rs Navin Verma.

The CM also directed for regular 762 crore has already been monitoring of the single window invested, said industry minister system and said this should be Renu Kumari Kushwaha after made more effective. Nitish the meeting. She said it was stressed on branding of Bihar pointed out at the meeting that products and reiterated his no vegetable-based unit existed dream that there should be at in the state.

The minister said some least one dish of Bihar on the entrepreneurs had raised the plate of each Indian.

It has been proposed that all issue of enhancing the subsidy proposals for new industrial for food processing units from units with an outlay of up to Rs Rs 5 crore to Rs 10 crore. The 50 crore be approved by the suggestion has been approved.

For the food parks, the department and only proposals maximum subsidy would be Rs of over Rs 50 crore be sent for 15 crore, the minister said. So the consideration of the CM. As far, she said, 149 units have per the existing policy, proposals been approved subsidy to the worth Rs 1 crore are sent to the tune of Rs 352.71 crore, of CM by the SIPB.

processing atBirsa Agricultural food processing centre University. "We have lots of trees for female patients with A like mango, tamarind and litchi on a view to make them our premises which can be self-reliant was launched in early utilized for making pickles and December at Ranchi Institute of jams. Earlier the inmates made Neuro Psychiatry and Applied

three quintals of mango pickles which made us hopeful that they can also be given professional training. This time, they will learn packaging after which they will receive a

Sciences (RINPAS). training certificate. All this is part RINPAS director Amul Ranjan of the rehabilitation programme said, "We have launched this for the patients," said Ranjan.programme in early December so On some future plans, the director that female patients are able to said they were in talks with the earn a livelihood for themselves government to coordinate in when they leave the institute. By supplying the products made by this, the perception of the society the female patients. "We would will also change towards such like to negotiate with the patients. Earlier we had launched government on the products being this programme at a small scale supplied initially at the Sadar but this time we have planned it hospital and the Rajendra Institute more professionally." of Medical Sceinces. Later it can A few days ago, the female be supplied elsewhere with the patients got training in food help of the government," he said.

Food processing centre for RINPAS female patients

Page 13: Beverages & Food Processing Times Jan'13 (II)

13 everages & Food Processing Times-B Jan-II-2013 News

Vegetarians developing a taste for meatanimal, and it's forbidden to says her parents make sure she pulled out of the ground. Orthodox No direct link has been established he fast-growing Indian slaughter cows in India. Around 80 doesn't eat any animal products at Jains often wear a thin mouth guard between disease and the numbers of middle class now consists of T percent of the Indian population is all. "Sometimes it's difficult if I'm to prevent them from swallowing an Indians now eating poultry, but the around 300 million people, Hindu, and it used to be the case invited to parties, because a lot of insect by mistake. Muslims, who general shift towards an unhealthier who model their new consumer that meat-eaters were regarded as cakes contain eggs, and then I do make up around 13 percent of the lifestyle, particularly among the lifestyle on the West. As a result, uncivilized barbarians. kind of have to eat it," she says. Indian population, are only urban population, is believed to be vegetarianism is falling out of favor.

forbidden to eat pork. increasing the risks.Mahatma Gandhi, the political and Clever advertisingIt sounds counterintuitive: India, the spiritual father of Indian Big fast-food chains like Dr Sanjay Sanadhya, the diabetes land of vegetarians, is registering a Other religious groups in India, independence, was also a strict McDonald's have adapted to the expert, warns that the increase in rapid rise in meat consumption. such as the Jains, are not only strict vegetarian. For him, the Indian market. The American the amount of sugar and fat people Statistics show that 40 percent of renunciation of all forms of company, which has been present in are eating, along with the fact that Indians don't eat meat - more than violence - the cornerstone of his India since 1996, doesn't serve beef they are taking less and less in any other country in the world.teachings - began at the table, with burgers there. Instead, it offers the exercise, means health problems are Nonetheless, over the past ten years the food we choose to eat. so-called "Chicken Maharajah inevitable. "We're seeing more and the amount of meat eaten in India

Burger," which, according to the more of the so-called 'lifestyle Kirti Sharma, a young woman from has more than doubled. In 2009 it adverts, will make anyone eating it diseases': heart and circulation New Delhi in her early twenties, reached around 5.5 kilograms (12 feel like a maharajah. Clever problems, high blood pressure, feels the same way. But she admits pounds) per head, according to the marketing using Bollywood and obesity, diabetes, strokes. Over the that fewer and fewer people of her World Food Program. That's still cricket stars is presumably one of last three decades the numbers have generation do. "I believe it's much very little in comparison with the reasons why more and more shot up. And I can predict that the better to be a vegetarian," she says. Germany, where 61 kilograms of people all over India are eating situation will continue to get "Because slaughtering animals, beef, pork and poultry are

vegetarians, they also don't eat meat and fast-food. worse." The people of India's killing other living creatures, can't consumed per person per year.vegetables that grow under the growing middle class, whose well-be good." Sharma says that New problemsMeat as a status symbol earth, such as potatoes, onions, or paid jobs mean they can afford to according to the Hindu caste system But the growing consumption of carrots, because living creatures Fast-food chains with big neon employ maids and drivers, are the she is a Brahmin, and that Brahmins meat brings with it new problems. might be killed when they are signs are springing up all over the most affected.are not allowed to eat meat. She

place in every city in India. Young people find them particularly enticing, and at the weekends the restaurants are full to bursting. In the big metropolises like Delhi, Mumbai, Chennai or Kolkata they're very popular with families, who like to gather over burgers, fries and Coke at McDonalds, or with a box of deep-fried breaded chicken nuggets at Kentucky Fried Chicken.

Dr. Sanjay Sanadhya, a diabetes expert from New Delhi, views the trend with skepticism. "People in India are just imitating the Western lifestyle," he says. "Overall, we're seeing them become distanced from their own cultural traditions. Added to that, you have factors like globalization and growing mobility, with people traveling more and more often to the West."

Wanting to conform

Many in the Indian middle class, and especially the younger generation, equate meat-eating with a cosmopolitan attitude and a certain level of education. It's also seen as a sign of affluence, as meat dishes are more expensive than vegetarian food.

Jaspreet Singh, a young student, has always eaten meat and fish. "I make sure that I eat enough protein. I eat chicken, lamb and fish. My body and my figure are very important to me," he says, added that his generation wants to try everything. "If you limit your interests, you're limiting your life. Even if I don't like everything, or don't like the taste, I still want to try everything, especially where food and drink are concerned."

Jaspreet's fellow student Neha Chauhan thinks of it as a need to conform. She herself is a vegetarian, but her sister and father eat meat. "My sister travels a lot," she explains. "She has to conform. I haven't had to do that yet, so I can make my own decisions. But if I had to live in a different social environment, maybe I'd conform as well and start eating meat."

Religious taboo

For a very long time, many people in Indian respected the religious taboos on eating meat. Centuries-old Hindu texts extol the virtues of forgoing meat. Devout Hindus believe that the cow is a holy

Page 14: Beverages & Food Processing Times Jan'13 (II)

everages & Food Processing Times-B Jan-II-2013 14

Dubai gets mobile fruit and vegetable shop

this unique concept and got the ruit and vegetable consumers mobile shop custom-made in in Dubai will soon be able to F Europe."purchase their produce from

a mobile grocery shop. The UAE The temperature-controlled unit has company, Allfreshco, is unveiling several shelves stacked with fresh the fresh2door mobile shop this produce. Much like the month. Customers will be able to supermarket, the prices are clearly

indicated. Customers can pay either cash or through credit card. Sales staff will be at hand to assist them.

Mkadmini said the mobile shop will turn up at a customer's door within hours of their making a call. “The best thing about it is that there is no minimum order restriction,” said Mkadmini.

He said the prices will be competitive since the company purchases directly from farmers and growers which enables it to provide purchase from a choice of between the service without any additional 80 and 90 vegetables. costs.

"The idea is to give residents the As the concept grows to cover all option of picking fresh fruits and areas of Dubai, the company plans vegetables at their doorstep at no to extend its services to extra cost," said Ramzi Mkadmini neighbouring emirates as well.from Allfreshco. "Our company

owner Nevzat Esen came up with

n a City Council the drinks that have been previously meeting,Chicago's most linked to deaths, in the cases of 5-Ipowerful Alderman, Ed Burke Hour Energy and Monster.

(14th) proposed an ordinance that The ordinance states “No person would nix "highly caffeinated" shall sell, give away, barter, energy drinks for everyone in exchange or otherwise furnish any Chicago, according to the Tribune. energy drink,”reports the Sun-In Burke's crosshairs are popular Times. Here, an energy drink is drinks like Monster Energy Drink, defined as “a canned or bottled Full Throttle and 5-Hour Energy, beverage which contains an amount reports NBC Chicago. of caffeine exceeding or equal to

180 milligrams-per-container and Unlike his fellow Ald. George containing Taurine or Guarana" — Cardenas' (12th) Nov. proposal to and scofflaws would face fines of ban the sale of the controversial $100 to $500 per offense.beverages to anyone under 21,

Burke's ordinance introduced would WIthin the parameters of the bring drink sales and distribution in ordinance, the ban would really be Chicago to a screeching halt — and targeting drink size; a standard 8.4-would be a blanket ban for ounce can of Red Bull or a 16-everyone, not just minors. ounce can of Monster would still be

in play, but the 24-ounce can of The Sun-Times called Burke's Monster would not.measure a "surprise crackdown" on

Quota has recently been The letter also brings to the fore introduced governing the Pakistani fresh produce industry Aamount of kinnow exports concerns over the barring of entry to

from Pakistan that can be accepted the Port of Jakarta. The closure of in Indonesia. the port to fresh produce shipments

was hotly debated last year when it The Pakistan Citrus Fruits and was announced that all exports Persimmons Processor's Association would have to enter via other ports. has written a letter to the Indonesian Negotiations have since taken place Ambassador to Pakistan, and the port is open again to highlighting the industry's concern Australia and the US, but not to over the matter.Pakistan.

The letter makes mention of the fact This means that all Pakistani that Indonesia has enjoyed free produce exports to the country must access to the Pakistan market for instead go via Surabaya, from where many items, including palm oil, for it is shipped over land at an the past six years. As part of the additional cost of $2500, according Preferential Trade Agreement to the association. covering this, Pakistan expected

unhindered market access for its The letter was signed by the citrus export. However, as of last Association President, Rana month, Indonesian importers are Muhammag Sadiq and copied to being issued with monthly quotas various governmental bodies of both dictating volumes of kinnow that nations.can be brought into the country.

Chicago Energy Drink Ban?

Ed Burke Wants To Curb High

Caffeine Beverages For Adults

Pakistan calls for free kinnow access to Indonesia

Additional rules soon to follow domestically and imported foods, he US Food and Drug include new responsibilities for with additional rules to be Administration (FDA) has importers to verify that food published in the near future.Tproposed two new food

“The FDA Food Safety products grown or processed safety rules aimed at preventing Modernization Act is a overseas are as safe as domestically foodborne illness that could impact commonsense law that shifts the produced food and accreditation food producers exporting to the US.food safety focus from reactive to standards to strengthen the quality The first proposed rule would preventive,” said Health and of third-party food safety audits require makers of food to be sold in Human Services Secretary Kathleen overseas. Approximately 15% of the United States - whether Sebelius. “With the support of the food consumed in the US is produced at a foreign or domestic industry, consumer groups and the imported, with much higher facility - to develop a formal plan bipartisan leadership in Congress, proportions in certain higher-risk for preventing their food products we are establishing a science-based, categories such as produce.from causing foodborne illness.

The FDA will also propose a flexible system to better prevent This rule would also require a preventive controls rule for animal foodborne illness and protect formal plan for correcting any food facilities, similar to the American families.”problems that may arise.

The second rule relates to the preventive controls rule proposed The FDA is proposing that many production and harvesting of for human food.food manufacturers be in

The proposed rules implement the produce on farms in the US. The compliance with the new preventive FDA Food Safety Modernization FDA is encouraging comment on controls rules one year after the

and review of the proposed rules; Act (FSMA). The rules are part of final rules are published in the however, this is only open to an integrated reform effort that Federal Register. However, small American citizens.focuses on prevention and addresses businesses would be given

the safety of foods produced additional time to comply.

ecolabels. More than 84 countries sustainability issues has been he number of ecolabels in have introduced national standards responsible for the rise of the food industry will T for organic products, with most ecolabels in the food industry. continue to increase in having separate organic logos. Organic Monitor says a concern is 2013, but the mushrooming

Once united by Fairtrade that the proliferating number and International (FLO), the types of ecolabels may mean that global fair-trade food producers could be movement is fragmenting, discouraged to adopt ecolabels with a number of new fair- because of the growing disparity trade schemes being between standards and multiple launched. Although the certification costs.FLO Fair Trade mark is A larger concern is the effect on the most recognised, it is consumers: how can consumers no longer the only distinguish between the growing identification label for number of logos and seals of certified fair-trade organic/fair-trade products, as products. well as differentiate them between

number of ecolabels could have Rainforest Alliance and UTZ other ecolabels? With most adverse implications, according to Certified have well-established ecolabels representing some Organic Monitor. ecolabels for agricultural ethical or sustainability attributes, Organic products comprise the commodities such as coffee, tea a wider question is whether a new bulk of the estimated US$75 and cocoa. However, new umbrella ecolabel will eventually million ecolabelled food and drink schemes are gaining popularity for emerge and integrate existing market, Organic Monitor says. such commodities, including Bird ones.Most sales are from Europe and Friendly Coffeeand Starbucks' Organic Monitor will present its North America and have legally Coffee and Farmer Equity (CAFÉ) latest findings on the global protected organic logos. However, practices. Ecolabels are also market for ecolabelled food and many new organic labels are being becoming visible in other product drink at the upcomingSustainable introduced in Asia, Latin America categories, such as the Marine Foods Summit in San Francisco and other regions. Stewardship Council for on 22 and 23 January 2013. The The lack of harmonisation sustainable seafood and Certified latest market data on the organic, between these standards is leading Humane for meat products. fair trade and ecolabelled products to multiple certifications and an Growing consumer awareness of market will be presented, as well exponential rise in organic food production methods and as future growth projections.

creening chicken and other Biosciences. The discovery is the result of five “These quick-identification foods for bacteria will in years' intensive research. The techniques can underpin relevant Sfuture be faster and more continuing research will be and sustainable programs to further effective thanks to breakthrough sponsored by the Poultry improve food safety.The infectious nanobiotechnology research. Cooperative Research Centre and

Scientists from the University of dose for C. jejuni/coli can be very carried out by UQ PhD student Queensland (UQ) and the low - around 500 organisms. This Liang Fang, alongside Dr Pat Department of Agriculture, means that sensitive, specific and Blackall of theQueensland Alliance Fisheries and Forestry (DAFF) have rapid techniques are particularly for Agriculture and Food Innovation developed new technology that important for this organism.” and DAFF's Jillian Templeton.

While testing methods do exist, enables DNA amplification on “This is just the beginning. Because they are generally slow and not 'microspheres' to rapidly detect and this testing is based on a platform highly effective, Barnard said, so identify large numbers of different technology, it can be applied in many scientists have turned their bacteria at the same time. many different ways such as

Authorities estimate that there are focus to leveraging existing mutation screening in plant, animal around 5.4 million cases of 'microsphere' technology to a new and human genomes, as well as for foodborne gastroenteritis in level. applications in the realm of

“After five years, we are now able Australia every year. Of these cases, infectious diseases,” said Professor to extend and develop the platform around 200,000 are associated with Barnard.in ways that haven't been done Campylobacter jejuni and The discovery was featured on the before,” Professor Barnard said.Campylobacter coli. front cover of Analytical “We will now be able to carry out “We hope to use this new Biochemistry and the researchers many typing reactions at once by technology to be able to detect and have been invited to present the doing a very large number of DNA type C. jejuni/coli,” said Professor work at the Luminex International amplification reactions at the same Ross Barnard, Director of the Diagnostics Forum in Monaco.time on the surface of the Biotechnology Program at UQ's microspheres.”School of Chemistry & Molecular

FDA proposes new food safety rules for imports

Microsphere breakthrough means safer food

Ecolabelling growth to continue in 2013

International News

Page 15: Beverages & Food Processing Times Jan'13 (II)

everages & Food Processing Times-B Jan-II-2013 International News 15

Private label campaigns reducing choice, says AFGC-Australia

educing their overall product Dawson said Coles' latest campaign range as they aggressively to promote its private label products Rpromote their home brand indicates that this trend will

products, the Australian Food and continue.“This is a classic Trojan horse tactic Grocery Council (AFGC) claims.

According to AFGC CEO Gary - disguising a longer run loss of Dawson, research released by Coles choice for consumers,” Dawson reveals the extent of the fall in said. “And as the range of choices product choices on offer to drops, so does competition, raising consumers. The research, conducted the risk that in the longer run, the by Deloitte Access Economics, major supermarkets will have even showed that Coles' product range more market power.

“The thousands of suppliers that dropped by 11% from mid-2010 to make up Australia's $110 billion per mid-2012, from 62,000 to 55,000 annum food and grocery products.

“A loss of 7000 products from a manufacturing industry rely heavily supermarket's overall offering is a on the major supermarkets to get significant reduction in the range of their products to consumers.

“Consumers who find their choices available to consumers,” favourite products have disappeared Dawson said.

“These figures confirm what from the supermarket shelves shoppers report anecdotally - that should raise it with the store they often can't find their favourite manager and make their voices products on the shelves any more heard.”when they go to the major supermarkets.”

But even as Kenya counts on its 50- “We know many investors who had ·Kenya's exports to Germany areyear friendship with Germany to expressed interest in the country are mainly coffee beans, tea leaves, anboost inflow of foreign direct planning to come after elections, horticultural crops which fetched

Sh7.6 billion in 2011, dropping investment, a number of but this will be too late, a whole from Sh7.7 billion the previous prospective investors have adopted quarter of the year gone,” said Pius year. a wait-and-see attitude as the Rotich, the marketing manager at

country prepares to hold its historic the Kenya Investment Promotion.·The Germans scouting for General Election. “We keep telling them that elections investment opportunities are

With the 2008 post-election chaos will come and pass like any other expected to forge partnership withstill etched on their minds, most calendar activity,” he added. While local investors during the “Made ininvestors are said to have opted to presidential contenders have German Trade Fair” slated for

pledged to compete peacefully, key Nairobi September 25-27. until

·German firms hope to raiseearnings from Kenya by introducingnew machinery and equipmentincluding textile technology,security gadgets, and agriculturalmachinery.

A number of German firms are eyeing investment in Kenya's food processing segment in a move that could significantly raise the value of the country's exports.

after the March 4 polls, ignoring the Kenya's exports to Germany are investors cite the coming elections government's pledge of continued mainly coffee beans, tea leaves, and as one of the sources of uncertainty.political and economic stability.horticultural crops which fetched

Sh7.6 billion in 2011, dropping from Sh7.7 billion the previous year. “German firms are looking for investment opportunities in agriculture and food processing that will boost value addition in commodities with established markets,” said Ingo Badoreck, the representative of German Commerce and Industry in Nairobi.

The Germans scouting for investment opportunities are expected to forge partnership with local investors during the “Made in German Trade Fair” slated for Nairobi September 25-27.

The Germans are also interested in the textile sector, especially at the country's export processing zones where firms enjoy quota-free and duty-free access to the US market.

“We know Germany is strong industrially and hope to have some of its technology at the Export Processing Zones (EPZ),” said Jonathan Chifallu, the public relations manager at the EPZ Authority. On the import side, German firms hope to raise earnings from Kenya by introducing new machinery and equipment including textile technology, security gadgets, and agricultural machinery.

“The main aim of starting a trade fair here was to open up the market for German companies while also creating opportunity for Kenyan firms to get German contacts,” Mr Badoreck said the launch of the Made in Germany trade fair.

The fair comes hardly a year after the German Chamber of Commerce established a Nairobi unit to chart its foray into the Eastern Africa region.

Officials from the country, one of the top financiers of the East African Community integration, said Kenya was attractive as a business hub given its direct link to the region's free trade area (Comesa), EAC custom union and investment in cross-border infrastructure.

“We can only expect trade relations with Germany to deepen as Kenya sets up 47 counties which will definitely benefit from its (Germany') experience and technology,” said Joseph Kosure, head of the bilateral division at Kenya's Trade ministry.

put their plans on hold

German firms eye Kenya's food processing sector

Page 16: Beverages & Food Processing Times Jan'13 (II)

16 Retail News everages & Food Processing Times-B Jan-II-2013

‘Plans of individual firms to determine

benefits of retail FDI'and get a reasonable return for ilk giant Mother Dairy the investment he has made, that has a cautious view on M proposition is useless,” he says.the impact of the entry

of foreign players into the multi- “The engagement with farmers brand retail sector in India. With respect to measures for rampant in the rest of the consumer and farmer side,” he so far has a direct market “Foreign direct investment reducing food wastage, Sahoo market. In the process, we says.linkage, buying from the (FDI) in retail will best be asserts, “We put our collection mitigate and almost eliminate farmers, giving them more than But there is scope for more understood when we start to centres right at the farm level. the wastage and ensure food the market price. That is how we participation in these activities, hear or see of the individual We pick it up using crates. In safety.”have been associated with the acknowledges Sahoo.plans of the retail companies,” the general supply system, farmers… We don't involve any What is more, “We have got our “Whatever we have as of today says an official statement. people usually sell them using intermediaries, but having said own captive cold stores in areas is very little looking at the kind

jute sacks. But we deploy lakhs that, our market share in the In this regard, the foreign where we operate and in case of size and fruits and vegetables of crates and we have developed players may well be following we run short, we hire cold we are producing. We produce

the lead of companies such as stores. For example, we store almost 210 million tonnes of Mother Dairy Fruit & Vegetable about 10,000 tonnes of potatoes fruits and vegetables put Pvt Ltd, the horticulture division every year in cold stores. For together and the cold stores use of Mother Dairy, in the arena. apples, we use cryo-cold stores, is skewed toward potatoes.”

where temperatures are Pradipta Sahoo, the Business At the same time, Sahoo controlled, so the life is Head of Mother Dairy Fruit & contests the estimate that about maintained.”Vegetable Pvt Ltd, the 30-40 per cent of India's food FROZEN VEGETABLEShorticulture division of the firm, output goes waste. “The wastage

says his company pioneered He points out that Mother Dairy we are talking about in India of initiatives to establish direct is the market leader in the about 30 per cent is mainly the market linkages for farmers, set frozen vegetables business, with perception of people at a certain up cold storage capacities and products such as green peas, strata. Whatever you see as reduced food wastage in the American sweet corn, wastage, you will find some country, though the proponents cauliflower and other products consumer to take it... of FDI in multi-brand retail have enjoying a market share of about Agricultural scientists and argued this can only be achieved 40 per cent. economists really need to by foreign MNCs. ascertain how much the actual “This is a concept that Mother “We understand farmers can be wastage is. We need to Dairy pioneered in the country helped and given a direct value aggregate the figure and say, to increase the shelf-life of an proposition if you establish a this is the actual wastage,” he otherwise perishable product to market linkage. No matter what says.18 months. We embarked on an whole system is very little ,” he and promoted a concept of you tell farmers in terms of aggressive campaign to promote “All the wastage does not go adds, explaining that the share giving pre-ripened fruits to improving technology or the concept. Since then, the into the segment that can be of organised retail in the fruits consumers that can be ripened at agricultural practices, he'll go industry has evolved, but it was called an economic loss,” adds and vegetable market in India is home. So you get products that for it. But at the end of the day, primarily Mother Dairy that Sahoo.less than 1 per cent. are safe, because there is none if he doesn't find a ready market developed the concept and of the carbide ripening that is FOOD WASTAGEwhere he can sell the produce promoted it both on the

Page 17: Beverages & Food Processing Times Jan'13 (II)

News 17 everages & Food Processing Times-B Jan-II-2013

India may finally get to savour Ikea meat balls

open 15 more stores.

The FIPB has approved a total of 66 proposals pertaining to single-brand retailing since 2006.

Meanwhile, the Finance Ministry said the FIPB's approval to Ikea to invest Rs 4,200 crore has been recommended for consideration of Cabinet Committee on Economic Affairs (CCEA). Even after

regard.he finance ministry seems FIPB clearance, FDI to be finally finding its “Frankly speaking we see no proposals of over Rs priorities right. The hunger T reason why their global model, 1,200 crore have to be

for foreign direct investment is once we have allowed 100 per approved by the paramount, especially when the cent FDI in single brand retail, CCEA.country is staring at a wide has to be current account deficit. changed in

any manner,” The government's resolve is clear, the Minister with Commerce Minister Anand said.Sharma saying Foreign

Investment Promotion Board's Sources said (FIPB) formal approval for the that besides global business model of Ikea is furniture, the underway. After all, the Swedish Scandinavian furniture giant's proposal is to firm in its invest 1.5 billion euros or Rs original 10,500 crore in India. application

had sought Of its investment proposal, a government dithering FIPB has given approval approval to for only Rs 4,200 crore, as it sell items disallowed selling most of the such as textile products and setting up of in-store products, cafes. The company had consumer approached Department of electronics, Industrial Policy and Promotion leather (DIPP) seeking a review of this products, decision.lifestyle There were speculation that Ikea products, and may even decide not to invest in food and India at all, if it is not allowed to beverages to follow its global model.be served at

Minister Sharma put to rest these its restaurants

concerns as he batted for allowing and cafe.

Ikea's global model which The company includes cafeterias inside their had envisaged stores.an investment

The DIPP under Sharma has of Rs 10,500

already forwarded a request to the crore in

Foreign Investment Promotion single brand

Board (FIPB) in the Finance retail trading,

Ministry for reviewing its after India

November 20 decision giving part allowed 100

approval to Ikea.per cent FDI

The FIPB has approved a total of in the 66 proposals pertaining to single- segment.brand retailing since 2006.

Ikea, the Reuters

world's The proposal will come up before largest FIPB on December 31. furniture

retailer, The Finance Ministry will operates 336 “review the request of DIPP” to stores in 44 allow Ikea to come up in India countries. It with its global model.plans to set “The government has taken note up 10 of the representation that Ikea has furnishing made in this regard and a and favourable view has been taken so homeware that we accept their global model stores as well and the process of FIPB's formal as allied approval is currently underway,” infrastructure Mr Sharma told reporters here.over 10 years

He said Ikea has a global model in India. as a single brand retailer and India Subsequently, has a clear definition in this it plans to

Page 18: Beverages & Food Processing Times Jan'13 (II)

News 18 everages & Food Processing Times-B Jan-II-2013

Kamani’s Range of Products

Packaging plays vital role in reducing food waste

significantly reduce waste across portion-sized compartments. This ackaging could play a vital the entire supply chain by giving allows consumers to store food in role in reducing food waste, P food a longer shelf life and ensures the fridge for longer without according to LINPAC food can be transported around the compromising food safety.Packaging's Director Alan Davey. world safely and securely.”Following the release of a report “While food waste remains such a

from the Institution of Mechanical According to Davey, food major problem for the environment, Engineers that shows half of the packaging companies are working it is essential for all the links in the world's food is wasted, Davey said smarter than ever before to develop food supply chain to play their part that retailers, food manufacturers packaging that is lighter, more in solving the problem,” Davey and the packaging industry should sustainable and more recyclable but said.work together to tackle the problem. still fit for purpose in terms of “At LINPAC Packaging, we are

protecting, acutely aware of our role in helping preserving consumers minimise waste by and designing innovative packaging presenting solutions which enable them to only food to a select the food they want to use and high in maximising the shelf life of standard. stored products in their homes.”The LINPAC has also teamed up with increase in Addmaster to develop a range of single- trays and films with antimicrobial person technology to reduce bacteria households growth on the outer packaging of also has an fresh meat. The technology helps impact on reduce spoilage and increase the pack shelf life of food by inhibiting the design, growth of bacteria, moulds and “It would not be wrong to say that if

Davey said. Research carried out yeast, as well as reducing the risk of packaging was invented today it byDefra, the UK Department for pathogens like E. coli, Salmonella, would be regarded as one of the Environment, Food and Rural Listeria and Campylobacter.greatest green technologies due to Affairs, shows single-person

“Food waste and sustainable its protective and preserving households are the worst offenders

packaging is very much at the top qualities,” Davey said.when it comes to food waste,

of the agenda and we are committed “Imagine a world without throwing away 22% of the food to developing packaging solutions packaging; the manufacture, they buy.which are innovative, transport, distribution and

In response to this, LINPAC has groundbreaking and capable of consumption of virtually every developed a split pack range for addressing the challenges of the consumer good would be fresh and cooked meats, which future,” said Davey.impossible. Quality packaging can allows contents to be split into

Genes may drive us to (soft) drinkThere could be something in the them to do so,” said Associate phrase, “I'm not fat, I'm just big- Professor Greenfield.boned”. Endocrinologists from “Genes not only drive people to the Garvan Institute of Medical eat more, they also predispose Research have applauded a study at-risk people to gain more

weight with calorie overconsumption. It's a double whammy.”

The NEJM article in question found that, in three large groups of men and women, those with more obesity genes tended to drink more soft drink and have a greater BMI.

The Garvan researchers believe that public health policy could be better targeted if policy makers understood that, for that shows a direct correlation some people, appetite is not between consumption of sugary something they can control.soft drinks, obesity and genetic

predisposition to weight gain. “Policy should reflect the scientific basis of food intake - Associate Professor Jerry in other words, people who eat Greenfield, Professor Katherine too much and put on weight are Samaras and Professor Lesley not just over-consuming because Campbell wrote a letter to the they are greedy, they actually editor of the New England have a very strong drive to eat,” Journal of Medicine (NEJM) to Greenfield said.commend the study and

underline the degree to which “Understanding the genes that appetite is genetically promote obesity may or may not determined, rather than being allow us to develop therapies. At just a lifestyle choice. the very least it tells us where,

and at whom, to target “Our point is that people are interventions.”consuming more calories

because their genes are driving

Page 19: Beverages & Food Processing Times Jan'13 (II)

everages & Food Processing Times-B Jan-II-2013 19 News

HRS PSL showcases a range of Innovative and Energy Efficient Heat Transfer

Solutions at Chemtech, 2013preferred choice of major chemical Gokuldas, RS Process Systems Ltd. process companies in key Managing (HRS PSL), part of HRS H applications such as condensers, Director, HRS Group, UK one of India's vent condensers, reboilers, water Process Systems leading heat transfer specialist coolers, heaters, oil coolers, heat Limited. participated in the largest world-

HRS has over a recovery units etc.HRS PSL has class event in Indian chemical decade of expertise in Exotic Materials; like industry, Chemtech which was experience in Alloy 20, Haste alloy, Titanium and held in Mumbai from January 15 – supplying state-of-Nickel alloy based on special 18, 2013.the-art solutions for HRS PSL showcased a wide range applications used in chemical and chemical and of innovative products during this pharma processing.

'Chem Tech is a good platform to pharma industry. In event like: HRS Hot Water reach a wider segment of our target addition to this, Generation Systems based on audience. This expo allowed us to HRS PSL has ECOFLUX* Corrugated Tube share valuable information about supplied more than Heat Exchangers (CTHE) and our cost effective heat transfer 8000 heat Plate Heat Exchangers (PHE), solutions. HRS is an innovative exchangers worth which have a prime application in technology driven company that over $ 16 million to chemical and pharma as well as focuses not just on heat exchanger the chemical HVAC, hotel, textile food and fabrication but on application process industry in brewery industries. HRS heat engineering as well,” said Mr. V less than a decade.transfer innovations are the

of market fees and has forwarded to introduce usage aking a step forward in the proposal to the financial charges (like agriculture marketing T commissioner. charges for usage reforms, Punjab may soon Currently, market fees are being of platform, waive off market fees on fruits charged at 2 per cent on the electricity, water, and vegetables, a move which iit wholesale price of fruits and sewerage, display is hoped, will benefit growers and vegetables. In order to etc.) per annum on consumers. The board of directors compensate, the agriculture traders.of the state agriculture marketing marketing board is contemplating board has approved the abolition

Punjab to waive market fees for fruit and vegetables

Page 20: Beverages & Food Processing Times Jan'13 (II)

20 everages & Food Processing Times-B Jan-II-2013

Consulting EditorBasma Hussain

Processed food products export ban lifted Processed food products export ban lifted from India. Besides, it will help continuation would not affect the abinet committee on Indian exporters to move up the availability in the domestic market economic affairs, lifted ban C value chain as well as create owing to very marginal processing on exports of processed additional employment in the capacity in the country. Always foods and value added agricultural country. open policy of this sector will not products. These include wheat of

only help reduce wastage of perishable products but also encourage value addition,” a statement from CCEA said.For long, there has been no consistent policy on exports of agricultural products in India, as a result of which the overseas buyers were reluctant to import from India to meet their domestic requirement year-after-year. Even for the raw or primary agricultural products, India has been adopting switch-on and switch-off approach citing issues of domestic food security.Industry experts feel that decision will now bring clarity on India's stand on exports of processed food

meslin flour, cereal flours, groats, At present, India's major and agricultural products and help meal pellets and grains, milk agricultural exports comprises of generate additional exports in products including casein and its raw or primary produce and coming years.products, butter and other fat unprocessed or semi processed “The government's decision to derivatives from milk and dairy agriculture commodities, which finally open up exports of spread, cheese and curd and value are susceptible to restrictions owi- processed food will add to per unit added products of onion and ng to various reasons such as bad realisation for our exporters, and peanut butter. weather conditions, deficient or we will see more investments The move will give a push to delayed rainfall and food security coming into the sector, to cater to India's sagging merchandise issues. overseas markets now,” Ajay exports and is estimated to add $5 “The exports of processed and Sahai, director general of the billion to exports over the next value added products constitute a Federation of Indian Export two year with West Asia identified very miniscule portion of the Organisations, added.as a key market for processed food overall exports, and hence their

Food processing department to start betel development scheme-UP

ood processing dept to start development and minority welfare betel development scheme: Mohd Azam Khan said that the FDepartment of food government has taken a decision to

processing and horticulture has run a new scheme for repairing started a betel development scheme broken roads in minority dominated in Lucknow, informs district and slum areas of the state.

He said that under this scheme, horticulture officer, Lucknow.The farmers who are interested in facilities like construction of CC betel farming in Lucknow district roads, interlocking, drinking water, may submit their application forms road lights etc would be made in the office of district horticulture available in these areas. He said that officer, Lucknow directly or through urban employment department and horticulture employees appointed at poverty alleviation programme development block level in the department have made prescribed format along with an arrangements of Rs100 crore in the affidavit. current financial year for this Meanwhile, minister for urban scheme.

he state government has set implementing NFPP in the state.up a mechanism for In the second phase the state food Tpromoting food processing processing development council

sector under National Food will be set under the chairmanship Processing Programme (NFPP). of agriculture minister The additional chief secretary Radhakrishna Vikhe-Patil. An inter-(agriculture) has been empowered departmental committee will be set to nominate a secretary level officer up under the chief secretary to as the coordinator. The managing coordinate the projects under NFPP. director of Agricultural Industries Committees will be set at revenue Development Corporation Limited division level and district level too. (AIDCL) will appoint the The set up of these committees will programme director. The AIDCL be announced later.will be the nodal agency for

Maharashtra to promote food processing sector

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