A CASE STUDY A CASE STUDY ONONBEXIMCO DENIMS BEXIMCO DENIMS

LTD.LTD.

Prepared For:

Ms. Nasrin Akter

Lecturer,

Department of BBA

Stamford University

Prepared By:

Batch: - BBA 30 (H)

Marzanul MoinId No. 03009617Md. Nazmul HasanId No. 03009680Moniruzaman DhaliId No. 03009645Nasrin AkterId No. 03009636Sharmin QuaderId No. 03009621Afsana AminId No. 03009703

Content

• Company Profile

     

    CORPORATE HEADQUARTERS

House No. 17, Road No. 2Dhanmondi R/A, Dhaka -1205, Bangladeshemail : beximchq@bol-online.comWeb : http//www.beximco.org

OPERATIONAL HEADQUARTERBeximco Industrial ParkSarabo, Kashimpur, Gazipur Bangladesh

FACTORYSarabo, Kashimpur, Gazipur.

Company Profile

DATE OF INCORPORATION28 April 1994.

COMMERCIAL PRODUCTION1995

BUSINESS LINEManufacturing and Marketing ofHeavy and Light Denim Fabrics.

LISTING STATUSPublic Listed Company.

STOCK EXCHANGE LISTINGDhaka and Chittagong.

AUTHORIZED CAPITAL IN TAKA 500 million

PAID UP CAPITAL IN TAKA200 million

NUMBER OF SHAREHOLDERS 6,084

NUMBER OF LOOMS INSTALLED 56

NUMBER OF EMPLOYEES200

Vision:The conception of business germinated from their vision which sees it as a means to the well being of the investors, stakeholders, employees and members of the society at large by creating new wealth in the form of goods and services that go to satisfy the wants of all of them without disturbing or damaging the socio-ecological-economic balance of the Mother Earth and the process of human civilization leading to peaceful Co-existence of all the living beings.

Mission:

The company’s mission is the pole star of their vision for maximization of production of quality life saving products and services strictly on ethical and moral standards at minimum costs to the society ensuring optimum benefits to the consumers, the shareholders and other stakeholders.

Objectives:

To strive hard to optimize profit through conduction of transparent business operations within the legal & social framework with malice to none and justice for all in respective of gender disparity, caste, creed or religion or region.

To create more jobs with minimum investments.

To be competitive in the internal as well as external markets.

•To maximize export earning with minimum imported in-puts.

•To reduce the income gap between top & bottom categories of employees.

•To promote corporate social responsibilities (CSR) amongst all.

Corporate Focus:

The Company’s vision is the pole star to their mission that fulfils their objectives with emphasis in the quality of product, process and services blended with good governance that held build the image of the most venerable corporate-citizenship at home and abroad.

Corporate Governance:

Corporate Governance is key to its sustenance. Good Corporate Governance is key to successful sustenance. The company’s Corporate Governance as follows:

Management Committee:

Comprising top executives, deal with entire organizational matters.

Standing Committees:

a)AUDIT COMMITTEES:

Internal Audit Committee

ISO Audit Committee

Social/Environment Committee

Performance Evaluation Audit Committee

b)EMPLOMENT RELATIONS COMMITTEES:

Remuneration Committee

Work Environment Committee

Employees Welfare & Recreation Committee

c)MANAGEMENT COMMITTEES:

Product Planning & Development Committee

Quality Control & Research Committee

Production & Inventory Management Committee

Export Promotion Committee

Segment Report:

The company’s operations are carried out

on an aggregate basis and are managed as

a single operating segment. Accordingly the

company operates in one segment of

developing manufacturing and marketing of

Denim wares for human as industrial use.

Chambray In classic indigo colours ranging from 4oz to 5.5oz/Yd2

Denim (blue) In classic indigo colours ranging from 4oz to 15oz/ Yd2

Denim (black)

In sulfur black colour ranging from 4oz to 15oz/ Yd2

Coloured Denim

In a variety of colours - both in sulfur & reactive dyes(warp dyed)

Overdyed Denim

In a variety of colours on indigo blue & sulfur black

Bull Denim In a variety of reactive colours ranging from 10oz to 13oz/ Yd2 (piece dyed)

Stretch Denim

In classic indigo colours ranging from 4.5 oz to 13.75 oz/Yd2

Products 

Managerial Function performed by Beximco Denim Ltd.

Planning and Decision Making:Planning and Decision Making is the first step of

the managerial function. Planning is setting an

organization’s goal and deciding the best to

achieve them. Beximco Denim has an expanded

market plan to serve the market. Decision making

is selecting the path of an action from a set of

alternatives. The Chief Executive Officer and the

Chief of Development department and others

department makes decision for company’s action

and also for own department.

Organizing:

Organizational is very essential for archiving

organizational goal. Organizing involves

determining how activities and resources are to be

grouped. Beximco Denim Ltd. organizes their

worker in the basis of their field. Beximco Denim

Ltd. Maintain a well organizing function. All the

departments are well communicating with others.

Every department share information with other

departments.

Leading:

Leading is the most challenging of all

managerial work. The manager lead his

employees in basis of worker attitude.

Reward power such as salary increases,

bonuses, promotion and interesting job

assignments etc. are the leading activities

of Beximco Denim Ltd.

Controlling:This is a important parts of any managerial

function. The regulation of organizational activities

that same targeted elements of performance

remains within acceptable limits. Monitoring the

organizational progress towards its goal is

controlling. Beximco Denim has its own controlling

Department. In Beximco Denim Ltd. each

department’s manager‘s also play a controller role.

In this time human resource department also play

in controlling.

Ethical and Social responsibilities:Beximco Denims Limited always abides by the

instructions of the Environment Conservation Rules

of the country and maintains the environment

friendly atmosphere within the factory area.

Necessary plantation, treatment, control measures

etc. are always ensured in a proper manner as per

the guidelines of the competent authority.

Finding at a Glance

Beximco Denims Limited is a well known company.

Here employees are getting a chance to improve

there position by work hard. If worker shows good

job the company give him a reward. So, they like to

follow Theory ‘Y’ and improve there position.

Conclusion and Further RecommendationBeximco Denims Limited maintains its position as a

leader in innovative fabrics and designs among the

best known brands and retailers worldwide. The

company’s leading customers sees them as more

than a supplier of fabrics and considers them as an

important strategic partner in the value chain. The

company will look towards further strengthening the

alliance and continue to invigorate their research

and development activities, focus more on

operational excellence to remain competitive in the

changing market scenario.

Reference:•Annual Report 2005, Beximco Denims Limited.•http//www.beximco.org

Thank You