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Beyond 2020 :
Future Trends &
MidWest
Annimac Anni Macbeth
Futurist Trend Forecaster
www.annimac.com.au
MidWest Economic Summit 2007 8th November 2007 No Limits Geraldton WA
8 Nov 2007 Annimac www.annimac.com.au 2
History is the earth’s
early warning system.
8 Nov 2007 Annimac www.annimac.com.au 3
Future : speed of change
Future is here Now
Trends forecast 15 years ago :
Digital
Quantum probabilities
Internet Virtual reality
Post Oil energy
Global community
8 Nov 2007 Annimac www.annimac.com.au 4
8 Nov 2007 Annimac www.annimac.com.au 5
Future : nature of change in MidWest
MidWest : multi worlds
1. History continuing
2. Newly existent
3. Coming trends
8 Nov 2007 Annimac www.annimac.com.au 6
MidWest Evolution
History Continuing
Newly Existent
Coming Trends
Business Big Intl Brit/USA
Big Global Asia
SME services tourism
Gov’t Big Cmwlth State
State Regional
Regional Local
Leadership
Big Institutns govt prof
Big Industry consumers
Global consumers
Rural
Family Broad acre Govt mkt
Corporatespecific prod Intl mkt
Think small Green prod Local mkt
Plus Plus
8 Nov 2007 Annimac www.annimac.com.au 7
MidWest : Multi Worlds
1. History Continuing
Big Biz : Brit & USA driven
Big Government : Cwlth & State
led
Institutional leadership :
Govt Professions Unions
Traditional rural agribiz : Family
Broad acre Govt Mktg Boards
8 Nov 2007 Annimac www.annimac.com.au 8
MidWest Evolution
History Continuing
Newly Existent
Coming Trends
Business Big Intl Brit/USA
Big Global Asia
SME services tourism
Gov’t Big Cmwlth State
State Regional
Regional Local
Leadership
Big Institutns govt prof
Big Industry consumers
Global consumers
Rural
Family Broad acre Govt mkt
Corporatespecific prod Intl mkt
Think small Green prod Local mkt
Plus Plus
8 Nov 2007 Annimac www.annimac.com.au 9
MidWest : Multi Worlds
2. Newly Existent
Big Biz : global Asia
Govt : State & Regional
Industry leadership & consumers
Agribiz : corporate farms specific
products international markets
8 Nov 2007 Annimac www.annimac.com.au 10
MidWest Evolution
History Continuing
Newly Existent
Coming Trends
Business Big Intl Brit/USA
Big Global Asia
SME services tourism
Gov’t Big Cmwlth State
State Regional
Regional Local
Leadership
Big Institutns govt prof
Big Industry consumers
Global consumers
Rural
Family Broad acre Govt mkt
Corporatespecific prod Intl mkt
Think small Green prod Local mkt
Plus Plus
8 Nov 2007 Annimac www.annimac.com.au 11
MidWest : Multi Worlds
3. Coming Trends
Small Med Biz - services tourism
Grass roots local Government
Consumer leadership global
Redefining Agribiz : niche crops green local markets
8 Nov 2007 Annimac www.annimac.com.au 12
MidWest Evolution
History Continuing
Newly Existent
Coming Trends
Business Big Intl Brit/USA
Big Global Asia
SME services tourism
Gov’t Big Cmwlth State
State Regional
Regional Local
Leadership
Big Institutns govt prof
Big Industry consumers
Global consumers
Rural
Family Broad acre Govt mkt
Corporatespecific prod Intl mkt
Think small Green prod Local mkt
Plus Plus
8 Nov 2007 Annimac www.annimac.com.au 13
8 Nov 2007 Annimac www.annimac.com.au 14
MidWest : Multi Worlds
Generational Trends impacting all
Boomers 45-60 continuers
Gen X 30-45 new existers
DotComs Gen Y 15-30 comers
Ferals < 15 virtual
8 Nov 2007 Annimac www.annimac.com.au 15
Generational Differences :
Younger means :
f a s t e r thinking communicating
Technophiles / prefering virtual
Social group oriented / less pairing
off
Own journey / less team playing
Multi careers / less employer loyalty
Planetists - global citizens / less
local or national identity
8 Nov 2007 Annimac www.annimac.com.au 16
Future beyond 2020 - we know this
Climate changes : hotter rising seas .5m - coastal tropical inland drier
Energy changes : costly O & G - more passive solar wind qeothermal
- more local biz for local markets
- greater regional self sufficiency
Global community stronger :
- Virtual world increasing role over 3D
Young creating sustainable systems
8 Nov 2007 Annimac www.annimac.com.au 17
Tent City Paris www.theparisblog.com/2007/10/25/tent-city/
8 Nov 2007 Annimac www.annimac.com.au 18
Ministry of Emergency Housing Paris (squatters)
8 Nov 2007 Annimac www.annimac.com.au 19
Future beyond 2020
Increased economic growth :
- resources : $55 b new NW contracts - tourism eco tourism
- education & training
- SMEs to service growth
MidWest as Place to Live : - seachangers cubbies boomagers
- employees
- internationals - clean & green environment
- economically attractive
8 Nov 2007 Annimac www.annimac.com.au 20
Future beyond 2020 - maybe
Power of Big Biz :
- decreasing - don’t know how fast ?
- consumer power - how fast
- shift to Australiasia - how fast
- Confucian or Economic Rationalism
Governance : - which two tiers : Cmwlth Regl Local
- instant referenda - how soon
- global influence - green - how soon
8 Nov 2007 Annimac www.annimac.com.au 21
Future beyond 2020 - maybe
Leadership :
- QBL driven - don’t know how fast ?
- immediate relevancy - how soon
- global individuals - how soon
- Local vs Regional vs Global focus
Rural : - Corporate farms - how soon go green
- family farming - lifestyle choice - when
- land rights - global morality - how soon
8 Nov 2007 Annimac www.annimac.com.au 22
MidWest’s Future ?
Just do it right, now
8 Nov 2007 Annimac www.annimac.com.au 23
Planning for future of MidWest :
8 Nov 2007 Annimac www.annimac.com.au 24
thank you www.annimac.com.au