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2. TJ KellyVice President, Edelman Digital
Based in Edelmans San Francisco office,
All digital initiatives across the integrated eBay account
15 years of experience- Media, technology, ecommerce, sports,
travel, mortgage banking and real estate
Startup to Fortune 500 arenas on both client and agency side in B2B
and B2C environments
Anheuser-Busch, AT&T, Gatorade, Puma, Nike, New Balance,
Mountain Dew, E*TRADE, LIVESTRONG, Chase, FRS, Under Armour,
Freestyle USA and Looksmart.
Digital is a means for activation and engagement
Digital drives results & measurement - Understanding of digital
and non-digital marketing, media and engagement concepts
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3. 3
OVERVIEW
4. Agency vs. Client 5. Reputation Management 6. Beyond Channels 7. Q&A