Date post: | 18-Jan-2017 |
Category: |
Marketing |
Upload: | energy-digital-summit |
View: | 103 times |
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NEW REALITY: VACUUM FOR CONTENT
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#1: PROCESS & PROTOCOLS
• Turnkey • Classification • Scenario Planning • Triage System • First Agenda • Dark Sites • Bandwidth • Employee Policy • Passwords • New Channels
#2: 360° MONITORING
• Data vs. Intel • Digital Trails • Critics • Activists • Spokespeople • Operations • Campaigns • Oppo Research • SEO • Ads/Sites
#3: USE CHANNELS BEFORE A CRISIS
• Reputation/SEO • Issue Mitigation • Precise Targeting • Influencers • Community
#4: AMPLIFY CONTENT
• SEM • Banner • Outbrain • Channel-Specific • Beachhead • Hyper-Targeting • Optimization • Templates Ready
#5: PRACTICE, PRACTICE, PRACTICE
• Muscle memory • Table-top • Simulation • Case Studies • Operational • Reputational • Community Mgrs. • Board Members • New Campaigns