Date post: | 08-Jul-2015 |
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Technology |
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Beyond SEOAlternative methods of promoting your WordPress store
Adam Sewell@adamsewell
Who is this guy?
Adam Sewell➔ SMB Managed Services Provider➔ WordPress Developer➔ SMB Ecommerce Consultant➔ Shopp Contributor
Who is this talk for?
➔ WordPress Store Owners➔ Freelancers ➔ Mom and Pop Shops
www.tinyelk.com
We are not a marketing firm!
www.tinyelk.com
We work with mom and pop shop(p)s.
www.tinyelk.com
There is no Silver Bullet
www.tinyelk.com
Word Of Mouth
www.tinyelk.com
Word Of Mouth
Will always the most powerful form of
marketing!
www.tinyelk.com
➔ Started by Brandi Temple in 2008
➔ Promoted almost exclusively through Facebook
➔ Steve Chase just invested $20 mil in the company
➔ Lexington, NC Based
lollywollydoodle.com(sadly not WordPress)
Lolly Wolly Doodle
www.tinyelk.com
Word Of Mouth
Get people talking about your business.
www.tinyelk.com
Be Creative With Your Marketing!
www.tinyelk.com
Charles Forster
www.tinyelk.com
The Coffee Experiment➔ Provided $200 to pay for coffee
for every customer that comes in that morning.
➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.
➔ Limited to $5 or less and only coffee.
➔ Drive them to your website with your printed materials.
www.tinyelk.com
The Coffee Experiment➔ Provided $200 to pay for coffee
for every customer that comes in that morning.
➔ In agreement, the coffee shop will hand out a flyer for our business/products to every customer.
➔ Limited to $5 or less and only coffee.
➔ Drive them to your website with your printed materials.
➔ “Wow! Who does that anymore?”➔ “That is so awesome!”➔ “Thank You! I was having a bad
morning till now!”
www.tinyelk.com
Customer Service as a Marketing Tool
www.tinyelk.com
Use Customer Service to create raving fans
www.tinyelk.com
Testimonials and Reviews
www.tinyelk.com
Community Groups
www.tinyelk.com
Community Groups
➔ Kiwanis International➔ Civitans➔ Business Networking Groups
www.tinyelk.com
MediaAdvertising for Free!
www.tinyelk.com
Media
➔ Press Releases ➔ Become an “expert” in your
field/niche.➔ Letters to the Editor➔ Doing something awesome? Contact a
reporter.
www.tinyelk.com
MediaNotey.org
➔ Encrypted note sharing - before it was cool
➔ Short lived life➔ Great example of how you can get free
press
www.tinyelk.com
Media
www.tinyelk.com
Remember You Are Marketing Yourself
www.tinyelk.com
Scratch The Niche!Marketing to an online niche community
www.tinyelk.com
Tactical Night Vision Company
➔ Involved in their niche community➔ Multiple Forums
◆ Vendor Status➔ Writes honest reviews of their own
products
www.tinyelk.com
Discussion TimeWhat has worked for you and your small business?
www.tinyelk.com
Thank YouAdam Sewell
@adamsewelltinyelk.com
adamsewell.me