Date post: | 30-Oct-2014 |
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Technology |
Upload: | kinetic-knowledge |
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www.kineticknowledge.com
Beyond SEO:Beyond SEO:Using Business Blogs for Using Business Blogs for Automated Direct Email Automated Direct Email
MarketingMarketing
Kristen VeraldiKristen Veraldi
Kinetic KnowledgeKinetic Knowledge
www.kineticknowledge.comwww.kineticknowledge.com
www.kineticknowledge.com
Blog Marketing TrioBlog Marketing Trio
Search Engine Optimization Search Engine Optimization (SEO)(SEO)
Brand Awareness & Brand Awareness & Reputation ManagementReputation Management
Direct & Permission-Based Direct & Permission-Based MarketingMarketing
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Would you still blogWould you still blogif SEO was NOTif SEO was NOT
a marketing benefit?a marketing benefit?
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The Power ofThe Power ofPermission-Based Permission-Based
MarketingMarketing What is Permission Based What is Permission Based
Marketing?Marketing? You don’t chase prospects, they chase You don’t chase prospects, they chase
youyou Prospects give you permission to market Prospects give you permission to market
to them at willto them at will Prospects expect to get hit with your Prospects expect to get hit with your
messaging and will tolerate the exposure messaging and will tolerate the exposure in trade for your value-added knowledge.in trade for your value-added knowledge.
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OPPORTUNITY: OPPORTUNITY:
Blogs can be used to Blogs can be used to foster and grow your foster and grow your permission-based email permission-based email lists … Automagically!lists … Automagically!
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““RSS” is the KeyRSS” is the Key
Really Simple SyndicationReally Simple Syndication All Varieties of Blogs have RSS All Varieties of Blogs have RSS
FeedsFeeds Some blogs even offer feeds by:Some blogs even offer feeds by:
Category, Author, Search Term, TagCategory, Author, Search Term, Tag
Any RSS Feed you own can be Any RSS Feed you own can be used to provide subscription used to provide subscription servicesservices
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RSS to EmailRSS to Email
Imagine being able to deliver Imagine being able to deliver your blog posts automatically your blog posts automatically to your subscriber’s email to your subscriber’s email inboxes as you release them inboxes as you release them ….….
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FeedBurner: It’s Free!FeedBurner: It’s Free!
http://feedburner.google.comhttp://feedburner.google.com Subscription StatisticsSubscription Statistics RSS to Email ServicesRSS to Email Services
Anxious to learn how to setup Anxious to learn how to setup FeedBurner? Here’s a short video FeedBurner? Here’s a short video tutorial:tutorial:
http://www.kineticbase.com/feedburnerhttp://www.kineticbase.com/feedburner
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End Results?End Results?Widget SiteWidget Site
PresentationPresentation
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End Results?End Results?
The Subscriber The Subscriber SignupSignup
Process & VerificationProcess & Verification
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End Results?End Results?
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Promotion Vehicles forPromotion Vehicles forSubscription SignupsSubscription Signups
Email SignaturesEmail Signatures Targeted Email CampaignTargeted Email Campaign Blog Post SignaturesBlog Post Signatures E-newslettersE-newsletters Your websiteYour website Your BlogYour Blog Traditional Marketing Media Traditional Marketing Media
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Resource LinksResource Links
http://feedburner.google.comhttp://feedburner.google.com (FREE) (FREE) http://www.feedblitz.comhttp://www.feedblitz.com (paid (paid
service)service) http://http://www.aweber.comwww.aweber.com (paid (paid
service)service) http://www.kineticbase.com/feedburhttp://www.kineticbase.com/feedbur
nerner (video tutorial - FeedBurner Setup) (video tutorial - FeedBurner Setup)