Beyond Social Semantic Web

Milan Stankovic

“It gives you a whole new way of looking at a day.”

language: grammar/vocabulary language: intonation, contextual

direct fact retrieval

logical

holistic

intuitive

emotional

moody

analytical

language: grammar/vocabulary

direct fact retrieval

logical

analytical

language: grammar/vocabulary

direct fact retrieval

logical

analytical

Social Semantic Web

a step on the right

• emotions• moods• context• intuition• creativity

What is still neglected?

Elements of Solution

further right: emotions

Sally: What are you doing?Harry: I’m about to watchHarry: And you?Sally: I’m going for some with friends.…

When Harry Met Sally

Sally: What are you doing?

Harry: I’m about to watch :playing:

Harry: And you?Sally: I’m going for some

with friends.…

When Harry Met SallyHarrySally

Sally: What are you doing?

Harry: I’m about to watch

Harry: And you?Sally: I’m going for some

(d) with friends.…

Interoperability problem

Smiley Ontology

Semantics of Smileys

Underlying Emotion

Structure

Visual Appearance

Affect, Mood, Emotion, …

Faces, Objects, Actions, …

Colors, Dynamics

Motivation Chain

<rdf:RDF><rdf:Description rdf:about="http://example.org/mySmiley"><rdf:type rdf:resource="http://smileyontology.com/Smiley"/>

…

createsemantics use for

Advanced Scenariosto adapt interaction

Advanced Scenarios: Emotional Search

happy

sad

April May June

RWW: Twitter Worm Could Take Over Your Computer (in Theory)

RWW: Salesforce.com Integrates Twitter

http://semanticweb.org/wiki/SSLD2009

RWW: Cartoon: Alter-ego

http://foaf.me/

http://www.thebrain.com/

http://sioc-project.org/

http://milstan.net

Advanced Scenarios: Adapted Choice

breadth-first mind vs. depth-first mind

negative affect

narrow taught processnarrow focus

positive affect

multiple alternativessearch adjacent

creativeimaginative

many more ideas

based on:• actions that smileys perform• objects they carry

How does it all fit together?

OPO SIOC Smiley Ontology

presence, context content emotion, affect, context

More Information

http://www.smileyontology.com/

http://goodoldai.org/

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