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Beyond the Box Opportunities in Augmented Reality
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
Definition & (Brief) History
Dev Tools & the Vuforia SDK
Into the Future of AR Gaming
Wednesday, November 6, 13
Financial Services
Web Design
Freelance
Interactive Director
Front-end Development
About Me
Mobile AR
Digital Strategy
Marketing
Motion Design
WordPress
Unity3D
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
C# /JS
Wednesday, November 6, 13
Experience MarsWednesday, November 6, 13
Wednesday, November 6, 13
Wednesday, November 6, 13
Wednesday, November 6, 13
What is AR? Augmented reality (AR) is a live,
direct or indirect, view of a
physical, real-world environment
whose elements are augmented
by computer-generated sensory
input such as sound, video,
graphics or GPS data.
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
•1957 - Morton Helig began
building a machine called the
Sensorama.
•1966 - 1st HUD via Professor
Ivan Sutherland of Electrical
Engineering at Harvard
•1992 - AR system for the US
Air Force known as VIRTUAL
FIXTURES
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
History of AR
Wednesday, November 6, 13
•1999 - Hirokazu Kato releases
ARToolKit to the open source
community.
•2000 - Wearable Computer
Lab in Australia demos 1st
outdoor mobile ARQuake game
•2008 - the first AR apps come
to smartphones
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
History of AR
Wednesday, November 6, 13
Development Toolsoptions for mobile Augmented Reality Games
Wednesday, November 6, 13
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
•Extremely fast & easy with in Browser Tools
•Affordable ($180/10 Pages)
•AR Video & GPS support
•Android & iOS support
CONSPROS
•Focused Primarily on Interactive Ad Campaigns
•Lacking 3D animation & power required for games
Wednesday, November 6, 13
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
•Fast, efficient technology for iOS
•Clean and simple tutorials
•Easy to plug into any iOS project
•Unity 3D plug in
CONSPROS
•No Android support (coming Q4??)
•Lacking major features
•Requires black border
•Expensive! ($499/yr for 1 App with 1 marker)
Wednesday, November 6, 13
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
CONSPROS•Expensive! ($825
SDK LITE / $2,065 SDK PRO)
•Fast & easy web based creation studio
•Plugins for PhoneGap Appcelerator Titanium, MonoTouch and MonoDroid
•AR Video & GPS support
•Supports iOS, Android
Wednesday, November 6, 13
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
•Fast & easy web based creation studio
•Powerful 3-D
•Cloud support, 3D object feature tracking
•Supports iOS, Android and Desktop
•Free with watermark
CONSPROS•Expensive! ($3,490
for BASIC unlimited App development)
•Missing some features that Vuforia has...
Wednesday, November 6, 13
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
•Powerful 3-D rendering engine & Unity Plugin
•Cloud support, cylinder object feature tracking & many more!
•Supports iOS, Android
•Free (EULA required)
CONSPROS•No Desktop
support
•No 3D object tracking... yet
•No GPS Support
Wednesday, November 6, 13
Vuforia SDKfor Mobile AR Development
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
Tools & CostsFREE $400$100 $500
1yr Apple Dev License
16 gb Apple 3rd Gen iPad
Vuforia AR Dev SDK
Unity3D iOS License
Blender MonoDevelop TOTAL COST = ~$1,000
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Unity3Dgame development tool
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
Vuforia/Unity WorkflowExport as
Xcode Project
Run App & point Camera at Image Marker
Build & Runon iOS Device
Upload image to Vuforiaonline My Tracker tool
Export imageas .unitypackage
Import 3d ModelsMap Images TargetsCode Interactions (C#, JS)Add iOS Plugins
Blender MonoDevelop
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Current State
OPPORTUNITIES
•Real World Gaming
•Product Promotions
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
How are developers & brands leveraging Augmented Reality?
•3D Visualization
•Immersive Gameplay
Wednesday, November 6, 13
Real World GamingGPS based games creating immersive experiences
Wednesday, November 6, 13
Product Promotions“Advertainment” games tie physical & digital products
Wednesday, November 6, 13
3D Visualizationsome applications just work better in 3D
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Immersive Gameplaynew mechanics for existing systems
Wednesday, November 6, 13
So why hasn’t Augmented Reality taken off yet?
Current State
•Technology is in its infancy
•Brand new mechanics
LIMITATIONS
• ‘Gimmicky’ Content
• Awkward User Experience
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Into the FutureBeyond the Box with Augmented Reality
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
Boxed Media • Contained in a isolated environment
• Fixed in two dimensions (0, 0)
•Main purpose is consumption
• It’s... Books, TV, PCs & Mobile Devices
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
We spend
70.6 hrsper weekin The Box
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
The Box
Media
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Media & Life still two different sides of the window
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
AR is the Bridge to get us out of The Box...
Wednesday, November 6, 13
GUI to XUIinstead of looking through the window we step through it!
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13
Coming Soon...
= + + +
Iron Man &
Minority Report!
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Very Soon...Combining Unity, Vuforia & Leap Motion
Wednesday, November 6, 13
Wrapping Up •AR has many hurdles to over-come but
is evolving rapidly
•Big brands are leveraging today’s AR
Tools to create rich experiences
•AR is the vehicle for building the next
generation of games
GAME DEVELOPERS CONFERENCE NEXT
November 5-7, 2013 | Expo Dates: Nov 5-6 | Los Angeles, CA | GDCNext.com
Wednesday, November 6, 13
Thank you.Brian Cody
www.AdvancedInteractions.com
Follow me @AdvInteractions for
presentation resources
November 5-7, 2013Expo Dates: Nov 5-6
Los Angeles, CAGDCNext.com
@AdvInteractions
Wednesday, November 6, 13