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Beyond the Digital Handshake™ by jiveSYSTEMS

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PERSONALIZED VIDEO: A SALES REVOLUTION LEARN EVERYTHING YOU NEED TO KNOW TO PRODUCE VIDEO IN 5 MINUTES OR LESS A N N IV E R S ARY WO R K S H O P
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Page 1: Beyond the Digital Handshake™ by jiveSYSTEMS

PERSONALIZED VIDEO: A SALES REVOLUTION

LEARN EVERYTHING YOU NEED TO KNOWTO PRODUCE VIDEO IN 5 MINUTES OR LESS

ANNIVERSARY WORKSHOP

Page 2: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESCase Studies 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now?INTRO

“LET’S MAKE SELLING ENJOYABLE AGAIN.”

Summary of phone call.marketing@sale…

info@something…

buyitnow@borin…

marketing@sale…

marketing@sale…

stuff@salenetw…

marketing@sale…

opportunity@sa…

Summary of phone call.John Smith ([email protected])

Summary of phone call.

Dear Tom,

Great to speak to you today. I want to send you some info and recap our call.Please let me know if you have any questions.

Best regards,

John

marketing@sale…

info@something…

buyitnow@borin…

marketing@sale…

marketing@sale…

stuff@salenetw…

marketing@sale…

opportunity@sa…

Summary of phone call.John Smith ([email protected])

Summary of phone call.

Dear Tom,

Great to speak to you today. I want to send you some info and recap our call.Please let me know if you have any questions.

Best regards,

John

marketing@sale…

info@something…

buyitnow@borin…

marketing@sale…

marketing@sale…

stuff@salenetw…

marketing@sale…

opportunity@sa…

ARCHIVE COOL VIDEO!

Page 3: Beyond the Digital Handshake™ by jiveSYSTEMS

10YEARS

2.5HOURS

20,000HOURS

724PEOPLETRAINED

DISTILLED INTO

Our ExperienceVIDEO FOR SALESCase Studies 4 Pillars PTR Types & Styles Digital

Handshake™Misconceptions My Solutions 9 BuildingBlocks

Why Video?Why Now?INTRO

Page 4: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESCase Studies 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now?INTRO

Agenda

1. Why Video? Why Now?2. Case Studies3. Misconceptions4. My Solution10–Minute Break5. Nine Building Blocks6. Four Pillars7. Prime, Time, Ready8. Types & Styles9. Digital Handshake™

Page 5: Beyond the Digital Handshake™ by jiveSYSTEMS

Why Video?Source: The Marketing Donut Source: Ovation Sales Group Source: RingLead

Average 8 dials per hour for6.25 hours to set 1 appointment

80% of sales require5 follow-ups after the meeting

80% of calls go to voicemail

CALL SENT TO VOICEMAIL

✗ ✗✗

✗✗

VIDEO FOR SALESINTRO Case Studies 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now?

a

Page 6: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Case Studies 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now?

Is the 2nd largest search engine

Predicts that written word will be almost obsolete on their

platform within 5 years

Predicts that 84% of all Internet traffic/content will be video by the year 2020

#2

Why Now?Source: Mushroom Networks

Page 7: Beyond the Digital Handshake™ by jiveSYSTEMS

SALES TIME+

+

=

=LOW TRUST

HIGH TRUST

SALES TIME

Inspired by Stephen Covey: Speed of Trust

It’s All About TRUSTVIDEO FOR SALESINTRO Case Studies 4 Pillars PTR Types & Styles Digital

Handshake™Misconceptions My Solutions 9 BuildingBlocks

Why Video?Why Now?

Page 8: Beyond the Digital Handshake™ by jiveSYSTEMS

VS.

TEXT EMAIL PHONE TEXT EMAIL PHONE VIDEO

+

Who Would You Trust?VIDEO FOR SALESINTRO Case Studies 4 Pillars PTR Types & Styles Digital

Handshake™Misconceptions My Solutions 9 BuildingBlocks

Why Video?Why Now?

Page 9: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now? Case Studies

I've increased my closing ratio by 35%! I will officially

be sending 100% of my itineraries out using video email.

Over the past four years, I've gone from $400K to $1.5M

in sales per year largelybecause of video email and the support provided by the

jiveSYSTEMS team.

I send new leads a video email to put a face to my

name and establish trust. I'm then able to get them on the phone with me and go right

into a sale!

WINK JONESOnline Diamond Sales

MARK IMPERIALMarketing Consultant

JUSTIN DEBOOMTravel Consultant

Real People. Real Results.

Page 10: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™Misconceptions My Solutions 9 Building

BlocksWhy Video?Why Now? Case Studies

DR. JEFFREBARCAK

Chiropractor

I've been in business for over 22 years and I've never

come across another company that comes even close the customer service

of jiveSYSTEMS.

GENE POSPICILCFP(R)

Financial Advisor

jiveSYSTEMS may be the greatest innovation in my

wealth management practice in the last 30 years.

PHILIPPELE BARON

Sales Productivity Coach

jiveSYSTEMS are experts at teaching sales agents and teams how and when to

leverage video email.

Real People. Real Results.

Page 11: Beyond the Digital Handshake™ by jiveSYSTEMS

But Isn’t Video…?VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles Digital

Handshake™My Solutions 9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions

DIFFICULT TIME CONSUMING EXPENSIVE

Page 12: Beyond the Digital Handshake™ by jiveSYSTEMS

MisconceptionsVIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles Digital

Handshake™My Solutions 9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions

GREEN SCREEN TELEPROMPTER

GOPRO

EDITING REQUIRED

BUILT-IN WEBCAM CELL PHONE DSLR CAMERA

Page 13: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™My Solutions 9 Building

BlocksWhy Video?Why Now? Case Studies Misconceptions

SIMPLE

LABORIOUS

LOWQUALITY

HIGHQUALITY

FLIP HD

DSLR

BUILT-INWEBCAM

CELL PHONE

EXTERNALWEBCAM

Page 14: Beyond the Digital Handshake™ by jiveSYSTEMS

COMPLEX VERSATILE SIMPLE

Recording OptionsVIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles Digital

Handshake™My Solutions 9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions

Page 15: Beyond the Digital Handshake™ by jiveSYSTEMS

SimpleVIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 16: Beyond the Digital Handshake™ by jiveSYSTEMS

How It Works

RECORD UPLOAD SEND

RECSUCCESS

5:000:00

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 17: Beyond the Digital Handshake™ by jiveSYSTEMS

Hosting OptionsVIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 18: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions My Solutions

Production time

ClosingRatio

0 MINUTES

FollowUp

SHORTERHIGHER

5 10 20 25 30

SWEETSPOT

Page 19: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

9 BuildingBlocks

Why Video?Why Now? Case Studies Misconceptions My Solutions

How you look / What you sayBETTER

ZOMBIE

AMATEUR

BUSINESSPROFESSIONAL

PRO

CURRENT

ClosingRatio

FollowUp

SHORTERHIGHER

Page 20: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

SCRIPTLESSSCRIPTING™ AUTHENTICITY

ENERGYLEVELS FRAMING POSTURE GROOMING WARDROBE PROPS STAGING

CAMERA MIC LIGHT TRIPOD

PRIME TIME READY

FOUR PILLARS

NINE BUILDING BLOCKSWHAT YOU SAY HOW YOU LOOK

HIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGE

Page 21: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

In the end, it's about the teaching, and what I always loved about coaching was the practices. Not the games, not the tournaments, not the alumni stuff. But teaching the players during practice was what coaching was all about to me.

– John Wooden

Page 22: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

What You Say

SNAP MESSAGE SUMMARYCALL TOACTION

Page 23: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Tell them why they should watch

in the first 10s

“Ad lib” around one-word

bullet points

Reiterate the key takeaways

1:000:00

Logical next stepin the sales

process[ ][ ][ ] [ ]SNAP MESSAGE SUMMARY CALL

TO ACTION

Scriptless Scripting™

Page 24: Beyond the Digital Handshake™ by jiveSYSTEMS

SNAP

MESSAGE

SUMMARY

CALL TOACTION

• APPLES• ORANGES• BANANAS

< Leave Blank >

< Leave Blank >

< Leave Blank >

Scriptless Scripting™

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 25: Beyond the Digital Handshake™ by jiveSYSTEMS

Authenticity

GREATJOB!

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

HEAD vs. HEART

Page 26: Beyond the Digital Handshake™ by jiveSYSTEMS

Energy Levels

1 10

2

3

45 6

7

8

9

120%

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

INCREASEBY 20%

2 SENSES

4 SENSES

Page 27: Beyond the Digital Handshake™ by jiveSYSTEMS

Nine Building BlocksVIDEO FOR SALES9 Building

BlocksINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

WHAT YOU SAY1

HOW YOU LOOK2

AUTHENTICITY ENERGY LEVELSSCRIPTLESSSCRIPTING™

Page 28: Beyond the Digital Handshake™ by jiveSYSTEMS

How You LookVIDEO FOR SALES9 Building

BlocksINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

CERTIFICATE 2.4

Page 29: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Framing

VS.

• TALKING WITH YOU• INVITE INTO SCENE• COMFORTABLE

• TALKING AT YOU• NO IDENTITY• AWKWARD

Page 30: Beyond the Digital Handshake™ by jiveSYSTEMS

CONDESCENDING

FEARNATURAL

PostureVIDEO FOR SALES9 Building

BlocksINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 31: Beyond the Digital Handshake™ by jiveSYSTEMS

Grooming

CHECKLIST❑ Face cream❑ Disposable makeup wipes❑ You know what

else you need

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 32: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

CERTIFICATE2.4 • POINT #1

• POINT #2

• POINT #3

Props

Page 33: Beyond the Digital Handshake™ by jiveSYSTEMS

KITAVOID

Wardrobe

FIT

CHECKLIST

❑ Face cream

❑ Disposable

makeup wipes

❑ You know what

else you need

VIDEO FOR SALES9 BuildingBlocksINTRO 4 Pillars PTR Types & Styles Digital

Handshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

Page 34: Beyond the Digital Handshake™ by jiveSYSTEMS

SNAP

MESSAGE

SUMMARYCALL TOACTION

• APPLES• ORANGES• BANANAS

StagingVIDEO FOR SALES9 Building

BlocksINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

CAMEO NOTES

Staging

Page 35: Beyond the Digital Handshake™ by jiveSYSTEMS

Nine Building BlocksVIDEO FOR SALES9 Building

BlocksINTRO 4 Pillars PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions

WHAT YOU SAY1

HOW YOU LOOK2

FRAMING

WARDROBE

GROOMING

STAGINGPROPS

POSTURE

AUTHENTICITY ENERGY LEVELSSCRIPTLESSSCRIPTING™

Page 36: Beyond the Digital Handshake™ by jiveSYSTEMS

CAMERA MIC LIGHT TRIPOD

FOUR PILLARS

HIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGE

VIDEO FOR SALESINTRO PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars

Four Pillars

Page 37: Beyond the Digital Handshake™ by jiveSYSTEMS

Yudy and John, First American Realty Medellin Soraya Gutman, BrandLauncher Liana and Albie, United Nations

VIDEO FOR SALESINTRO PTR Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars

Four Pillars

a

Page 38: Beyond the Digital Handshake™ by jiveSYSTEMS

Are You Prime, Time, Ready?

? IF NOT, WHAT GETS IN THE WAY?

VIDEO FOR SALESINTRO Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR

Page 39: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR

TEXT EMAIL PHONE VIDEO

I’LL DO IT NEXT TIMEI’M TOO BUSY

I DON’T LOOK/FEEL GOOD TODAY MY OFFICE IS A MESS

Page 40: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Types & Styles DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR

SCRIPTLESSSCRIPTING™ AUTHENTICITY

ENERGYLEVELS FRAMING POSTURE GROOMING WARDROBE PROPS STAGING

CAMERA MIC LIGHT TRIPOD

PRIME TIME READY

FOUR PILLARS

NINE BUILDING BLOCKSWHAT YOU SAY HOW YOU LOOK

HIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGEHIGH-CONVERTING VIDEO MESSAGE

Page 41: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Syles

EVERGREEN

AUTOMATED

ONE-OFF

Video Types

Page 42: Beyond the Digital Handshake™ by jiveSYSTEMS

Video Styles

FAQ VIDEO EVERGREEN

AUTOMATED

ONE-OFF

PRODUCTIONTIME

> 5 MIN

< 5 MIN

DIGITAL HANDSHAKE™

CONVERSATIONRECAP

HARDQUESTION

THANK YOUVIDEO

VIDEONEWSLETTER

VIDEOCOURSE

HOW TOVIDEO

VIDEOBLOG

1 2 3

4 5 6

7 8 9

4%->64%

VIDEO FOR SALESINTRO DigitalHandshake™

Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Syles

Page 43: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Styles Digital

Handshake™

HANDSHAKE™DIGITAL

HOW TO TURN TEDIOUS FOLLOW-UPINTO CLOSING CONVERSATION

Page 44: Beyond the Digital Handshake™ by jiveSYSTEMS

When to Send?

BEFORE

ON

AFTER

FIRST DATE

VIDEO FOR SALESINTRO Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Styles Digital

Handshake™

Page 45: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Styles Digital

Handshake™

Minutes after call

Effe

ctiv

enes

s

0 5 10 15 20

SWEETSPOT

Page 46: Beyond the Digital Handshake™ by jiveSYSTEMS

VIDEO FOR SALESINTRO Why Video?Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Styles Digital

Handshake™

REC

Prime, time, ready

Page 47: Beyond the Digital Handshake™ by jiveSYSTEMS

“GET YOUR HANDSHAKE ON!”

SALESTIME SALES

TIME

VIDEO FOR SALES9 BuildingBlocksINTRO Why Video?

Why Now? Case Studies Misconceptions My Solutions 4 Pillars PTR Types & Styles DigitalHandshake™


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