Again, more costs.

A way out of the impasse may

lie in the new breed of ‘end-to-

end’ RIA application platforms.

One such platforms is Magic

Software’s uniPaaS, which can

be used either on-site or as a

hosted Platform-as-a-Service

(PaaS), providing the choice

“to be, or not to be” in the

Cloud. But more than that,

uniPaaS provides all the parts

of the solution – including the

hidden part of the ‘iceberg’ –

without requiring separate and

expensive development.

Hence ‘end to end’.

Using metadata rather than

hard coding, uniPaaS leaves

the designer free to describe

the application’s business logic

and perfect the compelling

user interface while the plat-

form then takes care of the

rest, similar to the capabilities

of the hosted PaaS – but with-

out the limited deployment of

the Cloud. uniPaaS applica-

tions are also accessible inde-

pendent of the browser, so

developers don’t need to re-

write their code specifically to

support the growing multitude

of browser types out there

today.

With a full end-to-end, meta-

data-driven application plat-

form, navigating the Enterprise

RIA challenge was never eas-

ier and the rewards never

made more sense: a user

experience surpassing the

richest Client-Server applica-

tions, plus the incredible fact

that it’s available over an http

connection - a win-win sce-

nario for both Enterprises,

ISV’s and their customers!

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

With the internet revolu-

tion, IT has now almost re-

turned to the days of the ‘Dumb’

Client, where all major computa-

tion takes place at the Server –

and where the ‘Thin’ Client is

named for the fact that it acts

basically as a window. But while

the costs of operating the ‘Thin’

Client remains conveniently low,

the reality is that it’s limited in its

abilities, lacking the richness

users have come to expect from

‘Fat’ Client/Server or desktop

applications.

Rich Internet Applications (RIA)

provide the best of both worlds

by offering fully interactive

(desktop-style) business appli-

cations that are installed at a

single location (the Server) and

are accessible from any portal

via the internet (the Client).

However, the advantages

gained from combining lower

cost of ownership with enhanced

user experience does come at a

price: system complexity.

So how are popular solution

technologies today currently

delivering RIA? Let’s look at two.

First there is the very popular

Platform-as-a-Service (PaaS)

route. This is personified by

solutions such as Force.com,

where the full RIA package is

available for a subscription fee.

Then there are the Client-side

platform toolkits, such as Adobe

Flex or Microsoft Silverlight,

where you build your rich user

interface within your own devel-

opment team.

But, both these options have

their drawbacks. While the

‘Cloud’ enables organisations to

cut costs by ‘consuming’ only

the software that they need, the

reality is that you effectively

outsource your mission-critical

data to an outside company.

And in times of economic un-

certainty, when even the most

successful vendors can disap-

pear overnight, you may not be

too thrilled to wake up tomor-

row morning to find your

spreadsheets, customer infor-

mation and sales presenta-

tions suddenly unavailable, or

worse, gone.

What about the do-it-yourself

Client-side platforms? Beyond

the hype, these tools actually

only represent the tip of the

RIA development iceberg.

Under the Client-side surface

is a highly complex develop-

ment process involving a mix

of moving parts including both

the Server tier (responsible for

the business logic, the data

and back-end integration), and

a Session tier (the inter-lying

communication layer between

the Client and the Server that

requires system programming

skills).

Attempting to combine the

comfort of a Client-Server

‘tightly-coupled’ connection

with the highly interactive user

experience of a web style

‘loosely-coupled’ setting isn’t

easy. It requires sophisticated

system design and program-

ming skills, leading to higher

RIA development costs.

We must also consider that

broadband internet is currently

not sufficient to run tightly-

coupled business applications

featuring tens of interactive

fields per screen. To compen-

sate, RIA’s must support more

logic at the Client end and

must partition the processing

between the Server and Client.

Beyond the Impasse — Developing RIA with an ‘end-to-end’ application platform can save you time and Money

By David Akka—MD Magic Software (UK) Ltd

Points of Interest:

• MAGIC SOFTWARE POSI-

TIONED IN VISIONARY QUAD-

RANT BY GARTNER

• UNIPAAS RIA DEVELOPMENT

COMPETITION

• GREEN IT

• CLOUDFORCE 2009

• MAGIC SOFTWARE’S DATA

REPLICATOR FOR SALES-

FORCE.COM

UNIPAAS RIA AS FEATURED IN CBR

2

MAGIC QUADRANT 3

UNIPAAS RIA DEVELOPMENT COMPETITION

3

GREEN IT 4

DATA REPLICATOR FOR SALESFORCE.COM

5

CLOUDFORCE 5

UPCOMING EVENTS 5

Inside this issue:

March 2009

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

PARTNER NEWS—SMB SOLUTIONS

7

PARTNER NEWS—FACTORYMASTER

6

Page 1

processes that are drawing on

private and public cloud re-

sources.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Magic Software Enterprises

Ltd has said its latest uniPaaS

application platform could signifi-

cantly cut the cost of developing

rich internet applications (RIA) as it

automatically handles all client and

server partitioning.

It means enterprise developers

and ISVs can evolve their applica-

tion portfolios from a client-server

architecture to a multi-tenant web-

based RIA architecture, without

losing a single line of business

logic, the company has claimed.

“With uniPaaS, you choose your

deployment mode and it can be

changed as the situation demands

from global/local, to full client/web,

and software/SaaS,” said David

Akka, MD of Magic Software UK,

Ireland and Nordic.

Akka also maintains the uniPaaS

system has an advantage over

other platform-as-a-service offer-

ings, because its platform caters to

both on-premise and off-premise

development modes. “We think

that this is a big differentiator in the

market over something that Sales-

force.com can offer, for instance,

where developments are effec-

tively captured in someone else’s

architecture” he told us.

RIAs are becoming popular be-

cause there is no need to install

client-side software, because they

are ubiquitous and will run on a

hand-held mobile device, and be-

cause they provide familiar desk-

top-style drag-and-drop functions.

RIA’s, like web browsers, offer the

advantages of a loosely coupled

architecture, but they also share

the hurdles and are much more

affected by such, Akka explained,

noting how the latest version of

uniPaaS had been re-architected

to cope with these challenges.

The company has developed a

new client-side engine to handle

all aspects of the client logic and

rendering, and has renewed its

server-side platform. This offers

better database connectivity, han-

dles the server logic and couples

the client user interface to the

underlying server data and logic

protocol.

The application logic is independ-

ent of deployment modes and the

system automatically handles

logic partitioning between deploy-

ment tiers.

“Developers no longer need con-

sider session and context man-

agement, or what part of an appli-

cation is to run on the client, and

what on the server,” Akka said.

“The system optimises everything

and does it automatically depend-

ing on the resources available.”

uniPaaS is said to be best suited

for mobile, field service, supply

chain and vertical business appli-

cations.

As well as uniPaaS, Nasdaq-listed

Magic Software has iBOLT, a

business and process integration

suite.

Akka said that version 4 of that

product would better address the

demands of managing business

uniPaaS Review in CBR The Promise of Cheaper Rich Internet Applications Published:18-March-2009 - by Kevin White

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

Magic Software recently announced that it has been positioned in the Vi-sionaries Quadrant of three Gartner Magic Quadrants including:

• Magic Quadrant for Ap-plication Infrastructure for Back-End Application Integration Projects 1

• Magic Quadrant for Ap-plication Infrastructure for SOA Composite Ap-plication Projects 2

• Magic Quadrant for Ap-plication Infrastructure for New Systematic SOA Application Projects 3

In all three reports, Magic Software was recognised for its ‘Completeness of Vision’ and ‘Ability to Execute’.

According to Gartner: “A software vendor's ability to execute in any market indi-cates the provider's attained industry, market presence and reputation, the record of its business and technical execution, and the degree to which it has delivered the essential core functionality expected from a competitive product in the specified

market.” 3

The reports also states that: “The fundamental indication of a software vendor's completeness of vision in any market is the degree to which the ven-dor anticipates and influ-ences prevailing market trends.”

"It is my belief that Magic Software’s position in all three Gartner Quadrants is a positive confirmation of our corporate vision and proof of the success of our strategy and execu-tion,” said Avigdor Lut-tinger, Magic Software’s Vice President of Corpo-rate Strategy. “The evolu-tion of our technology to support high growth areas such as RIA, Cloud Com-puting and SaaS was well timed and we believe we are now favourably posi-tioned to provide the fast-est, most cost-effective and easy-to-use solutions whether it’s for building and deploying advanced business applications and integrating diverse busi-ness applications.”

About the Magic Quad-rant The Magic Quadrants are copyrighted 2008 by Gart-ner, Inc. and are reused with permission. The Magic Quadrant is a graphical rep-resentation of a market-place at, and for, a specific time period. It depicts Gart-ner's analysis of how cer-tain vendors measure against criteria for that mar-ketplace, as defined by Gartner. Gartner does not endorse any vendor, prod-uct or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all war-ranties, express or implied, with respect to this re-search, including any war-ranties of merchantability or fitness for a particular pur-pose.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Magic Software rated by Gartner as one of 9 “Leading

comprehensive application infrastructure vendors in global markets”

uniPaaS RIA Development

Competition Extended!

Page 3

"IT IS MY BELIEF

THAT MAGIC

SOFTWARE’S

POSITION IN ALL

THREE GARTNER

QUADRANTS IS A

POSITIVE

CONFIRMATION

OF OUR

CORPORATE

VISION AND

PROOF OF THE

SUCCESS OF OUR

STRATEGY AND

EXECUTION,”

AVIGDOR LUTTINGER,

MAGIC SOFTWARE VICE

PRESIDENT OF

CORPORATE STRATEGY

Due to popular demand we’ve extend our

uniPaaS RIA Development Competition

You now have till June 30th

Don’t miss your chance to win £1,500 of Thompson Holiday Vouchers!

To win the holiday of lifetime please contact our Marketing team on

+44 1344 667 000

For information, terms and conditions go to

http://www.magicsoftware.com/4340-en/Magic.aspx

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

We all have to do our bit to reduce our carbon foot-

prints and help the environ-ment. It not only makes good business sense, it’s just the right thing to do. It has been suggested that 15 personal computers have the same carbon footprint as one car. Much of the attention in green IT initiatives is therefore un-derstandably focused on re-duced energy consumption. This is definitely not a strictly hardware oriented issue. The uniPaaS application platform has unique characteristics during both application devel-opment and deployment that contribute to reduced energy consumption.

Cloud Computing and SaaS. The uniPaaS SaaS Management and Monitoring Module allows developers to provision and deploy true “multi-tenant” Software-as-a-Service (SaaS) applications. A multi-tenant application em-ploys a single application and database for multiple com-pletely separate client organi-sations. The beneficial effects for the environment, when multiplied across tens of thou-sands or millions of busi-nesses are enormous. But SaaS is not the only way uni-PaaS reduces power con-sumption.

Multi-Threaded Architec-ture. The uniPaaS applica-tion platform’s enterprise server delivers a multi-threaded application architec-

ture. Each application task is broken up into manageable pieces called threads that are processed by any of the cores, CPUs or physical servers available to it. uni-PaaS dynamic application partitioning also allows it to apply multiple physical serv-ers to a single application. Instead of having lots of ex-cess CPU capacity dedicated to a single user or application module, highly efficient us-age is made of all the avail-able processing power in order to reduce overall ca-pacity requirements by as much as 95%.

Rich Internet Applications. To access my Rich Internet Application, all I need on my computer is the URL. The full application doesn’t actually get installed on my system, as most of the logic is being executed on the server. When I access the URL, the application loads into mem-ory on my computer and of course, it is already running on the server. Notice I said “most” of the logic is exe-cuted server-side, but not all. uniPaaS is truly unique in the way it allows both the server and the client to execute and process logic. It is not truly a thin client or a thick client application. We call it a “fit” client. From an energy con-sumption standpoint, the cli-ent machine is running any-way. You might as well use some of its processing power. Furthermore, uniPaaS

RIA applications are quite unique in that they can ac-cess local client resources. Some data types are unique to the individual user and even to the session. Why duplicate all this on the server? Let it reside locally, thereby freeing up storage, bandwidth and processing on the server.

The Unitary Nature of uni-PaaS. The uniPaaS name is no accident. Not only does it provide the application plat-form infrastructure needed to deliver “Platform-as-a-Service” or PaaS, it is also unitary in terms of its devel-opment orientation. What does this mean and how does it save energy? It’s quite simple. If you can use one programming tool to cre-ate both your server applica-tion and your client applica-tion – you have successfully reduced the number of devel-opment computers and the number of programmers. This is an extremely unique and fundamental characteristic of uniPaaS that is catching many veteran IT architects by surprise.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _

Why the PaaS is Greener on the Other Side:

uniPaaS and Green IT Initiatives

Page 4

15 PERSONAL

COMPUTERS

HAVE THE

SAME

CARBON

FOOTPRINT AS

ONE CAR!

The Industry’s first Rich Internet Application that is

truly browser free!

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

Magic on YouTube

Search iBOLT or Magic

Software Enterprises

You’ll be surprised what

you’ll find

Now, by using the

Data Replicator for Sales-

force.com, organisations

can rapidly and easily re-

produce any snapshot of

their Salesforce.com data

and make it available on

their on-premise data-

bases.

As well as assuring 24/7

access to mission-critical

information on customers,

suppliers and markets, a

real-time on-premise copy

of Salesforce.com data

lets organisations perform

a range of tasks to better

view and understand or-

ders, sales opportunities,

regional dynamics and

more.

About the Data Replicator

for Salesforce.com

The Data Replicator for

Salesforce.com is part of

Magic Software’s award-

winning iBOLT business

and process integration

product range, and uses a

number of components from

the iBOLT for Sales-

force.com technology stack.

The system is designed to

handle small-to-medium, up

to very large enterprise

level transaction volumes.

Use the Data Replicator for

Salesforce.com to:

Back-up your Salesforce.com

data and assure 24/7 access

Apply business intelligence

applications to your data to

achieve advanced reporting

and forecasting

Easily create business proc-

esses and share your Sales-

force.com database across

the organisation

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _

iBOLT Data Replicator for Salesforce.com

Upcoming Magic Software Training Events

contact their account managers for information on event pric-ing.

Spring Training Events for Q2

May

• uniPaaS Fundamentals

June

• iBOLT V3 Training

• iBOLT SE for SAP

• Migration to uniPaaS

• uniPaaS Expert Day

To discuss any of the Total Customer Care programs, the training courses or to add topics of interest to our agenda for expert days, please contact Julie Murphy on 01344 667 000.

_ _ _ _ _ _ _ _ _ _ _ _ _ _

Each quarter Magic Soft-ware UK run training and development events as part of our Total Customer Care program. Partners with either Bronze, Silver, Gold or Plati-num MSP care agreements with us can make use of their credits to attend these events.

Partners who are not signed to MSP Agreements should

Page 5

“Thanks to

iBOLT, the

workflow

efficiency in the

issue of bonds

has

significantly

improved”

Sanjay Rajagopal,

Programme Manager,

Bank of Cyprus UK

Visit Us at Cloudforce 2009—London ExCel April 7th Stand L3

Join us on Facebook

Groups

Magic Software Enterprises

Magic Developers

iBOLT

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

FactoryMaster use uniPaaS to Re-engineer Business

FactoryMaster are a software company specialising in a Manu-

facturing Software Solution for SME's that boosts Productivity, Profitability, Quality Management and On-Time Deliveries that all have an immediate Return on Investment. Formed in 1990 using a product called PRO-IV, in 1994 they migrated to Magic 6 to help move from a DOS version to a win-dows version of their application. Since then FactoryMaster have pro-gressed by migrating through all the versions of Magic technology to arrive at the latest generation - uniPaaS. It is with Magic Software’s uniPaaS ap-plication solution that they plan to move into RIA applications for deploy-ment in a thin client architecture and possibly also mobile device applica-tions. “Using Magic Software has given us a significant advantage over companies we compete against, as we don’t have to redevelop our application every couple of years because as an exam-ple Microsoft changes its underlying technology, or the .NET framework has replaced the VB5 or VB6 environ-ment we would have been using. We can also take advantage of all the lat-est technology that comes packaged with uniPaaS as it will be incorporated into the underlying development envi-ronment allowing us to switch it on

when needed. This is even valid for upgrading to the latest versions of MS SQL without having to do any changes to the code. We have also benefited from the significant timesaving of de-veloping new functionality compared with other popular tools in the market-place. I would estimate that we can develop new functionality about twice as fast as .Net and 4 times faster than ASP.net”

Darran Neary – Technical Director for FactoryMaster

Over the last couple of months Fac-toryMaster have migrated their devel-opment environment to run on the new uniPaaS platform, which has provided access to some of the new functional-ity available. “The ‘Strbuild’ function now allows us to do translations of our application more easily, this is especially impor-tant now that we are converting our application to more and more lan-guages. The Verify function now gives us a lot more choice about the results of the operation and what we do with them. We have also taken advantage of the ability of a button being able to pass parameters; this simplifies a lot of code we were previously using.”

Darran Neary – Technical Director for FactoryMaster

About FactoryMaster

FactoryMaster was initially formed to develop a bespoke so-lution for an Aerospace manufac-turing company who supplied parts to organisations like Rolls Royce and Airbus. Their software deals with the stringent quality controls and traceability that is required in the very strict manu-facturing processes within this industry. They have since ex-panded into other markets in the UK ,e.g. OIL and Gas industry, Defence, Automotive, Food and Drink, Chemicals, Pharmaceuti-cals, Fabrication etc. Over the last few years they have also ex-panded into foreign markets util-ising uniPaaS' ability to be de-ployed in many different lan-guages. They now have versions of their application running in Russian, Hungarian, Turkish, American, Polish, Estonian and Czech.

_ _ _ _ _ _ _ _ _ _ _ _ _ _ _

S P R I N G N E W S L E T T E R — U K , I R E L A N D & T H E N O R D I C S

SmB Solutions SmartCX Powered by iBOLT

SMB Group is a UK

based SAP Consultancy

and Services organisation

specialising in SAP’s Mid-

Enterprise market place.

Their objective is to en-

able their clients to realise

the potential of SAP prod-

ucts and associated solu-

tions quickly, easily, and

efficiently with maximum

return on investment.

One such solution offered

by SMB Solutions is

SMartCX powered by

iBOLT. SMartCX inte-

grates all data and proc-

esses across multiple ap-

plication environments

(including Microsoft Appli-

cations) and alleviates the

need for software inter-

faces.

One of SMB Group’s stra-

tegic drivers is to support

and enhance the opera-

tional and financial effec-

tiveness of our customers

Business Systems infra-

structure. The partnership

with Magic Software is a

key element in being able

to achieve this goal.

SMartCX offers our SAP

mid-market customers a

powerful solution that

tackles head on two of the

most common issues

SMB customers experi-

ence, namely the lack of

consistent data and busi-

ness process integration

in multiple application en-

vironments.

SMB and Magic Software

are looking forward to a

number of sales campaign

initiatives during 2009 that

offer SMartCX as a value

for money, flexible and

easy to apply solution in

today’s climate of change

and financial constraint.

_ _ _ _ _ _ _ _ _ _ _ _ _ _

Forth House

Brants Bridge

Bracknell

Berkshire

RG12 9BG

Phone: +44 1344 667 000

Fax: +44 1344 667 001 E-mail:

marketing_uk@magicsoftware

To it once, to do right

M A G I C S O F T W A R E E N T E R P R I S E S ( U K ) L I M I T E D

Page 7

Happy Easter to all our Customers & Partners