WHAT’S HAPPENING AT ADART

BEYOND THE INKWINTER 2013, ISSUE NO.2During my junior and senior year of college, I lived with three of my

dearest friends— Jennifer, Amy and Maddie. The four of us shared a love of holidays and celebrations. As holidays like Halloween, Easter and Cinco de Mayo approached, we would eagerly adorn our apartment in festive decorations. The holiday we loved to celebrate most of all was Christmas.

We would begin our Christmas preparation just before Thanksgiving break, since Christmas break was only a few weeks later. Jennifer and Amy would decorate the tree while Maddie and I hung enough lights to illuminate a small city. Upon our return from Thanksgiving break, we wore Santa hats and silly pajama onesies and listened to hours of Sounds of the Season Christmas music. As Christmas break drew closer, we exchanged presents and ate our weight in Christmas cookies. It was a time the four of us cherished and truly looked forward to.

It is AdArt’s wish that this issue of Beyond the Ink not only inspires you, but reminds you of fond memories of holiday celebrations with beloved friends and family. As you browse through the pages, imagine your retail environments stirring your customers’ memories of their own joyful holiday stories.

Emily AmadonMarketing Manager

IN THIS ISSUE:

2 What’s Happening

3 Hot of the Press

4 Colors Worth Sharing

6 Ideas Worth Sharing 7 Jingle All the Way 8 Teal Me Something 10 Light a Fire 11 Peek-A-Boo 12 Winter Wonderland 14 Deck the Halls 15 Oh Christmas Tree

The AdArt Company3260 East 26th StreetLos Angeles, CA 90058800.266.7522 Toll-free323.981.8941 Office323.980.0515 Fax

www.AdArtCo.com

Now Available—FabFrame by AdArtAdArt’s FabFrame is an aluminum frame that holds printed fabric signs securely in place. The frame is a one-time purchase and the fabric signs can be changed out as often as you need. It’s a sleek, modern solution for your retail environments.

FROM THE EDITOR

Fabric signs can be changed in 5 minutes or less

Pull tab for easy removal

Frame can be customized to any size and color

High quality fabric signs printed on our Durst Rho 500R

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Metal table top sign holders produced in a black, antique finish with an oversized paper clip to hold chalkboard signs for handwritten call-outs.

Black sintra panels printed with a chalkboard coating to allow for stores to handwrite features and benefits of the denim. The panels hang from an existing fixture with large S-hooks and the denim attaches to it with provided clamps.

AdArt has gone beyond the ink with the latest project for True Religion. We produced unique metal fixtures and chalkboard signage allowing their stores to be creative with their denim wall display.

HOT OFF THE PRESS

TRUE RELIGION DENIM WALL

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COLORSIt’s time to go beyond and color your holiday environments in a different way. So our Creative Team has researched and compiled the hottest colors for winter 2013.

Blue Poetics is comprised of rich blues with purple kissed hues. This palette is inspired by the need for calm and hope amidst our busy, chaotic lives.

Tropical spring colors have transitioned into richer tones for winter designs. This palette reflects brightness among duller winter colors and looks forward to the upcoming spring season.

WORTH SHARING

BLUE POETICS

WINTER TROPICS

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This winter teal has been adapted for a richer, more season-appropriate shade. This color palette pulls inspiration from the 1970’s and can be paired with brown or similar shades of green and blue.

This Christmas, metallic colors make a bold statement. Silver, a metallic often popular during the holidays, will take a back seat to shades of gold and pewter.

White is slowly breaking away from its summer exclusivity and adapting to fall and winter. This palette serves as a refreshing neutral to winter designs.

WINTER WHITEMETALLICS

WINTER TEAL

Sources: Pantone, The Ultra Bright

IDEASThe holidays are approaching and that means it’s time to deck the halls, string the lights, and begin peak shopping season. Our creative team has designed some retail concepts that are sure to inspire your store environments and fill your holidays with joy.

Just one more way AdArt is helping you go beyond the ink.

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Actual clothes pins mounted to a glitter printed PETG ring

WORTH SHARING

CLOTHES PINS

Multiple clothes pin wreaths attached to a PETG backer ring to form one

large wreath and finished off with folded paper bow

©2013 The AdArt Company. All Rights Reserved.

DECK THE HALLS

Actual jingle bells painted and glued to fabric wooden hoop to create wreath

Wreaths are an iconic part of the holiday season. Many crafters have come up with creative ways to construct wreaths using unique materials. So we looked to our crafty-side to create wreaths that can be utilized to decorate retail spaces during the holiday season.

From simple diecut and folded paper to gluing oversized, painted jingle bells to fabric hoops, wreaths are easy to display and hang in different formations. They are the perfect element to symbolize this time of year.

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JINGLE BELLS

FOLDED PAPER

String multiple wreaths together with ribbon and hang from ceiling

Diecut cardstock with tabs folded forward to create depth

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TEAL ME SOMETHING

These holiday elements play into a peacock-inspired color palette from the Precious Jungle holiday trend. Colors like gold, winter teal and regal blue give a luxurious, colorful feel.

Need a new take on the traditional Christmas tree? Display colorful hangers hooked to pegboard and add garland and ornaments for decoration. The pegboard is the perfect backer panel for creating displays. Whether it’s using our diecut hangers to make a tree or displaying actual merchandise, pegboard makes it easy for stores to execute.

THE INSPIRATIONPrecious Jungle combines exotic plants and animals with shimmering diversity, cool regal tones and gold highlights. Colors include deep blues and greens as well as a winter teal. Metallic yarns complement materials like velvet, cloqué and brocade. Gems, pearls and crystals will provide shimmering accents.

©2013 The AdArt Company. All Rights Reserved.

HANGER TREE

Gift boxes with lids produced using various colors of mylar material

Pegboard printed with gold glitter

Hangers printed on rigid substrates using mylar materials and metallic iridescent inks

Source: Christmasworld

9©2013 The AdArt Company. All Rights Reserved.

Diecut ornament shapeshang from bottom of hangerswith Christmas tree hooksLARGER-THAN-LIFE GIFT BOWS

Strips of mylar mounted to cardstock are folded to create gift bows

Mount different sized mylarbows to clear rigid vinyl andhang to make it appear asif the bows are floating

©2013 The AdArt Company. All Rights Reserved.10

STOCKINGS WERE HUNG

Source: Christmasworld

FIREPLACE

Use this fireplace scene to tell the story of a family getting cozy by the fireplace on Christmas Eve. Customers can imagine themselves in their own home, drinking hot chocolate and enjoying time with their family before Santa comes to fill their stockings.

Using materials and inks that shine and reflect, juxtaposed with textures of sand and craquelée glaze ink, creates a display that customers will be drawn to touch and feel.

THE INSPIRATIONGlowing Desert’s main focus is contrasting high gloss, glittery and shimmery elements with rough, sandy, dull backgrounds. Elements look as though they themselves came from the desert. Ceramics, wood and velour are materials utilized for this theme. Craquelée glaze is a style used to reiterate the desert theme.

Routered styrofoam with gold laminate texture mounted to face of material

Cones with textured metallic film mounted to cardstock and random holes placed throughout for individual LED lights

Base of fireplace printed with textured ink to resemble sand

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PEEK-A-BOO

CUSTOM STOCKINGS

REINDEER DISPLAY

Peek-a-boo panels are a fun way to merchandise product and add an element of surprise. According to the Associate of Retail Environments (A.R.E), peek-a-boo panels “give showrooms a sense of discovery.”

Freestanding reindeer display

that is assembled with ease using only four pieces

that interlock with criss-cross

insertion

Fireplace printed with a craquelée glaze texture on corrugate material Shadow boxes are an easy way

to create a peek-a-boo surprise. Our design (shown) uses copper film—both textured and brushed—mounted to corrugate. The diecut opening is a separate piece adhered to the face of the box. These boxes can stack or hang with eye hooks, and allow for propping merchandise within the box, giving consumers a sneak peak at the latest fashion trend.

Velour stocking with oversized white yarn stitching and a metallic sequin band

Base of fireplace printed with textured ink to resemble sand

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WINTER WONDERLAND

It’s looking a lot like a white winter wonderland with this window display. Christmas trees, snowflakes and shadowboxes fill this whimsical window. Shades of winter white give a snow-inspired feel while lace elements add softness. The center tree is constructed from two pieces, each with a slit at the top or bottom. The two pieces then slide together to form the tree. The smaller outside trees each have a slit in the middle to attach to the branches of the center tree.

THE INSPIRATIONWhite is becoming more and more adapted for winter through softer, more subtle shades. Winter white and tone-on-tones are popular color trends among designers this season. These concepts were inspired by the winter white trend and snowy winter days.

CRISS-CROSS TREE

©2013 The AdArt Company. All Rights Reserved.

Tree contains various materials and inks such as white and frosted acrylic and iridescent glitter inks

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Front shadow box made of cardstock and backer box made with plexi and printed with color

Diecut trees with slits for criss-cross construction

Diecut hanging snowflake with LED lights and glitter ink

DIECUT SHADOWBOX

CRISS-CROSS TREE

LIGHTED SNOWFLAKE

Diecut shadow box layered to have color peeking through

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OH CHRISTMAS TREE

©2013 The AdArt Company. All Rights Reserved.

Cardstock isprinted with holiday patterns to resemble oversized wrapping paper, then rolledand placed ontopegboard hooks to form the shape of a Christmas tree

Burlap hanging panels printed in holiday colors

The holiday season would not be complete without lights and a Christmas tree. The two trees shown in this spread use unconventional materials to create the shape of a tree.

The pegboard Charlie Brown tree has many options for changing it during the holiday season. Wrap it with lights, add hooks to the pegboard to display products or gift cards, or hang merchandise directly off of the tree.

THE INSPIRATIONFantasy Forest is re-interpreting traditional Christmas colors and designs with an adult, humorous and modern approach. This theme features print motifs, animal figures and decorative crystals. Colorful lace, braids and other trims contrast and decorate wool, felt and burlap materials. Other natural materials such as wood, pine cones and acorns are painted and utilized.

Source: Christmasworld

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PEGBOARD TREE

BURLAP WREATH

Pegboard printed, routered and assembled to form a tree shape with battery-operated strand of lights wrapped around

Burlap is printed with a holiday pattern, then cut and wrapped around a styrofoam ring— complete with a red printed burlap bow

Pegboard printedwith holiday-themetypography

GET WRAPPEDWITH THE ADART COMPANY

Consistently placed, even with heavy ink loads

Maintains long-term adhesion

Photo-quality images with rich, saturated colors

No minimums—produce a single wrap or an entire fleet

Need fresh, new designs for your vehicle wraps? Our creative team is up to the challenge! Whether you need one vehicle or an entire fleet of vehicles wrapped, our in-house team can get the job done.

For more AdArt updates, follow us on Twitter twitter.com/adartco and like us on Facebook facebook.com/adartcoWant to learn more about The AdArt Company? Visit www.AdArtCo.com or call 800.266.7522.