Date post: | 26-Jan-2015 |
Category: |
Technology |
Upload: | paul-lamere |
View: | 106 times |
Download: | 1 times |
Beyond the Play Button - SXSW 2014 - #PlayButton
Beyond the Play ButtonThe future of listening
Paul LamereThe Echo Nest
SXSW March 11, 2013#sxsw #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Vinyl Cassette
CD
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
The 1979 iPod
Vinyl Cassette
CD
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Digital Music Milestones
2001 2003 2007 2008
1979 1995 1999
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
All listeners are not created equal
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Four listener types
Savants
Enthusiasts
Casuals
Indifferents
Survey conducted in 2003 and again in 2006 by Emap
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
10%
20%
30%
40%
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
>$1,000
$100
$10
$1Dollars spent per year by listener type
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+10
10
Average Interactions per Listening Session
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
0%
10%
20%
30%
40%
Savants Engaged Casuals Indifferents
Distribution of Listener Types
100+10
10
Average Interactions per Listening Session
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
70% of listeners
Lean forward Lean back
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
I like AdeleWhat should I pick?
Interfaces built for engaged music fans will challenge
the casual or indifferent fan
One size doesn’t fit all
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Better than radio
The challenge: to engage casual and indifferent listeners
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Understanding the Listener
Demographics
Music Taste
Context
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Demographics
• Gender
• Age
• Location
How much does a listener’s
demographic affect their listening?
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender
How does a listener’s gender affect their taste in music?
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Gender Skewed Playlists
http://static.echonest.com/contextual/gender.html
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Top gender-skewed artists
• Iron Maiden• Rage Against the Machine• Van Halen• N.W.A• Jimi Hendrix• Limp Bizkit• Wu-Tang Clan• Xzibit• The Who• Moby
• Danity Kane• Cody Simpson• Hannah Montana• Emily Osment• Playa Limbo• Vanessa Hudgens• Sandoval• Miranda Lambert• Sugarland• Aly & AJ
Skews Male Skews Female
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Top genres by gender
• Pop• Dance Pop• Contemporary Hit Radio• Urban Contemporary• R&B• Hot Adult Contemporary• Latin Pop• Teen Pop• Neo soul• Latin• Pop rock• Contemporary country
• Rock• Hip Hop• House• Album Rock• Rap• Pop Rap• Indie Rock• Funk Rock• Gangster Rap• Electro house• Classic rock• Nu metal
Top female genres Top male genres
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Age
How does a listener’s age affect their taste in music?
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Distribution of listeners by ageR
elat
ive
num
ber
of li
sten
ers
Year of Birth
22 y/o
32
42
5262
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Age specific listening preferences
• Skrillex• Emblem3• Sage The Gemini• Selena Gomez & The Scene• Barden Bellas• Karmin• Cher Lloyd• Mac Miller• The Treblemakers• Little Mix• Hannah Montana• Ross Lynch• Zedd
• Roy Orbison • James Taylor• Jackson Browne• The Everly Brothers• Neil Diamond• Willie Nelson• The Doors• Tony Bennett• Cat Stevens• Bee Gees• Rod Stewart• Nat King Cole• Joni Mitchell
13-year-old 64-year-old
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Age specific listening preferences13-year-old 64-year-old
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
LocationHow does where a listener’s lives
affect their taste in music?
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Regional listening preferences
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Listener’s Music Taste
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Listener’s Music Taste
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Context
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Context
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Automatically building contextual playlists
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
AutomaticallyInferringContext
From Activity
PersonalizedImplicit
Contextual
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
Next gen devices
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Zero UI devices
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Zero UI devices
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButtonThe most boring data
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Lean Forward Listener
Experience
Discovery
Interaction
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Money to spendMusical sophistication
Interaction
Savant Engaged Casual Indifferent
More Less
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Enhancing the listening experience
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tinie Tempah Rap Demonstration
Created by British agency We Make Awesome Sh.
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tinie Tempah Rap Demonstration
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Attention Deficit Radio
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Music discovery for the more active listener
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Music discovery as path finding
http://www.stanford.edu/~dgleich/demos/worldofmusic/WorldOfMusic.htmlTuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
There must be five ways to get from Miley Cyrus to Cannibal Corpse
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Six Degrees of Black Sabbath
Path finding through the artistcollaboration space
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Boil the Frog
Path finding through the artistsimilarity space
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Going Under Cover
Path finding through the cover song space
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Roadtrip Mixtape
Path finding through the physical space
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
3D Music Maze
Path finding through a virtual game space
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Interactive listening
Tuesday, March 11, 14
The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
bonhamizer.com
Tuesday, March 11, 14
The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
bonhamizer.com
Tuesday, March 11, 14
The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
improved!=
bonhamizer.com
Tuesday, March 11, 14
The Bonhamizer Some songs just need a little bit of Bonzo
f.u.n.
+
John Bonham
improved!=
bonhamizer.com
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
The Infinite JukeboxFor when your favorite song isn’t long enough
Tuesday, March 11, 14
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Visualizing the structure of pop music
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tik Tok by Ke$ha
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Paparazzi by Lady Gaga
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Baby by Justin Bieber
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Fearless by Taylor Swift
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Stairway to Heaven by Led Zeppelin
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Raise your weapon by Deadmau5
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Take Five by Dave Brubeck
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Green Grass and High Tides by The Outlaws
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Roundabout by Yes
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Cello Suite No.1, Yo-Yo Ma
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
4’33 by John Cage (Live performance)
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Nyan Cat
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Girl Talk in a Box
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
I’ve got 30 million songs in my pocket.Now what?
The future of music listening:
Engage the indifferents
Empower the the music fan
Tuesday, March 11, 14
Beyond the Play Button - SXSW 2014 - #PlayButton
Beyond the Play ButtonPaul Lamere@plamereThe Echo Nest // Spotify
SXSW March 11, 2013
#sxsw #PlayButton
Links to slides, demos and supporting data can be found at:
musicmachinery.com
Tuesday, March 11, 14