RESPONSIVE DESIGN: BEYOND THE SCREENCreating interactives that are location, time, preference and skill responsive
BRAD BAER Bluecadet | EMILY FRY Peabody Essex Museum | DANIEL DAVIS Museum of the American Indian
1. Who are they? (Audience)Example: Pekarik/Mogel IPOP Types
Main Persona: _____________________________________________________________________
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Top Goals: _____________________________________________________________________
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Attraction:
2. How do they want it? (Format)Example: La Invencion Concreta Website & Rijksmuseum Website
Focusing on the specific format they prefer receiving new information. One example might be viewing
images as opposed to text, another might be viewing it via a tablet as opposed to a projection.
Idea Person: Likes to read
People Person: Attracted to personal and emotional connection
Object Person: Loves to look at artifacts and their descriptions
Physical Person: Likes to do things
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What format:
Technology supplied by: Accessibility:
Dwell Time:
Language Localization:
< 1Minute
3-5Minutes
5+Minutes
1-3Minutes
Museum’s Visitor’s Both ADA Vision Hearing Autistic
Choose Toggle Respond
#BEYONDTHESCREEN
3. When do they want it? (Time & Location)Example: Dallas Museum of Art, Foursquare, FieldTrip, PumaTrak, iBeacon
Allowing visitors to experience something on their own time. This could mean dwell time (how long they
spend at a specific piece) or what time of day they want to interact with something.
At what point:
What Technology:
Infrastructure:
LED/Infrared Triangulation
Radio Frequency
Bluetooth Low Energy / Beacons
Node Systems
WiFi Slam
2. What do they want? (Content)Songza, Despicable Me: Minion Rush, Smithsonian Jorney Maps
Individually curating o�erings based on specific preferences
Preferences, Skills, Interests, & Motivations
><BEFORE AFTER
Location-based Technologies:
Check-ins
Push Notifications
Comment Aggregators
Other
Parent and small child Adolescent Adult Older Adult
#BEYONDTHESCREEN