Jim Kukral presents his latest presentation called "beyond the website" - how your business should be using the “the whole” web to create more sales, leads & publicity.
50. doesnt sell ______ we sell ???? Your brand here!
51. universal truths of todays internet
52. nobody reads anymore they scan
53.
54.
55.
56. no more interruptions!
57.
58.
59. short attention spans
60.
61. people want bargains
62.
63. easy wins
64. before the web
65.
66.
67.
68.
69. after the web
70.
71.
72. email marketing, seo, landing pages, social media,
affiliate marketing, pay per click, lead generation, viral
marketing
73. beyond the website
74. the big picture: how do all of these things work together
today?
75. beyond the website
76. goals?
77. sales
78. leads
79. publicity
80. communication
81. is roi possible?
82. or is this all a waste of time?
83. the past vs. today
84.
85.
86.
87.
88. promotion begins months ahead of time, not the day of
thousands of pages of information already exist customers spread
word of mouth through digital channels result: sold out event
before even getting to town
89. much cheaper much faster better
90. i believe in roi
91. i believe in social media
92.
93.
94.
95. time or money?
96. theres always more time
97. money runs out eventually
98. what is social media?
99.
100.
101.
102.
103.
104.
105. thats all? (sarcasm required)
106. the internet is for kids and geeks, and our consumers will
never be online. - Unnamed 1990s executive
107.
108.
109. Visitors to MySpace.com and Friendster.com generally skew
older, with people age 25 and older comprising 68 and 71 percent of
their user bases, respectively.
110. More than one-third (34 percent) of visitors to
Facebook.com are 18-24 years old, approximately three times the
representation of that age segment in the general Internet
population. Guess who make up the other 66% or so???
111. 41% of baby boomers have visited social networks, and in
the past three months boomers stopped at these sites an average of
eight times.
112. Dismissing Social Media as being irrelevant to a brand
with an older customer base is dangerous. Social Media is already
seeing a broadening of its user demographics, and as occurred with
the Internet a decade ago, this trend will continue. Not every
demographic will engage Social Media in the same way, but in the
years to come every demographic will engage Social Media in some
way!
http://www.experiencetheblog.com/2008/09/social-media-demographics-to-broaden.html
113. oh yeah? prove it!
114.
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118.
119.
120. online reputation management
121. but people might talk about us!
122.
123. they already are
124.
125.
126.
127.
128. control the conversation?
129. participate in the conversation?
130.
131. Recommendations BOOKS: Steve Krug, Dont Make Me Think Jon
Spoelstra, Marketing Outrageously BLOGS: www.ChrisBrogan.com social
media www.CopyBlogger.com content www.Problogger.com -
blogging