next generation web conferencing
Experience
Interact
Personalize
Connect
Copyrights © 2004 - 2011
Beyond WebinarsShawn Shadfar – Chief Executive Officer@sshadfar - LinkedInver 1.7May 2011
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
New Markets
Targeted
Interactive
Relatively Easy
Cost Effective
The Ultimate Interactive Marketing Tool
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• omNovia Technologieso Leader in High Quality Web and Video Conferencingo Americas, Europe, Australia, Asia
• Working with omNoviao Innovativeo High Qualityo Flexibleo Dedicated
Enhancing Visual Communication
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
We Specialize in Solutions for
Live Seminars • Professional Speaking Engagements • Executive Corporate Communication
Live Event Webcasting
Corporate Training, HR, Sales • Certifications • Continuing Education
Interactive Remote Training
Webinars Aimed at Selling Products and Services • Product launches • Promotional Webinars
Sales and Marketing Webinars
Document and Application Sharing • Helpdesk • Enterprise Internal Messaging
Team Collaboration and 1 on 1 Support Solutions
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
Webinar
• The term webinar is a neologism, short for Web-based Seminar, a presentation, lecture, workshop or seminar that is transmitted over the Web, specifically a portmanteau of web & seminar, to describe a specific type of web conference.
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
Attendee Action Threshold(A2T)
Goal: Attendee to Take an Action
Failure Success
ContentC
Look and FeelL&F
InteractivityI
Social ProofSF
Attendee Action Threashold (A2T)
Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others reflect correct behavior for a given situation. Source: Wikipedia
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
Attendee Action Threshold(A2T)
Goal: Attendee to Take an Action
Failure Success
ContentC
Look and FeelL&F
InteractivityI
Social ProofSF
UrgencyU
Attendee Action Threashold (A2T)
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• Raise Hands Every 7 Minutes
• Capturing and Maintaining Attention Is Hardo Competing with Noise, Food, Email
• Ask Questions
• Pop up Polls
• Show Twitter Feeds – Ask People to Tweet live
• Add Emotions
• Encourage Chatting Between Attendees
Interactive, Interactive, Interactive
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• More Reliable• Lower Cost• Better Quality
Magic of Video
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
97.5 % Increased Sales by Adding Live Video
Survey of 40 omNovia Customers Q3 2009 – Q4 2010
77.5 % Built More Solid Relationship With New Customers
37.5 % Had a Challenge Finding Right Presenter
42.5 % Increased Their Webinar Attendance
Live Video Impact on Sales
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• Difference with Webinars: o Presenter(s) Not In Front of a Computer
Live Event Webcasting
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
Event
Promotion Production Pricing Webcastin
g …
Event (live + online)
Promotion
Production Pricing Repurpos
ing …
Evolution in Events
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• Email Marketing
• Social Media
• Referrals
• Word of Mouth
Promoting Events
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• A Good Webinar Requires Preparationo You Produce A Webinar
• How To Replay A Webinar As If It Was Live ?
• Replay Typeso On-Demando Group Replay
Automated
Repurposing (Recycling) Webinars
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
Standard Internet connection
Internet
No other hardware or software needed
Any camera(s), microphone(s)…
Up to 5000 viewers
Optional control board
Live Event Webcast with HD Quality in a fully interactive environment
StageToWeb Webcasting
next generation web conferencing Confidential and proprietary to omNovia Technologies Inc.
• Email: [email protected]
• Twitter: @sshadfar
• Website: www.omnovia.com
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