A Development Campaign on A Development Campaign on Breastfeeding in Pulo 1, Dalahican, Breastfeeding in Pulo 1, Dalahican,

Cavite CityCavite City

Mae Erika CalejaMae Erika CalejaKarlyne Marie Anne DomingoKarlyne Marie Anne Domingo

Krysia Quimn HermosoKrysia Quimn HermosoPatricia Ysabel SalvaneraPatricia Ysabel Salvanera

Mary Anne TayagMary Anne Tayag

302 C302 C

Breastfeeding

I. Development Problem

Lack of knowledge, practice and positive attitude towards

breastfeeding, its benefits and protection on mothers’ and

children’s health among mothers

II. Objective

III. Target Audience

Barangay 8 San Lorenzo Ruiz “PULO”,Purok 1, Dalahican, Cavite City

Mothers:– Age 15 – 25 years old– Pregnant and or already given birth with a child

ranging to 0 – 12 months old.

IV. Study of Framework

(S-M-C-R-E) by Harold Lasswell

SOURCE:

• Campaigners (the researchers)• Doctor• Barangay Health Worker• Registered Midwife volunteers

• St. Joseph College San Roque, Cavite.• UNICEF• THEORY: Two-Step Flow Theory

by Paul Lazarsfeld

“Itago ang bote, ilabas ang dede”

• Socialist Feminist Theory

• Elaboration and Likelihood Model • John Cacciopo and Richard Petty

Message:

• Participatory Communication Theory• Eco – baby Bag• Interactive Seminar• Visuals (Print)• Dummies (for the demo)

Channel:

• Uses and Gratifications Theory• Elihu Katz and Jay Blumler

• Cognitive Dissonance• Leon Festinger

• Participants:• Mothers:

– Age 15 – 25 years old– Pregnant and or already given birth with a child

ranging to 0 – 12 months old.

Receiver:

• Theory of Agenda Building

• Social Mobilization

Effects:

V. Campaign

• Tagline: “Itago ang bote, ilabas ang dede”

• Language: Filipino• Partner Institution: Barangay 8,

PULO 1, Health Workers of St. Joseph College - Cavite City, UNICEF and St. Scholastica’s College - Manila

• 1 month – Every Sunday

• Time: 9:00am – 11:30am• 10 minutes – Snack Break• Participants: 31 mothers (tentative)• Venue: San Lorenzo Elementary

School

Proposed venue

WEEK 1:

• (DAY 1 – Sunday)A. Introduction to breastfeeding

* Existing awareness through group discussions.

B. Guest speaker about breastfeeding

C. Sharing of experiences to the participants.

D. SNACK: 2 turon and water

WEEK 2:

• (DAY 2 - Sunday)A. Barriers to breastfeeding

*SkitB. Formula VS. Breastfeeding (cost of formula milk)C. SNACK: Biko and water

WEEK 3:

• (DAY 3 – Sunday)A. How Breast milk is made B. Breastfeeding for busy momsC. Benefits and proper way

*With demo (dummy)D. SNACK: Puto at Kutsinta and

Water

Week 4:

• (Day 4 - Sunday)A. SynthesisB.Games

* Objectives: To know the knowledge gained from the seminar.

*Mechanics: Within 1 minute, each mother should list as many benefits as they can.

*Prize: 3 kilos of rice.

C. Pagbibigay : ECO - BAGS and certificate.

D. Evaluation through survey. E. SNACK: Palabok, choco cupcake and

Water

VI. Evaluation

• Two drop boxes will be available at the venue at the last day. Before they leave, they will drop the strips of paper to two boxes: Box A- “may natutunan ako”; Box B – “wala akong natutunan”.

• to revisit the area and to conduct an interview and observation

• After the campaign, the researchers will evaluate the results and discuss the issues or areas that need improvement.

VII. CostingItems Price Quantity Total

A. Seminar Materials

Pencil 3s16.75 11 184.75

Manila Paper 5.00 2 10.00

Recycled folder 00.00 00.00

Pentel Pen 42.75 5 213.75

Yarn 11.00 1 11.00

Special Paper 10s 32.75 4 131.75

Katsya/yard 35.00 16 560.00

Cotton 50.00 11 550.00

Sewing service/bag 50.00 31 1550.00

Bag Print 150.00 31 4650.00

Poster (per piece) 35.00 9 315.00

Items Price Quantity Total

B. Food

Bottled water12.00 47(4) 2256.00

Box of juice 10s 45.00 5 225.00

Biko/slice 10.00 47 470.00

Palabok (bilao) 650.00 2 1300.00

Turon 10.00 94 940.00

Pack of Choco Cupcake 49.00 5 245.00

Puto’t kutsinta pack 60.00 5 300.00

C. Others

Bus fare (Manila-Cavite

City)

43.00 3(4) 516.00

Baby bus (w/in cavite) 7.00 11(10) 770.00

TOTAL COST 15198.25

CAMPAIGN MATERIALS

Dr. ReyesDoctor from Dalahican Health

Center

Nurses from Dalahican health Center

Interviewees

Dalahican health center

Community