Create a new opportunity

How we added to our brand

portfolio to diversify and grow…

A little background

• We started from an idea in 2003 as the

UK’s first fitness franchise, énergie fitness

clubs.

• We grew strongly and in 2006 had 20

clubs in our énergie fitness club network.

• Today we have four niche brands in the

area of fitness and wellbeing.

Fitness Clubs Active Consumers

• Diet clubs

• Fitness DVDs

• Home exercise

equipment

• Fitness classes

Penetration of untapped adult fitness market

• The original award winning énergie franchise

• Aimed at mixed gender market

• Primarily appealing to the de-conditioned user

• Offering our 6 Week Results Guarantee

• Mixed range of facilities

• From just 3,000 sq ft

Our full format Fitness club franchise...

Our clubs...

Our clubs...

Adrian & Mo

Our clubs...

Our clubs...

Friendly, quality clubs with flexible facility options..

Clubs can even include...

• Racquet sports

• Physiotherapy

• Beauty and tanning

• Hairdressing

• Bar

• Car wash...

Our clubs proudly promote the personal touch private ownership brings...

We work in our communities & transform lives...

Our strong marketing approach drives sales...

All was going well, when...

Fitness Clubs Active Consumers

• Diet clubs

• Fitness DVDs

• Home exercise

equipment

• Fitness classes

Penetration of untapped adult fitness market

2009 study by Abbey

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Our clubs are operated to a fixed model

based on the following drivers:

• Proven targeted marketing campaigns which

highlight our ‘low cost’ no contract

membership from £14.99 per month

• Online joining and smart use of technology

leading to reduced administration

• Reduced infrastructure costs through multi-

skilled workforce

• Tight operational cost controls

• A simple business model with minimal

competition

• On-brand

• Industry leading

• Multiple

browsers

• Streamlined

joining

• Compelling and

simple

http://www.youtube.com/watch?v=-sbpz_MWzVA

http://www.facebook.com/home.php

http://www.youtube.com/watch?v=-sbpz_MWzVA&list=UUNilrvRHQaq2JjGss7FDxCQ&index=10&feature=plcp

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Fit4less has created

new opportunities...

• To date we have sold 48 Franchises

• We have 24 gyms open under franchise

• We have a VC lined up to fund the

opening of a managed division

• We’re in negotiations to open in Poland

and South Africa through Master

Franchising.

Thanks...

I’m happy to discuss brand diversification in your

business…