THE DREAM TEAM

Watch TV and you can buy the fashion of your favourite actor/actress immediately by shopping online using your smartphone/tablet (second screen).

THE INITIAL IDEA: BUY FROM TV

THE JAVELIN EXPERIMENT BOARD

• Women• 20 - 40 years old• Urban• SES A-B• Trendy and fashionable

DEFINE THE CUSTOMERS

Women want to look fashionable by wearing the latest trend clothes to impress others (men, clients, other women).They get difficulties in finding the trendy fashion like celebrities they watch on TV, internet or magazine.

DEFINE THEIR PROBLEM

ASSUMPTIONS TO VALIDATE

1.The customers love watching tv programs

2.The customers want to look trendy like their idols

3.The customers feel troublesome when searching the latest fashion via online

4.The customers want to have similar trendy fashion in more affordable price

We met our customers to validate our assumptions.GET OUT OF THE BUILDING

1.The customers love watching tv programs

2.The customers want to look trendy like their idols

3.The customers feel troublesome when searching the latest fashion via online

4.The customers want to have similar trendy fashion in more affordable price

THE VALIDATION RESULT (from 22 respondents)

Invalidated

Validated

Invalidated

Validated

How should we make correction on our initial idea (buy on TV) to solve the customers’ painful problems?

CHALLENGE: PIVOT

• Women (and men) • 14 - 29 years old • Urban• SES A-B• Trendy and fashionable

REDEFINE THE CUSTOMERS• Younger people is more proactive and open for new things

and ideas• They love discussion & spending long time in online shopping• They need others opinion (peers opinion)

REDEFINE THE SOLUTION

BEST FASHION FRIENDSSocial media app for fashion lovers

MVP: MINIMUM VIABLE PRODUCT

Find people who want to buy our product —> get money! SELL THE IDEA

15 persons willing to pay.8 persons interested but trial first.

THE RESULT

IDR 210,000 collected

THANK YOU