In store TrainingMFC – J2510
January 2013
Objectives
• Provide information to the Sales personel• Conduct Hands on to partners.• Provide information on the effects of using
non – genuine consumables.• Recommend a possible solution on how to
maximize the usage of brother consumables.
Manual Feed Slot, Print up to A3 -> Supports business need for occasional A3 printing
when required, while enjoying compactness of machine
Fast Print Speed(up to 20/18ppm*) -> Increases business efficiency
New Business Strategy – InkBenefit-> Low cost per page, with options of high-yield ink (600 page yield) & super high-yield ink (1200 page yield)
MFC J2510
Compact in Depth, Stylish in Design -> Introducing unique engine layout that allows for
compact & stylish design: A4 landscape paper feeding
*Based on ISO/IEC 24734
A4
A3
Energy Saving & Ecology -> Breakthrough “Low Energy Standby” technology: Only
0.04W when power is off but the machine remains plugged in.
Product Concept - Value-AddedAdvanced User Interface -> 3.7” wide touch screen with slide touch and animation
Cloud Connectivity & Mobile Printing -> Connection/Cooperation with storage services
-> Driverless printing via Cloud
Rich UI
Simple UI
For more information see: http://www.brotherearth.com/en/ecoproduct/tech.html
Google DocsDropbox
Product Concept – Value Added
Print SpeedThe new S13 range offers Brothers fastest ever print speeds, with up to 20mono/18 colour ppm* (ISO/IEC 24734)
Landscape PrintingThe new S13 range utilises new landscape printing technology, offering a more compact machine that is suitable for small office spaces.
New Features
New User InterfaceThe user interface has been redesigned to offer ease of use through an intuitive, onscreen menu system.
“Low Energy Standby” TechnologyOffers Brother’s lowest power consumption to date, with approximately 0.04watt power consumption when power is off but the machine remains plugged in.
InkBenefitWith the options of affordable high-yield and super high-yield InkBenefit cartridges, users can print more with less.
New Features
Business Features
2-Sided PrintingPrint on both sides of the page with 2-sided printing capability, saving paper and reducing your printing costs.
Wired / Wireless NetworkingSave resources and share printer across wired / wireless network
CloudPrint from / scan to a range of cloud based services such as Google Docs, Evernote, Dropbox, Facebook, Flickr or Picasa straight from cloud connected printer
A3 PrintCreate high impact documents with occasional A3 printing via manual paper feed
Automatic Document FeederCopy, scan and fax multiple documents with ease using ADF
Mobile PrintiPrint&Scan app, Apple Airprint, Google Clould Print enable printing and scanning straight from iPhone, iPad, Android devices or Windows Phone.
Make / Model MFC-J2510 InkBenefit HP OJ 6700 Canon MX 897 Epson ME960FWD
Print / Scan / Copy / Fax
Up to A3 Print, Up to A4 Scan/Copy/Fax
Up to A4 Print/Scan/Copy/Fax
Up to A4 Print/Scan/Copy/Fax
Up to A4 Print/Scan/Copy/Fax
Display3.7" Touchscreen Colour LCD with slide touch
2.65" Touchscreen Colour LCD
3” TFT Colour, LCD, Dual Function Panel
2.5” LCD Screen
Print Speed (ISO* / Draft)
20/18ppm (ISO) 35/27ppm (Draft)
16/9ppm (ISO) 12.5/9.3ppm (ISO)15/7.1ppm (ISO) 38/38ppm (Draft)
Copy Speed (ISO**/Draft)
12/9cpm (ISO)Information unavailable
7/7.4cpm (ISO) 38/38cpm (Draft)
Automatic Document Feed
Yes Yes Yes Yes
Automatic double-sided Print
Up to A4 Up to A4 Up to A4 Up to A4
Double-sided Scan, Copy, Fax
Copy (Up to A4) Scan, Copy (Up to A4)Scan, Copy, Fax (Up to A4)
ConnectivityUSB / Media Cards/Wired/ Wireless
USB/Wired/ WirelessUSB / Media Cards/Wired/ Wireless
USB/Media Cards/Wired/ Wireless
Direct Photo Print Yes Yes Yes Yes
Paper tray 150 250 150 250
Mobile PrintiPrint/Scan, Air Print, Google Cloud
ePrint, Air PrintCloud Link, Air Print, Google Cloud
Others InkBenefit, Low Standby Energy5 Individual Tanks, Self Opening Output Tray
Competitor Comparison
11* Approx. cartridge yield is declared in accordance with ISO/IEC 24711.
Cartridge Details
Supplies
High Yield Cartridges Super High Yield Cartridges
PAGE YIELD PRICE
HY Cartridge
LC 563 BK 600 pages 495.00
LC 563 CMY 600 pages 395.00
SHY Cartridge
LC 567BK 1200 pages 895.00
LC 565XL CMY 1200 pages 695.00
CPP: Php 2.79
CPP: Php 2.48
Use Genuine Brother Consumables
Protect your printer. Perfect your prints.
Why Choose Genuine Brother Consumables?
• Quality Professional Prints• Reliability• Optimal Performance• Peace of mind
Types of Non Genuine Consumables
• Counterfeit Toners / Ink Cartridge • Clone or Imitation Toners and Ink
Cartridges• Refilled Toners or Ink Cartridges
Problems Using Non Genuine Consumables
For Inkjet Printer• Printer Head Clogging and Damage• Poor Color reproduction• Ink leakage or Blockage
Problems Using Non Genuine Consumables
For Laser Printer• Drum damage• Poor Character Formation
Maximizing Brother Consumable
• When printing monochrome documents, change your computer’s printing preferences from Colour to Mono/Grayscale.
• To save even more ink, set the Quality settings to Normal or Fast resolution instead of Fine mode.
Maximizing Brother Consumable
• Turn on the Toner Save Mode under your printer settings to minimize running costs by reducing the amount of toner used.
• This increases the page yield per cartridge and translates to maximum toner efficiency and cost-effectiveness for all your draft printing purposes
How can I save colour ink to maximize my monochrome prints?
• When printing monochrome documents, change your computer’s printing preferences from Colour to Mono/Greyscale. This configures the printer to use only the black ink cartridge and avoids unnecessary colour ink consumption.
• To save even more ink, set the Quality settings to Normal or Fast resolution instead of Fine mode.
How can I maximize toner usage?
• Turn on the Toner Save Mode under your printer settings to minimise running costs by reducing the amount of toner used.
• This increases the page yield per cartridge and translates to maximum toner efficiency and cost-effectiveness for all your draft printing purposes
Maximizing Brother Consumables
The End
Thank you.