Bhu syllabus

M.B.A. -2010-11 –UD. Annexure No. 72-A

Page 1 of 54 SCAA - Dt.28.05.2010

M.B.A. (Master of Business Administration) (for University Department during the academic year 2010-11 & onwards)

SCHEME OF EXAMINATIONS : CBCS Pattern

Course Title

Ins.

hrs

/ w

eek Examinations

Cre

dit

s

Du

r.H

rs

CIA

Mar

ks

Total

SEMESTER – I

1.1. Management Principles and Practice 3 3 25 75 100 4

1.2. Organizational Behaviour 3 3 25 75 100 4

1.3. Managerial Economics 3 3 25 75 100 4

1.4. Financial Statement Analysis 3 3 25 75 100 4

1.5. Quantitative Methods for Management 3 3 25 75 100 4

1.6. Corporate Communication 3 3 25 75 100 4

1.7. Computer Applications in Management using SAP* - - - - - -

SEMESTER –II

2.1. Operations Management 3 3 25 75 100 4

2.2. Marketing Management 3 3 25 75 100 4

2.3. Financial Management 3 3 25 75 100 4

2.4. Human Resource Management 3 3 25 75 100 4

2.5. Quantitative Techniques 3 3 25 75 100 4

2.6. Research Methods for Management 3 3 25 75 100 4

2.7. Computer Applications in Management using SAP*

- Practical 3 3 40 60 100 4

SEMESTER – III

3.1. Business Ethics and Global Business Environment 3 3 25 75 100 4

3.2. Management Information System 3 3 25 75 100 4

3.3. Elective 3 3 25 75 100 4

3.4. Elective 3 3 25 75 100 4

3.5. Elective 3 3 25 75 100 4

3.6. Elective 3 3 25 75 100 4

3.7. Summer Placement Project Report & Viva-Voce - - 20 80 100 4

SEMESTER – IV

4.1. Strategic Management : Indian Global Context 3 3 25 75 100 4

4.2. Elective 3 3 25 75 100 4

4.3. Elective 3 3 25 75 100 4

4.4. Elective 3 3 25 75 100 4

4.5. Elective 3 3 25 75 100 4

TOTAL - - - - 2500 100

* The course will be taught during I and II semester.


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Electives for III Semester : (Students can choose any four of the following) :

A. MARKETING 1. Integrated Marketing Communication

2. Export Management

3. Consumer Behaviour

4. Retail Management

B. HUMAN RESOURCE 5. Performance Management

6. Managing of Interpersonal Effectiveness

7. Staffing in organizations

C. FINANCE 8. Financial Services

9. Equity Research & Portfolio Management

D. SYSTEM 10. Business Analytics

E. PRODUCTION 11. Advanced Production Management

12. Integrated Materials Management

F. GENERAL 13. International Tourism Management

14. Cross Cultural Management

15. Training and Development – Enhancing Communication and Leadership Skills

Electives for IV Semester : (Students can choose any four of the following) :

A. MARKETING 1. Services Marketing

2. Brand Management

3. Distribution Management

4. Rural Marketing

B. HUMAN RESOURCE 4. Organizational Development

5. Labour Welfare and Industrial Relations (Legislations)

6. Employee Training and Development

C. FINANCE 7. International Financial Management

8. Insurance Management

9. Cost Management

D. SYSTEM 9. Software Project Management

10. E- Marketing

11. Enterprise Resource Planning

E. PRODUCTION 12. Total Quality Management

13. Supply Chain Management

F. GENERAL 14. Event Management

15. Micro-Finance and Perspectives and Operations

16. Disaster Management

17. International Business

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1.1 MANAGEMENT PRINCIPLES AND PRACTICE

Subject Description :

This course presents the Principles of Management, emphasizing managerial functions,

explaining internal management of organizations and behavioural concepts as applied to

practical management problems.

Goals:

To enable the students to learn the basic functions, principles and concepts of management.

Objectives:

On successful completion of the course the students should have:

Understood management functions and principles.

Learnt the scientific decision making process and problem solving techniques.

Learnt the modern trends in management process.

Unit I

Management : Science, Theory and Practice - The Evolution of Management Thought and the

Patterns of Management Analysis - Management and Society : The External Environment,

Social Responsibility and Ethics - Global and Comparative Management - The Basis of

Global Management.

Unit II

The Nature and Purpose of Planning - Objectives - Strategies, Policies and Planning Premises

- Decision Making - Global Planning.

Unit III

The Nature of Organizing and Entrepreneuring - Organizational Structure : Departmentation -

Line/Staff Authority and Decentralization - Effective Organizing and Organizational Culture

- Global Organizing.

Unit IV

Co-ordination functions in Organisation - Human Factors and Motivation - Leadership -

Committees and group Decision Making - Communication - Global Leading.

Unit V

The System and Process of Controlling - Control Techniques and Information Technology -

Productivity and Operations Management - Overall Control and toward the Future through

Preventive Control - Global Controlling and Global Challenges.

References :

1. Koontz & Weirich, Essentials of Management, Tata McGraw Hill.

2. VSP Rao, V Hari Krishna – Management: Text and Cases, Excel Books, I Edition, 2004

3. Stoner & Wankai, Management, PHI.

4. Robert Krcitner, Management, ATTBS.

5. Weirich & Koontz, Management - A Global perspective, McGraw Hill.

6. Helliregarl, Management, Thomson Learning, 2002.

7. Robbins. S.P., Fundamentals of Management, Pearson, 2003.


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1.2. ORGANISATIONAL BEHAVIOUR

Unit: 1

Organizations as Work Settings, Organizational Behavior and Management‟ Learning About

Organizational Behavior Current Issues in Organizational Behavior:

High Performance Organizations, Multiculturalism and Diversity, Ethics and Social

Responsibility, Issues and Transitions in the New Workplace

Organizational Behavior across Cultures Global Context of Organizational Behavior

Cultures and Cross-Cultural Understanding Cultural Diversity and People at Work A Global

View of Organizational Learning

Unit: 2

Individual Behavior and Performance: Personality and Individual Differences

Personality, Personality Differences, Values and Attitudes Individual Differences and

Diversity. Cognitive abilities: Intelligence Creativity and Problem solving

The Perception Process, Common Perceptual Distortions, Managing Perceptions

Attribution Theory. Motivation: Content and Process Theories of work motivation,

Reinforcement: Classical Operant and Social learning theories

Unit: 3

Group Dynamics and Teamwork: How Groups Work, Groups in Organizations, Stages of

Group, Foundations of Group Performance, Decision Making in Groups. Teams and

Teamwork. Team Building, Improving Team Processes, Teams in the High Performance

Workplace Leadership: Theories and Emerging Leadership Perspectives

Power and Politics: Power and Influence, Power. Formal Authority and Obedience

Empowerment, Organizational Politics

Unit: 4

Conflict and Negotiation Conflict in Organizations, Conflict Management, Negotiation:

Negotiation Strategies, How to be an effective negotiator, Manager as a negotiator

Change in Organizations Planned Change Strategies Resistance to Change Over coming

resistance to change Innovation in Organizations Dynamics of Stress and managing Job

stress.

Unit: 5

Organizational Structure and Design: Strategy and Goals of Organizations

Basic Attributes of Organizations, Organizing and Coordinating Work, Bureaucracy and

Beyond, Strategy and Organizational Design, Information Technology and Organizational

Design, Environment and Organizational Design

Organizational Culture Understanding Organizational Cultures, Managing Organizational

Culture, Organizational Development: Nature scope objectives and intervention strategies

REFERENCE BOOK

1. Schermerhorn et.al “Organizational Behaviour”, Wiley India - 9th

student edition.

SUGGESTED READINGS

1. Newstrom Organizational Behaviour:Human behavior at work 12th

edn.Tata McGraw Hill 2007

2. Robbins et.al Organizational Behaviour Prentice Hall India 12th

edition.

3. Luthans Fred et.al Organizational Behaviour Tata McGraw Hill India 10th

edition.

4. Helliregal Slocum, Woodman, Organisational Behaviour, IX edn., Thomson learning.

5. Umasekaran, Organisational Behaviour, Tata McGraw Hill.

6. Robbins S.P., Concepts contrivances and applications, Prentice Hall.

7. McShane & Glinow, Organisational Behaviour, Tata McGraw Hill.


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1.3. MANAGERIAL ECONOMICS


Managerial economics emphasize on the influence on micro and macro economics on

managerial decision making, explaining the supply, demand and cost functions, its relative

impact on the economy and the company correlating to profit and investment analysis.

Goals:

To enable the students to learn the application of the economic principles and policies on

managerial decision making.

Objectives:


Understood the economic principles and policies on managerial decision making.

Learn demand, supply, cost and profit concepts and functions along with its applications.

To learn profit policies, planning and problem solving techniques.

To learn inflation, deflation and balance of payment on national income.

UNIT I : Managerial Economics - meaning, nature and scope - Managerial Economics and

business decision making - Role of Managerial Economist - Fundamental concepts of

Managerial Economics.

Demand Analysis - meaning, determinants and types of demand - Elasticity of demand.

UNIT II : Supply meaning and determinants - production decisions - production functions -

Isoquants, Expansion path - Cobb-Douglas function.

Cost concepts - cost - output relationship - Economies and diseconomies of scale - cost

functions.

UNIT III : Market structure - characteristics - Pricing and output decisions - methods of

pricing - differential pricing - Government intervention and pricing.

UNIT IV: Profit - Meaning and nature - Profit policies - Profit planning and forecasting -

Cost volume profit analysis - Investment analysis.

UNIT V : National Income - Business cycle - inflation and deflation - balance of payments -

Monetary and Fiscal Policies

References :

1. Joel Dean - Managerial Economics, Prentice Hall/Pearson.

2. Rangarajan - Principles of Macro Economics, Tata McGraw Hill.

3. Atmanand, Managerial Economics, Excel, 2001.

4. Athmanand.R., Managerial Economics, Excel, 2002, New Delhi.

5. Mankar.V.G., Business Economics, Macmillan, Business Book, 1999.


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1.4. FINANCIAL STATEMENT ANALYSIS

UNIT I: Financial Accounting: Definition-Concept and conventions- Contents of profit and

loss account and Balance Sheet of companies – Depreciation: Concept and methods (theory)

– Preparation of final accounts (simple problems)

UNIT II: Financial Statement Analysis- Meaning – Objectives- Rearranging Financial

Statements for Analysis – Techniques of Financial Statement Analysis : Comparative

Statement Analysis, Common Size Statements, Trend Analysis – Ratio Analysis –

Classification of Ratio – Problems on computation and interpretation of Accounting Ratios –

Du Pont Analysis – Advantages – Disadvantages of Ratio Analysis .

UNIT III: Fund Flow Statement Analysis – Preparation of Statement of change in working

capital – Computation of fund from operation and preparation of fund flow statement – Cash

flow statement: computation of cash from operations – Preparation of cash flow statement-

Distinction between Fund flow statements and cash flow statement- Advantages of Fund flow

statement and Cash flow statement

UNIT IV: Cost Accounting – Distinction of Financial Accounting and Cost Accounting –

Cost Terminology: Cost, Cost centre, Cost unit – Elements of cost – Preparation of Cost

Sheet – Marginal Costing: Concepts – Break Even Point Analysis, Contribution, PV Ratio,

Margin of Safety – Problems on Applications of Break Even concept.

UNIT V: Budget – Budgeting and budget control – Types of Budgets – Preparation of

Flexible and fixed budgets, Master budget and Cash budget.

Questions: 60% of the questions shall be problems

40% of the questions shall be theory based

REFERENCE:

1. Ramachandran.N., Ram Kumar Kakan, “Financial Accounting for Management”, The

TATA Mc Graw Hill Publishing Company Ltd, New Delhi, 2006

2. Ronald W Hilton, Michael N Maher, Frank H Shelto, “Cost Management strategies

for Business Decision” The TATA Mcgraw Hill Publishing Company Ltd, New

Delhi, 2004

3. .Maheswari.S.N, “Principles of Management Accounting”, Sulton Chand and sons

Limited, New Delhi

4. Gerald I White, Ashinpaul C.Sondhi, Dov Fried, “The Analysis and Use Financial

Statements”, Wiley Student Edition, Third Edition, new Delhi 2004


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1.5 QUANTITATIVE METHODS FOR MANAGEMENT


To enable students to acquire the knowledge of mathematics & statistics and their use in

business decision making.

UNIT I

Linear, Non-Linear functions – graphical representation of functions, Constants, Variables –

notion of Mathematical models – concept of trade off – notion of constants – concept of

Interest. Basic Concept of differentiation – integration – optimisation concepts – use of

differentiation for optimization of business problem

UNIT II

Data Analysis – Uni-Variate – ungrouped and grouped data measures of central Tendencies,

measures of dispersion – C V percentages (problem related to business applications).

Bivariate – correlation and regression – problems related to business applications

UNIT III

Probability – definitions – addition and multiplication Rules (only statements) – simple

business application problems – probability distribution – expected value concept –

theoretical probability distributions – Binomial, Poison and Normal – Simple problems

applied to business.

UNIT IV

Basic concept of index numbers – simple and weighted index numbers – concept of weights -

types of index numbers – Business index number – CPT, WPI, Sensex, Niffy, Production

Index, Time series – variations in Time Series for business forecasting.

UNIT V

Hypothesis testing of Proportion and Mean – single and two tailed tests – errors in

Hypothesis Testing – Measuring the power of Hypothesis test. Chi-Square Tests

References :

1. Statistics for Management – Richard L Levin & Daid S Rubin

2. Statistical Methods – S P Gupta

3. Statistics for Business and Economics – R P Hoods – MacMillan India Limited

4. David M.Levine, Timothy C.Krehbiel and Mark L.Berenson

“Business Statistics: A First Course” , Pearson Education Asia

5. Amir D. Aczel, Complete Business Statistics, 5th

edition, Irwin McGraw-Hill.

Questions : 80% of the questions shall be problems

20% of the questions shall be theory based.


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1.6. CORPORATE COMMUNICATION


To enable the students to learn the basic communication skills and the usage of

communication technology in the modern workplace.

Unit 1:

Communication basics – Business Communication – components – Types – formal

communication network – Work team communication – variables – goal – conflict

resoulation – non – verbal communication – Cross cultural communication – Business

meetings – Business Etiquette.

Unit 2:

Understanding Corporate Communication – Employee Communication – Managing

Government Relations – Writing for Media and Media Relations

Unit 3:

Corporate Communication in Brand Promotion – Financial Communication – Crises

Communication.

Unit 4:

Report writing: Characterizing & business reports – Types and forms & reports – Project

proposals – collection of data – tables constitution – charts – writing the report –

documenting the sources – proof reading.

Unit 5:

Business Presentation: Written and oral presentation – work – team presentation – Delivering

the business presentation visual aids – slides – electronic presentation – hand-outs –

delivering the presentation – career planning – preparing Resume – job applications –

preparation for a job interview – employment interviews – follow-up.

Suggested Readings:

1. Scot Ober, Contemporary business communication, fifth edition, biztantra.

2. Lesiler &Flat lay, Basic Business communication. Tata Mc Graw Hill.

3. Jaishri Jethwaney, Corporate Communication Principles and Practice, Oxford

Publications Ltd., 2010


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1.7. COMPUTER APPLICATIONS IN MANAGEMENT USING SAP – (Practical)

Aim: To introduce the concepts of information technology and their application in

management decision making.

Components of a Computer - Hardware and Software – Operations Systems – Directories

and File properties.

MS OFFICE – Introduction to WORD, EXCEL and POWERPOINT

WORD – Creating a new document with templates & Wizard – Creating own document –

Opening/modifying a saved document – converting files to and from other document formats

– Using keyboard short-cuts & mouse – Adding symbols & pictures to documents – header

and footers – Finding and replacing text – spell check and Grammar check – Formatting text -

paragraph formats - adjusting margins, line space – character space – Changing font type,

size – Bullets and numbering – Tables – Adding, editing, deleting tables – Working within

tables – Adding, deleting, modifying rows and columns – merging & splitting cells.

EXCEL – Working with worksheets – cells – Entering, editing, moving, copying, cutting,

pasting, transforming data – Inserting and deleting of cells, rows & columns – Working with

multiple worksheets – switching between worksheets – moving, copying, inserting & deleting

worksheets – Using formulas for quick Calculations – Working & entering a Formula –

Formatting a worksheet – Creating and editing charts – elements of an Excel Chart –

Selecting data to a chart – Types of chart – chart wizard – Formatting chart elements –

Editing a chart – Printing charts.

POWERPOINT – Creating new presentations – Auto content wizard – Using template –

Blank presentation – Opening existing presentations – Adding, editing, deleting, copying ,

hiding slides – Presentations – Applying new design – Adding graphics – Using headers and

footers – Animations text – Special effects to create transition slides – Controlling the

transition speed – Adding sounds to slides – Using action buttons.

TALLY – Introduction and Installation, Required Hardware, Preparation for installation of

Tally software, installation, Working in Tally: Opening new company, Safety of Accounts or

Password, Characteristics, Making Ledger Accounts, Writing voucher, voucher entry,

Making different types of vouchers, Correcting sundry debtors and sundry creditors accounts,

Preparation of Trial Balance, Books of Accounts, Cash Book, Bank Books, Ledger Accounts,

Group summary, Sales Register and Purchase Register, Journal Register, Statement of

Accounts & Balance Sheet.

ERP & SAP : Introduction – Need for ERP – Advantages – Major ERP Packages – SAP:

Features – ABAP: Logon to SAP Environment – ABAP Dictionary – Functions – Objects –

Managing SAP Application

Practicals: Simple problems to be done in WORD, EXCEL and POWERPOINT using all the

above mentioned topics.

References:

OFFICE 2000 Complete – BPB

Windows 98 Complete – BPB

Windows 98 6 in one by Jane Calabria and Dorothy Burke – PHI

Using Microsoft Office 2000 by Ed, Bott – PHI

Enterprise Resource planning (ERP): Text and case studies by Murthy, C S V, HPH

Teach yourself SAP in 24 hours by George Anderson; Danielle Larocca - Pearson Education


Page 10 of 54 SCAA - Dt.28.05.2010

2.1 OPERATIONS MANAGEMENT


To focuses on key analytical methods and provide practical insight for operations

management.

UNIT I : Operations Management – Meaning – Importance – historical contributions –

System view of OM - Operation strategy and competitiveness - Functions of OM – types of

production systems

UNIT II : Product design and process selection – Evaluation and Selection of appropriate

Production and Operations technology. Product Design and process selection.

Types of layout – analysis and selection of layout – Product and / or Process layout, Cellular,

Lean and Agile manufacturing systems – Computer Integrated Manufacturing Systems -

Assembly line balancing.

UNIT III : Production planning and control – meaning – functions – aggregate planning –

master production schedule (MPS) – Material requirement planning (MRP) – BOM –

Capacity requirement planning (CRP) – Techniques – problems in MRP and CRP – an

introduction to MRP II and ERP – Business Process Re-engineering - Total Productive

Maintenance (TPM)

UNIT IV : Materials management – functions – material planning and budgeting – Value

Analysis - purchase functions and procedure - inventory control – types of inventory – safety

stock – order point – service level – inventory control systems – perpetual – periodic – JIT –

KANBAN.

UNIT V : Total Quality Management Concept - Statistical Quality Control for Acceptance

Sampling and Process Control – Concepts of O.C.C. Curve – Use of the O.C. Curve –

Concept of Type I and Type II error – Quality movement – Quality circles –– ISO Quality

Certifications and types – Quality assurance – Six Sigma concept.

References :

1. Production and Operations Management – Everest E Adam & Ebert – PHI – publication

forth edition.

2. Operations Management (Theory and Problems ) – Joseph G Monks – McGraw Hill Intl.

3. Production and Operations Management – S N Chary – TMH Publications

4. Production and Operations Management – Pannerselvam, PHI

5. Lee J. Krajewski and Larry P. Ritzman, “Operations Management: Process and value

Chains”, 7th

Edition, PHI, 2007

6. Hunawalla and Patil – production and Operations Management, Himalaya.

7. Modern Production and operations management – E.S Buffa.

8. Lee J. Krajewski and Larry P. Ritzman, “ Operations Management: Strategy and

Analysis”, Addison Wesley.

9. Chase, Aquilano & Jacobs “Production and Operations Management”,Tata McGraw

Hill.




Page 11 of 54 SCAA - Dt.28.05.2010

2.2 MARKETING MANAGEMENT [ Subject Description :

To enable the students to understand the market and marketing concepts, functions and

systems by emphasizing on strategies and global market.

Goals:

To enable the students to learn the basic functions, principles and concepts of marketing for

effective managerial function.

Objectives:


Understand the marketing concepts and tasks in the global economy.

To learn the buyer behaviour and factors influencing the buyer behaviour.

To understand the marketing communication process and mix along with the marketing

channels.

Unit I

Marketing Concepts and Tasks, Defining and delivering customer value and satisfaction -

Value chain - Delivery network, Marketing environment, Adapting marketing to new

liberalised economy - Digitalisation, Customisation, Changing marketing practices, e-

business - setting up websites; Marketing Information System, Strategic marketing planning

and organization.

Unit II

Buyer Behaviour, Market Segmentation and Targeting, Positioning and differentiation

strategies, Product life cycle strategies, New product development, Product Mix and Product

line decisions, Branding and Packaging, Price setting - objectives, factors and methods, Price

adapting policies, Initiating and responding to price changes.

Unit III

Marketing channel system - Functions and flows; Channel design, Channel management -

Selection, Training, Motivation and evaluation of channel members; Channel dynamics -

VMS, HMS, MMS; Market logistics decisions.

Unit IV

Integrated marketing communication process and Mix; Advertising, Sales promotion and

Public relation decisions. Direct marketing - Growth, Benefits and Channels; Telemarketing;

Salesforce objectives, structure, size and compensation.

Unit V

Identifying and analysing competitors, Designing competitive strategies for leaders,

challengers, followers and nichers : Customer Relationship marketing - Customer database,

Data warehousing and mining. Attracting and retaining customers, Customerism in India,

Controlling of marketing efforts.

Global Target market selection, standardization Vs adoptation, Product, Pricing, Distribution

and Promotional Policy.

References :

1. Marketing Management - Philip Kotler - Pearson Education/PHI 12th

Edition, 2006.

2. Marketing Management - Rajan Saxena - Tata McGraw Hill, 2002.

3. Marketing Management: Planning, Implementation and Control: Global Perspective

Indian Context – VS Ramasamy & S. Namakumari - Macmilan India, 2009. 4th

Edition

4. Marketing Management: A South Asian Perspective – Philip Kotler and Kevin Lane

Kotler, Pearson Education, 11th

Edition, 2007.

5. Basic Marketing - Perreault and McGarthy - Tata McGraw Hill, 2002.

6. Case and Simulations in Marketing - Ramphal and Gupta - Golgatia, Delhi.

7. Case Studies in Marketing - R.Srinivasan - PHI.

8. Marketing concepts and cases – Michael J Etzel, Bruce J Walker, William J Stanton and

Ajay Pandit, TMH 13th

Edition, New Delhi, 2007.

9. Marketing Management – S.Jayachandran - TMH, 2003.


Page 12 of 54 SCAA - Dt.28.05.2010

2.3. FINANCIAL MANAGEMENT

UNIT I: Objectives and Functions of Financial Management – Role of Financial

Management in the organization – Risk-return relationship – Time value of money concepts –

Capital market instruments – Role of capital market in the economy

UNIT II: Basic of capital budgeting: capital budgeting process – methods of capital

expenditure appraisal: Payback period, Accounting rate of return, Net present value, Internal

rate of return, Profitability Index – Risk Analysis in Capital Budgeting

UNIT III: Cost of Capital – Factors affecting cost of capital – computation of cost of debt,

cost of preference shares, cost of equity, weighted average cost of capital

UNIT IV: Capital Structure Planning – EBIT-EPS analysis – MM Theory of Capital

structure – Dividend policy – types of dividend policy – Dividend policy and share valuation

UNIT V: Working Capital Management – Definition and objectives – working capital

policies – factors affecting working capital requirements – forecasting working capital

requirements (problems) – working capital financing approach

Questions: 60% of the questions shall be problems

40% of the questions shall be theory based

REFERENCE:

1. Eugene F Bridgham, Micheal C Ehrtardt, “Financial Management Text and Cases”

South Western Cengage Learning, 2009

2. Khan M.Y., Khan P.K., “Basics of Financial Management” Tata McGraw Hill

Publishing Limited, New Delhi, 2005

3. Lawerence J Gitman, “Principles of Managerial Finance” Pearson Education limited,

2003

4. James C Vanhorne, John M Wachowicz Jr, “Fundamentals of Financial

Management”, Pearson Education Limited, 2001


Page 13 of 54 SCAA - Dt.28.05.2010

2.4 HUMAN RESOURCE MANAGEMENT

Unit I : Human Resource Function

Human Resource Philosophy - Changing environments of HRM - Strategic human resource

management - Using HRM to attain competitive advantage - Trends in HRM - Organisation

of HR departments - Line and staff functions - Role of HR Managers.

Unit II : Recruitment & Placement

Job analysis : Methods - IT and computerised skill inventory - Writing job specification - HR

and the responsive organisation.

Recruitment and selection process : Employment planning and forecasting - Building

employee commitment : Promotion from within - Sources, Developing and Using application

forms - IT and recruiting on the internet.

Employee Testing & selection : Selection process, basic testing concepts, types of test, work

samples & simulation, selection techniques, interview, common interviewing mistakes,

Designing & conducting the effective interview, small business applications, computer aided

interview.

Unit III : Training & Development

Orientation & Training : Orienting the employees, the training process, need analysis,

Training techniques, special purpose training, Training via the internet.

Developing Managers : Management Development - The responsive managers - On-the-job

and off-the-job Development techniques using HR to build a responsive organisation.

Management Developments and CD-Roms - Key factor for success.

Performance appraisal : Methods - Problem and solutions - MBO approach - The appraisal

interviews - Performance appraisal in practice.

Managing careers : Career planning and development - Managing promotions and transfers.

Unit IV : Compensation & Managing Quality

Establishing Pay plans : Basics of compensation - factors determining pay rate - Current

trends in compensation - Job evaluation - pricing managerial and professional jobs -

Computerised job evaluation.

Pay for performance and Financial incentives : Money and motivation - incentives for

operations employees and executives - Organisation wide incentive plans - Practices in Indian

organisations.

Benefits and services : Statutory benefits - non-statutory (voluntary) benefits - Insurance

benefits - retirement benefits and other welfare measures to build employee commitment.

Unit V : Labour relations and employee security

Industrial relation and collective bargaining : Trade unions - Collective bargaining - future of

trade unionism. Discipline administration - grievances handling - managing dismissals and

separation.

Labour Welfare : Importance & Implications of labour legislations - Employee health -

Auditing HR functions, Future of HRM function.

References: 1. David A. DeCenzo & Stephen P.Robbins, Personnel/Human Resource Management, Third

edition, Wiley India. 2009.

2. Gary Dessler, "Human Resource Management", Seventh edition, Prentice-Hall of India P.Ltd.,

Pearson.

3. H.John Bernardin & Joyee E.A.Russel, Human Resource Management - An experiential

approach, 4th Edition, McGraw-Hill International Edition., 2007

4. VSP Roa, Human Resource Management : Text and cases, First edition, Excel Books, New Delhi

- 2000.

5. Dr. R.Venkatapathy & Assissi Menacheri, Industrial Relations & Labour Welfare, Adithya

Publications, CBE, 2001.

6. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance, VI

edition, PHI, 2005.

7. K. Prasad, Strategic Human Resource Management Text & Cases, Macmillan Publishers India

Ltd., 2008.


Page 14 of 54 SCAA - Dt.28.05.2010

2.5 QUANTITATIVE TECHNIQUES


To enable the students to learn the techniques of operation Research and resources

Management and their application in business management.

UNIT I

Management & Decision Mathematical Models – Making Types of models (deterministic

and probabilistic) – simple business examples – OR and optimization models – Linear

Programming – formulation – graphical solution –Dual of linear programming problem –

Economic interpretation

UNIT II

Transportation model – Initial Basic Feasible solutions – optimum solution for non –

degeneracy model – Trans-shipment Model – Assignment Model

UNIT III

Network Model – networking – Critical Path Method (CPM) – Time estimates – PERT –

crashing, Resource leveling, Resources planning. Waiting Line Model (Queuing Theory) –

Structure of model – M/M/1 for infinite population.

UNIT IV

Inventory Models – Deterministic Models – EOQ – EOQ with Price Breaks – Probabilistic

Inventory Models - Probabilistic EOQ model

UNIT V

Simulation – types of simulation – Monte Carlo simulation – simulation problems.

Decision Theory – Pay off tables – decision criteria – decision trees.

References :

1. Operations Research – An Introductions – Hamdy A Tata

2. Operations Research – Kanti Swarup, Gupta And Man Mohan

3. Operations Research – Dr. J.K. Sharma Macmillan Indian Ltd.

4. Quantitative Techniques in Management – ND Vohra.

5. Operations Research – R. Panneerselvam, 2nd

Edition, PHI, 2007

6. Operations Research, Concepts and cases – Fredrick S Hillier and Herald J Lieberman, 8th

Edition, TMH, 2003

7. Hamdy A Taha, “An Introduction to Operations Research, Prentice Hall, Sixth edition,

2000

8. Ronald L. Rardin, “Optimization in Operations Research”, Pearson Education

9. J. K. Sharma, “ Operations Research: Theory and Applications”, Macmillan , 1997

10. U.K. Srivastava, G.V. Shenoy, S. C. Sharma, “ Quantitative Techniques for Managerial

Decision”, Second Edition, Prentice Hall of India




Page 15 of 54 SCAA - Dt.28.05.2010

2.6 RESEARCH METHODS FOR MANAGEMENT


Research Methods of Management is emphasizing on the methodology of research and its

application in managerial decision making, explaining hypothesis, meaning and types,

sampling design along with the various parametric and non-parametric test.

Goals:

To familiarize the students with methodology of research and its application in managerial

decision making situations.

Objectives:


Understood the scope and significance of research in business decisions.

Studied and understood sampling techniques along with hypothesis testing.

Understood various scaling techniques and measurement scales .

UNIT I

Research - meaning - scope and significance - Types of research - Research Process -

Characteristics of good research - Scientific method - Problems in research - Identifying

research problem – concepts, constructs and theoretical framework.

UNIT II

Hypothesis:- meaning - sources - Types - formulation Research design - Types - case study -

features of good design - measurement - meaning - need Errors in measurement - Tests of

sound measurement Techniques of measurement - scaling Techniques - meaning - Types of

scales - scale construction techniques.

UNIT III

Sampling design - meaning - concepts - steps in sampling - criteria for good sample design -

Types of sample designs - Probability and non-probability samples. Data collection:- Types

of data - sources - Tools for data collection methods of data collection - constructing

questionnaire - Pilot study - case study - Data processing:- coding - editing - and tabulation of

data - Data analysis.

UNIT IV

Test of Significance:- Assumptions about parametric and non-parametric tests. Parametric

Test - T test, F Test and Z test - Non Parametric Test - U Test, Kruskal Wallis, sign test.

Multivariate analysis-factor, cluster, MDS, Discriminant ananlysis. (NO Problems). SPSS

and its applications.

UNIT V

Interpretation - meaning - Techniques of interpretation - Report writing:- Significance -

Report writing:- Steps in report writing - Layout of report - Types of reports - Oral

presentation - executive summary - mechanics of writing research report - Precautions for

writing report - Norms for using Tables, charts and diagrams - Appendix:- norms for using

Index and Bibliography.

References: 1. Rao K.V.Research methods for management and commerce – sterling

2. Uma Sekaran, Research Methods for Business, Wiley India Publications, 4th Edition - 2009.

3. Zigmund, Business Research Methods

4. Donald R.Cooper and Pamela S.Schindler - Business Research Methods - Tata McGraw Hill,

2007

5. Naresh K Malhotra – Marketing Research: An Applied Orientation, Pearson Education, 4th

Edition, 2004

6. Wilkinson Bhadarkar - Methodology and Techniques of Social Research - Himalaya.

7. Anderson etal - Assignment and Thesis writing.

Note : 20% of the questions shall be problems



Page 16 of 54 SCAA - Dt.28.05.2010

3.1 BUSINESS ETHICS AND GLOBAL BUSINESS ENVIRONEMNT

UNIT I

Business and society, Business & ethics - Social responsibility - Environmental Pollution and

control. Business and culture - Business and Government - Political system and its influence

on business - Business environment - The concept and significance - constituents of business

environment

UNIT II

Managing Ethics - Frame work of organizational ethic theories and sources, ethics across

cultures, factors influencing business ethics, ethical decision making, ethical values and

stakeholders, ethics and profit, Corporate governance Structure of boards, reforms in boards,

compensation issues, ethical leadership for improved Corporate governance and better

business education.

UNIT III

Introduction - The Globalization of the World Economy – The Changing Nature of Indian

and International Business - The Global Trade and Investment Environment

International trade Theory : Introduction - An Overview of Trade Theory - Mercantilism -

Absolute Advantage - Comparative Advantage - Heckscher-Ohlin Theory - The New Trade

Theory - National Competitive Advantage - Porter's Diamond.

The Revised Case for Free Trade - Development of the World - Trading System - WTO &

development of World trade - Regional grouping of countries and its impact..

UNIT IV

Foreign Direct Investment: Introduction - Foreign Direct Investment in the World Economy -

Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and

advantages to host and home countries.The Global Monetary System ,The Foreign Exchange

Market : Introduction - The Functions of the Foreign Exchange Market.

UNIT V

The Strategy and Structure of International Business

The Strategy of International Business : Introduction - Strategy and the Firm - Profiting from

Global Expansion - Pressures for Cost Reductions and Local Responsiveness - Strategic

Choice.

Mode of Entry and Strategic Alliances: Introduction - Entry Modes - Selecting and Entry

Mode

- Strategic Alliances - Making Alliances Work, Exporting, Importing and Counter trade :

Introduction - The Promise and Pitfalls of Exporting - Improving Export Performance -

Export and Import Financing - Export Assistance – Counter trade.

References : 1. Kitson.A and Campbell.R - The Ethical Organisation, Palgrave, 2001

2. Davis & Keith William C. Frederik - Business and society

3. Francis Cherunilam - Business Environment

4. Pruti S. - Economic & Managerial Environment in India

5. Shaikh Saleem – Business Environment, Pearson Education, 2006

6. Hill.C.W., International Business : Competing in the Global market place, Irwin-McGraw

7. Hill, 1999.

8. Philip R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn.

9. Shivaramu, International Business, Macmillan India.

10. Francis Cherunilam, International Business, Wheeler Publications.

11. Charles W.L., Hill, International Business, Irwin-McGraw Hill, 1998.


Page 17 of 54 SCAA - Dt.28.05.2010

3.2 MANAGEMENT INFORMATION SYSTEM

Unit I

Foundations of Information Systems: A framework for business users - Roles of Information

systems - System concepts - Organisation as a system - Components of Information Systems

- IS Activities - Types of IS.

Unit II

IS for operations and decision making: Marketing IS, Manufacturing IS, Human Resource IS,

Accounting IS and Financial IS - Transaction Processing Systems- Information Reporting

System - Information for Strategic Advantage.

Unit III

DSS and AI: DSS models and software: The decision making process - Structured, Semi

Structured and Unstructured problems; Overview of AI, Neural Networks, Fuzzy Logic

Systems - Expert Systems.

Unit IV

Managing Information Technology: Managing Information Resources and technologies – IS

architecture and management - Centralised, Decentralised and Distributed - EDI, Supply

chain management & Global Information technology Management.

Unit V

Security and Ethical Challenges: IS controls - facility control and procedural control - Risks

to online operations - Ethics for IS professional - Societal challenges of Information

technology.

TEXT BOOKS

1. James A O'Brien, "Introduction to Information Systems", Tata McGraw Hill, 12th

Edition, 2005.

2. References /Text Books

3. O‟Brien, J.A., and Marakas, G.M. Management Information Systems. (7th edn.),

Tata McGraw Hill: India

4. Oz, E. (2008). Management Information Systems. (2nd edn.), India: Cengage

Learning

5. Laudon, J.P and Laudon, K.C. (2007). Management Information System. (10th

edn.), Pearson Education: India

6. Haag, S., Cummings,M., and Phillips, A. (2008). Management Information Systems.

(6th edn.), Tata McGraw Hill: India

3.3 to 3.6 ELECTIVE COURSES

3.7 PROJECT REPORT & VIVA VOCE


Page 18 of 54 SCAA - Dt.28.05.2010

4.1 STRATEGIC MANAGEMENT : INDIAN AND GLOBAL CONTEXT

Objectives: Students are expected to integrate their knowledge gained in various functional

areas to make business decisions, from the general manager's point of view in the global and

Indian context.

Teaching and Examination: Students are expected to keep abreast of the contemporary

business practices by reading the business practices by reading the business magazines and

management journals.

Case studies, application project Seminars and group exercises will supplement the class

lectures.

Unit I

Corporate Strategic Planning - Mission - Vision of the firm - Development, maintenance and

the role of leader - Hierarchal levels of planning - Streagic planning process. Strategic

management Practice in India. Competitive advantage of Nations and its implication on

Indian Business.

Unit II

Environment Analysis & Internal Analysis of Firm:

General environment scanning, competitive & environment analysis - to identify

opportunities & threat - Assessing internal environment through functional approach and

value chain - identifying critical success factors - to identify the strength & weakness -

SWOT audit - core competence - Stockholders' expectations, Scenario-planning - industry

analysis.

Unit III

Strategy Formulation :

Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of

diversification - limits - means and forms. Strategic management for small organisations,

non-profit organisations and large multi product and multiple market organisations.

Unit IV

Tools of Strategy : Planning and evaluation :

Competitive cost dynamics - experience curve - BCG approach - cash flow implication -IA-

BS matrix - A.D.Littles Life-cycle approach to strategic planning - Business portfolio

balancing - Assessment of economic contribution of strategy - Strategic funds programming.

Unit V

Strategy implication & Control :

Various approaches to implementation of strategy - Matching organisation structure with

strategy - 7S model - Strategic control process - Du Pont's control model and other

Quantitative and Qualitative tools - Balanced score card - M.Porter's approach for

Globalisation - Future of Strategic Management.


Page 19 of 54 SCAA - Dt.28.05.2010 References :

1. Pearce & Robinson, Strategic Management, All Indian Travellors N D.

2. A.C.Hax and NS, Strategic Management: An Integrative Perspective, Majifu, Prentice

Hall.

3. Michael Porter, Competitive strategies.

4. John A Pearce II and Richard B Robinson, “Strategic Management: Formulation,

Implementation and Control”, 9th

Edition, TMH, 2007

5. Michael Porter, Competitive Advantage of Nations.

6. Samul C. Certo and J.Paul Peter, Strategic Management, Second Edn. Concepts &

Application, McGraw Hill.

7. Gregory G.Dess and Alex Miller, Strategic Management, McGraw Hill.

8. Gerry Johnson & Kevan scholes, Exploring Corporate Strategy: Text & Cases, Prentice

Hall India.

9. Jauch.L., Rajive Gupta & William.F.Glueck, Business Policy and Strategic Management,

Frank Bros&Co., 2003.

10. Fred R.David, Strategic Management Concepts & Cases, Pearson, 2003.

11. R.Srinivasan, Strategic Management, II edition, Prentice Hall of India, New Delhi.

4.2 to 4.5 ELECTIVE COURSES


Page 20 of 54 SCAA - Dt.28.05.2010

ELECTIVE PAPERS FOR III SEMESTER

1. INTEGRATED MARKETING COMMUNICATION (IMC)

Unit 1

Role of IMC in marketing process, IMC planning, Participants in IMC process – Clients,

Advertising and Specialised Services agencies. Perspectives on Consumer Behaviour –

Learning and Decision making process. Basics of communication – Source, Message and

channel factors. Objectives and Budgeting for IMC programmes.

Unit 2

Creative process, Planning and Development of Creative strategy, Appeals and Execution

styles, creative tactics, creative brief and approval; Copy writing for Print, Broadcast and

Web media; Design and Production for Print, Broadcast and Web media.

Unit 3

Media Profile – Print, Radio, Television, Film and Video, Internet and Supportive Media –

Audience, Types, Advantages and Limitations, Trends; Media Plan – objectives, strategies,

buying and scheduling, use of computers; Evaluating the effectiveness of advertising.

Unit 4

Direct Markeing and IMC – Objectives, Tools and strategies, Internet and IMC – Web

participants, objectives, developing and maintaining a website; Sales Promotion – Growth,

Types, objectives, integration and effectiveness.

Unit 5

Public Relations – Planning process, tools and effectiveness, Personal selling and IMC –

Scope, Role, and Evaluation, Social, Ethical and Economic effects of advertising and

promotion; Regulation of advertising and promotion.

References:

1. George E. Belch and Michael A. Belch – Advertising and Promotion – IMC

perspective – Tata Mc Graw Hill 2008.

2. Wells, Moriarty and Burnett – Advertising Principles and Practice, Pearson

Education, 2006.

3. Clow and Baack, - Integrated Advertising, Promotion and Marketing

Communications, PHI/Pearson 2007.

4. Shimp – Advertising and Promotion – IMC approach – Cengage Learning, 2007.

5. Jefkins and Yadin – Advertising – Pearson Education, 2003.

6. Kazmi and Batra – Advertising and Sales Promotion – Excel Books, 2007.

7. Chunnawalla – Advertising, Sales and Promotion Management – Himalaya

Publishing, 2007.

8. Advertising & Promotion – IMC Perspective Kruti shate & Plan D‟souza – TMH

2009

9. Principles of Advertising & IMC – Tom Duncan – TMH II Edition, 2007.


Page 21 of 54 SCAA - Dt.28.05.2010

2. EXPORT MANAGEMENT

AIM : To help students acquire familiarity of the knowledge and process of export and

import trade.

UNIT I : Export - meaning - scope - functions - Role of export in economic development -

Planning for export - market analysis:- market intelligence and market Research - market

selection and entry strategies for export.

UNIT II : Legal aspects of export trade:- International law: Private Law - Transport

contracts - Payment and credit - settlement of disputes - Indian Laws: EXIM policy - Law

relating to packaging - pricing - Advertising - distribution.

UNIT III : Export financing: methods and sources of export finance - Terms of payment for

export - Letter of credit - Institutional aid for export financing: RBI, EXIM Bank, ECGC -

commercial banks. Export pricing: Factors influencing export price - Forms of pricing -

pricing approaches - Transfer pricing - Dumping - International price quotation - Incoterms.

UNIT IV: India's export performance - Problems in export trade- Export promotion - Need -

Export promotion in India:- Institutional support for export promotion - Export promotion

incentives -EPZ & FTZ, 100% EOU, Export houses, Trading houses - Star Trading houses -

Project and consultancy export -

UNIT V: Export Procedure and documentation: Export order execution - Product

preparation - quality control and Pre-shipment inspection - Pachaging - freight forwarders -

Cargo insurance - customs clearances - Documentation Procedure and clearing Export bills.

Import Procedure:- Import licensing - Replenishment license - Advance import license - Pass

book scheme - Import of capital goods.

References :

1. TAS Balagopal - Export management - Himalaya

2. Varshney & Battacharya - International Marketing Sultanchand & sons

3. Francis chernmilam - International Trade and Export management - Himalaya

4. B.S Rathor - Export Management - Himalaya.

5. S. Shivaramu - Export Marketing - Himalaya


Page 22 of 54 SCAA - Dt.28.05.2010

3. CONSUMER BEHAVIOUR

UNIT – I

Consumer Behaviour and Marketing Strategy, nature and scope of Consumer Behaviour.

Market segmentation and Consumer Behaviour.

Learning - nature, conditions relevant to high and low involvement strategies,

characteristics and types of learning, Brand loyalty, Brand equity & leverage.

Perception - Process, interpretation, Perception and marketing strategy. Perceptual process

and buying behaviour.

Perception - Elements, Just notice able difference - its application to Consumer Behaviour,

Perceptual organization and defense, consumer imagery.

UNIT - II Motivation - Nature, motivational strategies, theories and their relevance, marketing

strategies based on motivational conflict.

Personality - Psycho-analytical neo-Freudian and social approaches to personality

understanding consumer diversity, Brand personality, Self and self image.

UNIT - III

Attitude formation & change - Tricomponent and structural models of attitudes, sources of

attitude formation, strategies of attitude change, cognitive dissonance, attribution, self

perception theories, Foot in the door phenomenon.

Groups - types, Celebarities, Family, Socialization of family members, Function of family,

Family decision-making and consumption - related roles, Family life cycle.

UNIT - IV Culture- Nature - Characteristics - Measurement, Sub-cultures – Nationality, age,

geographic, Regional and Sex, Subcultural interaction.

Cross culture : International perspective cross cultural consumer analysis, Multinational

strategies, Cross – cultural psychographic segmentation marketing mistakes – undertaking

differences.

UNIT - V Opinion leadership & process, Dynamics, motivation and opinion leadership,

Measurement and corporate strategy of opinion leadership.

Innovation, Characteristics, Types, Profile of consumer innovator, Diffusion of innovation,

Adoption process.

References :

1. Kurder, Consumer Behaviour, PHI/Pearson.

2. Schiffman.L.G. & Kanak.L.L., Consumer Behaviour, PHI/Pearson.

3. Loudon.D, Consumer Behaviour, Concepts & Applications, Albert Biutta, McGraw Hill.

4. Ingel, Roger & Blackwell, Consumer Behaviour.


Page 23 of 54 SCAA - Dt.28.05.2010

4. RETAIL MANAGEMENT

Unit I

Retailing - An introduction: Definition, Functions, Importance, Types of retailing - Store and

Non Store; Retailing in India - Current Scenario, Retailing from International perspectives;

Consumer buying decision process - influencing factors, Consumer shopping behavior.

Unit II

Retail planning - Purpose, method, structure and monitoring the plan; Retail brand

management- positioning, personality, Types of brand, Brand and life cycle; Merchandise

management - Meaning, Methods, Assortment and Inventory; Purchase negotiation, Supply

channel and relationship, SCM principles, and retail logistics.

Unit III

Retail location decision - Trading area analysis, Types of location Site evaluation; Store

design - layout and space management, Visual merchandising and displays; Retail pricing -

approaches, influencing factors, Price sensitivity, and mark down policy.

Unit IV

Retail promotion - setting objectives, Role of advertisiting, sales promotion, personal selling

public relations and relationship marketing in retailing; Human resource issues and

considerations; Customer service management.

Unit V

Impact of information technology in retailing - Integrated systems and Networking EDI, Bar

Coding, Customer database management. Electronic retailing - Role of web, on line retailing,

Factors to be considered in having a Web site, limitations of web and future trends;

Consumerism and Ethics in retailing - Social and Green issues; Retail audit.

Reference :

1. Berman and Evens, Retail Management, PHI.

2. David Gilbert, Retail Management, Financial Time/Prentice Hall.

3. Gibson Vedamani, Retail Management, Jaico Books.

4. Levy & Weitz, Retail Management, Tata McGraw Hill.


Page 24 of 54 SCAA - Dt.28.05.2010

5. PERFORMANCE MANAGEMENT

Unit – 1

Performance Management: Hostility to Traditional Appraisals – Managing Performance;

Performance Management & Human Resource; Performance Management Theatre.

Unit – 2

Planning Manage Performance & Development : Basic Concept – Research Base for

performance planning and Goal-setting; Components of Manage Performance &

Development Plan; Setting Mutual Expectations and Performance criteria.

Unit – 3

Monitoring Manage Performance & Mentoring Manage Development : Introduction –

Research and Theory – Monitoring and Mentoring Behaviours of the Manager.

Unit – 4

Ongoing Performance Monitoring & Review: Supervision – Monitoring and its objectives –

Process of Monitoring – Communication – Problem solving.

Unit – 5

Ongoing Mentoring and Manage Development : Purpose of Manage Development – Process

of Manage Development – Briscoe‟s principles – Training – Delegating – Mentoring –

Engendering Trust – Making a fresh beginning – Role efficacy.

Reference :

1. Prem Chandha “Performance Management”, Macmillan Publications.


Page 25 of 54 SCAA - Dt.28.05.2010

6. MANAGING INTERPERSONAL EFFECTIVENESS

Course Number : Managing Interpersonal Effectiveness. This is a self and Personality development course to

be integrated with exercises and experiential learning.

UNIT I

Self Definition and Perception. Self Schemes, Gaining Self Knowledge, Self Knowledge,

Self awareness, Self effectiveness, Self presentation motives and Strategies, Self monitoring,

Impression Management.

UNIT II

Communication

Communication and language, models of - oral - Qualities and profile of a good speaker,

written - clarity, responsibility, simplicity, style, brevity Interpersonal Communication -

Barries - ways of over coming - Nonverbal Communication - Paralanguage, Eye Contract,

Facial expression, Kinersics, Body language, Deception, and Detecting deception.

UNIT III

Assertive Training

Nature, importance & relevance to organizational life - Assertion and aggression , Assertive

writing, preparing for assertive business writing - tools, tips, pitfalls, persuation. When to say

Yes/No. Being assertive with oneself - cutting, rewriting, editing and How to enhance

individual assertiveness?

UNIT IV

Transactional Analysis

Introduction, Ego States, exclusion contamination, strokes, Life positions, Types of

Transactions, Time Structures - Withdrawal, Rituals, Pastimes, activities, games - types,

Stamps, Rackets and sweat shirts, scripts. Advantages and disadvantages of TA, TA tips for

performance interviews, Development Planning with subordinates, TA tips for selection.

UNIT V

Counseling

Introduction - other interventions - steps Elements of Counseling - Counseling as a helping

strategy and Significance Predicting People's Problems Journey into life space. Anxiety and

stress Counseling to develop organisations, Check list for Counselors, Training for

Counseling.

References :

1. Venkatapathy.R and Jackson.P.T. Managing Interpersonal Effectiveness, Adhithya

Publishers, 2003.

2. Thomas Harris I'm okay, you're okay.

3. Fishert Uray Getting to Say yes: Negotiating an agreement without giving in AMA,

1993.

4. www. Ta Tutor.

5. Robert L.Gibson and Marianne H.Mitchell, Introduction to Counseling and Guidance,

VI edition, PHI, 2005.


Page 26 of 54 SCAA - Dt.28.05.2010

7. STAFFING IN ORGANIZATIONS

Unit-I

The Nature of Staffing-staffing models and strategy-staffing ethics-planning-external

influences-human resource planning-staffing planning-legal issues-job analysis rewards-job

requirements job analysis-competency-based job analysis-job rewards-legal issues.

Unit-II

Staffing activities: Recruitment-strategy Development-searching-applicant reactions-

transition to selection-legal issues-internal recruitment-recruitment planning-strategy

development-searching-applicant reactions-transition to selection-staffing activities:

selection-measurement-quality of measures-collection of assessment data.

Unit-III

External selection-preliminary issues-initial assessment methods-legal issues-external

selection-substantive assessment methods-discretionary assessment methods-contingent

assessment methods-internal selection-preliminary issues-initial assessment methods-

substantive assessment methods-discretionary assessment methods-staffing activities:

employment-decision making-choice of assessment method-determining assessment scores-

hiring standards and cut scores-methods of final choice-decision makers.

Unit-IV

Final match-employment contracts-job offers-job offer process-new employee orientation and

socialization-legal issues.

Unit-V

Staffing system and retention management-staffing system management-administration of

staffing systems-evaluation of staffing systems-retention management-turnover and its

causes-analysts of turnover-retention initiatives: Voluntary, Discharge & Downsizing.

Reference :


Page 27 of 54 SCAA - Dt.28.05.2010

8. FINANCIAL SERVICES

UNIT I: Overview of Financial services sector – Characteristics of Financial services – role

of financial sector in the Economy – Institutional Framework of Indian financial system-

merchant banking – functions of merchant bankers – pre issue activities and post issue

activities in issue management- SEBI guidelines on merchant bankers

UNIT II: Financial markets: Classification of financial markets – primary and secondary

market – stock exchanges – Capital market instruments- performance of Indian capital market

– money market: instruments and participants

UNIT III: Factoring: concept, mechanism, types of factoring, benefits and functions of

factoring – factoring Vs Forfaiting, Factoring Vs Bills Discounting – Factoring; International

and Indian scenario.

Depositories – mechanism and functions – credit cards and retail financing

UNIT IV: Mutual funds: concept – functions – types of funds – constitution of mutual funds

– SEBI regulation of AMCs – Evaluating mutual fund performance.

Asset securitisation: mechanism, participants and benefits – prospects and problems – Role of

NBFCs in asset financing.

UNIT V: Credit rating: definition – features and advantages – credit rating symbols – credit

rating process – rating methodology – equity grading.

Venture capital: meaning – origin and growth of venture capital – stages of venture capital

financing – venture capital industry in India

REFERENCE:

1. Shanmugham R, Financial Services, Wiley India Pvt. Ltd.,New Delhi, 2010

2. Khan M.Y., “Financial Services”, Tata McGraw Hill Publication Limited, New Delhi,

2009

3. Jeff Madura, “Financial Institutions and Markets”, South Western Cengage Learning,

New Delhi,2009

4. K.Sasidharan and Alex K Mathew, “Financial Services and System”, Tata McGraw Hill

Publication Limited, New Delhi, 2009

5. Bhole L.M and Jitendra Mahakud, “Financial Institutions and Markets: Structure, Growth

and Innovations”, Tata McGraw Hill Publication Limited, New Delhi, 2009


Page 28 of 54 SCAA - Dt.28.05.2010

9. EQUITY RESEARCH AND PORTFOLIO MANAGEMENT

Unit I: Investment – investment Vs speculation – characterstics of investments – investment

opportunities – investment process – risk and return – measures of return – sources of risk –

measuring risk – risk premium

Unit II: portfolio return and risk – diversification – modern portfolio theory – efficient

portfolios – portfolio selection- capital market theory – capital market line – market portfolio

– CAPM and Security market line – Arbitrage pricing theory – single index model.

Unit III: Fundamental Analysis – factors consider in Economic Analysis – Industrial

Analysis: Industrial classification according to business cycle – Industry life cycle analysis –

key characteristics in an industry analysis – qualitative aspects of industrial analysis –

company analysis fundamentals

Unit IV: Common stock valuation – Dividend discount model – PIE model – relative

valuation ratios.Efficient market theory – Forms of market efficiency – Evidence on market

efficiency – implications of efficient market hypothesis.

Unit V: Technical Analysis Vs Fundamental Analysis – underlying assumption of technical

analysis – advantages – technical trading rules and indicators – momentum indicators – stock

price and volume techniques Portfolio performance evaluation – risk adjusted measures of

performance: style analysis.

REFERENCE:

1. Donald E Fischer and Ronlad J Jorden, “Security Analysis and Portfolio

Management” Prentice Hall India Limited, 6th

Edition, New Delhi

2. Charles P Jones, “Investment Analysis and Portfolio Management” Wiley Student

edition, Wiley India Limited, 9th

Edition, New Delhi.2008

3. Reily and Brown, “Investment Analysis and Portfolio Management” South

Western Cengage Learning, New Delhi

4. Ranaganatham.M., and Madhumathi.R., “Investment Analysis and Portfolio

Management” Pearson Education India Limited, 2008


Page 29 of 54 SCAA - Dt.28.05.2010

10. BUSINESS ANALYTICS

Subject Description Students taking this course will appreciate the enormous global

opportunities that currently exist in providing business intelligence services based on data

mining techniques of micro-level data capture, cleansing, validation, storage and analysis.

Unit- 1 Data mining

Data partitioning- Different Methods – Terminology and Notation – Supervised and

Unsupervised learning – Steps in data mining - Training, validation and holdout samples-

Open ended exploration as opposed to a strict view on inference- Oversampling rare events-

Danger of over fitting

Unit – 2 Data Exploration and Dimension ReductionData summeries -pre-processing-

Visualization-Variable reduction principal components - Curse of dimensionality – Reducing

number of categories in Categorical variables

Unit-3 Classification and Prediction

Judging classification and predictive performance-The concept of lift- Multiple linear

regression -Model selection – Oversampling and Asymmetric costs – Classification using

Triage Strategy – Multiple Linear regression – Equation and Prediction

Unit-4 Classification Methods The Naïve Rules - Naïve Bayes- K-Nearest Neighbors-

Classification and Prediction- CART- Logistic regression – Advantages and shortcomings of

k-NN algorithms

Unit -5 Classification and Prediction

Recursive partitioning – Avoiding overfitting – CHAID – Regression Trees - Logistic

regression- Cluster Analysis – Measuring Distance between two records – two clusters –

Hierarchical clustering – Non-herarchial clustering – k-means algorithm

Suggested Reading

Data Mining for Business Intelligence: Concepts, Techniques, and Applications in Microsoft

Office Excel with XLMiner (Hardcover), ~ Galit Shmueli, Nitin R. Patel, Peter C. Bruce,

John Wiely & Sons., 2007

References:

1. Competing on Analytics: The New Science of Winning, Thomas H. Davenport,

Jeanne G. Harris, Havard Business School Press, 2007

2. Analytics at Work: Smarter Decisions, Better Results, Thomas H. Davenport

(Author), Jeanne G. Harris, Robert Morison, Havard Business School Publishing

Corporation, 2007

3. Data Mining Techniques: For Marketing, Sales, and Customer Relationship

Management, Michael J. A. Berry, Gordon S. Linoff, John Wiely & Sons, 2004 (2nd

Edition)


Page 30 of 54 SCAA - Dt.28.05.2010

11. ADVANCED PRODUCTION MANAGEMENT

Course Number :

Aim

To enable students in learning production management techniques and process at advanced

level.

UNIT – I

Impact of Technology on Production; Economics and Social Issues – Automation –

Operation strategy and competitiveness – economy studies for Investment and replacement in

Production Management.

UNIT – II

Design of the systems and procedures: Product Decision and Process Selection – Design of

facilities.

UNIT – III

Design of Production, planning and control system – design on scheduling system – design of

inventory system – design of maintenance system.

UNIT – IV

Productivity Techniques – Application of quantitative models for production planning and

control – process charts, network analysis.

UNIT – V

Human aspects of production management – Methods of improving business process re-

engineering – synchronous manufacturing – production planning and financial planning.

REFERENCES:

1. Chase and O‟ Aqulano – Production and Operations Management

2. J.D. Radford and D.B. Richardson Oriver W. Wight – The Management of Production

and Inventory Management in Computer area

3. Powell Niland – Production Planning, Scheduling and Inventory control

4. Floyd C. Mann and L. Richard – Automation and the worker Heffman

5. S.C. Agarwal – Maintenance Management

6. E. Leno J. Miller – Modern Maintenance Management Jerome W. Blood (ed)


Page 31 of 54 SCAA - Dt.28.05.2010

12. INTEGRATED MATERIALS MANAGEMENT

AIM

The Course is aimed at acquainting the student with various objectives and functions of

Materials Management. This course also lays emphasis on decision making process.

UNIT – I

INTRODUCTION AND BASIC CONCEPTS

Concept and significance of Integrated Materials Management

Materials codification and computerization

UNIT – II

MATERIALS PLANNING AND CONTROL

Inventory Planning and Control

Models – Theory and Practice ABC, VED and other classifications EOQ – Reorder point –

Lead Time Analysis – Safety – Stocks – Q System – P System – S System.

Materials Requirement Planning (MRP)

Materials Problems in Indian Conditions and Inventory Audit and Inventory Audit and

Information Systems.

UNIT – III

PURCHASING

Purchasing Fundamentals – Make or Buy – Source Selection – Vendor Rating – Value

Analysis.

Purchase Negotiations – Purchase Timing – Purchase Contracts – Purchase Insurance

Purchasing Capital Goods, Seasonal Goods, Imported Goods

Deferred Payment Schemes – Lending Institutions – Leasing Trends.

Governmental buying – D.G.S.&D – Evaluation of Purchase Performance.

UNIT – IV

WAREHOUSING AND STORES

Location and Layout of Warehouses and stores – Different typical models.

Stores Procedures and Records for Receipt, Inspection, Issue, Reorder checking – Kardex

Sores Accounting.

UNIT – V

MISCELLANEOUS TOPICS

Practical problems in Management of Dead Stocks, Surplus stocks and scraps – Evaluation of

Stores Performance.

Materials Handling and Transportation Management

Case Studies

REFERENCES:

1. P. Gopalakrishnan, Purchasing and Materials Management, Tata McGraw Hill

Publishing Company Ltd.

2. A.K. Datta – Integrated Materials Management A Functional Approach – Prentice

Hall of India P. Ltd.

3. M.S. Sandilya and P. Gopalakrishnan – Inventory Management: Text and Cases –

Macmillan Indian Ltd.

4. M.D. Patel, A. Chunawalla and D.R. Patel – Integrated Materials Management

(Concepts & Cases) – Himalaya Publishing House.


Page 32 of 54 SCAA - Dt.28.05.2010

13. INTERNATIONAL TOURISM MANAGEMENT

Objective: To familiarise the students with the concepts and practices of International

Tourism

Unit I

Globalisation & tourism sector Globalisation & the business world, the tourism industry,

challenges, Factors affecting Global & regional tourist movements, Demand and origin

factors, destination & resource factors. Contemporary trends in international tourist

movements.

Unit II

The emergence of international hotels & tourisms .Historical aspects, development of chains,

development abroad, airline connection .-Political aspects of the international travel, tourism

-Barriers to travel, tourism investment & business, regulations, international organisations

dealing with barriers viz : WTO, IMF, IHA, need for government support of tourism, national

tourism organizations, political stability, travel

advisories, political risk, crisis management

Unit III

International hotels -Balancing global & local perspectives -Operating in a multinational

environment ---International rules & regulations -a brief study

Human resources & cultural diversity -Understanding cultural diversity, cultural perceptions,

business protocol, cultural considerations in negotiations

Unit IV

International tourism sales & marketing -Market research, developing an international

marketing strategy, understanding various travel distribution systems viz GDS, product

positioning

Unit V

Global competition & the future -Long -term tourism growth trends, tourism growth in major

regions, transportation developments, technology & automation, Development issues, tourism

& the environment.

References:

1. International Tourism by H.L.Bhattia

2. Contemporary tourism: an international approach-Chris Cooper&C.Michael Hail

3. International cases in Tourism Management-Susan Horner&John Susan Brooke

4. The International Marketing of Travel and Tourism: A Strategic approach by Francois

Vellas & Lionel Becherel

5. Human Resource Management for Tourism ,Hospitality and Leisure Industries: An

International Perspective by Tom Baum


Page 33 of 54 SCAA - Dt.28.05.2010

14. CROSS CULTURAL MANAGEMENT

UNIT 1

Introduction A multi-layered subject area Non - cultural explanations The centrality of

ethics

Changing nature of the world Defining culture Levels of analysis Dealing with the ecological

fallacy

Culture change convergence and divergence Interpreting culture profiles Changing natures of

National culture Organisational culture National and organisational culture – similarities Non

- cultural explanations

Understanding models of culture - A twenty – first – century view Contributions of Geert

Hofstede The Chinese Value Survey Criticisms of Hofstede‟s work Issues in cross –

cultural studies: Evaluation of various models Cultural differences in communication style

Unit II

Conceptualising culture – the way forward Approaches existing and new methods to study

culture Emerging theoretical approaches of culture Convergence, divergence, globalization

and cross – cultural management Localizing cross – cultural issues

cross – cultural social relations in the workplace

Culture and organisation structure various models of organizational structure Contingent

factors

Culture and the contingency approach Impact of culture on structure

Contemporary and emerging structures Culture and structure – a complex area

Unit III

Intercultural communication The need for awareness Stereotyping in communication

Barriers to intercultural communication Mixed messages and non – verbal communication

Enhancing intercultural communication Cross – cultural theory and communication Chinese

culture Levels of communication

Leadership and cross cultural issues – Approaches to leadership Project GLOBE Evaluation

of Project GLOBE The institutional level Emerging twenty – first century approaches to

leadership

Unit IV

Motivation and cross cultural issues exchange Are the needs universal contextual or local

Self – actualization and cross cultural perspectives. content approach Job characteristics

Needs and job characteristics models Orientations to work across cultures Other „process‟

models of motivation

Globalised motivational strategies

Intercultural competencies, training and ethics Overcoming culture shock Intercultural

competencies cultural awareness Cross – cultural training – other considerations The

effectiveness of cross – cultural training The ethical dimension Ethics and the cross –

cultural manager Gender issues and ethics Dealing with ethical dilemmas Non – negotiable

moral issues


Page 34 of 54 SCAA - Dt.28.05.2010 Unit V

Culture and human resource management International HRM in context Culture and human

resource management Culture and the functional areas of HRM home country host country

third country employment and the issues based on culture The effect of culture

Comparing cultures Cultural values Cross – cultural management in „new‟ forms of

organization

Diversity and synergy – the future of cross – cultural management Non – managerial

approaches

Universalism or relativism? Continuous change Strategies to manage work force across

culture and the implications

REFERENCES

1. Ray French Cross cultural Management in work organizations Universities press

(India) Private Limited 2008. (Recommended text)

2. Denny, S. (2003) „Culture and its influence on management: a critique and an

empirical test‟, in M. Tayeb (ed.) International Management: Theories and practices.

Harlow: FT/Prentice Hall

3. Dowling, P.J. and Welth, D.E. (2004) International Human Resource Management.

Managing people in a multinational context. London: Thomson

4. Gooderham, P.N. and Nordhaug, O. (2003) International Management: Cross-

boundary challenges. Oxford: Blackwell

5. Guirdham, M. (2005) Communicating Across Cultures at Work, 2nd

edition.

Basingstoke: Palgrave Macmillan

6. Holden, N. J. (2002) Cross-Cultural Management: A knowledge management

perspective. Harlow: FT/Prentice Hall

7. Schneider, S. C. and Barsoux, J.-L. (1997) Managing Across Cultures, 2nd

edition.

Harlow: FT/Prentice Hall

8. Warner, M. and Joynt, P. (eds) (2002) Managing Across Cultures: Issues and

perspectives, 2nd

edition. London: Thomson


Page 35 of 54 SCAA - Dt.28.05.2010 15. TRAINING AND DEVELOPMENT - ENHANCING COMMUNICATION

AND LEADERSHIP SKILLS

Unit-I

Introducing to training: Understanding training-understanding “soft” skills-Communication,

Management and Leadership-Training Process-how adults learn-general laws of learning-

andragogy versus pedagogy-learning styles-domains of learning-how to conduct a needs

assessment-how to assess needs without a comprehensive needs assessment process-analyze a

training task-prepare a task analysis.

Unit-II

Developing objectives and designing curriculum-How to write training objectives-design

curriculum-teach a skill-How to make every lesson successful-internal sources of training

material-external sources of training material-processing external materials-sample training

content outlines-lecturing-conducting experiential activities-facilitating group discussions-

selecting the best training methods.

Unit-III

Using Technology and Presentational Aids in training-Purposes for using presentational

Aids-Strategies for Using Presentational Aids-Types of Presentational Aids-Computer-

Generated Visual Presentations-Internet as a Presentational Aid-Purpose of training plans-

preparing to write a training plan-training plan formats-practical training planning tips-testing

the training plan.

Unit-IV

Delivering the Training Session-Planning Your Delivery-Establishing Verbal Immediacy &

Nonverbal Immediacy-Strategies for Evaluating and improving your delivery-Anticipating

problem trainees-understanding conflict management styles-using conflict management

skills-reducing conflict.

Unit-V

Assessing Learning Outcomes: Importance of Assessment-measuring Learning Outcomes-

Assessment Desgins-Inetrpreting Assessment Information-Trends in Training and

Development-Career Opportunities in Training and Development-Writing and Presenting

Proposals.

Reference

1. Riordan “Technical Report Writing today” Biztantra Publication 2008.


Page 36 of 54 SCAA - Dt.28.05.2010

ELECTIVE PAPERS FOR IV SEMESTER

1. SERVICES MARKETING

Unit 1

Service – Meaning, Nature and Types; Growth and importance of service economy, -

Behaviour of service customers, Segmentation, Targeting and Positioning Strategies; Service

marketing plan – Service Mission and other components, Globalisation of services.

Unit 2

Service product design and offer, Service differentiation, Demand and supply management,

Service Pricing, Service Distribution channels and delivery, External marketing

communication.

Unit 3

Service scape, Service Process, Service quality and its measurement, Service failures and

recovery, Service guarantee, Complaint management, People in services, Internal marketing

and employee empowerment, Technology and its impact on services, Ethics in services.

Unit 4

Marketing of Hotel, Travel and Tourism, Leisure and entertainment, and Transport –

Passenger and Cargo, Telecommunication services.

Unit 5

Marketing of Banking, Insurance, I.T, enabled services, Consultancy, Healthcare, Education,

Charity and Social Marketing.

References:

1. Services Marketing – Christopher Lovelock – Pearson Education – 2003.

2. Services Marketing Indian Edition – Zeithmal, etal – Mc Graw Hill 2008.

3. Marketing of Services – Indian Edition – Hoffman and Bateson – Cengage Learning

2006.

4. Services Marketing – Helen Woodruff – Macmilan.

5. Essence of Services Marketing – Adrian Payne – Prentice Hall.

6. Services Marketing – Ram Mohan Rao – Pearson Education – 2007.

7. Services Marketing – Rajendra Nargundkar – Tata Mc Graw Hill – 2006.

8. Services Marketing – Govind Apte – Oxford University Press – 2004.

9. Services Marketing – S. M. Jha – Himalaya Publishing – 2000.

10. Services Marketing – Ravi shankar – Excel Books – 2004.

11. Services Marketing – Bhattacharjee – Jaico Books – 2006.

12. Services Marketing – Harsh Verma – Pearson Education – 2008.


Page 37 of 54 SCAA - Dt.28.05.2010 2. BRAND MANAGEMENT

UNIT – I Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name

associations, Brands Vs Products, Advantages of Brands to consumers & firms. Brand

elements: Components & choosing brand elements, Branding challenges & opportunities.

UNIT – II Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies

for positioning the brand for competitive advantage – Points of parity – Points of difference -

Buying decision perspectives on consumer behaviour, Building a strong brand – Method &

implications.

UNIT – III Brand Image, image dimensions, brand associations & image, Brand identity – perspectives,

levels, and prisms. Managing Brand image – stages – functional, symbolic & experiential

brands. Brand Equity – Sources of Equity. Brand Equity models, Brand audits. Brand

Loyalty & cult brands.

UNIT – IV Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions,

line trap – Co-branding & Licensing Brands. Reinforcing and Revitalisation of Brands –

need, methods, Brand Architecture – product, line, range, umbrella & source endorsed

brands. Brand Portfolio Management.

UNIT – V Brand valuation – Methods of valuation, implications for buying & selling brands.

Applications – Branding industrial products, services and Retailers – Building Brands online.

Indianisation of Foreign brands & taking Indian brands global – issues & challenges.

Reference:

1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.

2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.

3. Harsh Varma, Brand Management, Excell Books, New Delhi.

4. Majumdar, Product Management in India, PHI.

5. Sengupta, Brand Positioning, Tata McGraw Hill.

6. Rameshkumar, Managing Indian Brands, Vikas.

7. Chandrasekar, Product Management, Himalaya.


Page 38 of 54 SCAA - Dt.28.05.2010

3. DISTRIBUTION MANAGEMENT

UNIT I : EMERGENCE AND COMPONENTS OF MARKETING CHANNELS

Types, Functions, Relationship, Retailing – Structure, operations and strategies, wholesaling

– structure, operations and strategies, Physical Distribution – Structure and strategy.

UNIT II : CHANNEL MANAGEMENT

Channel Planning, Designing Channel Systems – Organising patterns – Channels Policies,

Channel Communication and information systems, Assessing marketing channel

performance, Distribution cost analysis.

UNIT III : CHANNEL MANAGEMENT IN OTHER CONTEXTS

Channel Management by wholesalers and Retailers – Retail formats – Franchise-designing

and management Telemarketing, e-marketing, e-tailing, Integrated distribution management

UNIT IV : RETAIL MANAGEMENT

Identifying and Understanding consumers - Choosing a store Location – Trading area

analysis and site selection, Buying and handling merchandise, pricing and financial

management – Establishing and maintaining a retail image. Customer service

UNIT V : PHYSICAL DISTRIBUTION MANAGEMENT

Importance of Physical distribution, Logistics System analysis and design, Organization and

control, Role and Importance of warehousing, Warehouse Type, Size, number, location,

prerequistion for Warehousing, Warehousing in India, Inventory Control – Cost and issues –

Risk Management.

References :

1. Marketing Channels – Louis.w. Stern & Abel I. Elansary – Prentice Hall India.

2. Retail Management – A Strategic Approach – Berry Berman & Joel.r. Evans –

Macmillan, New York.

3. Physical Distribution MGT – Logistical Approach – K.K Khanna – Himmalaya.

4. Contemporary Logistics – James C Johnson & Donald F. Wood – Himalaya.

5. Strategic Marketing Channel MGT – Donald Bowersox, & Bixby Cooper – MC Graw

Hill International.

6. Retail Marketing Management – David Gilbert – Pearson Education/Prentice Hall.


Page 39 of 54 SCAA - Dt.28.05.2010

4.Rural Marketing

Unit - I

Concept & scope, Nature & taxonomy of rural market. Rural vs. Urban marketing, Rural

market Environment.

Unit - II

Rural Consumer Behaviour Challenges, models of consumer behaviour, Decision process,

Buying behaviour pattern, diffusion of innovation, brand loyalty.

Unit - III

Marketing Information System – Rural marketing intelligence system, Marketing Research –

rural way Rural Research Business.

Unit - IV

Rural marketing strategies – Product strategy, pricing strategy, promotion & distribution

strategies.

Unit - V

Rural market segmentation – Degrees of segmentation, Bases of segmentation, Rural Retail

& IT models. Public – Private Partnership –

Recommended Books:

Rural marketing – C.S.G. Krishnamacharyulu & Lalitha Ramachandran: Pearson Education.

Rural marketing – T.P. Gopalaswamy: Vileas Publishing.

Rural marketing – U.C. Mathar: Excel books.


Page 40 of 54 SCAA - Dt.28.05.2010 5. ORGANISATIONAL DEVELOPMENT

AIM : To enable the students on the principles and practices of developing organizations.

The specific areas covered are:

UNIT I

Introduction to Organisation Development:- Concepts, Nature and Scope of O.D. : Historical

Perspective of O.D. - : Underlying Assumptions & Values

Theory and Practice on change and changing - The Nature of Planned Change - The Nature

of Client Systems : Group Dynamics, Intergroup - Dynamics and Organisations as Systems.

UNIT II

Operational Components of O.D - Diagnostic, Action and Process - Maintenance

components.

UNIT III

O.D.Interventions: - Team Interventions - Inter-group Interventions - Personal, Interpersonal

and group process interventions - Comprehensive interventions - Structural Interventions.

UNIT IV

Implementation and assessment of O.D - Implementation conditions for failure and success in

O.D. - efforts. - Assessment of O.D. and change in organisational performance - The impact of

O.D.

UNIT V

Some key considerations and Issues in O.D - Issues in consultant - Client relationship -

Mechanistic & Organic systems and contingency approach - The future of O.D. - Some

Indian experience in O.D

References :

1. Wendell L.French & Cecil H. Bell,Jr.Organization Development, PHI Fourth edition.

2. French, Bell and Zawacki - Organization Development Theory, Practice and

Research Universal Book Stall, Third Edition.

3. Rosabeth Moss Kanter: The change Masters, Simson & Schaster.


Page 41 of 54 SCAA - Dt.28.05.2010 6. LABOUR WELFARE AND INDUSTRIAL RELATIONS

Course Number :

AIM : To familiarise the students with the knowledge of industrial relations and their impact

on managing human resource.

UNIT I : Industrial Relations - Concepts and systems - IR at National and International

levels - Infrastructure that guide and direct Industrial relations - Trends in India.

Trade unionism - Theory, Policy - their influence on HRM - objectives and functions -

structure - Types - Indian Trade Union movement - Their strength and weaknesses.

UNIT II : Labour Relations :- Industrial relations - industrial disputes - causes - handling

and settling disputes - employee grievances - steps in grievance handling - causes for poor

industrial relations - remedies.

UNIT III : Collective Bargaining :- Concept - function and importance - Principles and

forms of collective bargaining - Procedure - conditions for effective collective bargaining -

worker's Participation in management:- Role and methods of worker's participation.

UNIT IV : Working Conditions: Factories Act 1948 - The Workman's Compensation Act,

1923 - The Employee's State Insurance Act, 1948 - The Employee's Provident Funds and

Miscellaneous Provisions Act, 1952.

UNIT V : The Payment of Wages Act,1936 - The Minimum wages Act, 1948 - The

Industrial Disputes Act 1947 - The Industrial Employment (Standing Orders) Act,1946 - The

Trade Union Act, 1926 and latest legislations.

References :

1. Personnel Management & Industrial Relation -P.C.Tripathi

2. Dynamics of Personnel Management - C.B.Mamoria

3. Human Resource Management - N.G.Nair & Latha Nair Sultan Chand & Sons.

4. Essentials of Human Resource Management and Industrial Relations – P.SubbaraoHimalaya.

5. N.D. Kapoor - Mercandile Law - Sultanchand & Sons

6. R.Venkatapathy & Assissi Menachery - Industrial Relations & Labour Legislation

- Aditya Publishers.


Page 42 of 54 SCAA - Dt.28.05.2010 7. EMPLOYEE TRAINING & DEVELOPMENT

Unit-I

Introduction to Employee Training and Development: Forces affecting the workplace

training-Designing Effective Training- Forces Influencing working and learning-snapshot of

training practices-Strategic Training-Evolution of Training role-organizational characteristics

that influence training-training needs in different strategies- organization the training

department-marketing the training function-outsourcing training.

Unit-II

Needs Assessment: Methods used in needs assessment-process-competency models-scope of

needs assessment-Training Evaluation-reasons for evaluating training-overview of the

evaluation process-determining whether outcomes are good-evaluation practices-evaluation

designs-determining return on investment-measuring human capital and training.

Unit-III

Traditional Training Methods : Hands-on-methods-group building methods-choosing a

training method-E-learning and use of technology in training-Technology‟s influence on

training and learning-Technology and multimedia-computer-based training-developing

effective online learning-blended learning-mobile technologies and training methods-

intelligent tutoring systems-distance learning-technologies for training support-technologies

for training administration-learning management system-systems for training delivery,

support and administration.

Unit-IV

Employee Development-Approaches to employee development-the development planning

process-company strategies for providing development-special issues in training and

employee development-partnership with local community provides job opportunities-training

issues resulting from external environment-training issues related to internal needs of the

company.

Unit-V

Special challenges in career management-socialization and orientation-dual-career paths-

plateauing-skills obsolescence-coping with career breaks-balancing work and life-company

policies to accommodate work and nonwork-coping with job loss-dealing with older workers-

the future of training and development-increased use of new technologies for training

delivery-increased emphasis on speed in design-focus in content, and use of multiple delivery

methods-increased emphasis on capturing and sharing-intellectual capital-increased use of

true performance support-increased emphasis on performance analysis and learning for

business enhancement-key issues in implementing change.

References :


Page 43 of 54 SCAA - Dt.28.05.2010 8. INTERNATIONAL FINANCIAL MANAGEMENT

Subject Description:

IFM describes the international financial environment, foreign exchange and derivatives

market, managing foreign exchange risk, foreign Investment analysis and the ways to

managing multi national working capital management.

Objectives:

On successful completion of the course the students must be able to

1. Understand International Financial Environment

2. Understand the operations of foreign exchange derivatives market

3. Manage the foreign exchange risk

4. Analyse the foreign investment proposals

5. Manage the working capital of MNCs .

UNIT – I IFM Environment :

MNC and Multinational Financial Management – The determination of Exchange rates- the

international monetary system- parity conditions in international finance and currency

forecasting – The balance of payments and international economic linkage.

UNIT – II Derivative Management and Foreign exchange Risk Management:

The foreign exchange market – currency futures and options market- swaps interest rate

futures. Managing Transaction and translation exposure- Measuring and managing economic

exposure.

UNIT – III Financing MNCs:

International financing and capital markets-Euromarkets, – the cost of capital and foreign

investments.

UNIT – IV Foreign Investment Analysis:

International portfolio investment-corporate strategy and Foreign Direct investment- Capital

budgeting for MNCs

UNIT – V Multinational Working Capital Management.

Financing foreign trade - Current Asset management and short term financing – managing

multinational financial system-Foreign Exchange Management Act.

References :

1. Alan C. Shapiro multinational Financial Management 8th

edition. Wiley India New

Delhi 2008.

2. Eun / Resnick International Financial Management Tata Mc Graw hill – New Delhi

2008.

3. Levi .D Maurice International Finance Mc Graw Hill New Delhi 2008.

4. P.K. Jain and others. International Financial Management Mac Millan co. New Delhi

2008.


Page 44 of 54 SCAA - Dt.28.05.2010 9. INSURANCE MANAGEMENT

Subject Description: Provides an overall view of the risk, risk management process. It

further elaborates on property and liability risk management, Life, Health and income

exposures. It explains the state of affairs of insurance industry in India.

Goals : To help the student to understand the risk and its management process through

insurance and other methods.

Objectives:

On successful completion of the course the student should be able to

1. Calculate the risk and manages it

2. Understand the Property and Liability Risk Management techniques

3. Understand the risk management techniques of Life, Health and Income

exposures.

4. Understand the functioning of Insurance Industry in India.

Unit – I

Risk – Risk identification evaluation, Property and liability Loss exposures, Life, Health, and

Loss of Income exposures and non insurance risk management techniques. Selecting and

Implementing Risk management techniques.

Unit – II

Property and liability risk Management- Risk Management of commercial property, Business

liability and risk management insurance - Workers‟ compensation and alternative risk

managing.

Unit - III

Risk Management of Auto owners - Insurance Claims – the need for insurance-personal

automobile policy-personal automobile rating- premium and death rates-cost containment-

advances in driver and auto safety. Risk management of home owners policy coverage-perils

covered by the policy-flood Insurance-personal articles floater-personal risk management

Unit – IV

Loss of life –types of life insurance- tax incentives for life insurance- Life insurance contract

provisions. Loss of Health- Health insurance providers- mechanics of cost sharing- health

expense insurance- disability income insurance - heath insurance policy provisions - health

care reforms. Annuities- structures of annuities- annuity characteristics- annuity taxation.

Employees benefits- health and retirement benefits.

Unit – V

Life and General insurance industry in India – IRDA Act- Investment norms – Protection of

policy holders Interest.

Reference:

1. Jave S. Trieschimam, Sandra G. Gustarson, Robert E Houyt, Risk Management

and Insurance Thomson Sowlla Western Singapore 2003.

2. Scoh E Herrington Risk Management and Insurance Mc Graw Hill New Delhi 2003.

3. Dorfman Mark S Introduction to Risk Management and Insurance 8th

Edition.

Prentice Hill India New Delhi 2007.

4. Harold D Stephen and W Jean Kwon Risk Management and Insurance Blackwell

Publicing co., New York 2007.

5. Misra M.N. and Misra S.R Insurance Principles and Practice S .Chand and Co.

New Delhi 2007.

6. Gupta P.K. Insurance and Risk Management Himalayan. Publishing House New

Delhi 2008.


Page 45 of 54 SCAA - Dt.28.05.2010

10. COST MANAGEMENT

UNIT I:

Introduction to cost management and basic cost management concepts. A Systems

framework; factors affecting cost management; cost assignment: Direct tracing and

allocation - Functional -based and Activity -based cost management systems.

UNIT II:

Cost Behaviour-Basics- Resources. Activities and Cost Behaviour- Methods for

separating mixed costs into Fixed and Variable components- Reliability of Cost Formula

Cost Estimation using Multiple Regression- The Learning Curve and Non-linear cost

Behaviour.

UNIT III:

Activity Based Costing- Functional based product costing- ABC costing system-

Product and service costing - Job order system - Characteristics of the production

process - single and multiple overhead rates- An overview of cost allocation-Allocating one

department's costs to another department.

UNIT IV:

Decentralisation and Responsibility Accounting Performance Evaluation-

Investment Centers - Transfer pricing - Setting transfer prices.

UNIT V:

Strategic Cost Management Basic Concepts - Value Chain Analysis- Life Cycle Cost

Management - JIT and its effect on cost management system.- Activity Based Management -

The Balanced Scorecard- strategic based control.

Books for Reference:

1. Cost Management - Guan. I lansen and Mower. (South Western Cengage

Learning)

2. Cost Management: A Strategic Emphasis - Blocher, Chen, Cokins and Lin. (Tata

Me Graw Hill)

3. Advanced Management Accounting - Atkinson and Robert Haplan. (Prentice Hall

of India)

4. Cost Management - .lawahar Lai (Tata Me Graw Hil l )

5. Introduction to Management Accounting - Hongren, Sundem and Stratton. (PHI)


Page 46 of 54 SCAA - Dt.28.05.2010 11. SOFTWARE PROJECT MANAGEMENT

Unit I

Introduction to Software Projects : Introduction- software projects - software projects versus

other types of projects - Projects Management - Requirements specification - An overview of

project planning - Project evaluation: Strategic and technical assessment - Risk evaluation -

Project Analysis and Technical planning - Software Estimation.

Unit II

Activity planning : Objectives- Project schedules and activities-Different planning models -

Sequencing and Scheduling projects - Network planning model - shortening project duration -

Identifying critical activities - Risk Management: Nature of risk-Management risk-Evaluation

risk

Unit III

Resource Allocation : Nature of resources-Resource requirements-Creating Critical path and

counting the cost- Monitoring and control: Responsibility-assessing progress-setting cheek

points- taking snap shots- collecting data - visualizing progress - Cost monitoring - Priority

monitoring - Managing people and organizing teams.

Unit IV

Software Configuration Management : Basic Functions - Responsibilities - Standards -

Configuration management - Prototyping - Models of Prototyping - Planning for small

projects: Introduction - Some problem with student projects - Content of project plan.

Unit V

Software maintenance and configuration Management : Maintenance characteristics -

Management tasks - Maintenance side effects - Maintenance issues - Configuration

Management - Source code metrics - Case study - PRINCE project management.

TEXT BOOKS

1. Mike Cotterell, Bob Hughes, "Software project management", Inclination/Thomas

Computer press, 1995.

2. Darrel Ince, H.Sharp and M.Woodman, "Introduction to software project management

and Quality Assurance", Tata McGraw Hill, 1995.


Page 47 of 54 SCAA - Dt.28.05.2010 12. e-MARKETING

Unit I

e-Marketing challenges and opportunities; e-business models; Customers in the 21st Century;

Market Segmentation; Consumer Navigation behaviour.

Unit II

e-Marketing Plan; Environmental Scan; market opportunity analysis; design marketing-mix;

database marketing.

Unit III

e-Marketing information system; Marketing knowledge; marketing data collection

[intelligence]; internet based research approaches; marketing databases and data ware

houses; data analysis.

Unit IV

Product adoption and Product life cycle; Customer value online : Branding, Labeling, Online

benefits; new Product strategies; new product trends; Pricing; intermediaries; distribution

channels; direct selling.

Unit V

Integrated marketing Communication; Communication strategies; net as a medium; building

customer relationship; CRM.

Reference :

1. Judy straus, Raymond frost, e-marketing, Pearson Education, New Delhi.

2. Internet marketing - Rafi Mohammed; Robert J.Fisher, Bernard.J Jacowiski, Aileen

M.Cahill - Tata McGraw Hill, New Delhi.

3. Ravi Kalakota, Andrew B.Whinston - Electronic Commerce, Pearson Education.

4. Schneider & Perry, Electronic Commerce, Thomson learning.

5. Strauss & Frost, E-Marketing, Prentice Hall.

6. Albert Napier et.al., Creating and Willing E-Business, Vikas Publications.


Page 48 of 54 SCAA - Dt.28.05.2010

13. Enterprise Resource Planning

Unit I : Understanding ERP-Based Enterprise System : Definition of ERP and ES – ERP

Enable Business Transformation –Enterprise Potentials of ERP-ES- Reasons for High

Demand For ERP Solutions – Evolution of ERP and ES-Modules of ERP – The Total

Enterprise Solution-Evolution of ERP- II-Emerging Standards-ERP Adoption Model –

Introduction –Solution – Implementation –Key Reasons for Successful Implementation -

Benefits – Critical Success Factors for ERP Implementation- Introduction-TISCO Overview-

The Steel industry-Need for ERP based Enterprise System at TISCO-Managing ASSET

Implementation-Benefits Realized.

Unit II: Computing Architecture of ERP-ES; Compartative Analysis of ERP Software;

Evaluation of ERP Solutions.

Unit III: ERP Enabled Business Process Re-Engineering; ERP-ES Enabled Best Business

Practices; ERP Implementation Project Management

Unit IV: Managing Integration of Best –of- Breed ES Solution : Need for Systems

Integration –Deriving Value from Integration-Single ES vs Best-of-Breed Solution-System

Integration Strategy-Planning for Integration-System Integration Layers-System Integration

Standards-Which EAI Standard to Choose?-Integration Solution: Build or Buy-Examples of

Integration-Custom Middleware Development.- Business Benefits of ERP-ES;

Unit V: Managing ERP-ES Enabled Change: Introduction –Change Management Strategies-

Transformation of IT Function-Case: Project ENTRANS at BPCL. IT Infrastructure Planning

for ERP-ES : IT Infrastructure Planning and Methodology-System Architecture –

Hardware-Software-System Software Application Software-Relational Database-

Communication Network Resource Planning-It System Management Policy-Data

Management Software Tools.

References:

1. Fitzerald J., and Dennis A. (1996) Business Data Communications and Networking.

2. Jaiswal M.P. and Raghav. B(2004) “ Cost –Quality based Consumer Perception

Analysis of Voice over Internet protocol (VoIP) in India”, Internet Research :

Electronic Networking Application and Policy Journal, Vol. 14, No:1

3. Stallings, W.(1994) Networking Standards A Guide to OSI, ISDN, LAN, and MAN

standard, Addison Wesley Publishing Company.

4. Tannenbaum, A.S.(2002) Computer Networks, Prentice-Hall of India, New Delhi.


Page 49 of 54 SCAA - Dt.28.05.2010 14. TOTAL QUALITY MANAGEMENT

Aim

To introduce the concept of quality in production including total quality in business

Management.

UNIT – I

Total quality management – concepts – quality management in retrospect – evaluation of

quality approaches – Basic elements of TQM. Accelerating use of TQM – The continuous

improvement process – International trend in continuous improvement process – Service

quality Vs Product Quality.

Total Quality :- Value & Differential advantage

UNIT – II

Pillars of Total quality management – Strategic thinking and planning, the starting point for

total quality – Total quality policy and deployment guidelines – Total quality approaches –

Leadership for TQM. Attitude & involvement of top management. Organizational

implications.

UNIT – III

Total quality models – Enablers for total quality – quality responsibilities – achieving total

commitment to quality – Information & customer – Strategic information system – Strategic

quality management.

UNIT – IV

Quality education and training quality process, Quality system – Quality measurement system

including the tools of TQM – Quality cost – Quality planning – Quality information feedback

– Internal customer conflict – customer retention and problems.

UNIT – V

Strategic choice of markets and customers maintaining competitive advantage – Designing

process and products for Quality – TQM and ISO 9000 – Auditing for TQM – TQM in

services – TQM in education – The leverage of productivity and Quality – Pitfalls in

operationalising Total Quality.

REFERENCES :

1. Total quality – Bharat Wakhlu

2. Total quality Management – Sundararaju

3. Five Pillars of TQM – Bill Creech

4. Total quality management – Joseph and Berk

5. TQM Strategies and Techniques – Stephen George

6. TQM in service sector – R.P. Mohanty and R.R. Lakhe


Page 50 of 54 SCAA - Dt.28.05.2010 15. SUPPLY CHAIN MANAGEMENT

Aim

To familiarize the students with the concepts of supplies pertaining to purchase, storage and

issue of materials and stock maintenance of finished goods.

UNIT – I

Introduction to Supply Chain Management (SCM) – Concept of SCM – Components of

SCM, an overview – Features of SCM – Strategic issues in SCM. SCM current scenario –

Value chain management and customer relations management.

UNIT – II

Customer focus in SCM – Demand planning, Purchase planning – Make or Buy decision –

Indigenous and global sourcing Development and Management of suppliers – Legal aspects

of Buying – Cost management – Negotiating for purchasing / sub contracting – Purchase

insurance – Evaluation of Purchase performance (performance indices). Inventory

management – Financial impact of inventory.

UNIT – III

Manufacturing Scheduling – Manufacturing flow system – Work flow automation –

Flexibility in manufacturing to achieve dynamic optimization – Material handling system

design and decision. Ware housing and store keeping – Strategies of ware housing and store

keeping – Space management.

UNIT – IV

Logistics management – Role of logistics in SCM – Integrated Logistics Management –

Transportation Design and decision – Multi modalism – Third party logistics services and

providers – Facilities management (Port/Airport/ICDs) Channels of distribution – Logistics

and customer service.

UNIT – V

Information technology and SCM: EDI, ERP, Internet and Intranet, E-Commerce, Advanced

Planning System, Bar Coding, Tele communication network, Video Conferencing and

Artificial Intelligence. Best practices in Supply Chain Management – Organizational issues to

implement SCM.

REFERENCE

1. Supply Chain Management – For Global Competitiveness – B.S. Sahay – Macmillan

India Limited, 1999.

2. 2.Supply Chain Management: Strategy planning and operations – Sunil Chopra and Peter

Meindal, 3rd

Edition, PHI, 2007

3. 3.Designing and Managing the Supply Chain: Concepts, Strategies and Case Studies –

Simchi-Levi, Kaminsky and Simchi-Levi, 2nd

Edition, TMH, 2007

4. 4.Robert B.Handfield & Ernest L.Nichols.JR., Introduction to Supply Chain

Management, Prentice Hall of India, New Delhi.


Page 51 of 54 SCAA - Dt.28.05.2010

16. EVENTS MANAGEMENT

Unit I : Introduction - Definitions and frameworks - Categories and typologies -Historical

contexts and precedents -Characteristics of events -The market demand for events -

Introduction - Size and scope of the events market - Determinants and motivations- The

structure of demand for events. THE EVENTS BUSINESS: supply and suppliers:

Introduction -The structure of events services: public sector -The structure of events services:

private sector - Companies and their roles -Voluntary bodies, committees and individuals.

SOCIAL, ECONOMIC, POLITICAL AND DEVELOPMENTAL IMPLICATIONS:

Introduction - Social and community implications - Economic implications - Political

implications - Developmental implications –

Unit II - Managing Events: MAKING A START: Introduction - Getting organized- Event

feasibility: finding and testing an idea - The screening process - Progressing the idea.

EVENTS PLANNING: Introduction - The planning process - Objectives, environmental

search and information-gathering - Demand and operational planning - Financial planning -

Marketing planning - Getting it together

Unit III: FINANCIAL MANAGEMENT AND THE BUDGET: Introduction - Objectives

and financial planning - Creating a budget - The detailed budget -Who spends what -Other

sources of income -Sponsorship and public funding. THE EVENT: Creating the ambience

Unit IV: MARKETING AND PUBLIC RELATIONS FOR EVENTS: Introduction - The

target market - How to influence the target market - The marketing plan -Marketing for a new

event - Marketing for repeat events and new editions. MANAGING THE EVENT AS A

PROJECT: Introduction - The event as a project - Risk management - Legalities and

insurance - Systems set-up and ticketing - Operational activities

Unit V: THE ORGANIZATION MANAGER AND THE TEAM: Introduction -

Organization - Organizational effectiveness -Staffing: professional or volunteer - Factors

influencing the number and type of staff - Finding staff - Running the event on the day.

CLOSE-DOWN, EVALUATION AND LEGACIES: Introduction - Close-down Evaluation -

Divestment and legacies.

REFERENCE:

Anton Shone & Bryn Parry, Successful Event Management , Cengage Learning India Edition

Fenich, G. (2005). Meetings, Expositions, Events, and Conventions: An introduction to the

industry. New Jersey: Pearson Prentice Hall.

Getz, D. (1997). Event Management & Event Tourism. New York: Cognizant

Communication

Corporation.

Montgomery, R. J. and Strick, S. K. (1995). Meetings, Conventions, and Expositions: An

Introduction to the Industry. New York: John Wiley & Sons, Inc.


Page 52 of 54 SCAA - Dt.28.05.2010 17. MICRO – FINANCE : PERSPECTIVEs AND OPERATIONS

Unit – I

Micro Finance: Introduction – Economic growth and Transformation – Micro Finance

Definitions, Scope and Assumptions; Micro Finance: Lessons from International Experience;

Micro Finance Services – Scope, Achievements and Challenges – Micro Finance and the

poor : A critique.

Unit – 2

Current Debates and Challenges for Micro-Finance : An Overview; State Interventions in

Rural Credit in India; NABARD and SHG – Bank Linkage Programmes; Constraints in

Mainstreaming of MFIs; Governance and the Constitution of the Board of various Forms of

MFI‟s; Micro-Finance versus Informal Sources of Lending; Micro- Finance Delivery

Methodologies; Legal and Regulatory Framework.

Unit – 3

Micro-Finance in India : Present and Future; Some innovative and Creative Micro-Finance

Models; Impact of Micro-Finance; Emerging Issues; Impact Assessment and Social

Assessment of MFIs

Unit – 4

Financial Product and Services : Introduction – Minimalist vs Integrated – Financial services

– Credit delivery methodologies – Non Financial Services – Fundamentals of Designing

products – Sustainable Interest Rate; Financial Accounting and Reporting : Characteristics of

Financial Statement – Components of Financial Statement – The Accounting equation –

Financial Report Format – Mechanics of Accounting.

Unit – 5

Revenue Models of Micro-Finance : Profitability, Efficiency and Productivity ; Risk

Management; Basics of Banking

Reference :

1. Indian Institute of Banking & Finance “Micro-Finance Perspectives and Operations” –

Mcmillan India

2. Debadutta K.Panda “ Understanding Microfinance” – Willey India - 2009


Page 53 of 54 SCAA - Dt.28.05.2010 18. DISASTER MANAGEMENT

Unit – 1

Disaster and Development : Nature, Humanity and Development – Hazards and Disasters –

Dimensions and Typology of Disasters – Public Health and Disasters.

Unit – 2

Disaster Prevention and control : The Role of the UN in Complex Emergencies – The

Coordination and Leadership Context of the UNDMT – International Agencies for Disaster

Response – National Disaster Management : India.

Unit – 3

Disaster Risk Analysis and Management : Disaster Mitigation – Coordination – Disaster

Preparedness and Planning – Disaster Risk Assessment – Information Management and

Dissemination – Disaster Rehabilitation – Futuristic Sustainable Measures in Disaster

Management.

Unit – 4

Strategies to cope with Natural disasters : Floods – Earth quakes and Landslides – Cyclones

and Thunderstorms – Tsunami – Drought – Heat wave and Sandstorms – Cold wave and

extreme cold.

Unit – 5

Strategies to counter manmade disasters : War and Terrorism – Stampede, Riots and

Demonstrations – Residential and Industrial Fires – Transportation Accidents – Nuclear

Power Accidents – Hazardous Materials and Toxic Emission – Utility failure.

Reference :

1. Satish Modh, “Introduction to Disaster Management”, Macmillan Publications.

2. Satish Modh, “Citizen‟s Guide to Disaster Management” Macmillan Publications.


Page 54 of 54 SCAA - Dt.28.05.2010

19. INTERNATIONAL BUSINESS

UNIT - I

Introduction and Overview

Introduction and Overview : Introduction - The Globalization of the World Economy - The

Changing Nature of International Business - Differences in International Business.

UNIT - II

Country Factors

National Differences in Political Economy : Introduction - Political Systems - Economic

Systems - Legal Systems - The Determinants of Economic Development - States in

Transition.

Differences in Culture : Introduction - Social Structure - Religion - Language - Education -

Culture and the Workplace - Cultural Change - Cross-Cultural Literacy - Culture and

competitive Advantage.

UNIT - III

The Global Trade and Investment Environment

International trade Theory : Introduction - An Overview of Trade Theory - Mercantilism -

Absolute Advantage - Comparative Advantage - Heckscher-Ohlin Theory - The New Trade

Theory - National Competitive Advantage - Porter's Diamond.

The Revised Case for Free Trade - Development of the World - Trading System - WTO &

development of World trade - Regional grouping of countries and its impact.

UNIT - IV

Foreign Direct Investment : Introduction - Foreign Direct Investment in the World Economy

- Horizontal Foreign Direct Investment - Vertical Foreign Direct Investment. Benefits and

advantages to host and home countries.

The Global Monetary System

The Foreign Exchange Market : Introduction - The Functions of the Foreign Exchange

Market.

UNIT - V

The Strategy and Structure of International Business

The Strategy of International Business : Introduction - Strategy and the Firm - Profiting from

Global Expansion - Pressures for Cost Reductions and Local Responsiveness - Strategic

Choice.

Mode of Entry and Strategic Alliances : Introduction - Entry Modes - Selecting and Entry

Mode - Strategic Alliances - Making Alliances Work.

Exporting, Importing and Counter trade : Introduction - The Promise and Pitfalls of

Exporting - Improving Export Performance - Export and Import Financing - Export

Assistance - Counter trade.

References :

1. Hill.C.W., International Business : Competing in the Global market place, Irwin-McGraw

Hill, 1999.

2. Philip R.Cateora, International Marketing, Irwin McGraw Hill, 9th edn.

3. Shivaramu, International Business, Macmillan India.

4. Francis Cherunilam, International Business, Wheeler Publications.

5. Charles W.L., Hill, International Business, Irwin-McGraw Hill, 1998.

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