BI In The Microsoft BI In The Microsoft
Partner ProgramPartner Program
Sarah ArnoldSarah Arnold
Partner Program ManagerPartner Program Manager
What's On Your Mind?
How can I compete in the
marketplace?
How can I identify new market
opportunities and drive new sales for my
business?
How can I stay on top of
technology?
How can I reduce the cost of doing
business?
How can I add more value to my
customer?
How can I differentiate my business from How can I differentiate my business from
my competitors?my competitors?
How can I develop a stronger relationship
with Microsoft?
How can I network with other
partners?
Dec-07© 2007 IDC 3
� Australia’s IT sector will generate more than 40,000 new jobs from 2007 to2011 and account for the creation of more than 1,200 new IT companies.
� Over the next four years, Australia’s IT industry will drive $4.8B (6.4B AUD) in new tax revenues and contribute new revenues of $8.3B (11.0B AUD) to GDP.
� Software spending represents 16% of the total Australia IT market, while 43% of IT employees, in industry and the user base, are engaged in creating, distributing, installing, or servicing software.
� 40% of Australia’s 2007 IT employment stems from the Microsoft ecosystem.
� For every AUD of Microsoft revenue in Australia, 10.93 are generated by other companies in the Microsoft ecosystem of hardware OEMs, software companies, and channel and service firms.
Australia: Key FindingsAustralia: Key Findings
Source: IDC Economic Impact Study, 2007
Dec-07© 2007 IDC
Australia: HighlightsAustralia: Highlights
• 2007 IT spending: $23.1 billion (30.7B AUD); software spending: $3.7 billion (4.9B AUD)
• 2006-2011 annual IT spending growth: 3.6%; software growth: 7.0%
• IT spending as a percent of GDP: 3.0%, compared to 2.5% worldwide
• 2007 IT employment: 320,000
• 2007 Microsoft-related IT employment: 128,000
Source: IDC Economic Impact Study, 2007
Dec-07© 2007 IDC 5
1.00
10.93
Microsoft Total Microsoft Related IT
Ecosystem
Australia: Microsoft FootprintAustralia: Microsoft Footprint
For every dollar or AUD that Microsoft earns in-country, companies in the Microsoft ecosystem earn 10.93.
Source: IDC Economic Impact Study, 2007
Ratio of ecosystem
revenue to a unit of
Microsoft revenue
7.53
1.322.08
Hardw are Softw are Services
Increase your profitability with the right Increase your profitability with the right
connectionsconnections
Microsoft® partners — the best in the industry.
• 30 years of success
• 95% of Microsoft revenue comes through our partners
• Our success comes from your success
Our commitment is clear:We’re focused on helping you move your business forward.
There has never been a better time to be a Microsoft
partner.
• $40 billion spent in R&D in the past five years
• Large line-up of NEW products for an eager market
• Partnering with Microsoft: we’re focused on your growth
Delivering on the commitment: Microsoft Partner Program.Delivering on the commitment: Microsoft Partner Program.
•• RecognisingRecognising your expertiseyour expertise
–– CertificationsCertifications
–– CompetenciesCompetencies
–– SpecialisationsSpecialisations
•• Most sophisticated channel partner program in the Most sophisticated channel partner program in the
industryindustry
•• Supporting more than 300,000 partner companies world wideSupporting more than 300,000 partner companies world wide
•• More than 1 million More than 1 million technologytechnology professionals worldwideprofessionals worldwide
•• Three levels of membership with increasing benefitsThree levels of membership with increasing benefits
Deepest array of benefits and resources to
help you succeed, aligned to your business cycle.THE VALUE
OF PARTNERING
Increase your profitability with Increase your profitability with
the right connectionsthe right connections
Microsoft Partner Program
• Is a single integrated
partner program that
– Recognises your
expertise
– Rewards you for your
impact
– Delivers value to
help you be
successful
• Which can help you to
– Realise your business
potential
– Extend your market
reach
– Increase operational
efficiencies
303
405
12750
No Qualifying Partner Points
Complete profile
Signed Terms and Conditions
50 Qualifying Partner Points
Signed terms and conditions
Two Certified Employees or one certified
tested solution
Pay $3465 membership fee
120 Qualifying Partner Points
Meet Certified Partner terms and conditions
Membership in at least one Microsoft
Competency
Pay $3465 membership fee
Advancement Requirements
CompetenciesCompetencies
Competency Specialisation
Advanced Infrastructure Solutions
Active Directory and Identity Management
Exchange Migration and Deployment
General Advanced Infrastructure
Hosting Solutions
Storage Solutions
Systems Management
Windows Desktop Deployment
Business Process and Integration Solutions Business Process and Integration Solutions
Custom Development Solutions
Application Infrastructure Development
Smart Client Development
Web Development
Data Management Solutions
Business Intelligence
Database Management
General Data Management Solutions
Information Worker Solutions
Data Visualization
Enterprise Content Management and Forms
Enterprise Project Management
General Information Worker Solutions
Messaging and Collaboration
Office Deployment
Office Solutions Development
Performance Management
Portals and Collaboration
Portals and Enterprise Content Management
Search
Unified Communications
Competency Specialisation
ISV/Software Solutions ISV/Software Solutions
Learning Solutions Learning Solutions
Licensing SolutionsLicense Delivery
Software Asset Management
Microsoft Business Solutions
General Microsoft Business Solutions
Microsoft C5
Microsoft Dynamics AX
Microsoft Dynamics CRM
Microsoft Dynamics GP
Microsoft Dynamics NAV
Microsoft Dynamics Point of Sale
Microsoft Dynamics SL
Mobility Solutions Mobility Solutions
Networking Infrastructure Solutions Networking Infrastructure Solutions
OEM Hardware SolutionsDevice Manufacturing
System Building
Security Solutions
General Security Solutions
Infrastructure Security
Security management
Perform
ance Management
Specialisation
Business Intelligence
Specialisation
END USER TOOLS & PERFORMANCE MANAGEMENT APPS
ExcelExcelPerformancePoint PerformancePoint
ServerServer
BI PLATFORM
SQL Server SQL Server Reporting ServicesReporting Services
SQL Server SQL Server Analysis ServicesAnalysis Services
SQL Server DBMSSQL Server DBMS
SQL Server Integration ServicesSQL Server Integration Services
SharePoint SharePoint
ServerServer
DELIVERY
ReportsReports DashboardsDashboardsExcel Excel
WorkbooksWorkbooksAnalyticAnalyticViewsViews ScorecardsScorecards PlansPlans
Microsoft BI Specialisations
Business Intelligence Specialisation:
Requirements
Current Certification Requirements
Employ or contract with two individuals, each of whom must have
passed at least one of the following Microsoft exams
•Microsoft Exam 70-431 : TS: Microsoft SQL Server 2005 -
Implementation and Maintenance
•Microsoft Exam 70-445 : PRO: Designing Business Intelligence
Solutions Using Microsoft SQL Server 2005 Analysis Services
(available in 2007)
•Microsoft Exam 70-446 : PRO: Designing a Business Intelligence
Infrastructure Using Microsoft SQL Server 2005
•Microsoft Exam 70-228 : Installing, Configuring, and
Administering Microsoft SQL Server 2000 Enterprise Edition
•Microsoft Exam 70-229 : Designing and Implementing Databases with
Microsoft SQL Server 2000 Enterprise Edition
Customer Reference Requirements
Submit at least three customer references that showcase business
intelligence services, reporting, tools, and application solutions
using SQL Server technology
Performance Management Specialisation:
Requirements
Current Certification Requirements
Employ or contract with two individuals, each of whom must have
passed the following Microsoft exams
Microsoft Exam 70- 556 : Microsoft Office PerformancePoint Server
2007 –
Development (available in 2007)
Customer Reference Requirements
Each reference must feature implementations of Microsoft Performance Management solutions based on at least one of the following Microsoft technologies:
•Office Business Scorecard Manager 2005 •ProClarity Analytics 6 •Office PerformancePoint Server 2007 •Office Excel 2007 •Office SharePoint Server 2007
Each reference must feature a project that you have completed for a customer within the last 12 months.
Expand skills
• Win more business.
• Retain your expertise.
• Train your staff.
• Build on your reputation.
THE VALUEOF PARTNERING
Increase your profitability with Increase your profitability with
the right connectionsthe right connections
THE VALUEOF PARTNERING
Increase opportunities
• Sales training benefits
• Profiles of your business, services, and solutions
• Marketing resources
• Promotion of your solutions
Increase your profitability with Increase your profitability with
the right connectionsthe right connections
Partner Marketing Center
• One stop shop
for building end
to end BI
campaigns
• Includes
promotion
templates,
customisable
collateral,
customisable
mailers
• Available
through the
Microsoft
Partner Program
https://partner.microsoft.com/Australia/salesmarketingsection/marketingcenter
THE VALUEOF PARTNERING
Close more sales
• Recommend solutions to customers and prospects
• Pre-sales tech support in competitive situations
Increase your profitability with Increase your profitability with
the right connectionsthe right connections
Get expert support with Get expert support with
security, licensing, total security, licensing, total
cost of ownership, and other cost of ownership, and other
business issuesbusiness issues
•• Proof of ConceptProof of Concept
•• Review product features and capabilitiesReview product features and capabilities
•• ScenarioScenario--specific configuration guidance specific configuration guidance
Help you overcome customer objections Help you overcome customer objections
and positively position Microsoft and positively position Microsoft
technologies against the competitiontechnologies against the competition
Win Deals!Win Deals!
Tele Pre-Sales Technical Support (TPTS)
THE VALUEOF PARTNERING
Supporting customers
• Access to experts to resolve support issues
• Advanced technology certifications
Increase your profitability with Increase your profitability with
the right connectionsthe right connections