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ØCATCHMENT ANALYSIS

ØCUSTOMER PROFILE

ØSATISFACTION LEVEL

ØBUYING PATTERN

BIG BAZAAR

FUTURE VALUE

RETAIL(INDIA)LTD

VYTILLA, COCHIN

Renju Paulose

Amity Business Schoolcochin

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CATCHMENT AREA OF FB ( 5- 10KM radius)

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 THE POTENTIAL AREAS

 ZONE 1

ØKaloor ØKacheripadiØPalarivattomØKadavantharaØKathrikadavuØMedical centreØThammanamØEdapally 

 ZONE 2

ØPANAMBALLY NAGARØVYTILLAØRAVIPURAMØTHEVARAØ JETTIØKOCHU KADAVANTHARAØPALLIMUKKU

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% OF CUSTOMERS

 THE PIE CHART SHOWS THE TOTAL CUSTOMERS FROM THE TWOZONES

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ZONE 1-CUSTOMER SURVEY ANALYSIS

OCCUPATION

 Analysis:

In zone-1 the occupation level of the customers, mostof them are business people about 31%, and 15%of people are professionals, and 18% of people arehaving private jobs and 25%of people are

government employees and 12% of people are NRIs.

Interpretation:

60% people living in this area are middle class

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ZONE 1-Customer shopping frequency

Most of the customers from zone 1 about 60%(middle class) shop monthly or intwo weeks,30%(lower middle class) shop only monthly and the rest 10 %(upper class) also shop monthly

PREFERENCE FOR FOODBAZAAR

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zone 2- CONSUMER SURVEY ANALYSIS

OCCUPATION

 Analysis:

In zone-2 the occupation level of the customers,19% of them are business people , and 31% of people are professionals, and 18% of people arehaving private jobs and 15% of people aregovernment employees and 12% of people are

NRI s and only 5% are Retired .

Interpretation:

60% people living in this area are upper middleclass section whereas 30% are middle class and

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ZONE 2- COMPETITION ANALYSIS

 Analysis:

In zone -3 most of the customers prefer to shop atRELIANCE about26%, and 21% of customers shopat Oberon mall. And 16% of the customers shop

from Margin free store. Other competitors areMORE and local stores.

Interpretation:

In this area the main competitor is RELIANCE.Margin free stores and other local stores play animportant role

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Main Reasons for Less Walk-In’s From Zone -2 and reasonfor not preferring FOOD BAZAAR

 Analysis:

Most of the customers from zone-2 (about 23%) pointed outabout the lack of other good retail shops, facilities and

attractions in Gold souk mall. 23% of the customers are notsatisfied with product variety.17% are not satisfied with theproduct quality .12% of the customers are not satisfied withthe billing speed. And rest come poor customer service.

Interpretation:

 The main problem they are not visiting FOOD BAZAAR vytillais the lack of other good retail shops, facilities and attractionsin Gold souk mal

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WEDNESDAY BAZAAR CONCEPT ANALYSIS:

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INTERPRETATION: 

Most of the customers who come to food bazaar are not aware of the Wednesday

bazaar concept

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DEPARTMENT PREFERENCE ANDCOMPLAINTS

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ØOther potential areas

Kalamassery ThrikakkaraAluvaKakkanad (techno park,smart city)

Schools and colleges

ADDITIONAL INFORMATION

ØImpact of kaloor storeØPromotion in cinemahallsØBilling speedØup sellingØChildren attractionØHome delivery