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186 BIBLIOGRAPHY 1. Aaker, D. A. (1991). Managing Brand Equity, New York, The Free Press 2. Aaker, David . A. (1996). Building Strong Brands‖, New York, The Free Press 3. Aaker, David A (2004a). ―Brand Portfolio Strategy. Creating Relevance, Differentiation, Energy, Leverage and Clarity‖, New York, Free Press 4. Aaker, David A (2004b). ―Leveraging the Corporate Brand‖ California Management Review, 46 (3), 6-18. 5. Aaker, David. A. & Joachimsthaler, E. (2000). Brand Leadership, New York, The Free Press 6. Abratt, R. (1989). ―A New Approach to the Corporate Image Management Process‖, Journal of Marketing Management, 15, 63-76. 7. Aggarwal, Praveen, Stephen B Castleberry, Rick Ridnour, & C. David Shepherd (2005). ―Sales Person Empathy and Listening: Impact on Customer Outcomes‖, Journal of Marketing Theory and Practice. 13(3), 16-31. 8. Albert, S. & Whetten, D. A. (1985) ―Organizational Identity‖, in Cummings, L. L. & Staw, B. M. (Eds.) Research in Organizational Behaviour. 9. Ambler, T. & Styles, C. (1996). Brand Development Versus New Product Development:Towards a Process Model of Extension Decisions‖, Marketing Intelligence and Planning, 14, 10-19 10. Argenti, P. A. & Druckenmiller, B. (2004). Reputation and the Corporate Brand‖, Corporate Reputation Review, 6, 368-374. 11. Ashford, B. E. & Mael, F. (1996). Organizational Identity and Strategy as a Context for the Individual‖, in Baur, J. A. C. & Dutton, J. E. (Eds.) Advances in Strategic Management. Greenwich, Connecticut 12. Atilgan, E., Aksoy, S., & Akinci, S. (2005). ―Determinants Of The Brand Equity: A Verification Approach in the Beverage Industry in Turkey‖, Marketing Intelligence & Planning, 23 (2/3), 237248. 13. Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). Human Resource Management‘s Role in Internal Branding: An Opportunity for Cross-
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186

BIBLIOGRAPHY

1. Aaker, D. A. (1991). Managing Brand Equity, New York, The Free Press

2. Aaker, David . A. (1996). ―Building Strong Brands‖, New York, The Free

Press

3. Aaker, David A (2004a). ―Brand Portfolio Strategy. Creating Relevance,

Differentiation, Energy, Leverage and Clarity‖, New York, Free Press

4. Aaker, David A (2004b). ―Leveraging the Corporate Brand‖ California

Management Review, 46 (3), 6-18.

5. Aaker, David. A. & Joachimsthaler, E. (2000). ―Brand Leadership‖, New

York, The Free Press

6. Abratt, R. (1989). ―A New Approach to the Corporate Image Management

Process‖, Journal of Marketing Management, 15, 63-76.

7. Aggarwal, Praveen, Stephen B Castleberry, Rick Ridnour, & C. David

Shepherd (2005). ―Sales Person Empathy and Listening: Impact on Customer

Outcomes‖, Journal of Marketing Theory and Practice. 13(3), 16-31.

8. Albert, S. & Whetten, D. A. (1985) ―Organizational Identity‖, in Cummings,

L. L. & Staw, B. M. (Eds.) Research in Organizational Behaviour.

9. Ambler, T. & Styles, C. (1996). ―Brand Development Versus New Product

Development:Towards a Process Model of Extension Decisions‖, Marketing

Intelligence and Planning, 14, 10-19

10. Argenti, P. A. & Druckenmiller, B. (2004). ―Reputation and the Corporate

Brand‖, Corporate Reputation Review, 6, 368-374.

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in Strategic Management. Greenwich, Connecticut

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Equity: A Verification Approach in the Beverage Industry in Turkey‖,

Marketing Intelligence & Planning, 23 (2/3), 237–248.

13. Aurand, T. W., Gorchels, L., & Bishop, T. R. (2005). ―Human Resource

Management‘s Role in Internal Branding: An Opportunity for Cross-

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