Date post: | 28-Jan-2015 |
Category: |
Spiritual |
Upload: | darim-online |
View: | 111 times |
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URJ BIENNIALSOCIAL MEDIA INTENSIVE
Lisa ColtonPresident, Darim Online
Chief Learning Officer, See3 [email protected]
@darimonline #URJsm
Details….
Slides are posted online – see handout for link!
Tweeters:#URJSM if you’re tweeting about this sessionWe’ll peek in on the tweets from time to time!
ROVERS!
• Alex Gelman, Assistant Director of URJ Camp Harlam
• Patrick Stanley, NFTY Online Communications Coordinator
• Mike Fuld, NFTY Regional Director of Youth Engagement
• Marissa Frankel, Assistant Director of Eisner Camp
• Jane Herman, URJ Executive Writer and Editor
Traditional Mindset: Hub & Spokes
Network Mindset
“connect and collaborate” rather than “command and control”
ATTENTIONLISTENBE REALDEEPENADD VALUE
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 Listen
Temple Israel, Memphis Facebook Page
… Be Social
Temple Israel, Memphis Facebook Page
Bring Your Social Skills!
#4: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
Make it Personal
#4: DEEPEN
Temple BethAbraham in Tarrytown, NY
Ask Questions!
Congregation Beth Israel, San Diego
INVITE DEEPER CONNECTION
BUILD A CULTURE
#5: ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of connections between and among nodes in social networks.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 12:1 ratio of adding value.
Add Value
FIND YOUR VOICE
CHEVRUTA
• If you were a celebrity, who would you be?• If you were a car, what would you be?• If you were a color, what color would you be?
TURN TO YOUR NEIGHBOR, INTRODUCE YOUSELF, AND DISCUSS THE VOICE OF YOUR CONGREGATION.
Case Study:The Social Sermon
By Rabbi Paul Kipnes, Congregation Or Ami, Calabasas, CA
[email protected]://rabbipaul.blogspot.com/
How a Whole Congregation Wrote its Rabbi's
Yom Kippur Sermon
How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon
It seemed so lazy... But it really took a lot more work
How a Whole Congregation Wrote its Rabbi's Yom Kippur Sermon
It seemed so lazy... But it really took a lot more work
AND IT WORKED.
Congregation Or Ami Congregants Tell their Own Stories
• David Sackman - On the Hardship of Financial
Ruin• Eric and Jill Epstein - On the Challenges of
Raising a Child on the Autism Scale • Mike Moxness with Debbie Echt-Moxness - On
Living On After a Diagnosis of Cancer• Hedi Gross' Presidential Speech - A Spiritual
Journey
LESSONS LEARNED
• Social Sermons Work• Jewish TED Talks Inspire• Rabbinic Tzimtzum (contraction) Fosters
Deep Reflection• Weaving in New Technologies and Methods
Animate Communities
Mike Moxness with Debbie Echt-Moxness - On Living On After a Diagnosis of Cancer
BREAK
10 minute break.
Second half:- Tachlis Tips for Your Channels- Integrating Social Media - Personal Learning Networks- Case Study from Lindsay Ganci
SECOND HALF AGENDA
• Decoding Twitter• Punchlist for Channels• Content Curation• Designing For Social• Personal Learning Networks• Case Study from Lindsay Ganci
Twitter Vocabulary
@ denotes username
RT = “ReTweet”
MT = “Modified Tweet”
DM = Direct Msg
# denotes hashtag
HASHTAGS!
#URJBIENNIAL
Listening on Twitter:Mentions
When people are talking TO you or ABOUT you.
Based on your settings and tools, you’ll get a notification when someone mentions you
ESTABLISHING YOUR ACCOUNT
Username, image, description.
Usernamewww.facebook.com/username
COVER PHOTO AND PROFILE PIC
Description
Remember: Who is your audience? What do they need to know, feel and understand?
New:Ratings
Facebook Insights: USE THEM!
ENGAGEMENT, NOT LIKES!
Likes -> Reach -> Engagement -> Action/ImpactLikes < ReachReach < Engagement
What Do You Need to Scaffold?
#UJAEVENTS @LISACOLTON
LIST 3 GOALS FOR YOUR CONGREGATIONAL SCAFFOLDING
CHEVRUTA:
WHAT IS YOUR GOAL?WHAT ARE YOU SCAFFOLDING?WHAT WOULD THE CONTENT BE?WHERE WILL YOU FIND IT?HOW WILL YOU CREATE IT?
CONTENT CURATIONis the process of sorting through the vast
amounts of content on the web and presenting it in a meaningful and organized
way around a specific theme.
"Curation comes up when search stops working…[and] when people realize that it isn't just about information seeking, it's also about synchronizing a community.”
-Clay Shirky
Curation Examples
Be intentional: Where are you bringing them?
What are you saying about yourself?
PinterestCreate your own pinsGet your content sharedCurate from other sources
Crowdsource with Tagging
DESIGNING FOR SOCIAL
• Don’t be a bullhorn• Integrate with programs, goals, strategies• Be people focused, not institutionally focused
• Content capture
• Sync with other channels to leverage content and amplify
• Market hashtag!
CONNECTING ON SITE AND ONLINEBeth El Synagogue Center
#UJAEVENTS @LISACOLTON
Design For Social
CREATE SHAREABLE CONTENT
Hint: often about shared values and human insight, not org-focused.
ACCESSIBILITY:Convenience of
today’s online social tools
VALUE:
Resources, answers, insight, inspiration.
SOCIAL:Relationships, dialogue,
community
Personal Learning Networks
Some Social Media Venues
Getting Started
• Find a Few Different Relevant Venues• Set a Manageable Amount of Time • Learn Communal Norms• Be Generous • Post Resources• Accept Offers To Help • Engage in Conversation• Be Playful & Positive
Facebook Groups: JEDLAB
Facebook Groups: Darim Educators
Twitter: #JED21
Skills: Tag People
Lindsay GanciDirector of Youth Engagement
The Community SynagoguePort Washington, NY
[email protected] ext. 330
@LEPGanciwww.facebook.com/POWTYYouthPrograms
Who Am I? Kids & teens I work with want to connect to the real me – so I’ve got to share who that person really is!
How I use social media to connect to youth Jewishly…Generate excitement abouttravel to Israel!
Share praise for participation in
Hebrew high school and life cycle events!
`````` Pump up participants and community about teen participation in our local and regional Jewish programs!
How I use social media to connect to Jewish teens as their whole selves!
Spread the word:I like spending time With our teens and miss them when we’re on school breaks!
Wish them luck on standardized tests!
Share with the twitterverse that you spend time with them, In the synagogue & outside!
Pay attention to their unique interests &
connect using them!
Share excitement for their Accomplishments and involvement outside the synagogue community
Active Steps Towards Relationship Development & Engagement through Social Media
Birthday shoutouts!
Making teen participants Feel appreciated!
Praise for participation and activism inspire future participation!
Active Steps Towards Relationship Development & Engagement through Social Media
Use social media to share the fun we have in our youth program!
Connect to teens personally, acknowledging and appreciatingeverything they care about… not just Judaism!
Share photos, photos, and more photos!!
I share (lots of)Photos and generateexcitement!
POWTY parents help to spread the word about our programs when they share my posts!
Speak their languageFacebook and Twitter are just the beginning…
Get on Snapchat & Instagram! Generate memes!Connect to and engage more participants using these tools.
Why everyone on your congregation’s staff team should be creating connections with social media:
Event promotionis just the beginning!
Share successes…
everyone wants to know!
Why everyone on your congregation’s staff team should be creating connections with social media:
Share holiday wishes and deepen connections and relationships!
Send a message aboutwhat your congregationstands for!Motivate “friends” and “followers” towardstikkun olam action, creating opportunitiesfor togetherness!
Why everyone on your congregation’s staff team should be creating connections with social media:
Social media can be used to deepen engagement and relationships… …and teen response is the proof!
Don’t Stop Now!