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Satish verma

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INTRODUCTION

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Hypermarket

The chain of retail stores of thePantaloon Retail (India) Ltd.

89 outlets in India

Headquarter in Mumbai

Focusing on Value of Money

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VISION

Everything, Everywhere, Every time for Every Indian Consumer in the

most profitable manner.

Group Mission We share the vision and belief that our customers and stakeholders

shall be served only by creating and executing future scenarios in theconsumption space leading to economic development.

We will be the trendsetters in evolving delivery formats, creating retailrealty, making consumption affordable for all customer segments forclasses and for masses.

We shall infuse Indian brands with confidence and renewed ambition.

We shall be efficient, cost- conscious and committed to quality inwhatever we do.

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CORE COMPETENCY

Best pricing throughout the year.

A choice of more than 20,000 products

Delivery across more than 1500 cities and towns in Indiacovering around 16,000 pin codes

Fast deliveries tie ups with world leaders in logistics &transportation services

A dedicated Customer Care helpline for any queries

Always offering Manufacturers guarantee as opposed toSellers guarantee, which most of the other online shoppingsites offers

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Is Se Sasta Aur Accha Kahin Nahi

Talks of Quality and Cost

Special emphasis on apparels and life style products

Providing interesting discounts

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AWARDS

Indian Retail Forum Awards 2008

The INDIASTAR Award 2008

Retail Asia Pacific 500 Top Awards 2008

Coca-Cola Golden Spoon Awards 2008

The Reid & Taylor Awards For Retail Excellence 2008

Platinum Trusted Brand Award Images Retail Award 2005,06

DLF Award 04

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PANTALOONS RETAIL (INDIA)

LTD. Part of future group

Catering wide cross-section of Indian Society

Food, fashion, footwear, home and consumer electronics,book and music, wellness and beauty, general

merchandise, telecom and IT, leisure and entertainmentand fianancial products and services.

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HIERARCHY

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STRATEGY

Customer oriented

Employee oriented-

high attrition rate

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Customer oriented

Attracting and retaining customers

Uses non-traditional marketing strategy

Behavioural psychology

Moving demo-trolley

Used young population as strategic blessings

Also witness to romance

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Continued

Movie centric promotions

Regular interesting offers/discounts

Spot discounts

Night shopping culture

Occasions based services

Babies day out promo

More organized floors

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Employee oriented

Consider biggest assets

Employee welfare trust

Employee growth /training programes

PRERNA the employee suggestion plan

Standardization of staff room

Upgradation for education

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Internal publications- Pragati

Discipline by design

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MARKETING

7 Ps ANALYSIS

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PRICING Value Pricing (EDLP) Promotional Pricing

Low Interest Pricing Psychological Pricing Special Event Pricing (Republic Day)

Differentiated Pricing Time Pricing

Bundling

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Pricing Comparison

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TIME PRICING

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LOW INTERESTFINANCING

PSYCHOLOGICAL

PRICING

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BUNDLING

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PLACE: STORE LOCATION

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PROMOTION SAAL KE SABSE SASTE 3 DIN FUTURE CARD (Discount Upto 3%) SHAKTI CARD JUNK SWAP OFFER BRAND AMBASSADOR: M.S. DHONI ADVERTISMENT (Print Ads, T.V., Radio) POINT OF PURCHASE PROMOTION GIFT TO EVEY 100th CUSTOMER (Seasonal)

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KEY OFFERS 32 Television--Rs. 22990/- (ExchangeOffer)

Portable Metal Bed Rs. 3199/-

Buy 21 Television Flat Television Rs.4999/- And Get Dish TV Set Top Box Free.

Buy Red Label Tea 950 gm. Rs. 258/-And 2 Kg Sugar Free.

Buy 2 Men Jeans For Rs. 599/- only.

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BANNERS AND POSTERS

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PEOPLE

People Are The Customers Which Are The Biggest Asset Of A

Company.

Well Trained Staff.

Appearance.

Presently Around 10000 Workers Are Working And Around 500Workers Are Recruited Every Month.

High Security For Safety Of Customers.

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PROCESS

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PROCESS (Cont.)

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PHYSICAL EVIDENCE

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PHYSICAL EVIDENCE (Cont.)

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FINANCIALDATA

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SALES NET

PROFIT

1527.20

(Q2 DEC 08)

24.35%

1228.07

(Q2 DEC 07)

33.54

(Q2 DEC 08)

5.97%

31.65

(Q2 DEC 07)

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DIVIDEND

2008 Rs.30

2007 Rs.25

2006 Rs.25

2005 Rs.25

2004 RS.15

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Decembers same store sales

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VALUE

LIFESTYLEHOME

(DECEMBER 2007)

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Stock Price Movement

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Click icon to addpictureClick icon to addpicture

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Problems ahead

Reduction in consumer spending

Slow construction of malls

Difficulty in raising working capital

High rentals

Lowering margins

New emerging competitors

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SWOT ANALYSIS

SWOT ANALYSIS

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SWOT ANALYSISSTRENGHT

High Brand Equity EDLP Infrastructure Product Diversity Supply Chain

WEEKNESS

Falling Revenue/ Sq Ft. Unable To Meet StoreOpening Target Perception Amongst

Consumers

OPPORTUNITIES

Organized Retail

Understanding ConsumerPreferences Targeting Area More ProneTo Development Global Expansion In Store ExperienceImprovements

THREATS

Competitors Government Policies Unorganized Retail Economic Conditions

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PESTEL

PESTEL ANALYSIS

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PESTEL ANALYSIS

POLITICAL

GOVERNMENT

POLICIES POLITICALSTABILITY TAX POLICIES

ECONOMIC

INFLATION RATE STAGES OFBUSSINESS LIFECYCLE

SOCIAL

CUSTOMER

SEGMENTATION SOCIALRESPOSIBILTY

TECHNOLOGICA

L

ADAPTATION TO

NEW TECHNOLOGY FACILITIESPROVIDED

ENVIROMENTAL

LOCATION INTERNALENVIROMENT

LEGAL

LABOR LAWS SAFETY

RAGULATION CONSUMER LAW

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BIYANIS FUTURE PLANS

To open up

15 Big Bazaars

5 Centrals

3 Home Towns

10 E Zones

1 Ethnicity

4 Pantaloons

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SUGGESTIONS

Retailing through Internet & web based technologies.

Maintainance of prices during recession period

Understand consumer preferences

Global expansion

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THANK YOU